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Consumer Purchase Decision and Brand Image Analysis Through Product Quality and Price: Study Case Frozen Pastry in Jakarta - Indonesia Mumin, Adhi Trirachmadi; Ingkadijaya, Rahmat; Jason, Jason; Muhardiansyah, Doni; Wulan, Saptarining
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.257

Abstract

The study investigates the effects of product quality and price on the purchasing decisions of Bonpatis Danish pastry sheets, with brand image acting as a mediator. Indonesia's food and beverage industry, mainly retail, is experiencing significant growth as modern retailers like Hypermart introduce competitive products. A quantitative approach was used, applying Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to data collected from 83 respondents, mainly Hypermart bakery employees in DKI Jakarta. Results indicate that product quality and price positively influence brand image and purchasing decisions. Specifically, product quality boosts brand image and directly affects purchase decisions, whereas price influences purchase decisions directly but not via brand image. The study emphasizes the role of product appearance and packaging in shaping brand perceptions and suggests improving these elements to attract more consumers. Due to a limited sample size, the study recommends future research to explore broader aspects like customer satisfaction and loyalty. Keywords: Danish pastry sheet, product quality, price, brand image, purchase decision.
Determining the Optimal Rice Distribution Route in Medan City Using Dijkstra's Algorithm Jason, Jason; Sembiring, Anita Christine; Viviana, Viviana
Journal Knowledge Industrial Engineering (JKIE) Vol 9 No 2 (2022): JKIE (Journal Knowledge Industrial Engineering)
Publisher : Department of Industrial Engineering - Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jkie.v9i2.3288

Abstract

Distribution is an activity carried out to spread the product throughout the market so that consumers can buy it. Distribution can also affect the price of goods. Therefore, the distribution must be effective. The purpose of this study is to determine the shortest route that is effective in distribution so that product prices are not high and the company does not suffer losses. The data analysis method used is Dijkstra's Algorithm obtained with data on the distance between the starting point and the destination point through predetermined points. The calculation results show that the shortest and fastest routes to be taken based on the dijkstra algorithm are: A-20-19-F-26-C-D-11-12-B-E with a distance of 40.71 km. There are several road routes that can be chosen to be used but the shortest route that can be taken is 40.71 km. Medan Rice Distributors are expected to choose the shortest transportation route so that rice distribution can be carried out quickly and optimally.
Audit Sistem Informasi Pada CV. Tama Joga Raya Berdasarkan Analisis Cobit Kencana, Kartika Cahya; Suryantoro, Bambang; Jason, Jason
Studia Ekonomika Vol. 12 No. 2 (2014): Studia Ekonomika Volume 12 Nomor 2 Juli Tahun 2014
Publisher : STIE KASIH BANGSA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/studiaekonomika.v12i2.48

Abstract

Pengendalian internal terhadap sebuah sistem informasi merupakan hal yang penting dan bersifat strategis. Oleh karena itu pemahaman dan kesadaran akan hal ini sangat perlu diperhatikan oleh segenap pemilik serta pengguna aplikasi. Dengan pengendalian internal yang memadai maka diharapkan hal ini akan menjamin informasi yang dihasilkan memang bermutu dan sesuai dengan apa yang diharapkan. Sebagai sebuah perusahaan yang berkomitmen melakukan filosofi Continous Improvement atau Kaizen, CV. Tama Joga Raya berencana untuk memperbaiki sistem informasi perusahaan dengan mengimplementasikan program yang bernama SQL Trade. maka penulis melakukan penelitian mengenai keberadaan pengendalian internal menurut CobIT dari masing-masing subsistem pada pengendalian umum dan pengendalian aplikasi, yaitu boundary control, input control, process controldan output control. Penelitian dalam Skripsi ini adalah kualitatif deskriptif sehingga tidak perlu menggunakan hipotesis dan statistik. Hasil penelitian pada CV. Tama Joga Raya berdasarkan CobIT adalah Qualified.
Determinants of Smoking Behaviour Among Indonesian Elementary School Students: A Cross-Sectional Study Hidayah, Rizka Nurul; Jason, Jason; Sakina, Sakina; Syulthoni, Zain Budi; Syafira Eljatin, Dwinka
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 11 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i11.4897

Abstract

Indonesia faces a critical public health challenge with one of the highest smoking rates globally, including among elementary school children. Understanding the determinants of this early smoking behavior is essential for developing effective prevention strategies. This study, Determinants of Smoking Behaviour Among Indonesian Elementary School Students: A Cross-Sectional Study, aimed to identify the factors associated with smoking behavior among elementary school students in Bojonegoro Regency, Indonesia. A cross-sectional study was conducted using secondary data from a Ministry of Health survey. The sample consisted of 1,071 students from grades 4–6 across 20 elementary schools, selected via total population sampling. Data were analyzed using Chi-square tests to examine associations between smoking status and variables such as gender, grade level, knowledge, and environmental exposure. The prevalence of ever having smoked was 8.7%, exclusively among boys. Significant risk factors (p < 0.01) included being male, higher grade level, having smoking family members, having peers who smoke, and witnessing people smoke at school—notably, teachers and community members. Surprisingly, children who knew the dangers of smoking had a higher smoking prevalence. Smoking behavior in elementary students is strongly influenced by environmental exposure and gender. Prevention requires a multi-faceted approach, including strict smoke-free policies in schools, targeted anti-smoking education for boys, and community-wide interventions to reduce children's exposure to smoking role models.
Analisa Faktor-faktor yang Mempengaruhi Intention to Enroll (Niat untuk Mendaftar) Siswa Sekolah Menengah ke Perguruan Tinggi di Kota Batam Nurjanah, Listia; Jason, Jason; Fasha, Andina
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2251

Abstract

This study aims to analyze the factors influencing students' intentions to pursue higher education in Batam City. It found that prospective students are more likely to choose state universities (PTN) over private universities (PTS). This study used a quantitative approach, with a survey completed by 350 high school students. The analysis revealed that attitudes, social media, and advertising significantly influence students' intentions to pursue higher education in Batam City.
ANALISIS KEBIJAKAN PEMERINTAH TERKAIT ANCAMAN PENGANGGURAN PASCA KENAIKAN INFLASI DI KOTA YOGYAKARTA Putra, Chanda Vedalla; Tan, Charles; Jason, Jason; Styvani, Sherlyca; Tarekar, Windy Wihue
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v1i2.354

Abstract

The purpose of this study is to analyze the data found on the level of unemployment and inflation as well as the causes of the increase or decrease in the number of unemployment and inflation in the Yogyakarta region. Yogyakarta is a well-known city in Indonesia. The author analyzes using descriptive research methods and quantitative approaches by looking at existing data through the official website of the Yogyakarta Central Bureau of Statistics. Based on the research that has been done, the results obtained are that the highest increase in the number of unemployment increases occurred in 2020 but inflation has decreased in that year, this is due to the pandemic that has hit almost all countries in the world. Therefore, it can be concluded that the unemployment rate can affect inflation.
Generalization Analysis of a Long Short-Term Memory Model for Cross-Domain Malware Detection Prasetyo, Stefanus Eko; Haeruddin, Haeruddin; Jason, Jason
ILKOMNIKA Vol 8 No 1 (2026): Volume 8, Number 1, April 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/ilkomnika.v8i1.856

Abstract

The increasing diversity of malware targeting heterogeneous computing environments poses significant challenges to conventional detection approaches that rely on domain-specific assumptions. In particular, detection models optimized for a single dataset often exhibit limited robustness when applied to data with different structural and behavioral characteristics. This study analyzes the generalization capability of a Long Short-Term Memory (LSTM) model for behavior-based malware detection across multiple domains. A fixed two-layer LSTM architecture is evaluated using one primary dataset, CIC-MalMem-2022, and four additional datasets representing Android applications, Internet of Things network traffic, botnet behavior, and static Windows Portable Executable analysis. Although each dataset undergoes a dataset-specific preprocessing pipeline, all experiments employ an identical model architecture and hyperparameter configuration to ensure consistent and comparable evaluation. Model performance is assessed using standard classification metrics, supported by single train–test evaluation and five-fold cross-validation to examine performance stability and robustness. The experimental results demonstrate that the LSTM model maintains consistently high detection performance across datasets with diverse characteristics, including both sequential and non-sequential data representations. These findings indicate that the model effectively captures fundamental malware behavior patterns that generalize beyond a single domain, highlighting its potential applicability in heterogeneous cybersecurity environments where cross-domain robustness is required. At the same time, the evaluation is conducted under controlled experimental conditions and does not explicitly address adversarial adaptation or fully dynamic runtime deployment, which should be considered when interpreting the results for practical operational use.
Penerapan User-centered Design Peningkatan Performa Website PT. Dian Trikarsa Jason, Jason
JSITIK: Jurnal Sistem Informasi dan Teknologi Informasi Komputer Vol. 4 No. 2 (2026): Juni 2026
Publisher : Cipta Media Harmoni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53624/jsitik.v4i2.886

Abstract

Latar Belakang: PT. Dian Trikarsa, sebuah perusahaan distributor alat kesehatan. Tujuan: Penelitian ini bertujuan untuk menjelaskan penerapan metode User-Centered Design (UCD) secara iteratif dalam upaya meningkatkan performa website PT. Dian Trikarsa. Metode: Dengan menempatkan pengguna sebagai pusat proses desain, UCD memastikan bahwa produk akhir memenuhi kebutuhan, keinginan, dan batasan pengguna. Penelitian ini menguraikan tahapan UCD yang meliputi pemahaman pengguna dan konteks penggunaan, penentuan persyaratan pengguna, pembuatan solusi desain, evaluasi efektivitas, serta iterasi dan penyempurnaan berkelanjutan. Metode evaluasi seperti Heuristic Usability, Honeycomb Framework, System Usability Scale (SUS), dan Net Promoter Score (NPS) diintegrasikan dalam siklus UCD untuk mengumpulkan umpan balik yang komprehensif. Diharapkan. Hasil: penerapan UCD ini akan menghasilkan website yang lebih user-friendly, relevan, dan efisien, sehingga mendukung tujuan bisnis PT. Dian Trikarsa. Kesimpulan: Penerapan metode User-Centered Design (UCD) secara iteratif merupakan pendekatan yang sangat sesuai untuk meningkatkan performa website PT. Dian Trikarsa. Melalui tahapan pemahaman pengguna, penentuan persyaratan, pembuatan solusi desain, dan evaluasi yang komprehensif.