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Fitri, Winda
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Journal : JURISDICTIE Jurnal Hukum dan Syariah

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TRADEMARKS IN SUSTAINABLE FASHION: A Comparative Legal Analysis of Indonesia and Italy Situmeang, Ampuan; Alhakim, Abdurrakhman; Fitri, Winda; Trinh, Hien
Jurisdictie: Jurnal Hukum dan Syariah Vol 14, No 2 (2023): Jurisdictie
Publisher : Fakultas Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/j.v14i2.24114

Abstract

Trademarks have played a significant role in safeguarding intellectual property within the fashion industry and have been instrumental in upholding the reputation of various companies, particularly those aspiring to adopt sustainability concepts. This research aims to delineate the legal challenges and potential solutions for protecting intellectual property rights related to trademarks and the integrity of claims for sustainability implementation in Indonesia, employing normative research methods and comparative analysis with Italy's legal framework. The analysis reveals several structural differences between Indonesia and Italy's trademark legal frameworks despite sharing similar objectives. Italy has already been able to foster the integrity of sustainable claims in the fashion industry through regulations from the European Union although no direct connection to trademarks exists. On the other hand, Indonesia has yet to regulate the integrity of sustainable claims in the fashion industry although it possesses a sufficient foundational framework that could be further developed through its connection to the communal intellectual property protection system. Secara tradisional, merek memiliki peran penting dalam melindungi kekayaan intelektual di dalam industri fesyen dan telah menjadi kunci dalam menjaga reputasi berbagai perusahaan, terutama yang berkeinginan menerapkan konsep keberlanjutan. Penelitian ini bertujuan untuk menguraikan tantangan hukum dan solusi potensial dalam melindungi hak kekayaan intelektual yang terkait dengan merek serta menjaga integritas klaim implementasi keberlanjutan di Indonesia, dengan menggunakan metode penelitian normatif dan analisis perbandingan dengan kerangka hukum Italia. Analisis ini mengungkapkan beberapa perbedaan struktural antara kerangka hukum merek di Indonesia dan Italia, meskipun memiliki tujuan yang serupa. Italia telah berhasil menggalang integritas klaim keberlanjutan di industri fesyen melalui regulasi dari Uni Eropa, meskipun tidak ada keterkaitan langsung dengan merek. Di sisi lain, Indonesia masih harus mengatur integritas klaim keberlanjutan di industri fesyen, meskipun memiliki landasan kerangka kerja yang memadai yang bisa lebih dikembangkan melalui keterhubungannya dengan sistem perlindungan kekayaan intelektual komunal.
Co-Authors Adiyanto Adiyanto Agustianto Agustianto, Agustianto Agustini, Shenti Alhakim, Abdurrakhman Alvian, Muhammad Adzel Angelyn, Angelyn Anggia Putri, Windi Regina Anisa Tia Mulyani Anugerah, M Fajar Anwar, N.A.D. Pramesti Aprilia, Vinny Azarya, Melda CHRISTIANA CHRISTIANA, CHRISTIANA Delia, Della Disemadi, Hari Sutra Divia, Felysha Putri Elviani, Elviani Elvianti, Elvianti Febriyani, Emiliya Fenecia, Evelyn Fimos, Zaiqui Arviveronica Firdausa, Alif Firnando Firnando, Firnando Hidayah, Luthfia Hieu, Le Ho Trung Hotmaulana Hutauruk, Rufinus Hutauruk, Rufinus Hotmaulana Irawan, Dhenisa Octavia Irvanaries, Irvanaries Jaya, Febri jeshlyn, jeshlyn lesmana, Zannayya Putri Noer Lu Sudirman Miftahul Jannah Mutiara, Ayu Yulia Ningsih, Sri Wahyu NINGSIH, SRI WAHYU Nur Laily Nurisman, Eko NURLAILY, NURLAILY Octaria, Melvina Pambayun, Cindy Fatika Dewi Prastiyo, Laode Agung Putri, Aulia Ginda Putri, Nadila Putri, Rahmadani Rahayu, Dilla Siska Rahmadani, Nia Ramadani, Nur Anisa Ramadhan, Muhammad Tri Andika Rasikah, Amelia Rasyid, Dede Hilman Renanda Sareng, Alexandra Riyansyah, Muhd. Wildan Rusdiana, Shelvi safitri, gita Sakti, Nuryoga Aji Santoso, Inggrid Rosemary Saputri, Eka Adelia Seroja, Triana Dewi Sheerleen, Sheerleen Silviani, Ninne Zahara Siregar, Abigael Hosanna Sisilia, Sisilia Sitorus, Yohannes DS Situmeang, Ampuan Suwanny, Novy Tampubolon, Theresia Tan, David Tan, Winsherly Tantimin Tantimin, Tantimin Titania, Rizada Trinh, Hien Ulya, Muna Vivi Handayani Vivian, Fiona Windi Afdal, Windi Yanti, Aviany