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All Journal JURNAL ECONOMIA Jurnal Manajemen Teknologi JAM : Jurnal Aplikasi Manajemen Jurnal Pengabdian UntukMu NegeRI Jurnal Penelitian Pendidikan IPA (JPPIPA) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Jurnal Manajemen dan Bisnis Journal of Applied Engineering and Technological Science (JAETS) Muhammadiyah Riau Accounting and Business Journal Bahtera Inovasi Jurnal Pengabdian kepada Masyarakat Postgraduate Management Journal Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora Adpebi International Journal of Multidisciplinary Sciences International Journal of Applied Management and Business
Fikri, Khusnul
Prodi Manajemen, Universitas Muhammadiyah Riau
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Journal : EKONOMIS : Journal of Economics and Business

 1 
Pengaruh Lokasi dan Kualitas Pelayanan Terhadap Loyalitas Konsumen pada Fotocopy Anugrah Rengat Hermanto Hermanto; Roky Apriansyah; Khusnul Fikri; Albetris Albetris
Ekonomis: Journal of Economics and Business Vol 3, No 2 (2019): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.319 KB) | DOI: 10.33087/ekonomis.v3i2.78

Abstract

This research was conducted on AnugrahPhotocopy in Rengat with the aim to determine the effect of Location and Service Quality to Consumer Loyalty atRengatPhotocopy in Rengat. Sampling was done by random sampling method with 98 samples as respondents. The analytical method used is a quantitative descriptive method, data analysis with partially and simultaneously act (multiple linear regression analysis with the help of the IBM SPSS Stastic program version 21.0). From the results of the research, obtained a regression equation that is Y = 9,881 + 0,243X1 + 0,321X2, it can be seen that Location and Service Quality has a positive influence to Consumer Loyalty atAnugrahPhotocopy in Rengat. In addition, simultaneous testing (Test F), has been obtained F count> F table that is equal to 6.311> 3.09. So that the two independent variables namely location and service quality together have a positive and significant effect on the dependent variable, namely Consumer Loyalty atAnugrahPhotocopy in Rengat. While the Partial Regression Test (t test) shows that location variables significantly influence to Consumer Loyalty at Anugrah Photocopyin Rengat, t arithmetic> t table of 2.554> 1.98525. Variable service quality is more dominant significant effect to Consumer Loyalty at Anugrah Photocopyin Rengat namely t arithmetic> t table of 3.447> 1.98525. In addition, the results of the multiple correlation coefficient is 0.742 which shows the level of relationship between all independent variables to the dependent variable in this research is in the criteria of high relationship closeness. The magnitude of the effect caused by these three variables together affect the consumer loyalty variable with a percentage of 55.1%. While 44.9% is influenced by other factors not included in this study.
Strategi Pemasaran Shopee Express dan JNT Express Melalui Analisis SWOT dan QSPM Syakila, Mutiara; Mekanza, Muhammad Alif; Hannes, Mutiara; Daratulaila, Intan; Fikri, Khusnul
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1510

Abstract

Current economic progress has made many companies increasingly compete to meet consumer needs. This has led to the emergence of the goods delivery service sector within the company. With the goods delivery service, people can easily shop even though the seller and buyer do not meet in person. This research uses a purposive technique, namely focusing on informants in the case unit to be studied. Respondents in this research numbered 30 people per expedition. The data collection techniques used were interviews and questionnaires. The data analysis technique used is SWOT and QSPM analysis with the help of Ms. software. Excel and SPSS. The results of the research are: (1) Based on the results of the IFAS and EFAS matrices, the total weight x IFAS rating is 3.94 and the total weight of the EFAS rating is 2.98. SWOT for strategies that can be carried out according to the results of the IE matrix, namely grow and build strategy in cell IV. (2) From the results of the QSPM matrix calculation, 3 alternative strategies were obtained that were the most attractive and prioritized for Shoope Express. First, increasing the reach of shops to have Shopee Express services by providing regulations that require all shops on Shopee e-commerce to have Shopee Express services. Second, collaborating with other e-commerce to increase users of Shopee Express services. When, adding branches to remote corners of the country. (3) Based on the results of the IFAS and EFAS matrices, the total weight x IFAS rating is 3.18 and the total weight of the EFAS rating is 3.15. SWOT for strategies that can be carried out according to the results of the IE matrix, namely grow and build strategy in cell I. (4) From the results of the QSPM matrix calculation, 3 alternative strategies are obtained which are the most interesting and prioritized to be carried out. First, one day delivery for outside the city because currently there is only one day delivery within the city. Second, there is a need to maintain JNT branding by providing training. Third, increase discount programs to maintain customer loyalty.
Co-Authors Abunawas . Abunawas, Abunawas Ahmad Ramadhan Akhmad, Ikhbal Albetris, Albetris Alviani, Devi Apriansyah, Roky Astarina, Ivalaina Bagas Tri Ramadana Bakaruddin Bakaruddin Bakaruddin Dahlan Abdullah Daratulaila, Intan Deci Ririen Dede Iskandar Siregar Dina Fauziah Dwi Hastuti Dwi Hastuti Febblina Daryanes Fitri Ayu Nofirda Fitrien Ayuda Ginting, Yanti Mayasari Habiburrahman Hammam Zaki Hannes, Mutiara Hardilawati, Wan laura Hendri Ali Ardi Hermanto Hermanto Hinggo S., Hichmaed Tachta Ikhbal Akhmad Ikhsan, Mukhlis Intan Diane Binangkit Irda Sayuti Kusumah, Alum Kusumah, Alum Lapeti Sari Linarta, Arie M. Irsyad Nur MARDIANA Marnis Marnis Mekanza, Muhammad Alif Misral Misral Muhklas Adi Putra Nindia Husna Marsandya Nofirda, Fitri Ayu Puguh Setyo Puji, Ari Andriyas Putra, Dimas Mahendra R , Sutikno Rahadi, Johan Rahayu Setianingsih Rahayu, Sukma Sri Rahfitra, Anggi Andriani Rahma, Yhovin Andeska Rahmalisa, Uci Raja, Sutikno Ramadhan Irwansyah Ramadhan, Rian Rahmat Remofa, Yudha Rifa’I, Ahmad Rita Yani Iyan Roky Apriansyah Roky Apriansyah Setianingsih, Rahayu Sri Rahmayanti Suandevin, Hichmaed Tachta Hinggo Sudrajat, Usep Sulistyandari Sulistyandari, Sulistyandari Syahmardi Yacob Syakila, Mutiara Tamba, Nela Ardiansih Toti Indrawati Yuslim Yuslim Zaki, Hammam