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All Journal Techne : Jurnal Ilmiah Elektroteknika Indonesian Journal of Electrical Engineering and Computer Science Jurnal Jaringan Telekomunikasi Jurnal Pendidikan West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies Science Information System and Technology West Science Nature and Technology West Science Agro
Soelistianto, Farida Arinie
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Science Information System and Technology

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The Use of Business Intelligence to Support Strategic Decision Making in Digital Retail Companies in Indonesia Soelistianto, Farida Arinie; Sono, Mohammad Gifari
West Science Information System and Technology Vol. 3 No. 02 (2025): West Science Information System and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsist.v3i02.2168

Abstract

This study explores the role of Business Intelligence (BI) in supporting strategic decision-making within digital retail companies in Indonesia. In an increasingly competitive digital retail environment, BI enables managers to transform raw data into actionable insights for informed decision-making. Using a qualitative approach, in-depth interviews were conducted with five informants, including managers and decision-makers from various digital retail companies. The findings reveal that BI enhances decision quality, provides operational efficiency, and supports proactive strategies by offering accurate, real-time information on customer behavior, market trends, and business performance. However, challenges such as system complexity, data integration issues, and limited analytical skills pose barriers to effective BI utilization. This study contributes to a deeper understanding of BI implementation in the Indonesian digital retail sector and offers practical insights for managers aiming to leverage BI for strategic advantage.
Co-Authors Amaludin, Moh. Baitullah Aniati Aniati Ansori, Tirangga Ardiansyah, Rizky Aris Triwiyatno Arnes Yuli Vandika Arrafi, Atha Azhar Atmadja, Martono Dwi Baharuddin Baharuddin Bambang Winardi Budi Nugroho Bunyamin, Ilham Akbar Dewa Oka Suparwata Hariyadi, Aad Haslinah, Andi Hudiono Hudiono, Hudiono Indrianto, Argo Judijanto, Loso Khristiana, Harrij Mukti Kristiana, Harrij Mukti Lesmana, Tera Marjan, M Mochammad Junus Moh. Abdullah Anshori Muntasir, Muntasir Novitasari, Salwa Aulia Nurmiati, Ai Siti Nurul Hidayati Priyana, Yana Purnamasari, Sinta Winda Putradi, David Fydo Rahman, Ali Rakhmania, Amalia Eka Rissa Megavitry Rizza, Nur Saptono, Rachmad Siti Helmyati Sono, Mohammad Gifari Usup, Usup Utomo, Bekti Yohan Yohan