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All Journal Risâlah, Jurnal Pendidikan dan Studi Islam al-Afkar, Journal For Islamic Studies Jurnal Teknik Kimia Jurnal Akuntansi dan Keuangan Syariah - ALIANSI Abdi-Dharma Jurnal Ilmu dan Teknologi Peternakan Terpadu (JITPU) Valid Jurnal Pengabdian AL-KARIM: Journal of Islamic and Educational Research Kredibel: Jurnal Ilmiah Manajemen Jurnal An Nazhair: Journal Of Arabic Education
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Journal : Valid Jurnal Pengabdian

 1 
Pelatihan Digital Marketing Untuk Meningkatkan Pemasaran UMKM Gerabah Di Desa Banyumulek Sofiati Wardah; Rosyia Wardani; Galuh Ratna Mutia; Syaiful Amri; Zulkarnaen; Sopian Saori; Satriawan; Baiq Desthania Prathama; Hikmah; Putri Reno Kemala sari; Baiq Ertin Helmida
Valid Jurnal Pengabdian Vol. 3 No. 1 (2025): Vol. 3 No. 1 Januari 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

The problem faced by pottery craftsmen in Banyumulek Village is the lack of knowledge of business actors in using digital marketing to market their products. The 2018 earthquake and Covid 19 were obstacles and obstacles for craftsmen which caused the lack of enthusiasts and tourists so that they were forced to change professions as agricultural laborers. Lack of promotion is one of the causes so government attention is needed. Therefore, providing training and assistance to Banyumulek Village Pottery MSMEs regarding the use of social media in promoting their products or crafts which are still traditional is expected to help revive the economy of the craftsmen so that they can be recognized by the global community
Penyusunan Laporan Keuangan Sederhana: UMKM Agro Jamur Lombok Kekeri Siswanto, Topan; Nendy Pratama Agusfianto; Syaiful Amri; Satriawan
Valid Jurnal Pengabdian Vol. 3 No. 2 (2025): Vol. 3 No. 2 Juli 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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This community service activity was carried out at the Agro Jamur Lombok Kekeri MSMEs in Gunungsari District, West Lombok Regency, West Nusa Tenggara Province. Agro Jamur Lombok Kekeri MSMEs faces challenges in preparing financial reports due to a lack of basic understanding of financial record-keeping, weak awareness of the importance of good bookkeeping or financial management, and limited information on good financial governance. Based on these conditions, this activity was designed in the form of structured counseling and mentoring regarding simple financial record-keeping and report preparation by the financial standards applicable to MSMEs. This training/mentoring activity on preparing simple financial reports can increase the understanding of Agro Jamur Lombok Kekeri MSME actors about the importance of regularly recording every financial transaction based on valid evidence, as a basis for preparing daily and periodic financial reports by the financial standards applicable to MSMEs. This activity also successfully raised awareness of the importance of good, neat, and sustainable financial administration governance, as one of the important foundations for business sustainability. It is hoped that MSME actors will be disciplined in implementing good financial administration governance practices, which will have a positive impact on operational efficiency and better decision-making, so that the business can survive and even continue to grow.
Pendampingan Pemasaran Jagung Astan Berbasis Digitalisasi Pada UD. Beriuk Maju Barat Armiani; Rusli Amrul; Faizatul Fajariah; I Nengah Arsana; Nendy Pratama Agusfianto; Satriawan
Valid Jurnal Pengabdian Vol. 2 No. 1 (2024): Vol. 2 No. 1 Juli 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Digital-based marketing assistance for Astan Corn at UD. Beriuk Maju, Jagagaraga Village, West Lombok is an implementation of community service carried out by STIE AMM Mataram lecturers. This assistance is in order to increase the group's understanding of the problems that arise in carrying out the Astan Corn business. The problem that arises during mentoring is that the development of the Astan Corn business does not yet have a clear plan so that the goals and objectives of the Astan Corn business to be achieved are not clear, there is no marketing promotion using digitization and there is a lack of access to collaborate or in the form of cooperation with other parties. The method of implementing this service uses counseling and mentoring for business groups. The result obtained from this service is that the group understands business management. The group understands marketing using digitization and the group will try to collaborate with other parties to develop the astan corn business.
Sosialisasi Digitalisasi Sebagai Pendorong Peningkatan Pelayanan Publik Dan Inovasi Bisnis UMKM Di Desa Dasan Tereng Baiq Ertin Helmida; Baiq Kisnawati; Lalu Mimbar; Satriawan; Faizatul Fajariah; Rizaldi Gilang Ramadan; Ahmad Hasbullah
Valid Jurnal Pengabdian Vol. 4 No. 1 (2026): Vol. 4 No. 1 Januari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

Community Service activities in the form of outreach are a strategic step to encourage the use of digitalization in public services and MSME innovation in Dasan Tereng Village. The objectives of this activity are as follows: 1) To increase the understanding of village officials in utilizing digital technology for public services and the optimal use of other social media; 2) To increase the understanding of MSMEs in utilizing digital technology for business activities and encourage MSME business innovation through online marketing; 3) To encourage collaboration between universities, village governments, and business actors in implementing digitalization programs at the local level. The method used was preparation, namely conducting surveys, identifying problems, implementing activities, and finally, evaluating them. The results of this activity were: 1) Increased understanding of village officials in utilizing digital technology for public services (e.g., online administration, village websites, and service applications) and the optimal use of other social media; 2) Increased understanding of MSMEs in utilizing digital technology for business activities (e-commerce and other business applications) and encouraged MSME business innovation through online marketing (internet and digital technology); 3) Establishing a sustainable partnership between STIE AMM, village government, and MSME actors in developing the digital economy.
Co-Authors Abidin Agusfianto, Nendy Pratama Ahmad Hasbullah Ahmad Muchlis Amrul, Rusli Amrullah Armiani Asmawati Baiq Desthania Prathama Baiq Ertin Helmida D. Safitri, Ramona Dewi Berliana Elda Melwita F. N. Dethan, Jacob Fadila Putri Agnesti Faizatul Fajariah Galuh Ratna Mutia Gian Ikmala Caesar H. Salimul Jihad Habiburrahman Hikmah I Nengah Arsana Kisnawati, Baiq Kurnia Wahyuni Lalu Mimbar Lasut, Desiyanna M. Safarul Khair M. Tholibin Azhari Markus, Phiong Mugni Assapari Muhammad Muhammad Ikhwan Noviany, Caroline P. S. Simanjuntak, Samuel Putri Reno Kemala Sari R. Pratama, Muhammad Ramli Ramli Rizaldi Gilang Ramadan ROSYIA WARDANI S. Mendrofa, Surya Satyagraha, Aryadewa Siswanto, Topan Sofiati Wardah Sopian Saori Syaiful Amri Syaiful Amri Topan Siswanto Zulkarnaen