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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Ilmiah Mandala Education (JIME) JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmiah Manajemen dan Bisnis Journal of Management - Small and Medium Enterprises (SME's) Journal of Government and Politics (JGOP) Journal of Applied Data Sciences Jurnal Administrasi Pemerintahan Desa Journal of Education Research Jurnal of Applied Business and Banking (JABB) Apollo: Journal of Tourism and Business Research Horizon PROCURATIO: Jurnal Manajemen dan Bisnis Scientia: Journal of Multi-Disciplinary Science Journal of Managerial Sciences and Studies Journal of Economic Growth and Development Review AURORA: Journal of Emerging Business Paradigms Advance Sustainable Science, Engineering and Technology (ASSET) KAMBOTI : Jurnal Sosial dan Humaniora
Iswanto, Dedy
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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Journal : Research Horizon

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Analysis of the Experience of Using Augmented Reality Applications for Educational Tourism Bahari, Astrid Octavia; Amol, Febriyanti; Pradana, Dominicus Wahyu; Iswanto, Dedy
Research Horizon Vol. 5 No. 2 (2025): Research Horizon - April 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.2.2025.542

Abstract

This study aims to systematically examine how Augmented Reality (AR) technology influences user experience in the context of educational tourism. The study was conducted using the Systematic Literature Review (SLR) method based on the PRISMA 2020 protocol, reviewing 13 selected scientific articles obtained from the Scopus database over the past ten years. The analysis was conducted using a thematic analysis approach, focusing on the dimensions of interactivity, perceived authenticity, user engagement, and learning effectiveness. The study findings indicate that the use of AR generally enhances the quality of educational experiences for tourists through immersive visual interfaces, integration of contextual narratives, and personalized content. Several theories, including TAM, SOR, UTAUT, and Perceived Authenticity, were consistently applied to explain the relationship between technology and user behavior. However, this study also identified significant challenges, including infrastructure limitations, low digital literacy, and the lack of integration of local cultural values in AR content development. Therefore, it is recommended to develop cross-sectoral strategies and more adaptive methodological approaches to the local context so that AR technology can be applied more widely and inclusively in supporting learning and cultural preservation in the educational tourism industry.
The Role of Human Resources in Building a Marketing Team Responsive to Global Market Changes: A Systematic Literature Review Supriadi, Yudi Nur; Rialmi, Zackharia; Iswanto, Dedy; Saleh, Amin; Ramadhan, Miftahus Surur
Research Horizon Vol. 5 No. 2 (2025): Research Horizon - April 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.2.2025.543

Abstract

This research uses the PRISMA 2020-based Systematic Literature Review (SLR) approach to analyze the role of Human Resources (HR) in building a marketing team that is responsive to global market changes. This research aims to explore how HR management can improve the ability of marketing teams to adapt quickly to market changes, as well as to identify the skills and competencies required by marketing team members. A literature search was conducted through databases such as Scopus, Web of Science, and ScienceDirect. The results show that HR strategies that integrate technologies such as Data-Driven Decision-Making and blockchain, as well as the development of adaptation skills and responsive leadership, are highly effective in enhancing the marketing team's ability to respond to global market dynamics. In addition, continuous training and the development of a flexible organizational culture play an important role in creating innovative and responsive marketing teams. Challenges such as inequality in technology adoption, international regulatory differences, and limitations of the research methodology still pose barriers to the practical application of these findings. This study suggests that future research should delve deeper into the influence of innovative technologies in HRM and strategies that can overcome real-world implementation challenges.
Co-Authors Abdurahman Abdurrahman Amil, Amil Amin Saleh, Amin Amol, Febriyanti Bahari, Astrid Octavia Baiq Reinelda Tri Yunarni Candra candra Catur Nugroho, Kuncoro Dominicus Wahyu Pradana Febria Lina, Lia Fuzail, Muhammad Gamri, Muhammad Gancar Candra Premananto Halawa, Forman Hidayanti, Nur Fitri Irsyad, Ziqrurrahman Istiqlal Istiqlal, Istiqlal Junaidi Junaidi K. Tobing, Diana Sulianti Maniza, Lalu Hendra Muchammad Saifuddin Nazwin, Asfarony Hendra Ningsih, Nurul Hidayati Indra Novia Suhastini Qusairi, Andri Al Rachman, M. Taufik Ramadhan, Miftahus Surur Rialmi, Zackharia Sarita, Rahma Sudarnice, Sudarnice Sudarta Sudarta, Sudarta Suwandi S. Sangadji Syaharuddin Syaharuddin Wasik, Zainul YUDI NUR SUPRIADI Zainul Wasik