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All Journal Jurnal Kajian Manajemen Bisnis EKONOMIS : Journal of Economics and Business JURNAL PENDIDIKAN TAMBUSAI Global Conference Index Jambura Health and Sport Journal SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Ekonomi Manajemen Sistem Informasi Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Management Studies and Entrepreneurship Journal (MSEJ) Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ecogen Jurnal Kajian Manajemen dan Wirausaha Jurnal Pengabdian kepada Masyarakat Nusantara Ilomata International Journal of Management Jurnal Manajemen Bisnis dan Keuangan Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Operations Management and Information System Studies Jurnal Ipteks Terapan : research of applied science and education International Journal of Islamic Studies Higher Education Financial Management Studies Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Economics and Management Research
Rosyeni Rasyid
Universitas Negeri Padang
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Determinants of Strategy Agility and Performance of Micro, Small and Medium Enterprises Halal Industry Helmalia, Helmalia; Masdupi, Erni; Rasyid, Rosyeni
International Journal of Islamic Studies Higher Education Vol. 4 No. 1 (2025): March
Publisher : Islamic Studies and Development Center in collaboration with Department of Islamic Education Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/insight.v4i1.197

Abstract

The growing halal industrial food and beverage business has not yet reflected competitive performance. Micro, small and medium enterprises in this sector often face challenges in the form of operational efficiency and low financial literacy, thus affecting their competitiveness. This study aims to analyze the effect of agility strategies on the performance of micro, small and medium enterprises in the halal industry. This research uses a quantitative approach through a survey with simple linear regression data analysis techniques. The object of research is halal-certified micro, small and medium enterprises, with data obtained from the Ministry of Religious Affairs, the Ministry of Cooperatives and micro, small and medium enterprises, the Central Bureau of Statistics, and the Ministry of Tourism and Creative Economy. The results show that the agility strategy allows micro, small and medium enterprises to operate more flexibly and responsively to market changes and meet strict halal standards.   These findings form the basis for micro, small and medium enterprises in improving operational efficiency in order to strengthen the competitiveness of micro, small and medium enterprises in local and global markets. With the ability to adapt and innovate quickly according to the needs of the halal industry market in Indonesia.
Pemeringkatan Kinerja Keuangan Perbankan di Indonesia Menggunakan Metode TOPSIS Berbasis Entropi Dwiyanto, Riski; Rasyid, Rosyeni
Jurnal Manajemen Bisnis dan Keuangan Vol 6 No 2 (2025): Oktober 2025
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v6i2.349

Abstract

Accurate and objective assessment of banking financial performance is crucial in promoting transparency and accountability within the financial sector. Traditionally, bank performance evaluations have focused on conventional financial indicators that do not fully capture actual cash dynamics. This study aims to rank the financial performance of Indonesian banks based on cash flow ratios using the entropy-based TOPSIS method. Eight cash flow ratios covering liquidity, operational efficiency, financial structure, and profitability aspects are employed as the evaluation criteria. The entropy method is applied to determine the objective weights of each criterion based on data variability, while TOPSIS is used to rank the banks according to their relative closeness to the ideal solution. The findings reveal that the ratio weights vary from year to year, reflecting the dynamic nature of financial information across periods. These changes significantly affect bank rankings, indicating that cash performance tends to fluctuate. The results confirm that the entropy-based TOPSIS method is effective in providing an objective and adaptive ranking system that reflects actual financial conditions. Honesty and the protection of consumer rights contribute to long-term relationships between businesses and customers. This research also aims to explore the application of Islamic business ethics in marketing, focusing on halal products, fair pricing, and ethical promotion. Using a qualitative literature review approach, the study analyzes how integrating Sharia principles into marketing practices can enhance market relevance, build consumer trust, and foster sustainable business growth in a diverse global context. The findings offer strategic insights for marketers seeking to engage ethically and effectively with predominantly Muslim markets.
Pengaruh Behavioral Finance terhadap Keputusan Penggunaan Hutang Pada Usaha Mikro dan Kecil di Kota Padang Ananda, Claudia Putri; Rasyid, Rosyeni
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Studi ini bertujuan untuk menganalisis bagaimana keputusan berutang yang dibuat oleh usaha mikro dan kecil di Kota Padang dipengaruhi oleh perilaku keuangan. Studi ini memfokuskan pada usaha mikro dan kecil (UMK) di Kota Padang. Teknik purposive sampling juga digunakan untuk menemukan kelompok penelitian yang menghasilkan 108 sampel. Data awal penelitian berasal dari kuesioner online dan offline. Selama proses analisis data, alat analisis SmartPLS. Hasil analisis data menunjukkan bahwa (1) Overconfidence tidak berpengaruh terhadap Keputusan Hutang, (2) Availability tidak berpengaruh terhadap Keputusan Hutang, (3) Illusion of control tidak berpengaruh terhadap Keputusan Hutang, dan (4) Excessive Optimism tidak berpengaruh terhadap Keputusan Hutang.
THE INFLUENCE OF BRAND IMAGE, SOCIAL INFLUENCE AND PRODUCT PRICE WITH TRUST AS MEDIATING VARIABLES ON THE PURCHASE INTENTION OF 'RAJA DIMSUM' CULINARY MSMES IN GENERATION Z IN PADANG CITY: PENGARUH BRAND IMAGE, SOCIAL INFLUENCE DAN PRODUCT PRICE DENGAN TRUST SEBAGAI VARIABEL MEDIASI TERHADAP PURCHASE INTENTION UMKM KULINER ‘RAJA DIMSUM’ PADA GENERASI Z DI KOTA PADANG Putri Yasmin Al Adawiyyah; Rosyeni Rasyid
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 8 No 2 (2024): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v8i2.4931

Abstract

The large number of culinary industry MSMEs that are developing at this time does not guarantee to avoid problems that affect their growth. Likewise, what was passed by “Raja Dimsum”, Culinary MSMEs which had several obstacles when running their business. This study aims to determine the effect of Brand Image, Social Influence and Product Price on Purchase Intention of UMKM Culinary 'Raja Dimsum' in Generation Z in Padang City. This research sampling technique with certain criteria. The research participants totaled 170 respondents who were selected as samples. Data were collected through online questionnaire distribution and then analyzed using SmartPLS 3.0 software. The results of this study reveal that (1) brand image has no direct effect on purchase intention, (2) social influence has a significant positive effect on purchase intention, (3) product price has a significant positive effect on purchase intention, (4) trust has a significant positive effect on purchase intention, (5) brand image has no direct effect on trust, (6) social influence has a significant positive effect on trust (7) product price has a significant positive effect on trust (8) brand image has no effect on purchase intention mediated by trust (9) social influence has a significant positive effect on purchase intention mediated by trust (10) product price has a significant positive effect on purchase intention mediated by trust.
The Effect of Financial Risk, Product Risk, and Security Risk on Online Purchase Intention With Trust As A Medi-ating Variable For Make Over Cosmetic Products Purchased Online on Lazada Nadya Afryani Dunggio; Rosyeni Rasyid
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.563

Abstract

This study aims to examine the influence of financial risk, product risk, and security risk on online purchase intention, with trust serving as a mediating variable, in the context of Make Over cosmetic products purchased through the Lazada e-commerce platform. Online shopping continues to grow rapidly in Indonesia, particularly in the beauty and cosmetic industry, which has become one of the most competitive sectors. However, despite its growth, consumers often face various risks when purchasing products online, such as concerns about financial security, product authenticity, and the protection of personal data. These perceived risks may hinder consumers’ willingness to make online purchases unless mitigated by trust in the platform and the brand. The research applies a quantitative method with a survey approach, utilizing a structured questionnaire distributed to 170 respondents who had purchased Make Over products via Lazada. Respondents were selected using purposive sampling to ensure relevance to the study’s objectives. Data analysis was carried out using Structural Equation Modeling (SEM) with SmartPLS software to test the hypothesized relationships between variables. The findings indicate that financial risk and product risk have a significant negative effect on consumer trust, while security risk does not show a significant influence. Furthermore, trust is demonstrated to have a strong and significant impact on online purchase intention. Trust also mediates the relationship between financial risk, product risk, and security risk with purchase intention, highlighting its crucial role as an intermediary factor. This research contributes to the literature on online consumer behavior by providing empirical evidence of the mediating role of trust in reducing perceived risk. Practically, the findings emphasize that cosmetic brands and e-commerce platforms need to enhance consumer trust by ensuring transparent product information, secure payment systems, and reliable service. Strengthening trust not only reduces risk perception but also encourages higher online purchase intention, which is essential for sustaining competitiveness in the digital marketplace.
Meningkatkan Kinerja Pemasaran Ritel Tradisional melalui Innovation Capability dan Competitive Advantage Anggraini, Dewi; Yasri, Yasri; Rasyid, Rosyeni
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2248

Abstract

This study aims to analyze the influence of innovation capability and competitive advantage on the marketing performance of grocery stores. The research method used is quantitative, by distributing questionnaires containing statements from each variable to 43 grocery store owners in Padang City. Data processing using multiple linear regression analysis. The results of this study reveal that innovation capability and competitive advantage have a positive and significant effect on the marketing performance of grocery stores in Padang City.
Cicular Economy Pengolahan Sampah Linda, Muthia Roza; Fitria, Yuki; Sarianti, Rini; Zulvia, Yolandafitri; Zona, Mega Asri; Syahrizal, Syahrizal; Rasyid, Rosyeni; Engriani, Yunita; Yonita, Riza
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4 (2025): Edisi Oktober - Desember
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i4.7266

Abstract

Kegiatan pengabdian kepada masyarakat bertujuan untuk meningkatkan pemahaman dan kapasitas UMKM mengenai prinsip-prinsip circular economy, mengurangi limbah, memproduksi limbah menjadi produk baru dan menciptakan peluang bisnis baru. Data Dinas Lingkungan Hidup, Kabupaten Agam menghasilkan sampah 58.559 ton per tahun dimana baru 24,81% dapat dikelola. Untuk meningkatkan jumlah sampah yang dapat dikelola oleh pemerintah Kabupaten Agam dan Masyarakat melalui UMKM sebagai salah satu sektor yang memproduksi sampah, maka perlu dilakukan kegiatan mengenai pengelolaan sampah guna tercapainya tujuan pembangunan berkelanjutan (SDG’s goal) pada tujuan konsumsi dan produksi yang bertanggung jawab dalam bentuk pengenalan konsep circular economy kepada pelaku UMKM. Permasalahan utama dalam kegiatan circular economy ini adalah rendahnya pemahaman UMKM mengenai konsep ekonomi sirkular dan pengelolaan sampah berkelanjutan, serta terbatasnya pelatihan pemanfaatan limbah sebagai bahan baku produk olahan. Kegiatan pengabdian dilaksanakan melalui edukasi, sosialisasi, dan pelatihan pengolahan sampah dengan target capaian: (1) peningkatan pemahaman minimal 50% pada 80% peserta melalui pre-test dan post-test; (2) penerapan konsep circular economy oleh 30% peserta dalam tiga bulan setelah pelatihan; dan (3) terciptanya minimal lima produk olahan sampah oleh UMKM. Program ini diharapkan dapat memberdayakan UMKM agar lebih berkelanjutan, inovatif, dan ramah lingkungan, serta menjadi agen perubahan dalam mewujudkan ekonomi sirkular di tingkat lokal maupun nasional
Peningkatan Kapasitas Pemasaran Online dan Desain Merek Produk Batik Eco Print Dwita, Vidyarini; Masdupi, Erni; Rasyid, Rosyeni; Abror, Abror; Patrisia, Dina; Gusti, Mia Ayu
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 25, No 3 (2025): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.06780

Abstract

Kegiatan Pengabdian Nagari Matua Hilia dilaksanakan sebagai upaya meningkatkan kapasitas ibu-ibu PKK dalam memasarkan produk batik eco print. Topik ini dipilih karena produk batik eco print memiliki potensi ekonomi tinggi, namun pemasarannya masih terbatas sehingga belum optimal meningkatkan kesejahteraan masyarakat. Metode pengabdian dilakukan melalui pelatihan pemasaran online, pendampingan desain merek, serta bimbingan usaha agar mitra memiliki keterampilan praktis dan strategi pemasaran yang lebih efektif. Hasil kegiatan menunjukkan bahwa persepsi dan niat menggunakan pemasaran online berada pada kategori baik, menandakan adanya penerimaan yang positif terhadap teknologi pemasaran digital. Namun, kemampuan mendesain merek dan praktik pemasaran masih perlu diperkuat agar daya saing produk meningkat. Secara umum, program ini memberikan dampak positif terhadap kesiapan dan motivasi mitra dalam mengembangkan usaha batik eco print. Kesimpulannya, penguatan kapasitas melalui pelatihan dan pendampingan terbukti penting dalam mendorong kemandirian ekonomi masyarakat. Keberlanjutan program memerlukan dukungan lanjutan agar hasil yang dicapai dapat berkembang secara konsisten.
Effectiveness of Village Financial Management: The Roles of Financial Literacy, Internal Supervision & Leadership Style Risdayani, Risdayani; Rasyid, Rosyeni; Yanuarta, Ramel
Ilomata International Journal of Management Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i1.1937

Abstract

Village financial management is a crucial factor for realizing accountable and effective local development. This study examines the effects of financial literacy, internal supervision, and leadership style on the effectiveness of village financial management in the Anambas Islands Regency. Data were collected from a survey of 279 village officials (village heads, members of the Village Consultative Body [BPD], and village administrative staff) across 52 villages. The 28-item instrument was tested for validity and reliability and exhibited high internal consistency (Cronbach’s α). Because normality tests indicated non-normal distributions for the main variables, inferential analysis employed the nonparametric Mann–Whitney U test to evaluate six hypotheses concerning direct effects and inter-variable relationships. Empirical results indicate that financial literacy, internal supervision, and leadership style each have no significant effect on the effectiveness of village financial management; likewise, no significant relationships were found between literacy and supervision, supervision and leadership style, or literacy and leadership style. These findings likely reflect a knowledge–action gap and conceptual mismatches between indicators that measure declarative knowledge and outcomes that are administrative-instrumental; furthermore, supervision as measured emphasizes procedural formality and leadership constrained by collective regulation, which may weaken causal links. Policy implications stress the need for applied training interventions, enhancement of supervisors’ technical capacity, and institutional reforms to better integrate technical inputs into decision-making. Future research is recommended using mixed-methods designs, measurement of relevant subdimensions, and multilevel or intervention studies to test mechanisms for translating knowledge into practice.
The Influence of Greenwashing and Consumer Trust on Green Skincare Repurchase Intention through Green Brand Image among Gen Z in West Sumatra Supryanita, Rina; Yasri; Rasyid, Rosyeni
Ilomata International Journal of Management Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i1.1955

Abstract

This study aims to analyze the influence of greenwashing, consumer trust, and green brand image on the repurchase intention of green skincare products among Generation Z in West Sumatra Province. This study uses a quantitative approach with purposive sampling technique, which is the determination of samples based on certain criteria relevant to the research objectives, including respondents aged 18–26 years (Generation Z), active use of green skincare products for at least three months, and residing in the West Sumatra region. Data were obtained from 260 respondents and analyzed using Structural Equation Modeling (SEM). The findings indicate that greenwashing has a negative and significant effect on repurchase intention, suggesting that misleading or exaggerated sustainability claims reduce consumer interest in repurchasing. Conversely, consumer trust and green brand image positively and significantly affect repurchase intention, implying that confidence in sustainability claims and positive perceptions of green brand image foster repeat purchase behavior. However, the study reveals that green brand image does not mediate the relationship between greenwashing and repurchase intention but strengthens the influence of consumer trust. The study concludes that building consumer trust and reinforcing a credible green brand image are essential strategies for companies seeking to enhance consumer loyalty and long-term engagement in the growing sustainable skincare market.
Co-Authors Abel Tasman Abror Abror Afif Reyhan Fauzi Afifah Oktavia Ananda, Claudia Putri Bustari Muchtar Dela Khoiriyah Deni Suwandhani Dewi Anggraini Dilla Ramadani Dinda Suchi Wulandari Dwita, Vidyarini Dwiyanto, Riski Erni Masdupi Fellicia Novita Fitra Jufriadi Fitra, Halkadri HELMALIA HELMALIA, HELMALIA Jihan Nada Hanifah Jon Kenedi Lino Pereira, Lino Mawaddah, Agnita Putri Mia Ayu Gusti Mulyani, Gita Sri Muthia Roza Linda, Muthia Roza Nadya Afryani Dunggio Neswardi, Sepri Patrisia, Dina Perengki Susanto Putra, Riki Wanda Putri Purnama Sari Putri Yasmin Al Adawiyyah Putri, Ariza Rahmat Hamulian Rahmiati Rahmiati Rahmiati Rahmiati Ravelby, Thesa Alif Rini Sarianti Risdayani, Risdayani Riza Yonita Rizki Adythia Erjon SINDI OKTAVIA Suarni, Nora Suhery Suhery Supryanita, Rina Syahrizal Syahrizal Syamsul Amar Tika, Tika Misla Wahyuni Timuria, Ika Putriana Tomi Charles Wahyuni, Nina Warzukni, Asyifa Weni Andriani Eka Putri Wesa Anggraini Yanuarta RE, Ramel Yasri Yasri, Yasri Yogama Prima Yolandafitri Zulvia Yonita, Riza Youlandari, Tisya Pretty Yuki Fitria Yunita Engriani