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ANALISIS KEPUTUSAN PEMBELIAN KONSUMEN TERHADAP PRODUK SELENGEK CRISPY DI UMKM UNI JN KABUPATEN BENGKULU TENGAH Syalom Sihite, Sylvain; Fariadi, Herri; Nurmalia, Ana
Jurnal AGRIBIS Vol. 18 No. 2 (2025): Jurnal Agribis
Publisher : Program Studi Agribisnis Faperta Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/agribis.v18i2.8176

Abstract

Industri UMKM di Indonesia tengah menghadapi tantangan besar akibat dinamika dunia usaha yang semakin rumit. Agar tetap mampu bersaing, pelaku usaha dituntut untuk memahami factor-faktor yang memengaruhi keputusan konsumen saat membuat keputusan pembelian. UMKM Uni JN yang berada di Kabupaten Bengkulu Tengah juga perlu mencermati aspek-aspek seperti produk, harga, promosi, tempat dan selera konsumen guna memperoleh pemahaman yang lebih komprehensif tentang perilaku konsumen. Penelitian ini bertujuan untuk mengkaji berbagai faktor yang berperan dalam memengaruhi keputusan konsumen dalam membeli suatu produk Selengkek Crispy di UMKM Uni JN. Dalam penelitian ini, peneliti mengadopsi metode deskriptif kuantitatif serta menggunakan regresi linier berganda sebagai teknik analisis. Sampel diperoleh melalui metode non-probability random sampling. Hasil studi menunjukkan bahwa tingkat keputusan pembelian konsumen Termasuk dalam kategori tinggi dengan rata-rata nilai 35,50. Secara individu, variabel produk, harga, dan selera konsumen terbukti memiliki pengaruh signifikan terhadap keputusan pembelian, sedangkan promosi dan tempat tidak menunjukkan pengaruh yang signifikan. Meski demikian, secara keseluruhan kelima variabel tersebut secara bersamaan memberikan pengaruh yang signifikan terhadap keputusan pembelian. Dengan nilai R² sebesar 0,828, berarti bahwa model ini mampu menjelaskan 82,8% dari variasi keputusan pembelian, sementara 17,2% lainnya berasal dari variabel-variabel yang tidak termasuk dalam penelitian ini. Keywords: Produk Selengek Crispy, Keputusan Pembelian, Produk, Harga, Promosi, Tempat, dan Selera Konsumen
ANALISIS PERTIMBANGAN PETANI DAN EFEKTIVITAS PRODUKSI IKAN NILA PADA KOLAM AIR TENANG DAN KOLAM AIR DERAS DI DESA SUKA NEGERI KECAMATAN AIR NIPIS KABUPATEN BENGKULU SELATAN Agusmin, Wengki Abta; Fariadi, Herri; Nurmalia, Ana
Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan Vol 23 No 1 (2025): Jurnal Agroqua
Publisher : University of Prof. Dr. Hazairin, SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/ja.v23i1.5143

Abstract

Suka Negeri Village, Air Nipis District, South Bengkulu Regency is a village located in Bengkulu Province. Most of the residents of Suka Negeri Village depend on agriculture for their livelihood, namely rice, rubber, and palm oil farmers. In addition, the population is also engaged in fisheries, one of which is aquaculture. One of the fishery commodities that has bright prospects in this area is tilapia. Tilapia is a type of freshwater fish that has high economic value and is in demand by the community. The purpose of this study was to identify farmers' considerations and the effectiveness of tilapia production using still water ponds and fast-flowing water ponds in Suka Negeri Village, Air Nipis District, South Bengkulu Regency. The research method used was descriptive analysis using Likert scale measurements. The results of the study showed that tilapia farmers in Suka Negeri Village considered using still water ponds because the maintenance costs were cheaper with a percentage of cheaper maintenance costs of 51.8%. Meanwhile, tilapia farmers in Suka Negeri Village used fast-flowing water ponds because their production was higher, with a higher production percentage of 52.6%. For the effectiveness of tilapia production in still water ponds in Suka Negeri Village, Air Nipis District, it had a percentage of 53.91%, this value was included in the less effective category. Meanwhile, the effectiveness of tilapia production in fast-flowing water ponds in Suka Negeri Village, Air Nipis District, had a percentage of 70.58%.
Perilaku Konsumen pada keputusan pembelian minyak goreng kemasan Yuliana, Revi; Andriani, Evi; Nurmalia, Ana
SINTA Journal (Science, Technology, and Agricultural) Vol. 5 No. 1 (2024)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sinta.5.1.35-46

Abstract

Cooking oil is consumed by almost all people, both at the household level and in the food industry. The level of purchase of packaged cooking oil can be influenced by various factors, including consumer preferences, price, promotions, product quality and market trends. This research aims to determine the level of purchasing packaged cooking oil in Bengkulu City and the decision to purchase packaged cooking oil. This research was carried out purposively. This research is quantitative and uses the SPSS application. The research locations at BIM, Pasar Panorama, Pasar Minggu, Indomaret, and Alfamart were deliberately chosen because they have the highest population in Bengkulu City. The results of my research show that the highest level of purchasing packaged cooking oil is at the 2 liter level, namely 51 respondents and the percentage value is (50.49) while the lowest is at the 5 liter level with 2 respondents and the percentage value is (1.92) and the average The score was 2.14 (Low) with a total of 96 respondents. To understand how to increase purchases of packaged cooking oil, it is necessary to conduct market and trend research. The results of multiple linear regression analysis show independent variables, variable (X1). Kita oil price (X2) Komplementer (X3), net family income (Na) Number of family member (X4) The results of multiple linear regression analysis show the independent variables (variable X5 ) Healthy living motivation (X6) together influences the dependent variable (variable Y) purchasing decisions.        
ANALISIS PARTISIPASI DAN PERSEPSI MASYARAKAT PETANI TERHADAP RESTORASI DAN PRESERVASI HUTAN Nurmalia, Ana; Handono, Wahyu
Jurnal AGRISEP JURNAL AGRISEP VOL 18 NO 02 2019 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.203 KB) | DOI: 10.31186/jagrisep.18.2.305-312

Abstract

Polemics on forest damage and socio-economic problems that arise then what can be done to balance management as an element of economic support but still do not forget the importance is to actively participate in saving by restoration and preservation of forests. Researchers are interested in conducting a more in-depth study of "community participation and perceptions of forest restoration and preservation with a case study in Lubuk Pinang Village, Lubuk Pinang District, Mukomuko District, Bengkulu Province. The research was done intentionally (purposive) using secondary and primary data from the interview process and the existing literature, the process of taking samples using the census method, and using descriptive analysis. The results of research showed community participation in forest restoration and preservation included in the high category of 26 , 27 and community perceptions of forest restoration and preservation are included in the high category of 24.17. In this study there is harmony between the level of perception and participation of both of them into the high category.
Analisis Perbandingan dan Faktor-Faktor Yang Mempengaruhi Kinerja Akademik Mahasiswa UPBJJ-UT Bengkulu Mikaresti, Pamela; Yusrizal, Yusrizal; Nurmalia, Ana
Jurnal Paedagogy Vol. 10 No. 4: Jurnal Paedagogy (October 2023)
Publisher : Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jp.v10i4.5482

Abstract

This research aims to compare the factors that influence students' academic achievement in learning assistance services (TUWEB, TUTON, TMK) at UPBJJ-UT Bengkulu. This research used a descriptive method with a quantitative approach. The total population in this study was 11,854 people, with a sample of 1185 respondents. The research instrument used was a questionnaire with the data analysis technique for this research using multiple linear regression analysis. The results of this research showed that the overall cumulative achievement index of respondents had the highest average GPA obtained by TUWEB service users, namely 3.56, and the lowest was the average GPA of TMK service users was 3.21, while the average GPA of TUTON learning assistance service users was 3.40. The variables of learning motivation, learning assistance, and learning media influence the Grade Point Average (GPA). Meanwhile, the independent variables that do not partially affect the Grade Point Average (GPA) were age, marital status, employment status, participation in academic service assistance, level of perception towards UT, and the independent learning system and network quality.
APLIKASI TEKNOLOGI RITX SOIL DAN WEATHER SENSOR DALAM PENINGKATAN PRODUKSI PADI: BAGAIMANA ADOPSI INOVASI PETANI? Asnamawati, Lina; Eka Herawati, Is; Rasoki, Timbul; Faridha, ida; Nurmalia, Ana
Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan Vol 21 No 2 (2023): Jurnal Agroqua
Publisher : University of Prof. Dr. Hazairin, SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/ja.v21i2.4179

Abstract

In certain locations of Indonesia, Ritx Soil and Weather Sensor technology has been used in the agriculture industry. However, scientific reports on farmer technology uptake are not publicly available for scientific and policymaking purposes. As a result, this study was conducted to give scientific data on the acceptance of farmer technological advancements. This exercise was conducted in Cikembulan Village, Garut Regency, with 56 participants. According to the report, only 41% of respondents used technology. Cosmopolitanism, farmer motivation, farmer presence, self-efficacy, the function of extension personnel, frequency of extension, education, and farm experience are the elements of innovation adoption explored. Only farm experience has a favorable impact on the uptake of farmer innovations. Finally, there must be a significant push, particularly from the non-profit organizations and the government.
KEPUTUSAN PETANI TERHADAP MIX PLANTING TANAMAN JENGKOL PADA LAHAN TANAMAN KARET saputra, Median; Fariadi, Herri; Nurmalia, Ana; Afriani, Ririn
Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan Vol 21 No 2 (2023): Jurnal Agroqua
Publisher : University of Prof. Dr. Hazairin, SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/ja.v21i2.4189

Abstract

The decline in the selling price of rubber caused farmers to mix jengkol planting on rubber plantations, with the aim of increasing land productivity and double profits for farmers. This study aims to determine farmers' decisions and the factors that influence farmers' decisions to plant jengkol on rubber plantations. The method used is descriptive quantitative analysis using a Likert scale, and to determine the factors that influence farmer decisions, multiple linear regression analysis is used. The results showed that the level of decision making by farmers in Ilir Talo Village, Seluma Regency was 35.23 with a very high category. The variable of farmer motivation (X1), and the proximity of farmers to farmer groups and PPL (X2) affect farmers' decisions. While the variables of farmers' involvement in traditional party activities (X3), land ownership (X4), farmers' land area (X5), income (X6) did not affect the decision to plant jengkol plants on rubber plantations in Ilir Talo District, Seluma Regency.
Model Pemberdayaan Pertanian dan Kebijakan Pembangunan Dalam Mewujudkan Pilar Keamanan Pangan Asnamawati, Lina; Herawati, Is Eka; Saleha, Eha; Yuliawati; Nurmalia, Ana
Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan Vol 22 No 1 (2024): Jurnal Agroqua
Publisher : University of Prof. Dr. Hazairin, SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/ja.v22i1.4389

Abstract

Community empowerment is an economic development concept that outlines community values to create a new paradigm in development that is people-centered and participatory. The Systematic Literature Review (SLR) approach was used by the researchers to perform their investigation. To capture worldwide trends from previous research, data was analyzed using Microsoft Excel and the Bibliometric tool. The Prism Protocol was used to collect data. An in-depth examination of 44 papers on farmer empowerment and agricultural development policies to achieve sustainable food was undertaken. According to the study's findings, the four pillars of food security are availability, affordability, usage, and stability, and empowerment should play a part in strategic food and nutrition strategies from 2020 to 2024. Empowerment stresses the acquisition of sufficient skills, knowledge, and abilities.
PENGENDALIAN PERSEDIAAN PUPUK NPK MUTIARA PADA TOKO PERTANIAN PHONNA TANI DI PASAR PANORAMA KOTA BENGKULU Joko Saputra; Saputra, Joko; Fariadi, Herri; Nurmalia, Ana
Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan Vol 22 No 1 (2024): Jurnal Agroqua
Publisher : University of Prof. Dr. Hazairin, SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/ja.v22i1.4416

Abstract

Fertilizer is nutrition or nutrients added to plants and currently, the use of fertilizer in agriculture is a necessity that cannot be ignored. One of the agricultural shops in Bengkulu City that provides fertilizer buying and selling services is the Phonna Tani shop at Panorama Market, NPK, Urea, KCl fertilizer, and many others are available. The purpose of this research is to determine inventory management, analyze inventory management, determine Safety Stock, and determine reorder points. The methods used in this research are qualitative and quantitative, with data results obtained from primary data and secondary data. Qualitative descriptive, EOQ (Economic Order Quantity) calculation techniques, Safety Stock calculation techniques, and Reorder Point calculation techniques are used in this research data analysis method. Based on the results of research, the management of inventory control of NPK Mutiara fertilizer at the Phonna Tani agricultural shop includes several stages, namely Planning, Organizing, Actuating, Controlling, and the FIFO method is used to manage fertilizer supplies. The results of calculations using the Economic Order Quantity (EOQ) method are 327 sacks per order with an ordering frequency of 3 times a year, so that in one year the number of fertilizer orders is 981 sacks, 9 sacks for safety stock and reorder points (Reorder point) 18 bags.
ANALISIS PEMASARAN PADA INDUSTRI RUMAH TANGGA PENGOLAHAN KERIPIK UBI Asnamawati, Lina; Nurmalia, Ana
Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan Vol 22 No 1 (2024): Jurnal Agroqua
Publisher : University of Prof. Dr. Hazairin, SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/ja.v22i1.4456

Abstract

The cassava processing industry in Pasar Pedati Village, Pondok Kelapa District, Central Bengkulu Regency, is part of the agro-industrial sector with significant potential but still faces several challenges. Despite the presence of several craftsmen producing cassava chips, most operate on a household scale and encounter limitations in marketing and product value-added. These constraints include limited access to cassava raw materials and increasingly tight market competition. Therefore, this study aims to analyze marketing in the household cassava chips processing industry in the village. The research method used a purposive approach with a population of 20 cassava chip craftsmen, all of whom were respondents using a census method. Descriptive analysis was employed to analyze marketing channels, while for marketing margins, the research results revealed that the average marketing margin received by respondents was Rp. 850, with a selling price of Rp. 5,000 per packet, enabling craftsmen to sell 2,509 packets per month. A significant marketing margin will also bring substantial profits to producers regarding the processed cassava chip products. With sufficiently large marketing margins generated by each craftsman, all respondents consider cassava chip processing as their primary household business.