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Nurmalia, Ana
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PENGARUH PENETAPAN HARGA JUAL TERHADAP PENJUALAN SAYURAN Roki, Muhammad; Nurmalia, Ana; Yumiati, Yossie
Jurnal Agribisnis Vol. 26 No. 02 (2024): Jurnal Agribisnis
Publisher : UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/agr.v26i02.15930

Abstract

Pentingnya nutrisi dalam sayuran bagi tubuh manusia untuk memenuhi kebutuhan mineral dan vitamin. Masyarakat Indonesia dapat memenuhi kebutuhan akan sayuran dengan berbagai pilihan sayuran dengan harga yang bervariasi pula. Penelitian ini bertujuan untuk mengetahui metode penetapan harga jual sayuran dan pengaruh penetapan harga terhadap jumlah penjualan pedagang pengecer sayuran di Pasar Pulau Baai Kota Bengkulu. Metode penelitian yang digunakan adalah metode kualitatif dan kuantitatif. Pemilihan responden menggunakan metode sensus yang berjumlah 28 orang. Analisis yang digunakan dalam penelitian ini adalah analisis deskriptif dan regresi linier sederhana. Hasil penelitian menunjukan bahwa Pedagang pengecer sayuran di Pasar Pulau Baai Kota Bengkulu menggunakan metode (mark up pricing) dalam penetapan harga, yang mana untuk nilai rata-rata mark up sayur kol sebesar Rp 3.096/Kg, tomat sebesar Rp 2.378/Kg, wortel sebesar Rp 3.453/Kg, sawi putih sebesar Rp 2.685/Kg, bayam sebesar Rp 721/Kg, dan kangkung sebesar Rp 255/Kg serta sayuran yang penetapan harganya berpengaruh terhadap jumlah penjualan yaitu sayuran sawi putih dan sayur kangkung. Sedangkan penetapan harga jual yang tidak berpengaruh terhadap jumlah penjualan yakni sayuran kol, tomat, wortel, dan bayam
Analisis Faktor Internal dan Eksternal Pemasaran pada Rumah Produksi Roti Bakar Bandung Nukasep Desa Pasar Pedati Linse, Yeni Yulia; Fariadi, Herri; Nurmalia, Ana
SINTA Journal (Science, Technology, and Agricultural) Vol. 5 No. 2 (2024)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sinta.5.2.%p

Abstract

Menu roti bakar masih menjadi salah satu menu yang digandrungi anak muda Indonesia. Roti bakar ini menjadi favorit anak muda diakibatkan oleh gaya hidup, dimana banyak anak muda  yang suka pergi bersama sahabat mereka untuk semata- mata hangout ataupun ngobrol santai (Aprilia, 2024). Roti Bakar Bandung Nukasep merupakan salah satu contoh usaha produksi roti tawar sebagai bahan baku utama roti bakar  berdasarkan pengamatan sebelumnya diketahui bahwa rumah produksi Roti Bakar Bandung Nukasep mengalami  grafik pemasaran yang naik turun (tidak stabil).  Sebagai upaya  dalam rangka  memenangkan pasar yang kompetitif,  rumah produksi Roti Bakar Bandung Nukasep wajib mengenal faktor pada lingkungan internal dan eksternal pemasarannya.  Tujuan penelitian ini ialah melakukan analisis mengenai faktor internal dan faktor eksternal yang mempengaruhi  sistem pemasaran  pada  rumah produksi Roti Bakar Bandung Nukasep.   Metode yang dilakukan berupa deskriptif kualitatif dengan  metode pengumpulan data berupa observasi, wawancara, serta kuesioner. Adapun data dianalisis menggunakan metode  pendekatan SWOT .  Dari hasil penelitian diketahu bahwa faktor internal yang mempengaruhi peasaran pada Pemasaran Roti Bakar Bandung Nukasep terdiri dari delapan (8) faktor meliputi : Kualitas Roti, Kecukupan produksi roti, Kemasan Roti, Kepemilikan izin & sertifikat, Harga jual yang terjangkau, Variasi Roti, Pelayanan, dan  Promosi.  Sementara pada faktor eksternal terdiri dari lima (5) faktor  meliputi : Tren bisnis digital, Daya beli masyarakat terhadap Roti Bakar, Menjadi tempat magang siswa SMK dan mahasiswa, Hubungan dengan pelanggan, Kemunculan usaha yang serupa.
Faktor Yang Berhubungan Dengan Partisipasi Anggota Kelompok Wanita Tani (KWT) Dalam Pemanfaatan Lahan Perkarangan Di Wilayah Kerja Balai Penyuluhan Pertanian (BPP) Selebar Huriyah, Hiwayati; Fariadi, Herri; Nurmalia, Ana
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 2 (2025): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i2.7743

Abstract

The success of yard land utilization activities intervened by government programs is inseparable from the participation of members of the Women Farmers Group (KWT). This study aims to analyze the level of participation of members of the Women Farmers Group (KWT) in the Working Area of the Selebar Agricultural Extension Center (BPP) in the utilization of yard land and to analyze what factors are associated with the participation of members of the Women Farmers Group (KWT) in the Working Area of Selebar Agricultural Extension Center (BPP) in the utilization of yard land. The research was conducted from July to August 2024. The population in this study was 116 people with a sample size of 90 people determined by proportional stratified random sampling method. Data were analyzed by Pearson product moment statistical test. The results showed that the level of participation of KWT members in utilizing the yard was in the high category. Factors that are significantly related to the level of participation of KWT members are formal education, motivation, time devotion, accuracy of counseling methods, suitability of materials, competence of extension workers, group goals, group cohesiveness and group atmosphere. While age is not significantly related.
Faktor Yang Mempengaruhi Respon Petani Terhadap Program Gerakan Tanam Cabai Di Kelompok Tani Kerapu Makmur Kelurahan Berkas Kota Bengkulu Oktrada, Darty; Fariadi, Herri; Nurmalia, Ana
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 2 (2025): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i2.7744

Abstract

The Chili Planting Program in Berkas Village which was implemented in 2023 to increase national chili productivity. The purpose of this research was to determine the response of farmers to the chili planting movement program and to analyze the factors that influence farmers' responses to the chili planting program in the Kerapu Makmur Farmers Group, Berkas Village. This research was conducted from August 1 to August 30, 2024. The population in this research was 30 people and was analyzed using a Likert scale. This research method uses descriptive analysis and multiple linear analysis. The results of the research showed that the farmer's response to the chili planting program in the Kerapu Makmur Group, Berkas Village, Teluk Segara District, Bengkulu City was in the moderate category (39.3) Factors that influence farmers' responses to the chili planting . Are Number of Family Members, Frequency of attending counseling and Cohesiveness in the group. While those that do not have an effect are age, gender, education, farming experience, and household income of chili farmers in the Kerapu Makmur farmer group, Berkas Village, Teluk Segara District, Bengkulu City
Pemanfaatan Pekarangan Rumah Sebagai Upaya Ketahanan Pangan Keluarga Nurmalia, Ana; Yumiati, Yossie; Yulihartika, Rika Dwi; Sugianto, Dapid
Jurnal Dehasen Mengabdi Vol 2 No 1 (2023): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i1.3811

Abstract

Air Putih Village is a village that has just expanded from its main village on September 15 2011. Therefore Air Putih Village is still in the process of learning to become a more advanced and superior village in various sectors. The agricultural sector is very important in supporting the local, national and international economy. Of course, the agricultural sector is also expected to be able to become a supporting sector for Air Putih Village to become a village that is more independent in the economy and food. The problem that is often faced is the increase in the price of basic commodities which continues to soar, this of course contributes to the economic difficulties of the people who live in poverty, while vegetable crops support basic commodities. In order to meet the needs and convenience of food for the people of Air Putih Village, the Dehasen University Faculty of Agriculture Community Service team and partners agreed to hold a socialization for the use of yards. The yard of the house can be used as a planting medium for various vegetables to support people's daily food needs. This makes it easier for people to meet their needs for minerals and vitamins. Besides that, it can help the community's economy by reducing expenses for vegetable needs. So counseling and training was carried out on the use of home yards by planting various vegetables. The benefits of using yard land economically are able to reduce family expenses and even if it is occupied can provide additional family income.
ANALISIS KEUNTUNGAN DAN BREAK EVEN POINT USAHATANI MELON PADA AGROEDUWISATA TOBOPONIK DI KOTA BENGKULU Zukhruf, Muhammad Firmansyah; Fariadi, Herri; Nurmalia, Ana
SINTA Journal (Science, Technology, and Agricultural) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sinta.6.1.127-136

Abstract

Penelitian ini bertujuan untuk menganalisis keuntungan dan Break Even Point (BEP) usahatani melon di Agroeduwisata Toboponik, Kota Bengkulu, yang dilaksanakan pada Desember 2024. Meskipun hortikultura menghadapi tantangan seperti risiko tinggi dan fluktuasi harga, melon sebagai komoditas agribisnis menunjukkan potensi ekonomi yang besar. Dengan adopsi sistem hidroponik, masalah seperti ketergantungan cuaca dan hama dapat diatasi, meningkatkan produktivitas dan efisiensi.  Metode penelitian melibatkan wawancara dan studi literatur, dengan analisis data kuantitatif untuk menghitung biaya, penerimaan, keuntungan, serta BEP. Hasil penelitian menunjukkan total biaya produksi sebesar Rp 105.408.500 dan total penerimaan sebesar Rp 201.600.000, menghasilkan keuntungan bersih Rp 96.191.500.  Analisis BEP per unit menunjukkan 1.327,05 kg untuk melon jenis Snow dan Golden, serta 1.516,51 kg untuk Rock dan Hamigua. BEP dalam rupiah adalah Rp 60.699.285,7 untuk Snow dan Golden, serta Rp 63.417.164,2 untuk Rock dan Hamigua. Angka-angka ini menunjukkan bahwa produksi dan penerimaan aktual jauh melampaui titik impas, mengindikasikan bahwa usahatani melon ini sangat menguntungkan dan layak secara ekonomis. Penelitian ini menegaskan potensi melon sebagai komoditas unggulan dalam agribisnis modern.
ANALISIS KEPUTUSAN PEMBELIAN KONSUMEN TERHADAP PRODUK SELENGEK CRISPY DI UMKM UNI JN KABUPATEN BENGKULU TENGAH Syalom Sihite, Sylvain; Fariadi, Herri; Nurmalia, Ana
Jurnal AGRIBIS Vol. 18 No. 2 (2025): Jurnal Agribis
Publisher : Program Studi Agribisnis Faperta Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/agribis.v18i2.8176

Abstract

Industri UMKM di Indonesia tengah menghadapi tantangan besar akibat dinamika dunia usaha yang semakin rumit. Agar tetap mampu bersaing, pelaku usaha dituntut untuk memahami factor-faktor yang memengaruhi keputusan konsumen saat membuat keputusan pembelian. UMKM Uni JN yang berada di Kabupaten Bengkulu Tengah juga perlu mencermati aspek-aspek seperti produk, harga, promosi, tempat dan selera konsumen guna memperoleh pemahaman yang lebih komprehensif tentang perilaku konsumen. Penelitian ini bertujuan untuk mengkaji berbagai faktor yang berperan dalam memengaruhi keputusan konsumen dalam membeli suatu produk Selengkek Crispy di UMKM Uni JN. Dalam penelitian ini, peneliti mengadopsi metode deskriptif kuantitatif serta menggunakan regresi linier berganda sebagai teknik analisis. Sampel diperoleh melalui metode non-probability random sampling. Hasil studi menunjukkan bahwa tingkat keputusan pembelian konsumen Termasuk dalam kategori tinggi dengan rata-rata nilai 35,50. Secara individu, variabel produk, harga, dan selera konsumen terbukti memiliki pengaruh signifikan terhadap keputusan pembelian, sedangkan promosi dan tempat tidak menunjukkan pengaruh yang signifikan. Meski demikian, secara keseluruhan kelima variabel tersebut secara bersamaan memberikan pengaruh yang signifikan terhadap keputusan pembelian. Dengan nilai R² sebesar 0,828, berarti bahwa model ini mampu menjelaskan 82,8% dari variasi keputusan pembelian, sementara 17,2% lainnya berasal dari variabel-variabel yang tidak termasuk dalam penelitian ini. Keywords: Produk Selengek Crispy, Keputusan Pembelian, Produk, Harga, Promosi, Tempat, dan Selera Konsumen
ANALISIS PERTIMBANGAN PETANI DAN EFEKTIVITAS PRODUKSI IKAN NILA PADA KOLAM AIR TENANG DAN KOLAM AIR DERAS DI DESA SUKA NEGERI KECAMATAN AIR NIPIS KABUPATEN BENGKULU SELATAN Agusmin, Wengki Abta; Fariadi, Herri; Nurmalia, Ana
Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan Vol 23 No 1 (2025): Jurnal Agroqua
Publisher : University of Prof. Dr. Hazairin, SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/ja.v23i1.5143

Abstract

Suka Negeri Village, Air Nipis District, South Bengkulu Regency is a village located in Bengkulu Province. Most of the residents of Suka Negeri Village depend on agriculture for their livelihood, namely rice, rubber, and palm oil farmers. In addition, the population is also engaged in fisheries, one of which is aquaculture. One of the fishery commodities that has bright prospects in this area is tilapia. Tilapia is a type of freshwater fish that has high economic value and is in demand by the community. The purpose of this study was to identify farmers' considerations and the effectiveness of tilapia production using still water ponds and fast-flowing water ponds in Suka Negeri Village, Air Nipis District, South Bengkulu Regency. The research method used was descriptive analysis using Likert scale measurements. The results of the study showed that tilapia farmers in Suka Negeri Village considered using still water ponds because the maintenance costs were cheaper with a percentage of cheaper maintenance costs of 51.8%. Meanwhile, tilapia farmers in Suka Negeri Village used fast-flowing water ponds because their production was higher, with a higher production percentage of 52.6%. For the effectiveness of tilapia production in still water ponds in Suka Negeri Village, Air Nipis District, it had a percentage of 53.91%, this value was included in the less effective category. Meanwhile, the effectiveness of tilapia production in fast-flowing water ponds in Suka Negeri Village, Air Nipis District, had a percentage of 70.58%.
Perilaku Konsumen pada keputusan pembelian minyak goreng kemasan Yuliana, Revi; Andriani, Evi; Nurmalia, Ana
SINTA Journal (Science, Technology, and Agricultural) Vol. 5 No. 1 (2024)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sinta.5.1.35-46

Abstract

Cooking oil is consumed by almost all people, both at the household level and in the food industry. The level of purchase of packaged cooking oil can be influenced by various factors, including consumer preferences, price, promotions, product quality and market trends. This research aims to determine the level of purchasing packaged cooking oil in Bengkulu City and the decision to purchase packaged cooking oil. This research was carried out purposively. This research is quantitative and uses the SPSS application. The research locations at BIM, Pasar Panorama, Pasar Minggu, Indomaret, and Alfamart were deliberately chosen because they have the highest population in Bengkulu City. The results of my research show that the highest level of purchasing packaged cooking oil is at the 2 liter level, namely 51 respondents and the percentage value is (50.49) while the lowest is at the 5 liter level with 2 respondents and the percentage value is (1.92) and the average The score was 2.14 (Low) with a total of 96 respondents. To understand how to increase purchases of packaged cooking oil, it is necessary to conduct market and trend research. The results of multiple linear regression analysis show independent variables, variable (X1). Kita oil price (X2) Komplementer (X3), net family income (Na) Number of family member (X4) The results of multiple linear regression analysis show the independent variables (variable X5 ) Healthy living motivation (X6) together influences the dependent variable (variable Y) purchasing decisions.        
ANALISIS PARTISIPASI DAN PERSEPSI MASYARAKAT PETANI TERHADAP RESTORASI DAN PRESERVASI HUTAN Nurmalia, Ana; Handono, Wahyu
Jurnal AGRISEP JURNAL AGRISEP VOL 18 NO 02 2019 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.203 KB) | DOI: 10.31186/jagrisep.18.2.305-312

Abstract

Polemics on forest damage and socio-economic problems that arise then what can be done to balance management as an element of economic support but still do not forget the importance is to actively participate in saving by restoration and preservation of forests. Researchers are interested in conducting a more in-depth study of "community participation and perceptions of forest restoration and preservation with a case study in Lubuk Pinang Village, Lubuk Pinang District, Mukomuko District, Bengkulu Province. The research was done intentionally (purposive) using secondary and primary data from the interview process and the existing literature, the process of taking samples using the census method, and using descriptive analysis. The results of research showed community participation in forest restoration and preservation included in the high category of 26 , 27 and community perceptions of forest restoration and preservation are included in the high category of 24.17. In this study there is harmony between the level of perception and participation of both of them into the high category.
Co-Authors Agusmin, Wengki Abta Andwini Prasetya, Andwini Diah Azhari Eha Saleha Eka Herawati, Is Eko Sumartono, Eko Erlina, Nia Evi andriani, Evi Faridha, ida Gusti, Yang Herawati, Is Eka Herri Fariadi, Herri Herry Novrianda Huriyah, Hiwayati Joko Saputra Joko Saputra, Joko Komaruddin, Muhammad Kurnia, Tuti Lina Asnamawati, Lina Linse, Yeni Yulia Manik, Frans Valentino Mikaresti, Pamela Mujiono Mujiono Nur' aini, Hesti Oktrada, Darty Prasetya, Adwini Purnamasari, Resta Rika Dwi Yulihartika, Rika Dwi Rio, Rio Arisman Hidayat Ririn Afriani Roki, Muhammad Saputra, Irem saputra, Median Sihite, Devi monika Sopandi, Agus Tatang Sugianto, Dapid Syalom Sihite, Sylvain Timbul Rasoki Wahyu Handono, Wahyu Wijayanti, Vivie Yossie Yumiati Yuliana, Revi Yuliawati Yuliawati Yulihartika , Rika Dwi Yusdayanti, Nirta Pera Yusrizal Yusrizal Zukhruf, Muhammad Firmansyah Zumrona, Aliyanti