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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI Jurnal Sekretari Universitas Pamulang JURNAL SeMaRaK Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat BUDGETING : Journal of Business, Management and Accounting Economics and Digital Business Review JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal Disrupsi Bisnis Jurnal Arastirma AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Ilmiah Mahasiswa (JIMAWA) Journal of Finance and Business Digital (JFBD) Asian Journal of Applied Business and Management (AJABM) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) West Science Business and Management Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Indonesian Journal of Entrepreneurship & Startups Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Manager : Jurnal Ilmu manajemen
Pasaribu, Veta Lidya Delimah
Unknown Affiliation
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Generasi Z Siap Menjadi Pengusaha Sejak Dini Erriezrano, Kenzie; Zahra, Fadia Az; Octavia, Suchi; Pasaribu, Veta Lidya Delimah
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Rapid technological developments have had a major impact on various aspects of life, including the business world. Generation Z, born between 1997 and 2012, grew up as a generation familiar with digital technology, giving them great potential to develop an entrepreneurial spirit from an early age. This Community Service Activity (PKM) aims to provide students with an understanding of the importance of entrepreneurship from an early age, foster creative and independent thinking, and utilize technology as a means to start a business. This activity was carried out at Pelita Bangsa Global Islamic School through direct guidance, interactive discussions, and question and answer sessions to determine the extent of students' understanding of the material presented. The results of the activity showed that students were very enthusiastic and understood that a business does not have to start from something big, but can come from a simple idea or hobby that is developed. They also realized that technology plays an important role in promoting and developing a business. Although there are still challenges such as lack of confidence and minimal experience, this activity succeeded in fostering an entrepreneurial spirit in the younger generation and encouraging them to dare to take advantage of opportunities from an early age.
Menjadi Entrepreneur Muda Mengubah Hobi Dan Bakat Menjadi Bisnis Juniar, Sabyla Chandra; Febrianti, Kahlilia; Mukholipah, Nur; Pasaribu, Veta Lidya Delimah
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This community service is carried out at Pelita Bangsa High School with the aim of fostering an entrepreneurial spirit among students. The activities are focused on how students' hobbies and talents can be transformed into creative, innovative, and economically valuable business opportunities. Through an educational approach, training, and mentorship, students are guided to recognize their potentials, design business ideas, and understand the basic steps of simple business management. The expected outcomes are the formation of a young entrepreneurial mindset within the school environment, an increase in students' entrepreneurial skills, and the existence of examples of products or services resulting from the development of students' hobbies and talents that can be commercialized.
Sustainability Management in Gojek's Marketing Strategy: Impact on Brand Image and Customer Loyalty Pasaribu, Veta Lidya Delimah; Hadi, Reza Khairul; Wihartika, Doni; Gursida, Hari
Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Vol. 5 No. 1 (2026): January 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/sospolbud.v5i1.16138

Abstract

Sustainability has become an important issue in the modern business world. Companies are required not only to pursue economic profits but also to pay attention to social and environmental aspects. This study aims to analyze the implementation of sustainability management in Gojek's marketing strategy and its impact on brand image and customer loyalty. The research uses a qualitative descriptive method with a literature study approach. The analysis results show that Gojek has successfully integrated the Triple Bottom Line principles into marketing activities through environmentally friendly programs, driver partner empowerment, and sustainability communication. These initiatives have proven to strengthen the company's positive image and increase customer loyalty. However, challenges remain, especially in terms of implementation costs and the still low consumer awareness.
Co-Authors ., Nurullijah ., Wili Adawiyah, Nurul Afita, Rina Agnes Agnes Agrasadya, Agrasadya Ahmad Syukri Akhna, Anugerah Pratama Alamsyah, Yudha Ali, Mulvi Wilayat Anatasya, Givani Anggela, Septi Anugrah, Angela Aprilia Kurniati, Aprilia Ardiansyah, Fikri Arianti, Fionna Dwy Ariqa, Nida Armasari, Dea Asih, Nur Islam Welas Aufaizah, Aisyah Azzahra, Ameliza Azzahra, Tanzala Darmawan, Muhamad Fikri Desi Ulandari, Desi Dwiyatni, Aulia Dzakwan, Muhamad Hafizh Elburdah, Risza Putri Erriezrano, Kenzie Farhan, Achmad Fatonah, Ambarwati Fauziah, Nespi Fazar, Muhamad Febrianti, Kahlilia Fernando, Jacky firdaus, Angga Firtiayani, Sarah Ramdinna Fitiryani, Bunga Gina Fauziah Gunawan, Deril Dwi Hadi, Reza Khairul Hardiansyah, Novan Fariz Hari Gursida Hasan, Mohamad Aldi Hasanah, Alya Zaharatul Hati, Jasica Asih Hazmi, Muhammad Shidqi Hidayanti, Siti Nur Hidayati, Nabila Ilhamsyah, Dhanang Indriyani, Melinda Irani, Cahya Iryanto, Sutrimo Budi Ismail Ismail Juniar, Sabyla Chandra Kelian, Astuti Krisnaldy, Krisnaldy Maryani, Diana Tri Maulana, Dimas Alfian Metarini, Raden Roro Ayu Miftahul Jannah Mohamad Ridwan Monalisa Monalisa Mukholipah, Nur Mulyadi Mulyadi mustakim, hakki rizki Muttaqin, Ahmad Khoerul Nadya, Najma Wardatun Nasyadilla, Richika Putri Nazlaturrohmah Noviani, Bunga Cahya Nurbayani, Tia Tri Astuti Nurdjati, Isman Nurkamilah Nurkamilah Octavia, Suchi Oktrima, Bulan Pranata, Rizky Pratama, Dimas Haikal Pratiwi, Hanindya Priadi, Andri Purba, Siti Marito Putra, Surya Permana Putri, Dwi Maharani Putri, Intan Febriani Rahayu, Suharni Rahmadani, Muhamad Rizal Rahmawati, Salsabillah Rusilowati, Umi S, Al Jabar L Senandung A. Sabina, Clara Sairin, Sairin Samara, Yesika Saputra, Afin Saputra, Ananda Dwi Saputra, Heri Saputri, Rahmaika Indah Sari, Apila Nabila Sari, Irena Intan savitri, Dhea meylani Sembayu, Royke Senandung A.S, Al Jabar L Senen Senen Septiani, Fauziah Setiawan, Agil Setiawan, Redy Setyawati, Erni Shabrina, Nina Situmorang, Debora H Sofa, Mardiana Sudarso, Eko Suriaman, Maman Syafei, Ahmad Nur Syaharani, Putri Nur Tifani, Rachel Angela tobing, Daniel bagus saputra lumbang Uswatun Hasanah vida, sonya mutiara Virby, Shelby Warasto, Hestu Nugroho Wardani, Windi Gustia Widia Astuti Wihartika, Doni Yanuarso, Bambang Purnomo Yulianty, Indri Nova Yuniati, Helena Lia Zahra, Fadia Az Zidan, Muamar Rizki