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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Kanal : Jurnal Ilmu Komunikasi PROSIDING SEMINAR NASIONAL CENDEKIAWAN Abdimas Dewantara SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Abditani : Jurnal Pengabdian Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Bantenese Jurnal Pengabdian Masyarakat To Maega: Jurnal Pengabdian Masyarakat JURNAL PUSTAKA KOMUNIKASI JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Pengabdian Masyarakat Bumi Raflesia KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Abdi Insani Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Ihsan: Jurnal Pengabdian Masyarakat Academia Open Indonesian Journal of Cultural and Community Development Acta Diurna: Jurnal Ilmu Komunikasi Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal AbdiMas Nusa Mandiri Jurnal Dakwah dan Komunikasi Jurnal Bina Bangsa Ekonomika Indonesian Journal of Education Methods Development Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Jurnal Abdimas Prakasa Dakara Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Komunika: Jurnal Dakwah dan Komunikasi Jurnal Ilmu Komunikasi Procedia of Social Sciences and Humanities Indonesian Journal of Islamic Studies Jurnal AKAL: Abdimas dan Kearifan Lokal Warta LPM Innovative Technologica: Methodical Research Journal PORTAL ABDIMAS Fokus Abdimas Journal Pemberdayaan Ekonomi dan Masyarakat Jurnal Bahasa Daerah Indonesia Journal of Technology and System Information INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Manajemen Pelayanan Kesehatan Frontiers in Research Journal CHANNEL: Jurnal Komunikasi House of Wisdom: Journal on Library and Information Sciences Proceeding of International Conference on Social Science and Humanity

Rochmaniah, Ainur

Universitas Muhammadiyah Sidoarjo

Author-ID : 1379890

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Engaging High School Students with Ruangguru: An Innovative Online Learning Approach: Meningkatkan Keterlibatan Belajar Siswa SMA dengan Aplikasi Ruangguru: Pendekatan Inovatif dalam Pembelajaran Online Pratiwi, Eka; Rochmaniah, Ainur
Indonesian Journal of Education Methods Development Vol. 18 No. 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijemd.v21i3.752

This qualitative research investigates the reception of high school students towards the Ruangguru application, a popular online medium of study. The study utilizes in-depth interviews, observations, and literature review to explore students' experiences with the application and its features. Purposive sampling was employed to select informants. The findings reveal that two informants dominate the hegemonic position, indicating their belief in the suitability of the application. Additionally, eight informants highlight the innovative nature of animated delivery in enhancing learning engagement. This research contributes to the understanding of student perspectives on using Ruangguru and has implications for improving online learning experiences globally. Highlights: The study explores the reception of high school students towards the Ruangguru application as an online medium of study, providing insights into its effectiveness and suitability. The research method involves qualitative data collection through in-depth interviews, observations, and literature review, allowing for a comprehensive understanding of students' experiences with the application. The findings reveal the dominant position of two informants who consider the Ruangguru application suitable, while eight informants emphasize the innovative nature of animated content delivery in enhancing student engagement and overcoming fatigue. Keywords: Ruangguru application, high school students, online medium of study, reception, qualitative research

Organizational Communication Mini Audit at Senior High School During Pandemic: Audit Mini Komunikasi Organisasi di Sekolah Menengah Kejuruhan pada Masa Pandemi Wahyudiono, Muhammad Arief; Rochmaniah, Ainur
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

This study aims to determine the results of the audit at SMKN 2 Buduran Sidoarjo Pada, especially the communication carried out within the organization through technology such as Whatsapp and this study aims to evaluate what obstacles occur during communication at SMKN 2 Buduran Sidoarjo. This method uses a quantitative descriptive method. The population and sample in this study were all employees who worked at SMKN 2 Buduran Sidoarjo with a sample of 83 respondents, the data collection process used a questionnaire. In the research, the results were quite good from the management aspect, organizational aspect, communication aspect, and feedback aspect.

Instagram Analysis @Cashaofficial As Bean Bag Promotion Media: Analisis Instagram @Cashaofficial sebagai Media Promosi Bean Bag Mukti, Rindang Putri Kharisma; Rochmaniah, Ainur
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

In Indoensia instagram is one of the most popular platform who used by more than a half of population. This because some of it’s several features can support sales promotion activities which considered very crusial . The efficiency of Instagram as a promotional media is considered to have many advantages including ease of use, effective time and effort from both the seller and buyer side, has easy reach so that it can be accessed anywhere and anytime and there is no age discrimination. This study aims to analyze Instagram @Cashaofficial in carrying out promotions for their millennials sofa product, namely bean bags. In this study, researchers used several elements of social media marketing, namely content creation, content sharing, connecting, and community building. This study uses a qualitative descriptive technique. Primary data can be obtained through observations and direct observations of the research object. With the use of good features, @cashaofficial is able to share information that is quite important to other Instagram users, but on the one hand the @cashaofficial team has not used all Instagram features in conducting promotions and there are still some features that are not used as promotional media.

SIGAP Application Quality Through Webqual Analysis: Kualitas Aplikasi SIGAP Melalui Analisis Webqual Lazim, Moch. Faex; Rochmaniah, Ainur
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

In this study, the SIGAP application is deemed necessary to be investigated and dissected more deeply, because in the last few years there are still many people who do not know the functions and uses of the SIGAP application as the first natural disaster response application in Sidoarjo Regency. This study uses quantitative methods and uses an approach through statistical data. This study focuses on volunteers who have downloaded the SIGAP application. Researchers set 88 people as a sample to be later developed into statistical data. By using the technique of Non Probability Sampling, data collection in this study using questionnaires and observations. This study uses descriptive statistical analysis techniques. The resulting quality of the total value reached 75.4%. the interaction dimension got an average effect of 75.7%, and the overall dimension got an average value of 75.5%. These four dimensions fall into the Good category. This can be interpreted that the overall quality of the Spry application in the community is good. The Sigap application for disaster information is of good quality which is presented to disaster response volunteers and the community in general. In addition, valid information, which can be accessed by all people and receiving very fast responses or responses from the Sidoarjo Regency BPBD, is a boost to public confidence that the Sigap application is a good disaster application in Sidoarjo Regency.

The Influence of Online Learning Communication Toward Students Achievement : Pengaruh Komunikasi Pembelajaran Daring Terhadap Capaian Hasil Belajar Siswa Muzakki, Achmad; Rochmaniah, Ainur
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

The covid19 pandemic has forced the world of education, especially in terms of learning, to adapt a little to new methods, namely learning boldly or online. Learning boldly can be done at home with the help of apps like zoom, or google meet. In practice, courageous learning communication that is often encountered encounters many obstacles such as the internet network, the material presented and others. Many problems that occur in learning with the bold method (online) for students and teaching staff are the basis for this research to be written. The method used in this research is quantitative, using total sampling for sampling and distributing questionnaires in collecting data. The sample in this study was 50 students at LBB Lentera Cendekia. The result of this research is that there is an influence of learning communication which has a positive influence on the achievement of student learning outcomes. This is evidenced by the R value which is 0.666 and the courageous learning at LBB Lentera Cendekia is equal to zero, meaning that it does not affect the achievement of student learning outcomes.

Instagram Marketing Boosts Sales for Small Businesses: Pemasaran Instagram Meningkatkan Penjualan untuk Bisnis Kecil Rahmah, Fiqih Arina; Rochmaniah, Ainur
Indonesian Journal of Innovation Studies Vol. 25 No. 1 (2024): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v25i1.1084

This study explores the utilization of Instagram as a promotional tool for Dhe Gedangku, a small-scale microbusiness in Gempol District. Through qualitative descriptive analysis and case study method, data were gathered from in-depth interviews with the owner and followers of @dhegedangkuofficial. Findings reveal that Instagram significantly increases product awareness and sales, with a 45% sales increase noted. However, there is a gap in maximizing product promotion, particularly in terms of innovation and packaging. Dhe Gedangku offers products at affordable prices, targeting students and young adults, and utilizes strategic location selection and Instagram's geo-tagging feature to attract customers. The study underscores the importance of businesses focusing on innovation, packaging, pricing strategies, and strategic location selection to maximize Instagram's potential in marketing small businesses, offering insights for businesses seeking to enhance their social media marketing strategies. Hightligh: Instagram Promotion: Boosts sales and product visibility for small businesses. Affordable Pricing: Targets students and young adults with budget-friendly prices. Strategic Location: Uses geo-tagging to attract customers to small business locations. Keywords: Instagram, Small Business, Promotional Tool, Social Media Marketing, Microbusiness

Communication Patterns of Tourism Awareness Groups (Pokdarwis) in the Dusun Tlocor Community: Pola Komunikasi Kelompok Sadar Wisata (Pokdarwis) Pada Masyarakat Dusun Tlocor Andrian, Denta Yoga; Rochmaniah, Ainur
Indonesian Journal of Public Policy Review Vol. 22 (2023): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijppr.v22i0.1307

This scientific article explores the communication patterns within the Sadar Wisata (Pokdarwis) group in Dusun Tlocor, Sidoarjo District, which was formed by the local government to develop tourism potential, particularly the emerging Pulau Lusi (Lumpur Sidoarjo). Using a qualitative descriptive approach, data was collected through informant interviews. The study reveals that the communication pattern within Pokdarwis exhibits a linear or continuous/chain communication style. The findings shed light on the dynamics of communication strategies employed by the group, enabling a deeper understanding of their efforts in developing tourism. These insights hold implications for fostering community participation and maximizing the economic benefits of tourism in the region. Highlights: Communication patterns: The study investigates the communication patterns within the Pokdarwis group in Dusun Tlocor, shedding light on how information and ideas flow among members and contribute to tourism development. Tourism development: The research focuses on the efforts made by the Pokdarwis group in developing tourism potential in Dusun Tlocor, highlighting the importance of effective communication strategies in attracting visitors and generating economic benefits. Community participation: The study emphasizes the significance of involving the local community in tourism development, as the formation of Pokdarwis demonstrates a collaborative approach to engage and empower residents in shaping the future of their region through effective communication. Keywords: Pokdarwis, communication patterns, tourism development, Dusun Tlocor, Sidoarjo District

Pendampingan penggunaan fitur whatsapp business sebagai pendukung promosi penjualan UMKM di kabupaten Sidoarjo Margareta, Shella; Rochmaniah, Ainur
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 1 (2024): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i1.21825

Abstrak Beberapa Usaha Mikro Kecil Menengah (UMKM) yang menggunakan aplikasi WhatasApp Business sebagai alat komunikasi pemasaran pada produknya, namun banyak UMKM yang belum memahami cara menggunakan fitur-fitur pada WhatsApp Business, karena dengan berkembangnya teknologi kini banyak UMKM yang sudah menggunakan aplikasi WhatsApp Business. Unruk mengatasi permasalahan yang muncul di kalangan para memilik usaha mikro kecil menengan (UMKM), pada program pengabdian masyarakat ini menjelaskan beberapa pendekatan pelatihan WhatsApp Business, implementasi atau praktik pada fitur-fitur WhatsApp Business dan terakhir tahap evaluasi. Berdasarkan program pelatihan WhatsApp Business 110 IMKM lebih untuk memilih aplikasi WhatsApp Busines sebagai alat komunikasi bagi pelanggan. UMKM kini juga ingin memiliki jangkauan pemasaran yang luas dan bisa menjangkau sampai pelosok tanah air sekalipun. 1) Melalui pelatihan WhatsApp Business, UMKM kini dapat meningkatkan pemahaman dan kesuksesan pemasarannya serta ingin lebih dikenal masyarakat luas. 2) Dengan dukungan tersebut, UMKM yang sebelumnya tidak memiliki WhatsApp Business kini memiliki wadah untuk memasarkan produknya lebih luas. 3) Kini bagi peserta yang belum mengetahui atau memahami cara menggunakan fitur-fitur WhatsApp Business, setelah mengikuti pelatihan dapat memahami cara menggunakan fitur-fitur tersebut. Kata kunci: pelatihan; WhatsApp Business; UMKM; pemasaran Abstract In community service, currently many Micro, Small and Medium Enterprises (MSMEs) use the WhatsApp Business application as a marketing communication tool for their products, but many MSMEs do not yet understand how to use the features on WhatsApp Business, because with the development of technology, many MSMEs are now using it. WhatsApp Business application. To overcome problems that arise among owners of micro, small and medium enterprises (MSMEs), this community service program explains several WhatsApp Business training approaches, implementation or practice of WhatsApp Business features and finally the evaluation stage. Based on the WhatsApp Business 110 training program, IMKM prefers to choose the WhatsApp Business application as a communication tool for customers. MSMEs now also want to have a wide marketing reach and be able to reach even remote corners of the country. 1) Through WhatsApp Business training, MSMEs can now increase their marketing understanding and success and want to be better known to the wider community. 2) With this support, MSMEs that previously did not have WhatsApp Business now have a platform to market their products more widely. 3) Now for participants who don't know or understand how to use WhatsApp Business features, after attending the training they can understand how to use these features. Keywords: training; WhatsApp Business; MSMEs; market

Pelatihan dan Pendampingan Digital Branding Usaha Mikro Kecil dan Menengah Catering Makanan di Desa Ngampel Sari Arifin, Alif Muzaki Nur; Rochmaniah, Ainur; Febriana, Poppy; Putra, Andre Astana
Abdimas Galuh Vol 6, No 1 (2024): Maret 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar

Program pengabdian masyarakat ini melibatkan pelaku Usaha Mikro Kecil dan Menengah (UMKM) pada bidang kuliner yang berada di desa Ngampel Sari. Yang pada saat ini, UMKM mitra pengabdian masyarakat masih menggunakan pendekatan pemasaran secara konvensional, yang menimbulkan beberapa permasalahan. Oleh sebab itu para pelaku UMKM diperlukan pelatihan dan pendampingan tentang pentingnya brand awareness dan brand identity guna meningkatkan kualitas produk yang mereka jual. Selain itu dalam rangkain kegiatan ini, UMKM akan dibantu dalam pembuatan akun bisnis di platform intagram beserta dengan cara mengoprasikannya. Proses program ini di bagi menjadi empat tahapan yaitu observasi lapangan, memberikan solusi dari permasalahan, pelaksanaan, dan evaluasi. Dari hasil evalusi dapat dikatakan bahwa pelaku UMKM menunjukan peningkatan pemahaman mengenai brand awareness dan brand identity, serta meningkatnya jumlah pengikut atau followers instagram dari 0 sampai dengan 15.

Persepsi Mahasiswa terhadap Brand Image Universitas Muhammadiyah Sidoarjo melalui Instagram @umsida1912 Oktavia Kusuma Wardani; Ainur Rochmaniah
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5483

The development of information technology has changed the way we communicate, including in higher education. This study aims to examine students' perceptions of the brand image of Muhammadiyah University of Sidoarjo (UMSIDA) through Instagram @umsida1912. This study employs a descriptive qualitative method with an observational approach and semi-structured interviews with seven UMSIDA students. The participants were selected based on their active use of Instagram and their following of the @umsida1912 account. The findings reveal that students view the Instagram account @umsida1912 as a reflection of an institution that cares and is committed to the academic and social development of its students. They assessed the content presented as having professional visual quality, consistency in content creation, and the values of Muhammadiyah, which are characteristic of the university, reflected in various posts. However, there was criticism regarding the lack of content variety that reflects the diversity of student activities and campus life as a whole. This study provides important insights for higher education institutions in designing more effective communication and branding strategies through social media. By understanding students' expectations and needs, UMSIDA can optimize the use of Instagram as a tool to strengthen a positive and relevant brand image.

Co-Authors Abidin, Irsyad Achmad Muzakki Adella Eka Ridwanti Afina Rusyida Saniy Agus Suprianto Agustin Eka Rahmawati Ahmad Gilang Permata Ainun Jariyah Ainur Rofiq Al Faruqi, Muhammad Anwar Mussaddad Al-Hafidz, Thariq Naufaldy Alim El Hakim , Muhammad Iqbal Amar, Muhammad Amin, M. Waladan Ammirudin, Adam Amru, Muhammad Nafis Ilyasa’ Andrian, Denta Yoga Anggi Puspita Dewi Aprilia Citra Prameswari Ardiyata, Mochammad Arifin, Alif Muzaki Nur Ariko, Muhammad Firmansyah Alana Marsa Asiyatul Ulfiyah Asrianto, Ikhsan Danar At-Thaariq, Muhammad Nauval Ayu Diah Oktaviana Baswedan, Fauzi Bintang Khalishah Bisri, Muhammad Hasan Bocca Della Verita Caliesta Tiara Z Chairunnisa Trisna Febryanasari Cholidatul Lifia Dewi Komala Sari Dewi, Audry Shintya Dwi Cahyo, Alvin Putra Dyah Ary Setya Ningrum Eka Pratiwi Elnika Fajarini Erizki, Yunda Hatma Etika Faktania Fadhilah, Laila Nur Fahmi, Faisal Aldi Rachmaniar Fajarudin, Muhammad Guntur Satrio Fibriana, Adinda Herna Fikrianto, Icho Ade Firmansyah, Yoga Dwi Fitria, Dhyava Barela Rahmani Fitria, Dhyva Angela Rahmadhani Galang Surya Adi Pratama Halimi, Halimi Hefry Wika Kusuma Wardhana Herlambang, Alvian Zidane Hidayah, Muhammad Bilal Nur Hidayat, Azamul Ikhwan, Mochamad Imania Melati Irmania Yunita Isna Fitria Agustina Kamil, Aulia Kiki Anggia Wahyuni Kurniawan, Bima Dwi Lailatul Munawaroh Lazim, Moch. Faex Margareta, Shella Moch Yusuf Rizaldi Almuhtadibillah Muhammad Faishal Azami Muhammad Fasikhul Lisani Muhammad Hafiz Ainur Rofi Muhammad Syamsudin Mukti, Rindang Putri Kharisma Nabilah, Farah Hanin Nabillah Amira Firdausi Nadhifah Amaliah Putri Rofiva Novila Indriawati Nur Afif Anggraini Nur Maghfirah Aesthetika Nurani, Dara Citra Nurisna, Aisya Brilianty Nurrafi, Deajeng Nur’aini, Khuzaima Dwi Oktavia Kusuma Wardani Panca Wardhana Pertiwi , Oktaviani Poppy Febriana Prakoso, Satriya Agung Pratiwi, Riza Khirey Tri Pristalisa, Mendi Endritha Puspita , Della Puspitasari, Rateh Putra, Affan Alif Putra, Andre Astana Putri, Dian Puspita Salsabilla Qomariyah, Nur Q Rachma Sari Octaviani Rahma, Silva Tarrysa Rahmah, Fiqih Arina Rama Bagus Satria Ramadhanni, Deva Selvia Ramadhanni, Devi Selvia Rhefale, Muhammad Izahan Maulana Rizq Iskandar, Rayhan Rusadi, Imrron Sabilla, Talitha Rizda Samudra, Nick Sanjani, Galuh Amelia Saputra, Muhammad Sulung Sari , Maulidia Sari, Naely Anjar Susanti, Ari Fradita Dewi Tawakkal, Mohammad Azzam Ubaidirrohman, Wildan Ubeidillah, Himawan Alfan Uldafira, Aini Umroh, Lily Amelia Utomo, Zulkifli Arizalu Satrio Vividya Laila Vivit Vinkarini Wahyu Illahirobbi Wahyudiono, Muhammad Arief Wijaya, fernandas Seca Kurnia Yuliono, Dharanisya Dzakirah Yunda Hatma Erizki Zaqqiyatul Ifadah Zulia, Dewi

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