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Ainur Rochmaniah

Prodi Ilmu Komunikasi, Universitas Muhammadiyah Sidoarjo

Author-ID : 1379890

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The Correlation between Family Communication, Environment, and Instagram with Adolescent Delinquency Behavior: Korelasi Komunikasi Keluarga, Lingkungan, dan Instagram dengan Perilaku Kenakalan Remaja Kurniawan, Bima Dwi; Rochmaniah, Ainur
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 2: July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i2.235

General Background: In the current era, adolescent character is significantly shaped by surrounding factors, including family, environment, and social media. Specific Background: This study focuses on understanding the specific influence of these factors on the behavior of adolescents within the Indorunners community. Knowledge Gap: While the individual effects of these variables have been studied, there is a gap in research that simultaneously analyzes the combined and separate influences of family communication, environment, and Instagram on juvenile delinquency. Aims: This research, using a quantitative approach with a sample of 100 adolescents, aims to determine the effect of family communication, environment, and Instagram media on juvenile delinquency behavior. Results: The findings indicate that family communication, environment, and Instagram each have a partial and simultaneous influence on juvenile delinquency. The adjusted R-squared value of 44.3% demonstrates the combined contribution of these variables, with a strong correlation coefficient of 0.678. Novelty: The study's novelty lies in its specific analysis of the simultaneous influence of these three distinct factors on adolescent behavior within this particular community. Implications: The results suggest that effective family communication, a positive environment, and responsible use of Instagram are crucial for preventing juvenile delinquency. Highlights : Multiple Influences: The study found that family communication, environment, and Instagram all have a significant partial and simultaneous influence on juvenile delinquency. Quantitative Analysis: This research used a quantitative approach with a sample of 100 adolescents to analyze the relationships between the variables. Strong Correlation: The results show a strong correlation between the independent variables (family communication, environment, and Instagram) and the dependent variable (juvenile delinquency), with an adjusted R-squared of 44.3%. Keywords : Family Communication, Environment, Instagram, Juvenile Delinquency, Indorunners

@abe_daily's TikTok Content Strategy in Building Abe's Image: Strategi Konten TikTok @abe_daily dalam Membangun Citra Abe Amru, Muhammad Nafis Ilyasa’; Rochmaniah, Ainur
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 2: July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i2.242

Abstract. General Background: Personal branding plays a crucial role in shaping public perception and maintaining a positive reputation in the digital era. Specific Background: TikTok, with its short-video format and interactive features, offers unique opportunities for personal branding, even for children, through parental involvement. Knowledge Gap: While studies have explored influencer branding on social media, limited research examines personal branding strategies for young children developed through parental content creation. Aims: This study aims to analyze the strategies employed by Benny, as a content creator and father, in building Abe’s personal brand via the TikTok account @abe_daily. Results: Using qualitative descriptive methods and content analysis, findings reveal that Benny consistently applies eight core principles of personal branding—specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill—resulting in Abe being perceived as a humorous and active child. Novelty: This research highlights the integration of parenting values into digital branding strategies, bridging child development and media engagement. Implications: The findings provide insights for parents, educators, and digital content creators on fostering authentic, ethical, and developmentally supportive personal branding practices in online environments. Highlights: Combines parenting values with digital branding strategies. Applies eight core principles of personal branding to child content. Offers ethical insights for building authentic child personas online. Keywords: Personal Branding, TikTok, Digital Parenting, Content Strategy, @Abe_Daily

Whatsapp Group Use for Maintaining Family Communication in Gebang Raya: Penggunaan Grup WhatsApp untuk Mempertahankan Komunikasi Keluarga di Gebang Raya Sabilla, Talitha Rizda; Rochmaniah, Ainur
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 2: July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i2.243

General Background: Family communication is a fundamental component in maintaining harmonious relationships among family members. Specific Background: In the digital era, instant messaging platforms such as WhatsApp have become integral tools for facilitating daily interactions despite geographical separation. Knowledge Gap: While prior studies have explored digital communication, there is limited qualitative insight into how families in specific local contexts utilize WhatsApp to sustain relationships and balance virtual with direct interactions. Aims: This study investigates the patterns, benefits, and challenges of using WhatsApp group features for family communication in the Gebang Raya area, Sidoarjo District. Results: Data from in-depth interviews with five respondents of varied backgrounds reveal that WhatsApp enables efficient coordination, real-time sharing of life moments, and emotional support despite distance. However, recurring technical issues and privacy concerns pose limitations. Novelty: The findings highlight the conscious strategies adopted by families to maintain offline quality time, ensuring that digital convenience does not erode interpersonal bonds. Implications: These insights can inform the design of community-based digital literacy programs that promote balanced and secure technology use in family contexts.Highlights: WhatsApp fosters family closeness despite physical separation. Technical and privacy issues remain ongoing challenges. Families balance online interaction with offline quality time. Keywords: Family Communication, WhatsApp, Digital Era, Social Media, Sidoarjo

WARDAH'S BRAND IMAGE THROUGH INSTAGRAM SOCIAL MEDIA @WARDAHBEAUTY Bintang Khalishah; Rochmaniah, Ainur
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.428

Objective: This study conducted interviews with ten active users of the Wardah Beauty Instagram account to analyze consumer perceptions of the Wardah brand image built through their content and interactions on the account. Method: This study used a descriptive qualitative approach. Results: The results showed that most respondents had a positive perception of the Wardah brand, which was considered to have a strong image, be halal, and be in line with Indonesian women's values. Consumers are more aware of and trust informative and interesting content, such as makeup tutorials and product reviews, as well as active interactions on social media. The emotional attachment built through personal experiences and positive customer reviews also increases customer loyalty to the brand. According to this study, Wardah must continue to create new content on social media to attract customers and maintain its success in an increasingly competitive beauty industry. The results show that Wardah has successfully created a trustworthy brand image in the eyes of consumers through consistent visual appearance and the ability to establish solid interactions through informative and educational content. Wardah has been able to increase consumer awareness and trust in Wardah products and strengthen long-term loyalty. Novelty: This study highlights the role of consistent visual appearance and interactive, informative social media content in building consumer trust, emotional attachment, and long-term loyalty to a halal beauty brand in Indonesia.

ANALYSIS OF INFORMAL COMMUNICATION NETWORKS IN HARDCORE VIOLENCE YOUTH CREW 253 COMMUNITY Rizq Iskandar, Rayhan; Rochmaniah, Ainur
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.434

Objective: This study aims to analyze informal communication networks in the hardcore violence youth crew 253 community in Sidoarjo. The relationships between individuals in the community form a communication network that reflects the social structure and pattern of information dissemination. By understanding these patterns, the communication process can be carried out more effectively and efficiently. Method: The method used is a quantitative approach by involving 30 community members who are active in various activities, such as concerts and discussions. Data was collected through questionnaires and in-depth interviews, and then analyzed using the UCINET application to measure various network metrics, including density, eigenvector centrality, degree centrality, and betweenness centrality. Results: The results of the analysis showed that the communication network in this community has a fairly high level of attachment with a density value of 57%. The actor with the highest eigenvector centrality value is Falah, which acts as the main link in the dissemination of information. In addition, it was found that several actors play a crucial role in accelerating the flow of communication. The communication patterns formed in this network follow the gossip sequence communication pattern, which reflects the informal and organic character of the interaction dynamics within the community. Novelty: This study reveals the specific informal communication patterns within a hardcore youth crew, highlighting the key actors and their roles in information dissemination, as well as the organic, gossip-based interaction dynamics unique to this community.

AN ANALYSIS OF FOLLOWERS’ RECEPTION OF BPJS KESEHATAN’S INSTAGRAM AS A SOURCE OF HEALTH INSURANCE INFORMATION Amar, Muhammad; Rochmaniah, Ainur
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.467

Objective: This study aims to analyze followers’ reception of the BPJS Kesehatan Instagram account as a medium for disseminating information on the National Health Insurance (JKN) program. Method: A descriptive qualitative approach was employed using Stuart Hall’s encoding-decoding theory, with data collected through in-depth interviews with ten active followers of the @bpjskesehatan_ri account and content observation throughout 2024. Results: The findings show that most informants occupy a dominant-hegemonic position, accepting the messages as intended, while smaller groups demonstrate negotiated or oppositional readings. Notably, 80% of participants were based in East Java, with 60% from Sidoarjo Regency, indicating that geographic context shapes message interpretation. Although reception was generally positive, criticisms emerged regarding the use of technical language and limited interactivity, suggesting the need for more accessible and engaging communication. Novelty: This study provides new insights into how geographic and linguistic factors influence audience reception of digital public communication, emphasizing the importance of localized and interactive strategies in enhancing the effectiveness of social media use by public institutions.

TEACHER-STUDENT COMMUNICATION IN PREVENTING BULLYING BEHAVIOR AMONG STUDENTS AT PLUMBUNGAN ELEMENTARY SCHOOL Herlambang, Alvian Zidane; Rochmaniah, Ainur
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.463

Objective: This study examines the forms of communication enacted by teachers and students in the prevention of bullying at SDN Plumbungan. Bullying, as a persistent social issue in primary schools, affects students’ psychological well-being and social development. Communication serves as a central mechanism for fostering supportive relationships and minimizing social conflict. Method: This qualitative case study employed in-depth interviews, participatory observation, and documentation as data collection techniques. Informants were selected purposively, consisting of teachers and upper-grade students (fifth and sixth grades) involved in the school’s anti-bullying initiatives. Results: Findings reveal that bullying prevention is facilitated through two primary communication patterns: interpersonal and group-based. Teacher-student interpersonal communication is characterized by five key indicators, openness, empathy, supportiveness, positivity, and equality. Group communication, meanwhile, is marked by active student participation, clarity of information, responsiveness to reports, collective emotional support, and constructive feedback. These communication strategies help establish a school climate grounded in mutual respect and emotional safety. The results suggest the need for continuous development of teachers’ communication competencies and the integration of anti-violence values into the character education curriculum. Novelty: Further research may explore different educational levels or adopt quantitative approaches to assess the effectiveness of these communication strategies.

Pelatihan dan pendampingan penggunaan aplikasi Instagram terhadap pelaku Usaha Mikro, Kecil, dan Menengah Al Faruqi, Muhammad Anwar Mussaddad; Ammirudin, Adam; Nur’aini, Khuzaima Dwi; At-Thaariq, Muhammad Nauval; Febriana, Poppy; Rochmaniah, Ainur
ABDIMAS DEWANTARA Vol 7 No 1 (2024)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ad.v7i1.15625

Pelatihan ini bertujuan untuk mengembangkan kemampuan wawasan literasi digital melalui media Instagram bagi pelaku UMKM Desa Kembangringgit, Kecamatan Pungging, Mojokerto, Jawa Timur. Pelatihan melibatkan 15 pelaku UMKM dengan berbagai produk. Metode pelaksanaan meliputi analisis, survey, pelaksanaan, dan evaluasi. Materi pelatihan mencakup pemahaman tentang branding, aplikasi Instagram, penggunaan Instagram bisnis, fungsi fitur Instagram, dan pemasaran produk UMKM melalui Instagram. Hasilnya, terjadi peningkatan jangkauan konsumen dan penjualan dengan strategi pemasaran dan branding yang diberikan. Pelatihan ini dilakukan oleh empat narasumber dengan sesi praktik. Pendampingan pasca-pelatihan berdasarkan kuesioner untuk bermitra. Pelatihan ini mendukung peningkatan pemahaman digital dan penerapan dalam aktivitas UMKM, khususnya branding produk. Training and mentoring on the use of the Instagram application for Small and Medium Enterprise Abstract: This training aims to develop the ability of digital literacy insight through Instagram media for MSME players in Kembangringgit Village, Pungging District, Mojokerto, East Java. The training involved 15 MSME players with various products. The implementation method includes analysis, survey, implementation, and evaluation. The training materials included an understanding of branding, Instagram applications, the use of Instagram business, the function of Instagram features, and marketing MSME products through Instagram. As a result, there was an increase in consumer reach and sales with the marketing and branding strategies provided. The training was conducted by four resource persons with practical sessions. Post-training assistance based on a questionnaire to partner. This training supports increased digital understanding and application in MSME activities, especially product branding.

Rebranding UMKM Toko Berkah Jaya Plastik Melalui Platform Media Sosial Guna Meningkatkan Brand Image Rochmaniah, Ainur; Pratiwi, Riza Khirey Tri; Dewi, Audry Shintya; Febriana, Poppy
IHSAN : JURNAL PENGABDIAN MASYARAKAT Vol 7, No 2 (2025): Ihsan: Jurnal Pengabdian Masyarakat (Oktober)
Publisher : University of Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ihsan.v7i2.20694

Penggunaan platform media sosial sebagai alat untuk rebranding menjadi strategi yang penting bagi UMKM, termasuk Toko Berkah Jaya Plastik, dalam upaya meningkatkan citra merek mereka. Artikel ini menjelaskan proses rebranding yang dilakukan oleh Toko Berkah Jaya Plastik melalui platform media sosial seperti Instagram, Facebook, TikTok dan Twitter. Metode penelitian yang digunakan mencakup survei langsung ke lokasi toko, wawancara dengan pemilik usaha, dan analisis mendalam terhadap produk-produk yang ditawarkan. Hasil dari survei dan wawancara mengungkapkan visi, misi, serta nilai-nilai yang ingin disampaikan melalui rebranding, serta pandangan konsumen terhadap toko dan produknya. Strategi rebranding melalui media sosial meliputi pembuatan pada logo, pembuatan konten, dan meningkatkan reputasi toko. Selain itu, artikel ini menyoroti pentingnya konsistensi dalam komunikasi merek dan interaksi langsung dengan konsumen melalui platform media sosial. Penerapan strategi ini berhasil meningkatkan visibilitas Toko Berkah Jaya Plastik, membedakan mereka dari pesaing, serta memperluas pangsa pasar mereka. Kesimpulannya, rebranding melalui platform media sosial merupakan langkah strategis yang dapat meningkatkan brand image UMKM seperti Toko Berkah Jaya Plastik di pasar yang semakin kompetitif.

Pelatihan Pengelolaan Media Sosial Sebagai Upaya Promosi Produk UMKM Desa Balongdowo: Social Media Management Training as an Effort to Promote MSME Products in Balongdowo Village Pristalisa, Mendi Endritha; Febriana, Poppy; Rochmaniah, Ainur
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 8 No. 6 (2023): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v8i6.5500

This community engagement discusses understanding in making online sales stalls through Instagram media for the two MSME actors. By going through activities in social media management training as an effort to promote the MSME products Salted Egg Pak Poh and Mama Bagas's Roasted Rice in Balongdowo village, as well as introducing the importance of managing social media that can be owned with the aim of building Brand Awareness. By going through the stages namely observation, training, lectures, practice for carrying out the training, and ending with an evaluation of the results of the activities that have been carried out. Then the results obtained by the two owners of MSME Salted Egg Pak Poh and Mama Bagas's Roasted Rice have mastered the strategy for using sales stalls through Instagram media and mastering strategies in using social media to build Brand Awareness in the long term.

Co-Authors Abidin, Irsyad Achmad Muzakki Adella Eka Ridwanti Afina Rusyida Saniy Agung Wisnu Prayoga Agus Suprianto Agustin Eka Rahmawati Agustin, Selly Ahmad Gilang Permata Ahmad Riyadh Umar Balahmar Ainun Jariyah Ainur Rofiq Airlangga Cipta Juliananta Putra Al Faruqi, Muhammad Anwar Mussaddad Al-Hafidz, Thariq Naufaldy Alim El Hakim , Muhammad Iqbal Alvandaru, M. Hafid Amalia, Fara Putri Amar, Muhammad Amelia Hidayatus Sabila Amin, M. Waladan Amiruddin, Muchammad Dicky Ammirudin, Adam Amru, Muhammad Nafis Ilyasa’ Ana Sofiana Wahyu Andrian, Denta Yoga Anggi Puspita Dewi Aprilia Citra Prameswari Ardina, Navira Vriska Ardiyata, Mochammad Ari Fradita Dewi Susanti Arifin, Alif Muzaki Nur Ariko, Muhammad Firmansyah Alana Marsa Asiyatul Ulfiyah Asmaul Khusna Tri Wulan Juli Asrianto, Ikhsan Danar Asy`ari, Nur Aini Shofiya At-Thaariq, Muhammad Nauval Aulia Syafira Awalina Rahayu Ayu Diah Oktaviana Bagas Satria, Dimas Ekha Bahrul Alam Baswedan, Fauzi Bintang Khalishah Bisri, Muhammad Hasan Bocca Della Verita Caliesta Tiara Z Chairunnisa Trisna Febryanasari Cholidatul Lifia Dara Citra Nurani Devi Selvia Ramadhanni Dewi Khotimah Dewi Komala Sari Dewi, Audry Shintya Dwi Cahyo, Alvin Putra Dyah Ary Setya Ningrum Eka Pratiwi Eka Pratiwi Elnika Fajarini Erizki, Yunda Hatma ervin restu Etika Faktania Fadhilah, Laila Nur Fahmi, Faisal Aldi Rachmaniar Fajarudin, Muhammad Guntur Satrio Fallah Al Fattah, Hayyu Fibriana, Adinda Herna Fikri Alif Nur Akmaludin Fikrianto, Icho Ade Firmansyah, Yoga Dwi Fitri Retno Wulansari Fitria, Dhyava Barela Rahmani Fitria, Dhyva Angela Rahmadhani Galang Surya Adi Pratama H Arief Wicaksono Habibah Khoirun Nisa Halimi, Halimi Hefry Wika Kusuma Wardhana Hendra Sukmana Herista, Nasya Avrilia Herlambang, Alvian Zidane Hidayah, Muhammad Bilal Nur Hidayat, Azamul Ikhwan, Mochamad Imania Melati Irmania Yunita Isna Fitria Agustina Jali, Aulia Anggung Kamil, Aulia Kiki Anggia Wahyuni Kurniawan, Bima Dwi Laila, Vividya Lailatul Munawaroh Lazim, Moch. Faex M Rigel Putra R Moch Yusuf Rizaldi Almuhtadibillah Moch. Nur Faizin Mochammad Fani Muhammad Faishal Azami Muhammad Fajar Dicky Prastyo Muhammad Fasikhul Lisani Muhammad Hafiz Ainur Rofi Muhammad Syamsudin Mukti, Rindang Putri Kharisma Mulyono Nabila Ayu Bakhta Nabilah, Farah Hanin Nabillah Amira Firdausi Nadhifah Amaliah Putri Rofiva Ninda Anayarahma Novila Indriawati Nur Afif Anggraini Nur Maghfirah Aesthetika Nurani, Dara Citra Nurisna, Aisya Brilianty Nurrafi, Deajeng Nur’aini, Khuzaima Dwi Oktavia Kusuma Wardani Panca Wardhana Pertiwi , Oktaviani Poppy Febriana Prakoso, Satriya Agung Pratiwi, Riza Khirey Tri Pristalisa, Mendi Endritha Puspita , Della Puspitasari, Rateh Putra, Affan Alif Putra, Andre Astana Putri, Dian Puspita Salsabilla Qomariyah, Nur Q Rachma Sari Octaviani Rafly Maulana Isyak Rahma, Silva Tarrysa Rahmah, Fiqih Arina Rama Bagus Satria Ramadhani Putra Ramadhanni, Deva Selvia Ramadhanni, Devi Selvia Rayhan Rizq Iskandar Rhefale, Muhammad Izahan Maulana Risna Hapsari Putriani Rizq Iskandar, Rayhan Rusadi, Imrron Sabilla, Talitha Rizda Samudra, Nick Sanjani, Galuh Amelia Saputra, Muhammad Sulung Sari , Maulidia Sari, Naely Anjar Sevira Dwi Shabrina Shella Margareta Shinta Anastasya Putri Shofiya Asy’ari, Nur Aini Siti Nur Annisa Rahmaniyah Susanti, Ari Fradita Dewi Syafiur Rohman, M. Alim Tawakkal, Mohammad Azzam Totok Wahyu Abadi Ubaidirrohman, Wildan Ubeidillah, Himawan Alfan Uldafira, Aini Umroh, Lily Amelia Utomo, Zulkifli Arizalu Satrio Vivit Vinkarini Wahyu Illahirobbi Wahyudiono, Muhammad Arief Wajaya, Rama Adi Wijaya, fernandas Seca Kurnia Wisnu Arief Fatulloh Yuliono, Dharanisya Dzakirah Yunda Hatma Erizki Zaqqiyatul Ifadah Zulia, Dewi

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