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Rochmaniah, Ainur
Universitas Muhammadiyah Sidoarjo
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Branding Politik: Bagaimana Pemimpin Muda Menguasai Instagram untuk Pengaruh Politik di Indonesia Putra, Affan Alif; Rochmaniah, Ainur
Interaction Communication Studies Journal Vol. 1 No. 2 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v1i2.2886

Abstract

Artikel ini mengeksplorasi penggunaan Instagram secara strategis oleh H. Ahmad Muhdlor Ali, S.IP., seorang tokoh politik muda dan Bupati Sidoarjo, yang dikenal sebagai Gus Muhdlor, untuk komunikasi politik dan pencitraan diri. Platform media sosial, khususnya Instagram, memainkan peran penting dalam membentuk identitas pribadi dan semakin banyak digunakan untuk mendiskusikan berbagai topik, termasuk politik. Terlepas dari meluasnya penggunaan Instagram untuk keterlibatan politik, masih sedikit penelitian tentang strategi khusus yang digunakan oleh para pemimpin daerah untuk meningkatkan komunikasi politik mereka melalui personal branding. Penelitian ini bertujuan untuk mengisi kesenjangan ini dengan menganalisis konten unggahan Instagram Gus Muhdlor untuk mengidentifikasi tema-tema yang berulang yaitu 'Tentukan Siapa Anda, Tentukan Apa yang Anda Lakukan, Posisikan Diri Anda, dan Kelola Merek Anda'. Dengan menggunakan metode analisis konten kualitatif, penelitian ini mengungkapkan bahwa elemen-elemen ini secara konsisten diintegrasikan ke dalam unggahannya, berkontribusi pada personal branding yang kuat yang menggambarkan dirinya sebagai pemimpin daerah yang ideal. Temuan ini menunjukkan bahwa personal branding yang efektif di media sosial dapat secara signifikan membentuk persepsi publik terhadap tokoh politik, dan memberikan wawasan bagi para politisi lain yang ingin meningkatkan kehadiran digital mereka.
Komunikasi Pemasaran WhatsApp dan Minat Beli Ikan Koi di Sidoarjo Ardiyata, Mochammad; Rochmaniah, Ainur
Interaction Communication Studies Journal Vol. 1 No. 2 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v1i2.2888

Abstract

Penelitian ini mengevaluasi efektivitas komunikasi pemasaran berbasis WhatsApp terhadap niat pembelian ikan koi. Dengan menggunakan teknik sampel acak, penelitian melibatkan distribusi survei 10 pertanyaan kepada 110 responden di tiga grup jual beli koi. Analisis data menunjukkan koefisien korelasi (R) sebesar 0,703, yang menandakan dampak signifikan dari komunikasi pemasaran terhadap niat pembelian. Koefisien determinasi (R-Square) dihitung sebesar 0,490, yang menunjukkan bahwa 49,0% variasi dalam niat beli dapat diatribusikan pada komunikasi tersebut, dengan sisanya dipengaruhi oleh faktor-faktor lain yang tidak diteliti. Temuan ini menunjukkan peran penting yang dapat dimainkan oleh pesan yang ditargetkan melalui WhatsApp dalam membentuk perilaku konsumen di pasar niche.
Strategic Digital Branding on TikTok: A SOSTAC-Based Case Study of Camille Beauty’s Skincare Marketing in Indonesia Yuliono, Dharanisya Dzakirah; Rochmaniah, Ainur
CHANNEL: Jurnal Komunikasi Vol. 13 No. 1 (2025): CHANNEL: Jurnal Komunikasi 26th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v13i1.1007

Abstract

TikTok has emerged as a powerful platform for marketing communication, particularly for beauty and skincare brands targeting digitally native consumers. This study investigates the TikTok-based digital marketing strategy of Camille Beauty, an Indonesian skincare brand, through the lens of the SOSTAC framework, comprising Situation Analysis, Objectives, Strategy, Tactics, Action, and Control. Employing a qualitative descriptive approach, the research integrates content observation of the brand's TikTok account (@camillebeauty_official) with in-depth interviews involving consumers and content-engaged users. The findings reveal that Camille Beauty effectively leverages TikTok’s platform affordances—such as short-form videos, live streaming, influencer collaborations, and user-generated content—to build brand visibility, consumer trust, and product sales. The brand's content strategy includes educational posts, product demonstrations, testimonial videos, and promotional campaigns, which are designed to align with audience preferences, especially among Gen Z women. The SWOT and 5S (Sell, Serve, Speak, Save, Sizzle) analyses further illuminate the brand’s strengths, challenges, and marketing goals. Data triangulation indicates that Camille Beauty's consistency in content creation and real-time interaction significantly contributed to follower growth and increased customer conversion. This study contributes to the expanding literature on social media marketing by offering a contextualized case of how TikTok content influences consumer engagement in the beauty sector. The findings highlight the importance of data-driven control mechanisms, platform-specific tactics, and strategic positioning in a competitive digital environment. The research provides actionable insights for marketers aiming to optimize content strategies within short-video platforms.
Strategi Pencerahan: Menguak Keahlian Pemasaran Produk Perawatan Kulit di Media Sosial Sari , Maulidia; Rochmaniah, Ainur
Frontiers in Research Journal Vol. 1 No. 1 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/frontiers.v1i1.250

Abstract

Tujuan penelitian ini adalah untuk mengetahui Strategi pemasaran Scarlett Whitening dalam aplikasi Tik-tok dan Instagram. Metode penelitian yang digunakan adalah deskriptif kuantitatif. Penelitian ini berdasarkan teori strategi pemasaran berdasarkan analisis SWOT. Scarlett Whitening menggunakan fenomena gelombang Korea, sebagai kesempatan untuk mempromosikan produknya dan membangun citra merek. Pola pikir dan cara hidup penontonnya tentu secara tidak langsung dipengaruhi oleh soft power Korea Selatan yang diekspor ke sejumlah negara dalam bentuk K-Drama, K-Pop, K-Style, kuliner, dan teknologi. Penelitian ini dilakukan dengan cara observasi dan dokumentasi pada unggahan Instagram dan Tiktok Scarlett Whitening untuk mengetahui SWOT dari strategi pemasaran kedua aplikasi tersebut. Hasil penelitian ini menunjukkan bahwasanya Pemasaran pada aplikasi Instagram terbukti lebih efektif jika dibandingkan dengan Tiktok, dibuktikan dengan hasil perhitungan SWOT yang menunjukkan Instagram pada kuadran III yang berarti memiliki banyak peluang dan sedikit ancaman. Berbeda dengan Tiktok berada di kuadran II yang berarti memliki banyak ancaman.
Marketplace Acceptance and E-WOM on the Decision to Use the Zalora Application: Penerimaan Marketplace dan E-WOM pada Keputusan Penggunaan Aplikasi Zalora Al-Hafidz, Thariq Naufaldy; Rochmaniah, Ainur
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 2: July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i2.233

Abstract

General Background: The rapid development of technology has facilitated the growth of e-commerce, transforming traditional in-person transactions into online activities. Specific Background: This shift has been particularly massive in Indonesia, with the number of e-commerce users surging during the COVID-19 pandemic. As a prominent player in the fashion and beauty e-commerce sector, Zalora has become a popular platform, attracting significant visitor traffic. Knowledge Gap: To better understand consumer behavior within this context, this research addresses a gap in the literature by examining the specific factors influencing the decision to use the Zalora application. Aims: This study aims to analyze the effect of Marketplace Acceptance and Electronic Word of Mouth (E-WOM) on the decision to use the Zalora application. Results: Using a quantitative method with data from 90 respondents, the study found a strong correlation, with a coefficient value of 0.901. The adjusted R-squared value of 0.808 indicates that Marketplace Acceptance and E-WOM collectively explain 80.8% of the variability in the decision to use the application. Novelty: This research provides new insights into the specific relationship between these variables and consumer decisions regarding the Zalora application, supporting and, in some cases, refuting previous findings. Implications: The findings suggest that both Marketplace Acceptance and E-WOM have a significant positive influence, either partially or simultaneously, on a consumer's decision to use the Zalora application. Highlights :  Zalora Application: This exploratory study examines how Marketplace Acceptance and E-WOM affect the decision to use the Zalora application. Quantitative Method: The research uses a quantitative method, gathering data through online questionnaires from 90 respondents. Significant Influence: The study found a very strong correlation between the variables, with Marketplace Acceptance and E-WOM explaining 80.8% of the variability in the decision to use the Zalora app. Keywords : Decision to Use, E-WOM, Marketplace Acceptance, Quantitative, Zalora
The Correlation between Family Communication, Environment, and Instagram with Adolescent Delinquency Behavior: Korelasi Komunikasi Keluarga, Lingkungan, dan Instagram dengan Perilaku Kenakalan Remaja Kurniawan, Bima Dwi; Rochmaniah, Ainur
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 2: July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i2.235

Abstract

General Background: In the current era, adolescent character is significantly shaped by surrounding factors, including family, environment, and social media. Specific Background: This study focuses on understanding the specific influence of these factors on the behavior of adolescents within the Indorunners community. Knowledge Gap: While the individual effects of these variables have been studied, there is a gap in research that simultaneously analyzes the combined and separate influences of family communication, environment, and Instagram on juvenile delinquency. Aims: This research, using a quantitative approach with a sample of 100 adolescents, aims to determine the effect of family communication, environment, and Instagram media on juvenile delinquency behavior. Results: The findings indicate that family communication, environment, and Instagram each have a partial and simultaneous influence on juvenile delinquency. The adjusted R-squared value of 44.3% demonstrates the combined contribution of these variables, with a strong correlation coefficient of 0.678. Novelty: The study's novelty lies in its specific analysis of the simultaneous influence of these three distinct factors on adolescent behavior within this particular community. Implications: The results suggest that effective family communication, a positive environment, and responsible use of Instagram are crucial for preventing juvenile delinquency. Highlights : Multiple Influences: The study found that family communication, environment, and Instagram all have a significant partial and simultaneous influence on juvenile delinquency. Quantitative Analysis: This research used a quantitative approach with a sample of 100 adolescents to analyze the relationships between the variables. Strong Correlation: The results show a strong correlation between the independent variables (family communication, environment, and Instagram) and the dependent variable (juvenile delinquency), with an adjusted R-squared of 44.3%. Keywords : Family Communication, Environment, Instagram, Juvenile Delinquency, Indorunners
@abe_daily's TikTok Content Strategy in Building Abe's Image: Strategi Konten TikTok @abe_daily dalam Membangun Citra Abe Amru, Muhammad Nafis Ilyasa’; Rochmaniah, Ainur
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 2: July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i2.242

Abstract

Abstract. General Background: Personal branding plays a crucial role in shaping public perception and maintaining a positive reputation in the digital era. Specific Background: TikTok, with its short-video format and interactive features, offers unique opportunities for personal branding, even for children, through parental involvement. Knowledge Gap: While studies have explored influencer branding on social media, limited research examines personal branding strategies for young children developed through parental content creation. Aims: This study aims to analyze the strategies employed by Benny, as a content creator and father, in building Abe’s personal brand via the TikTok account @abe_daily. Results: Using qualitative descriptive methods and content analysis, findings reveal that Benny consistently applies eight core principles of personal branding—specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill—resulting in Abe being perceived as a humorous and active child. Novelty: This research highlights the integration of parenting values into digital branding strategies, bridging child development and media engagement. Implications: The findings provide insights for parents, educators, and digital content creators on fostering authentic, ethical, and developmentally supportive personal branding practices in online environments. Highlights: Combines parenting values with digital branding strategies. Applies eight core principles of personal branding to child content. Offers ethical insights for building authentic child personas online. Keywords: Personal Branding, TikTok, Digital Parenting, Content Strategy, @Abe_Daily
Whatsapp Group Use for Maintaining Family Communication in Gebang Raya: Penggunaan Grup WhatsApp untuk Mempertahankan Komunikasi Keluarga di Gebang Raya Sabilla, Talitha Rizda; Rochmaniah, Ainur
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 2: July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i2.243

Abstract

General Background: Family communication is a fundamental component in maintaining harmonious relationships among family members. Specific Background: In the digital era, instant messaging platforms such as WhatsApp have become integral tools for facilitating daily interactions despite geographical separation. Knowledge Gap: While prior studies have explored digital communication, there is limited qualitative insight into how families in specific local contexts utilize WhatsApp to sustain relationships and balance virtual with direct interactions. Aims: This study investigates the patterns, benefits, and challenges of using WhatsApp group features for family communication in the Gebang Raya area, Sidoarjo District. Results: Data from in-depth interviews with five respondents of varied backgrounds reveal that WhatsApp enables efficient coordination, real-time sharing of life moments, and emotional support despite distance. However, recurring technical issues and privacy concerns pose limitations. Novelty: The findings highlight the conscious strategies adopted by families to maintain offline quality time, ensuring that digital convenience does not erode interpersonal bonds. Implications: These insights can inform the design of community-based digital literacy programs that promote balanced and secure technology use in family contexts.Highlights: WhatsApp fosters family closeness despite physical separation. Technical and privacy issues remain ongoing challenges. Families balance online interaction with offline quality time. Keywords: Family Communication, WhatsApp, Digital Era, Social Media, Sidoarjo    
WARDAH'S BRAND IMAGE THROUGH INSTAGRAM SOCIAL MEDIA @WARDAHBEAUTY Bintang Khalishah; Rochmaniah, Ainur
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.428

Abstract

Objective: This study conducted interviews with ten active users of the Wardah Beauty Instagram account to analyze consumer perceptions of the Wardah brand image built through their content and interactions on the account. Method: This study used a descriptive qualitative approach. Results: The results showed that most respondents had a positive perception of the Wardah brand, which was considered to have a strong image, be halal, and be in line with Indonesian women's values. Consumers are more aware of and trust informative and interesting content, such as makeup tutorials and product reviews, as well as active interactions on social media. The emotional attachment built through personal experiences and positive customer reviews also increases customer loyalty to the brand. According to this study, Wardah must continue to create new content on social media to attract customers and maintain its success in an increasingly competitive beauty industry. The results show that Wardah has successfully created a trustworthy brand image in the eyes of consumers through consistent visual appearance and the ability to establish solid interactions through informative and educational content. Wardah has been able to increase consumer awareness and trust in Wardah products and strengthen long-term loyalty. Novelty: This study highlights the role of consistent visual appearance and interactive, informative social media content in building consumer trust, emotional attachment, and long-term loyalty to a halal beauty brand in Indonesia.
ANALYSIS OF INFORMAL COMMUNICATION NETWORKS IN HARDCORE VIOLENCE YOUTH CREW 253 COMMUNITY Rizq Iskandar, Rayhan; Rochmaniah, Ainur
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.434

Abstract

Objective: This study aims to analyze informal communication networks in the hardcore violence youth crew 253 community in Sidoarjo. The relationships between individuals in the community form a communication network that reflects the social structure and pattern of information dissemination. By understanding these patterns, the communication process can be carried out more effectively and efficiently. Method: The method used is a quantitative approach by involving 30 community members who are active in various activities, such as concerts and discussions. Data was collected through questionnaires and in-depth interviews, and then analyzed using the UCINET application to measure various network metrics, including density, eigenvector centrality, degree centrality, and betweenness centrality. Results: The results of the analysis showed that the communication network in this community has a fairly high level of attachment with a density value of 57%. The actor with the highest eigenvector centrality value is Falah, which acts as the main link in the dissemination of information. In addition, it was found that several actors play a crucial role in accelerating the flow of communication. The communication patterns formed in this network follow the gossip sequence communication pattern, which reflects the informal and organic character of the interaction dynamics within the community. Novelty: This study reveals the specific informal communication patterns within a hardcore youth crew, highlighting the key actors and their roles in information dissemination, as well as the organic, gossip-based interaction dynamics unique to this community.
Co-Authors Abidin, Irsyad Achmad Muzakki Adella Eka Ridwanti Afina Rusyida Saniy Agus Suprianto Agustin Eka Rahmawati Ahmad Gilang Permata Ainun Jariyah Ainur Rofiq Al Faruqi, Muhammad Anwar Mussaddad Al-Hafidz, Thariq Naufaldy Alim El Hakim , Muhammad Iqbal Amar, Muhammad Amin, M. Waladan Ammirudin, Adam Amru, Muhammad Nafis Ilyasa’ Andrian, Denta Yoga Anggi Puspita Dewi Aprilia Citra Prameswari Ardiyata, Mochammad Arifin, Alif Muzaki Nur Ariko, Muhammad Firmansyah Alana Marsa Asiyatul Ulfiyah Asrianto, Ikhsan Danar At-Thaariq, Muhammad Nauval Ayu Diah Oktaviana Baswedan, Fauzi Bintang Khalishah Bisri, Muhammad Hasan Bocca Della Verita Caliesta Tiara Z Chairunnisa Trisna Febryanasari Cholidatul Lifia Dewi Komala Sari Dewi, Audry Shintya Dwi Cahyo, Alvin Putra Dyah Ary Setya Ningrum Eka Pratiwi Elnika Fajarini Erizki, Yunda Hatma Etika Faktania Fadhilah, Laila Nur Fahmi, Faisal Aldi Rachmaniar Fajarudin, Muhammad Guntur Satrio Fibriana, Adinda Herna Fikrianto, Icho Ade Firmansyah, Yoga Dwi Fitria, Dhyava Barela Rahmani Fitria, Dhyva Angela Rahmadhani Galang Surya Adi Pratama Halimi, Halimi Hefry Wika Kusuma Wardhana Herlambang, Alvian Zidane Hidayah, Muhammad Bilal Nur Hidayat, Azamul Ikhwan, Mochamad Imania Melati Irmania Yunita Isna Fitria Agustina Kamil, Aulia Kiki Anggia Wahyuni Kurniawan, Bima Dwi Lailatul Munawaroh Lazim, Moch. Faex Margareta, Shella Moch Yusuf Rizaldi Almuhtadibillah Muhammad Faishal Azami Muhammad Fasikhul Lisani Muhammad Hafiz Ainur Rofi Muhammad Syamsudin Mukti, Rindang Putri Kharisma Nabilah, Farah Hanin Nabillah Amira Firdausi Nadhifah Amaliah Putri Rofiva Novila Indriawati Nur Afif Anggraini Nur Maghfirah Aesthetika Nurani, Dara Citra Nurisna, Aisya Brilianty Nurrafi, Deajeng Nur’aini, Khuzaima Dwi Oktavia Kusuma Wardani Panca Wardhana Pertiwi , Oktaviani Poppy Febriana Prakoso, Satriya Agung Pratiwi, Riza Khirey Tri Pristalisa, Mendi Endritha Puspita , Della Puspitasari, Rateh Putra, Affan Alif Putra, Andre Astana Putri, Dian Puspita Salsabilla Qomariyah, Nur Q Rachma Sari Octaviani Rahma, Silva Tarrysa Rahmah, Fiqih Arina Rama Bagus Satria Ramadhanni, Deva Selvia Ramadhanni, Devi Selvia Rhefale, Muhammad Izahan Maulana Rizq Iskandar, Rayhan Rusadi, Imrron Sabilla, Talitha Rizda Samudra, Nick Sanjani, Galuh Amelia Saputra, Muhammad Sulung Sari , Maulidia Sari, Naely Anjar Susanti, Ari Fradita Dewi Tawakkal, Mohammad Azzam Ubaidirrohman, Wildan Ubeidillah, Himawan Alfan Uldafira, Aini Umroh, Lily Amelia Utomo, Zulkifli Arizalu Satrio Vividya Laila Vivit Vinkarini Wahyu Illahirobbi Wahyudiono, Muhammad Arief Wijaya, fernandas Seca Kurnia Yuliono, Dharanisya Dzakirah Yunda Hatma Erizki Zaqqiyatul Ifadah Zulia, Dewi