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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Kanal : Jurnal Ilmu Komunikasi PROSIDING SEMINAR NASIONAL CENDEKIAWAN Abdimas Dewantara SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Abditani : Jurnal Pengabdian Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Bantenese Jurnal Pengabdian Masyarakat To Maega: Jurnal Pengabdian Masyarakat JURNAL PUSTAKA KOMUNIKASI JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Pengabdian Masyarakat Bumi Raflesia KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Abdi Insani Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Ihsan: Jurnal Pengabdian Masyarakat Academia Open Indonesian Journal of Cultural and Community Development Acta Diurna: Jurnal Ilmu Komunikasi Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal AbdiMas Nusa Mandiri Jurnal Dakwah dan Komunikasi Jurnal Bina Bangsa Ekonomika Indonesian Journal of Education Methods Development Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Jurnal Abdimas Prakasa Dakara Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Komunika: Jurnal Dakwah dan Komunikasi Jurnal Ilmu Komunikasi Procedia of Social Sciences and Humanities Indonesian Journal of Islamic Studies Jurnal AKAL: Abdimas dan Kearifan Lokal Warta LPM Innovative Technologica: Methodical Research Journal PORTAL ABDIMAS Fokus Abdimas Journal Pemberdayaan Ekonomi dan Masyarakat Jurnal Bahasa Daerah Indonesia Journal of Technology and System Information INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Manajemen Pelayanan Kesehatan Frontiers in Research Journal CHANNEL: Jurnal Komunikasi House of Wisdom: Journal on Library and Information Sciences Proceeding of International Conference on Social Science and Humanity
Rochmaniah, Ainur
Universitas Muhammadiyah Sidoarjo
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AN ANALYSIS OF FOLLOWERS’ RECEPTION OF BPJS KESEHATAN’S INSTAGRAM AS A SOURCE OF HEALTH INSURANCE INFORMATION Amar, Muhammad; Rochmaniah, Ainur
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.467

Abstract

Objective: This study aims to analyze followers’ reception of the BPJS Kesehatan Instagram account as a medium for disseminating information on the National Health Insurance (JKN) program. Method: A descriptive qualitative approach was employed using Stuart Hall’s encoding-decoding theory, with data collected through in-depth interviews with ten active followers of the @bpjskesehatan_ri account and content observation throughout 2024. Results: The findings show that most informants occupy a dominant-hegemonic position, accepting the messages as intended, while smaller groups demonstrate negotiated or oppositional readings. Notably, 80% of participants were based in East Java, with 60% from Sidoarjo Regency, indicating that geographic context shapes message interpretation. Although reception was generally positive, criticisms emerged regarding the use of technical language and limited interactivity, suggesting the need for more accessible and engaging communication. Novelty: This study provides new insights into how geographic and linguistic factors influence audience reception of digital public communication, emphasizing the importance of localized and interactive strategies in enhancing the effectiveness of social media use by public institutions.
TEACHER-STUDENT COMMUNICATION IN PREVENTING BULLYING BEHAVIOR AMONG STUDENTS AT PLUMBUNGAN ELEMENTARY SCHOOL Herlambang, Alvian Zidane; Rochmaniah, Ainur
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.463

Abstract

Objective: This study examines the forms of communication enacted by teachers and students in the prevention of bullying at SDN Plumbungan. Bullying, as a persistent social issue in primary schools, affects students’ psychological well-being and social development. Communication serves as a central mechanism for fostering supportive relationships and minimizing social conflict. Method: This qualitative case study employed in-depth interviews, participatory observation, and documentation as data collection techniques. Informants were selected purposively, consisting of teachers and upper-grade students (fifth and sixth grades) involved in the school’s anti-bullying initiatives. Results: Findings reveal that bullying prevention is facilitated through two primary communication patterns: interpersonal and group-based. Teacher-student interpersonal communication is characterized by five key indicators, openness, empathy, supportiveness, positivity, and equality. Group communication, meanwhile, is marked by active student participation, clarity of information, responsiveness to reports, collective emotional support, and constructive feedback. These communication strategies help establish a school climate grounded in mutual respect and emotional safety. The results suggest the need for continuous development of teachers’ communication competencies and the integration of anti-violence values into the character education curriculum. Novelty: Further research may explore different educational levels or adopt quantitative approaches to assess the effectiveness of these communication strategies.
Pelatihan dan pendampingan penggunaan aplikasi Instagram terhadap pelaku Usaha Mikro, Kecil, dan Menengah Al Faruqi, Muhammad Anwar Mussaddad; Ammirudin, Adam; Nur’aini, Khuzaima Dwi; At-Thaariq, Muhammad Nauval; Febriana, Poppy; Rochmaniah, Ainur
ABDIMAS DEWANTARA Vol 7 No 1 (2024)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ad.v7i1.15625

Abstract

Pelatihan ini bertujuan untuk mengembangkan kemampuan wawasan literasi digital melalui media Instagram bagi pelaku UMKM Desa Kembangringgit, Kecamatan Pungging, Mojokerto, Jawa Timur. Pelatihan melibatkan 15 pelaku UMKM dengan berbagai produk. Metode pelaksanaan meliputi analisis, survey, pelaksanaan, dan evaluasi. Materi pelatihan mencakup pemahaman tentang branding, aplikasi Instagram, penggunaan Instagram bisnis, fungsi fitur Instagram, dan pemasaran produk UMKM melalui Instagram. Hasilnya, terjadi peningkatan jangkauan konsumen dan penjualan dengan strategi pemasaran dan branding yang diberikan. Pelatihan ini dilakukan oleh empat narasumber dengan sesi praktik. Pendampingan pasca-pelatihan berdasarkan kuesioner untuk bermitra. Pelatihan ini mendukung peningkatan pemahaman digital dan penerapan dalam aktivitas UMKM, khususnya branding produk.   Training and mentoring on the use of the Instagram application for Small and Medium Enterprise   Abstract: This training aims to develop the ability of digital literacy insight through Instagram media for MSME players in Kembangringgit Village, Pungging District, Mojokerto, East Java. The training involved 15 MSME players with various products. The implementation method includes analysis, survey, implementation, and evaluation. The training materials included an understanding of branding, Instagram applications, the use of Instagram business, the function of Instagram features, and marketing MSME products through Instagram. As a result, there was an increase in consumer reach and sales with the marketing and branding strategies provided. The training was conducted by four resource persons with practical sessions. Post-training assistance based on a questionnaire to partner. This training supports increased digital understanding and application in MSME activities, especially product branding.
Rebranding UMKM Toko Berkah Jaya Plastik Melalui Platform Media Sosial Guna Meningkatkan Brand Image Rochmaniah, Ainur; Pratiwi, Riza Khirey Tri; Dewi, Audry Shintya; Febriana, Poppy
IHSAN : JURNAL PENGABDIAN MASYARAKAT Vol 7, No 2 (2025): Ihsan: Jurnal Pengabdian Masyarakat (Oktober)
Publisher : University of Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ihsan.v7i2.20694

Abstract

Penggunaan platform media sosial sebagai alat untuk rebranding menjadi strategi yang penting bagi UMKM, termasuk Toko Berkah Jaya Plastik, dalam upaya meningkatkan citra merek mereka. Artikel ini menjelaskan proses rebranding yang dilakukan oleh Toko Berkah Jaya Plastik melalui platform media sosial seperti Instagram, Facebook, TikTok dan Twitter. Metode penelitian yang digunakan mencakup survei langsung ke lokasi toko, wawancara dengan pemilik usaha, dan analisis mendalam terhadap produk-produk yang ditawarkan. Hasil dari survei dan wawancara mengungkapkan visi, misi, serta nilai-nilai yang ingin disampaikan melalui rebranding, serta pandangan konsumen terhadap toko dan produknya. Strategi rebranding melalui media sosial meliputi pembuatan pada logo, pembuatan konten, dan meningkatkan reputasi toko. Selain itu, artikel ini menyoroti pentingnya konsistensi dalam komunikasi merek dan interaksi langsung dengan konsumen melalui platform media sosial. Penerapan strategi ini berhasil meningkatkan visibilitas Toko Berkah Jaya Plastik, membedakan mereka dari pesaing, serta memperluas pangsa pasar mereka. Kesimpulannya, rebranding melalui platform media sosial merupakan langkah strategis yang dapat meningkatkan brand image UMKM seperti Toko Berkah Jaya Plastik di pasar yang semakin kompetitif.
Pelatihan Pengelolaan Media Sosial Sebagai Upaya Promosi Produk UMKM Desa Balongdowo: Social Media Management Training as an Effort to Promote MSME Products in Balongdowo Village Pristalisa, Mendi Endritha; Febriana, Poppy; Rochmaniah, Ainur
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 8 No. 6 (2023): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v8i6.5500

Abstract

This community engagement discusses understanding in making online sales stalls through Instagram media for the two MSME actors. By going through activities in social media management training as an effort to promote the MSME products Salted Egg Pak Poh and Mama Bagas's Roasted Rice in Balongdowo village, as well as introducing the importance of managing social media that can be owned with the aim of building Brand Awareness. By going through the stages namely observation, training, lectures, practice for carrying out the training, and ending with an evaluation of the results of the activities that have been carried out. Then the results obtained by the two owners of MSME Salted Egg Pak Poh and Mama Bagas's Roasted Rice have mastered the strategy for using sales stalls through Instagram media and mastering strategies in using social media to build Brand Awareness in the long term.
Followers' Reception of Anies Baswedan's Image on the @pinterpolitik Social Media Account Asrianto, Ikhsan Danar; Rochmaniah, Ainur
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 18 No. 1 (2024)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v18i1.9267

Abstract

Instagram has developed into a media tool in political dynamics. Political content on Instagram can build opinions for media audiences (followers) who access it, so followers become strategic targets for receiving political messages through constructed content. This study aims to describe the followers' reception of Anies Baswedan's image as a 2024 presidential candidate on the @pinterpolitik account. This research method uses a qualitative approach with an interpretative paradigm. Data analysis is used to conclude the reception of @pinterpolitik account followers. The data collection technique uses the in-depth interview method. Informants were selected based on the @pinterpolitik followers who are university students. Reception analysis is used to determine the implications of research subjects for messages in mass media. Stuart Hall's decoding and encoding theory divides followers' positions into three categories to find reception patterns: dominant-hegemonic, negotiation, and opposition. The results of this study show that informants who are followers are in a dominant hegemonic position in receiving information about Anies Baswedan on the @pinterpolitik account. This tendency to gather information from the account is based on their trust in the independence of the @pinterpolitik account in disseminating information. Moreover, every information disseminated has valid and accountable sources and data. Based on the assessment based on information on the @pinterpolitik account, Anies Baswedan's image is positively assessed as an intellectual individual, organized rhetoric, narrating according to data, and a religious individual.
Perception Of Watukosek Village Farmers Towards Babang Laper Youtube Channel Saputra, Muhammad Sulung; Rochmaniah, Ainur
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i1.599

Abstract

This research aims to determine farmers’ perceptions of the use of digital information, espeTcially via the YouTube platform, on farming in Watukosek Village, Pasuruan Regency. The growth of digital information technology has created new opportunities for farmers to increase productivity and market their agricultural products. Therefore, this research focuses on the impact and effectiveness of using these digital platforms in supporting agricultural activities at the local level. The research was conducted using a qualitative approach with descriptive methods. The theory used is S-O-R (Stimulus Organism Response), which was first discovered by Hovland (1953). Data collection techniques were carried out using interviews, observation and documentation. The results of research conducted at the research location, the use of digital media shows significant actions, reactions and perceptions after viewing the YouTube content “Babang Laper” which has diverse audience characteristics in Watukosek Village. Conclusion The importance of digital literacy for farmers, as it opens the door for them to access the latest information on best agricultural practices.
Public Opinion on the Pring Sewu Cultural Market in Binangun Hamlet Nurrafi, Deajeng; Rochmaniah, Ainur
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.624

Abstract

Communication is a basic human activity, by communicating humans can relate to each other in everyday life wherever humans are. Intrapersonal communication is a communication process that occurs within a person. This communication involves an individual's thoughts, feelings and perceptions of something. The Pring Sewu Cultural Market exists as an effort to preserve local cultural values. This research aims to understand how society responds to unique market innovations, such as the use of bamboo coins as a transaction tool. This cultural market is a local initiative that aims to preserve and promote cultural heritage and support the local economy. This research uses qualitative methods. Data was collected through interviews, observation and documentation. In this research, the majority of public opinion agrees with the existence of a cultural market. Some people appreciate cultural activities as a way of preserving local traditions, while others criticize them because they are deemed not in accordance with the community's social values. The results of this research provide a positive response to the existence of the Pring Sewu Cultural Market, the majority of people are of the opinion that they provide many ideas or input for the Pring Sewu market, such as making trash cans from bamboo, adding traditional food menus and collaborating with local residents to create art performances.
Social Communication of the Village Government in Socializing Waste Management in Bejijong Village Fitria, Dhyva Angela Rahmadhani; Rochmaniah, Ainur
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.625

Abstract

Social communication is a way for the village government to socialize waste management to residents, with social communication making it easier for the village government to socialize waste management because it is carried out jointly in a large forum and has feedback from residents. The research aims to explore information on how social communication conveyed by the Bejijong Village Government in socializing waste management, so that it can be applied by the community in Bejijong Village, especially in Rt 02 Rw 01 Bejijong Hamlet, Rt 02 Rw 01 Kedung Wulan Hamlet, Rt 03 Rw 01 Bejijong Hamlet. The problems contained in this study are the participation, perception and attitude of the community towards the social communication provided by the village government to the community for the socialization of waste management. This study uses a descriptive qualitative approach by focusing on research data that will be produced from words through a form of observation and interview. This study describes the field phenomenon through direct observation by visiting the location of socialization carried out by the village government, then conducting direct interviews with residents and village officials, and the results can be analyzed to obtain research results. The results of this study show that the social communication of the village government to the residents of Bejijong Village is very good and can be well received by the residents, with indicators in it such as understanding, fun, influence on attitudes, better relationships, and true principles of brotherhood.
Personal Branding Through Online Dating App Bumble Nabilah, Farah Hanin; Rochmaniah, Ainur
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.627

Abstract

In contemporary society, personal branding has become an important aspect of self-presentation, especially in digital media. This study explores the phenomenon of personal branding through the popular online dating app Bumble. Through a qualitative analysis of user profiles and interactions within such platforms, the study aims to understand how individuals strategically build and manage their personal image to attract other users. Qualitative descriptive research method through data collection by interviewing 6 Bumble user informants and observing user profiles, including selected bio and images, as well as their interactions with other users in the application.The theory used is personal branding by Peter, Personal branding McNally and Speak, and self-presentation by Goffman Montoya analysis was carried out qualitatively to identify patterns in personal branding strategies used by bumble users. The results showed that Bumble users engaged in a variety of personal branding strategies, such as selective self-disclosure, image curation, and the use of language designed to portray desirable characteristics and values. In addition, visual elements, such as profile photos and aesthetics, also play an important role in the formation of online self-image. Overall, this research contributes to our understanding of personal branding in the context of online dating, providing insight into the complex dynamics of self-presentation and impression management in the digital environment. The findings have implications for academics and practitioners interested in the intersection of Technology, identity, and interpersonal relationships.
Co-Authors Abidin, Irsyad Achmad Muzakki Adella Eka Ridwanti Afina Rusyida Saniy Agus Suprianto Agustin Eka Rahmawati Ahmad Gilang Permata Ainun Jariyah Ainur Rofiq Al Faruqi, Muhammad Anwar Mussaddad Al-Hafidz, Thariq Naufaldy Alim El Hakim , Muhammad Iqbal Amar, Muhammad Amin, M. Waladan Ammirudin, Adam Amru, Muhammad Nafis Ilyasa’ Andrian, Denta Yoga Anggi Puspita Dewi Aprilia Citra Prameswari Ardiyata, Mochammad Arifin, Alif Muzaki Nur Ariko, Muhammad Firmansyah Alana Marsa Asiyatul Ulfiyah Asrianto, Ikhsan Danar At-Thaariq, Muhammad Nauval Ayu Diah Oktaviana Baswedan, Fauzi Bintang Khalishah Bisri, Muhammad Hasan Bocca Della Verita Caliesta Tiara Z Chairunnisa Trisna Febryanasari Cholidatul Lifia Dewi Komala Sari Dewi, Audry Shintya Dwi Cahyo, Alvin Putra Dyah Ary Setya Ningrum Eka Pratiwi Elnika Fajarini Erizki, Yunda Hatma Etika Faktania Fadhilah, Laila Nur Fahmi, Faisal Aldi Rachmaniar Fajarudin, Muhammad Guntur Satrio Fibriana, Adinda Herna Fikrianto, Icho Ade Firmansyah, Yoga Dwi Fitria, Dhyava Barela Rahmani Fitria, Dhyva Angela Rahmadhani Galang Surya Adi Pratama Halimi, Halimi Hefry Wika Kusuma Wardhana Herlambang, Alvian Zidane Hidayah, Muhammad Bilal Nur Hidayat, Azamul Ikhwan, Mochamad Imania Melati Irmania Yunita Isna Fitria Agustina Kamil, Aulia Kiki Anggia Wahyuni Kurniawan, Bima Dwi Lailatul Munawaroh Lazim, Moch. Faex Margareta, Shella Moch Yusuf Rizaldi Almuhtadibillah Muhammad Faishal Azami Muhammad Fasikhul Lisani Muhammad Hafiz Ainur Rofi Muhammad Syamsudin Mukti, Rindang Putri Kharisma Nabilah, Farah Hanin Nabillah Amira Firdausi Nadhifah Amaliah Putri Rofiva Novila Indriawati Nur Afif Anggraini Nur Maghfirah Aesthetika Nurani, Dara Citra Nurisna, Aisya Brilianty Nurrafi, Deajeng Nur’aini, Khuzaima Dwi Oktavia Kusuma Wardani Panca Wardhana Pertiwi , Oktaviani Poppy Febriana Prakoso, Satriya Agung Pratiwi, Riza Khirey Tri Pristalisa, Mendi Endritha Puspita , Della Puspitasari, Rateh Putra, Affan Alif Putra, Andre Astana Putri, Dian Puspita Salsabilla Qomariyah, Nur Q Rachma Sari Octaviani Rahma, Silva Tarrysa Rahmah, Fiqih Arina Rama Bagus Satria Ramadhanni, Deva Selvia Ramadhanni, Devi Selvia Rhefale, Muhammad Izahan Maulana Rizq Iskandar, Rayhan Rusadi, Imrron Sabilla, Talitha Rizda Samudra, Nick Sanjani, Galuh Amelia Saputra, Muhammad Sulung Sari , Maulidia Sari, Naely Anjar Susanti, Ari Fradita Dewi Tawakkal, Mohammad Azzam Ubaidirrohman, Wildan Ubeidillah, Himawan Alfan Uldafira, Aini Umroh, Lily Amelia Utomo, Zulkifli Arizalu Satrio Vividya Laila Vivit Vinkarini Wahyu Illahirobbi Wahyudiono, Muhammad Arief Wijaya, fernandas Seca Kurnia Yuliono, Dharanisya Dzakirah Yunda Hatma Erizki Zaqqiyatul Ifadah Zulia, Dewi