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All Journal Briliant: Jurnal Riset dan Konseptual International Journal of Artificial Intelligence Research Journal of Humanities and Social Studies International Journal of Business Studies Emerging Markets : Business and Management Studies Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Sustainable: Jurnal Kajian Mutu Pendidikan Jurnal Kewarganegaraan International Journal of Engineering, Science and Information Technology Journal of Sustainable Community Development (JSCD) TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Apollo: Journal of Tourism and Business Innovative: Journal Of Social Science Research Jurnal Penelitian Chanos Chanos Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering Salus Publica Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Pengabdian Kepada Masyarakat Kalam JIPITI: Jurnal Pengabdian kepada Masyarakat JCRIM (Journal of Current Research In Multidisciplinary) Jurnal Pengabdian dan Inovasi Masyarakat
Anantadjaya, Samuel PD
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Upaya Meningkatkan Minat Beli Produk Kecantikan Melalui Peran Customer Review dan Harga (Studi Kasus Pengguna Shopee) Verawaty, Verawaty; Sari, Ade Risna; Nurdiani, Tanti Widia; Tannady, Hendy; Nawangwulan, Irma M; Anantadjaya, Samuel PD; Diawati, Prety; Dolphina, Erlin
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.703 KB) | DOI: 10.31316/jk.v6i3.3894

Abstract

AbstrakPenelitian ini menjelaskan tentang pengaruh harga dan customer review terhadap minat beli produk mascara maybelline pada pengguna Shopee Mall Indonesia di Jakarta. Dengan objek penelitian salah satu produk dari Maybelline yaitu mascara. Penelitian ini membahas mengenai teori dari 3 variabel penelitian yaitu, harga, customer review, dan minat beli. Penelitian ini menggunakan metode kuantitatif melalui penyebaran kuesioner dengan Google Form kepada 152 responden yang kemudian diolah menggunakan program SPSS versi 13.0 dengan menggunakan teknik sampling jenuh untuk mengambil data sample. Hasil uji hipotesis (uji t) bahwa harga tidak berpengaruh positif terhadap minat beli dengan nilai t hitung sebesar 1.558 < t tabel sebesar 1.976. hasil uji hipoteis (uji t) bahwa customer review berpengaruh positif terhadap minat beli dengan nilai t hitung sebesar 9.425 > t tabel 1.976. implikasi dari penelitian ini dapat memberikan masukan kepada perusahaan untuk memperhatikan hal-hal yang dapat mempengaruhi harga dan customer review terhadap minat beli, terutama pada produk Maybelline.Kata Kunci: Harga, Customer Review, Minat Beli
How Does Service Affect the Usage of Transportation in Indonesia: A Study Between Gojek, Grab, and Blue Bird Taxi Nawangwulan, Irma M; Anantadjaya, Samuel PD; Samuel, DC Ethan; Samuel, Daniella Christy Eryn; Lahuddin, Abdul Haris
Apollo: Journal of Tourism and Business Vol. 2 No. 3 (2024): September 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i3.367

Abstract

This paper examines the service marketing between three-most-popular private transportation in Indonesia which are Gojek, Grab and Blue Bird taxi. Not only will this paper discuss on the matter of service that performed by each company but also analyzed the positive outcomes and opinions about steps that needed to be taken immediately by each company. A comparison data will be performed to compare the service outcome from the customers which gotten from the primary data. The primary data contains of questionnaires that were distributed to the customers for each company. Needed to be taken into the account for each company that service marketing is one of the leading factors on how the brand image and performance of the company will be judged.
Pelatihan Branding Produk UMKM Berbasis Media Sosial Untuk Wirausaha Muda di Ciputat, Tangerang Selatan: Desain Logo, Feed Instagram dan Storytelling Produk Secara Digital Alamsyah, Alamsyah; Sari , Dyan Prawita; Sukma , Agus Hitopa Sukma; Nawangwulan, Irma M; Anantadjaya, Samuel PD
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 3 No. 2 (2024): Literasi Informasi dan Dunia Peradaban Digital Manusia
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/jpk.v3i2.380

Abstract

Social media-based product branding is one of the keys to the success of MSMEs in building identity and increasing competitiveness amidst an increasingly competitive digital market. In the Ciputat area, South Tangerang, many young entrepreneurs have business potential but still face limitations in designing effective digital branding strategies. Responding to this challenge, this community service activity is designed to increase the digital branding capacity of young entrepreneurs through logo design training, Instagram feed management, and the preparation of communicative and attractive product storytelling. This activity is carried out with a participatory approach through the stages of identifying participant needs, preparing contextual training modules, practicing direct content design and production, and evaluating participant abilities through pre-tests and post-tests. The training results showed a significant increase in the understanding of the concept of digital branding and the technical skills of participants in creating consistent visual elements and conveying product value through narratives on social media. This program is expected to strengthen the brand identity of MSMEs and open up opportunities for digital market expansion for young entrepreneurs in the area.
IPMI Institute Book Chapter Event on the AI Revolution as To Shape the Industries, Cities, and Education Lahuddin, Abdul Haris; Nawangwulan, Irma M; Anantadjaya, Samuel PD; Nurfadilah, Dety
Journal of Sustainable Community Development (JSCD) Vol. 7 No. 1 (2025): Journal of Sustainable Community Development
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v7i1.130

Abstract

The rapid advancement of artificial intelligence (AI) has revolutionized various aspects of human life, from transforming industries to reimagining cities and reshaping education systems. In term of the digital era, understanding the role of AI becomes crucial for harnessing its potential to drive innovation and create sustainable solutions for the challenges of the future. The book entitled “Artificial Intelligence Revolution: Shaping Industries, Cities, and Education in the Digital Era”, as the first book that IPMI is actually publishing, it provides a comprehensive exploration of AI's transformative power across these domains. It highlights real-world applications, discusses the societal and ethical implications, and offers insights into how AI can foster progress in diverse fields. In line with the book's theme, the AI Revolution and Meets Sustainability: Driving Impact in 2025, it serves as a platform to delve deeper into the ideas presented in the book. This event aims to connect academics, industry professionals, and policymakers to discuss the broader implications of AI and its practical applications. Through an engaging discussion and sharing session with esteemed guest speakers, the event will provide attendees with valuable insights and actionable strategies for leveraging AI in their respective fields.
Analysis of the Influence of Organizational Culture, Work Stress, and Boredom on Cyberloafing of Generation Z Employees in Service Industry Purwati, Sri; Susanto, Susanto; Sari, Dina Fahma; Kadeni, Kadeni; Nawangwulan, Irma M.; Anantadjaya, Samuel PD
Journal of Social Science and Business Studies Vol. 3 No. 2 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i2.144

Abstract

This study aims to analyze the influence of organizational culture, work stress, and boredom on cyberloafing behavior in Generation Z employees in the service industry. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 100 respondents who were Generation Z employees in service companies. Data analysis was carried out using multiple linear regression with the help of SPSS. The results showed that organizational culture had a negative and significant effect on cyberloafing behavior, indicating that the stronger the organizational culture, the lower the level of cyberloafing. Work stress showed a significant positive effect, where high work stress encouraged employees to seek escape through online activities that were not related to work. Meanwhile, boredom or work boredom also had a positive and significant effect on cyberloafing, where boredom at work was the main trigger for this behavior. These findings underline the importance of creating a healthy work culture, managing work stress, and designing interesting jobs for Generation Z employees in order to minimize cyberloafing behavior. This study contributes to the development of human resource management, especially in managing the work behavior of Generation Z employees in the digital era.
Quality in the Music Applications: Case Study in Spotify, ITunes and JOOX Rachmat, Timotius Agus; Nawangwulan, Irma M; Anantadjaya, Samuel PD; Samuel, DC Ethan; Lahuddin, Abdul Haris; Samuel, Daniella Christy Eryn
International Journal of Business Studies Vol. 9 No. 2 (2025): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v9i2.376

Abstract

In the several years, streaming services have been under the spotlight by disrupting traditional media consumption platforms. The music industry is one of the most heavily impacted by the existance of streaming services. The aim of this paper is to understand the customer’s expectation for a music application and how far that is being full filled. Through the SERVQUAL scale, the customer’s expectation and the perception of the applications’ services quality will be analysed and the perceived quality of music streaming platform, Spotify, and digital music platform, iTunes will be compared
The Internalities & Externalities on the MSMEs in Indonesia as a Commitment on Organizational Development Timotius Agus Rachmat; Irma M Nawangwulan; DC Ethan Samuel; Abdul Haris Lahuddin; Daniella CE Samuel; Anantadjaya, Samuel PD; Mohammad Wahiddudin; Sasotya Pratama
Salus Publica: Journal of Community Service Vol. 3 No. 1 (2025): April 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/saluspublica.v3i1.419

Abstract

 Micro, Small, and Medium Enterprises (MSMEs) in Indonesia are vital to economic development but face challenges from internal and external factors. This study investigates how (1) internalities, such as; leadership and innovation capacity, and (2) externalities, such as; government policies and market competition, influence MSMEs’ commitment to organizational development. Data were gathered from 16 MSMEs in Sulawesi Barat, Sulawesi Selatan, Sulawesi Tenggara, and Eastern Java through surveys and interviews. Results indicate that strong internal and external factors (entrepreneurial orientation, dynamic capabilities, operational efficiency, market orientation, digital transformation, policy support, market environment, and collaborative network). This training really encouraged a collaborative learning process and strengthening networks between MSMEs. This activity showed that a practice-based training approach to ensure the best internalities and externalities of organizational commitment. However, access to technology and capital remains a critical barrier. The study highlights the need for targeted policy interventions and capacity-building programs to align internal strengths with external opportunities. By proposing a framework for sustainable organizational development, this research contributes to the literature on MSMEs and offers practical recommendations for stakeholders in Indonesia’s economic ecosystem
Smart Marketing for Millennials: Workshop Branding dan Strategi Pemasaran Digital untuk Wirausaha Muda Ratnawati, Ratnawati; Muklis, Muklis; Jayanti, Ansri; Nawangwulan, Irma M; Anantadjaya, Samuel PD
JIPITI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2025): Mei 2025 - JIPITI: Jurnal Pengabdian kepada Masyarakat
Publisher : PT. Technology Laboratories Indonesia (TechnoLabs)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan wirausaha muda dalam merancang strategi pemasaran digital dan membangun brand usaha yang kuat dan relevan di era digital. Sasaran kegiatan ini adalah para pelaku usaha muda dan calon wirausaha dari kalangan milenial yang memiliki potensi dalam mengembangkan bisnis namun masih menghadapi kendala dalam pemasaran dan branding yang efektif. Pelatihan dilaksanakan dalam bentuk workshop interaktif yang terdiri dari dua sesi utama: personal branding dan identitas merek serta strategi pemasaran digital berbasis media sosial dan platform digital. Metode yang digunakan meliputi ceramah, studi kasus, praktik langsung, dan diskusi kelompok. Materi disampaikan oleh tim dosen dan praktisi di bidang digital marketing dan komunikasi visual. Hasil dari kegiatan menunjukkan bahwa peserta mengalami peningkatan pemahaman dalam menyusun strategi branding serta mampu mengaplikasikan teknik dasar pemasaran digital, seperti pembuatan konten promosi, penggunaan media sosial secara strategis, serta analisis audiens dan tren pasar. Selain itu, peserta juga mendapatkan panduan penyusunan rencana pemasaran digital yang disesuaikan dengan karakteristik usaha masing-masing. Evaluasi kegiatan melalui pre-test dan post-test serta umpan balik peserta menunjukkan adanya peningkatan signifikan dalam pengetahuan dan motivasi untuk menerapkan strategi pemasaran digital secara berkelanjutan. Kegiatan ini memberikan kontribusi nyata dalam mendukung pengembangan kapasitas wirausaha muda dan mendorong pertumbuhan ekonomi kreatif berbasis teknologi digital.
Efektivitas Net Interest Margin dan Loan to Deposit Ratio Terhadap Profitabilitas Perbankan Hasbi, Hariandy; Djaniar, Upik; Putri, PA Andiena Nindya; Irdawati, Irdawati; Anantadjaya, Samuel PD
BRILIANT: Jurnal Riset dan Konseptual Vol 9 No 1 (2024): Volume 9 Nomor 1, Februari 2024
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v9i1.1627

Abstract

This research examines the effectiveness of Net Interest Margin (NIM) and Loan to Deposit Ratio (LDR) on banking profitability. The study employs a quantitative approach using financial data from a sample of banks over a specific period. Through regression analysis, the study explores the relationship between NIM, LDR, and profitability indicators such as Return on Assets (ROA) and Return on Equity (ROE). The findings suggest a significant impact of NIM and LDR on banking profitability, indicating that these two factors play crucial roles in determining the financial performance of banks. Moreover, the study contributes to the existing literature by providing empirical evidence regarding the effectiveness of NIM and LDR in influencing bank profitability. Understanding these relationships is essential for bank management, policymakers, and stakeholders in making informed decisions related to financial performance and risk management. The results imply that banks should carefully manage their interest margins and loan-to-deposit ratios to enhance profitability and sustain long-term growth. The study underscores the importance of monitoring NIM and LDR dynamics as part of effective banking management strategies
Analysis of The Relationship Between Risk Management, Economic Situation, Customer Behavior And Insurance Business Growth Putra, Gede Wirabuana; Anantadjaya, Samuel PD; Juwita, Isna; Kusumawati, Diana Anggraini; Nawangwulan, Irma M
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10811

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang membatasi pertumbuhan pasar asuransi di Indonesia. Penelitian ini bersifat deskriptif dan eksploratif. Analisis menggunakan koefisien korelasi. Hasil analisis menunjukkan bahwa terjadinya ketidakstabilan ekonomi, ketidakpercayaan dan kurangnya pemahaman tentang risiko membatasi pertumbuhan pasar asuransi di Indonesia. Faktor-faktor ini tidak hanya mewakili kondisi yang diperlukan tetapi juga cukup untuk membatasi pertumbuhan pasar. Menurut penelitian terdahulu, peneliti dapat membangun hubungan sebab akibat diantara variabel-variabel yang diamati, dimana pada penelitian ini variabel yang diestimasi adalah pertumbuhan pasar asuransi. Pada penelitian ini, baik secara bersama-sama maupun parsial, seluruh variabel bebas memiliki dampak yang signifikan dalam menghambat pertumbuhan pasar asuransi.
Co-Authors ABDUL HARIS LAHUDDIN Abdurohim Abdurohim, Abdurohim Agus Rachmat, Timotius Ahmad, Srifatmawati Alamsyah - Alfiana Alfiana Alfiyanto, Afif Aman Wirakartakusumah Amelia Naim Indrajaya Anggreni, Made Ayu Anugriaty Indah Asmarany Ardiyanto Maksimilianus Gai Assery, Syeh AYU LESTARI Azizi, Muhammad Bahtiar Efendi Borosi, Deby C Brian McNerney Chairul Anwar Daniella CE Samuel DC Ethan Samuel desi kristanti, desi Devy Sofyanty Diawati, Prety Dina Fahma Sari, Dina Fahma Djunaedi Djunaedi Donny Dharmawan Erlin Dolphina Fatimah Malini Lubis Gede Wirabuana Putra Hadiati, Lia Hamdany, Mohammad Azharie Hari Ara Hariandja Hariandja, Hari Ara Hariandy Hasbi Hendy Tannady Hermiyetti, Hermiyetti - Heryadi, Ferry Irdawati Irdawati Irma M Nawangwulan Irma M. Nawangwulan Irwan Moridu Isna Juwita Iswahyu Pranawukir Jayanti, Ansri Jayanto, Imam Josef Hernawan Nudu Kadeni Kadeni, Kadeni Kusnadi, Eko Kusnadi, Iwan Henri Kusumawati, Diana Anggraini LAHUDDIN, ABDUL HARIS lestari, winda LISTIANA SRI MULATSIH Lumentah, Natalia Reyne Mardikawati, Budi Mardikawati McNerney, Brian Mohammad Wahiddudin Muarief, Fahrurozi Muhamad Risal Tawil Muklis Muklis Muqaddasah, Pikat AR Nawangwulan, Irma M Niken Widyastuti Nurdiani, Tanti Widia Nurfadilah, Dety Nurhayati, Eni Candra Oktavianis, Yusrika PA Andiena Nindya Putri Poetry Ken Savitri Pratama, Sasotya Purnamasari, Eva Putranto, Samuel Aditya Eko Racmat, Timotius A Rakhmawati, Eni Ramli, Akhmad Ratnawati Ratnawati Renika Hasibuan Rihfenti Ernayani sabil sabil, sabil Sagaf S. Pettalongi Saliu, Fluturim Samuel, Daniella CE Samuel, Daniella Christy Eryn Samuel, DC Ethan Sari , Dyan Prawita Sari, Ade Risna Sasotya Pratama Setio, Yusuf Budi Setyawan, Antonius Ary Sidjabat, Sonya Sjahruddin, Herman Sri Purwati, Sri St. Sukmawati. Subroto, Desty Endrawati Sufyati HS Suhara, Ade Sukma , Agus Hitopa Sukma Sulawati, Sulawati Sumartono Sumartono Sunardi Ginting Supriatna, Dasep Suroso, Adi Surya, Iqbal Susanto Susanto Suwandi Ng Timotius Agus Rachmat Timotius Agus Rachmat, Timotius Agus Tyahya Whisnu Hendratni Upik Djaniar Verawaty Verawaty Violin, Vivid Vivi Adeyani Tandean, Vivi Adeyani Wahiddudin, Mohammad Yanuar Nurdiansyah, Yanuar Yuliawati, Minar Yulita F Susanti Zahirsjah, Cut Sjahrifa Zahirsjah, Rifa Zulaecha, Hesty Erviani