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Widyamurti, Nidyah
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Pemberdayaan Peningkatan Kualitas Produk dan Pemasaran UMKM Kopi Sendang Kecamatan Tawangmangu Kabupaten Karanganyar Irianto, Heru; Adi, Raden Kunto; Sulistyono, Bambang; Widyamurti, Nidyah; Riptanti, Erlyna Wida
SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Vol 13, No 1 (2024): Mei
Publisher : LPPM UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/semar.v13i1.79940

Abstract

Desa Sepanjang merupakan salah satu desa di Kecamatan Tawangmangu yang menghasilkan kopi terutama kopi arabika. Hal ini memunculkan industry kreatif dalam pengolahan kopi, salah satunya UKM Kopi Sendang Lawu. Tujuan kegiatan pada UKM Kopi Sendang Lawu mengataasi permasalahan UKM mitra yaitu : 1) Kualitas produk biji roasting tidak seragam, sehingga terjadi selisih harga yang besar dan pendapatan menurun;  2) Pengemasan produk kopi yang roasting maupun bubuk belum marketable, sehingga kurang menarik bagi konsumen. Metode yang digunakan dalam menyelesaikan permasalahan UKM mitra dilakukan secara partisipatif sehingga UKM merasa memiliki, bertanggungjawab terhadap pelaksanaan dan keberhasilan sekaligus memberdayakan UKM mitra. Metode yang diterapkan kepada UKM mitra : 1) Introduksi mesin grinder otomatis untuk roasting kopi; 2) Introduksi kemasan produk olahan kopi yang marketable yang memenuhi syarat-syarat sebuah kemasan yang menarik baik. Hasil kegiatan ini yang berupa introduksi mesin grinder yang dilakukan mampu meningkatkan kualitas bubuk kopi yang seragam, sedang perbaikan kemasan memberikan daya tarik bagi konsumen, yang gilirannya peningkatan kualitas produk dan daya tarik telah meningkatan pemasaran produk kopi Sendang, dan meningkatkan pendapatannya. Panjang Village is one of the villages in Tawangmangu District that produces coffee, especially Arabica coffee. This has given rise to a creative industry in coffee processing, one of which is the Sendang Lawu Coffee UKM. The objectives of the activities at Sendang Lawu Coffee UKM are to overcome the problems of partner UKMs, namely: 1) The quality of roasted bean products is not uniform, resulting in large price differences and decreased income; 2) The packaging of roasted and ground coffee products is not yet marketable, so it is less attractive to consumers. The method used to resolve partner SME problems is carried out in a participatory manner so that SMEs feel ownership, responsibility for implementation and success while empowering partner SMEs. Methods applied to partner SMEs: 1) Introduction of automatic grinder machines for coffee roasting; 2) Introduction of marketable packaging for processed coffee products that meet the requirements for good attractive packaging. The results of this activity, in the form of the introduction of a grinder machine, were able to improve the uniform quality of the coffee powder, while improving the packaging provided an attraction for consumers, which in turn increased product quality and attractiveness, has increased the marketing of Sendang coffee products, and increased income. 
Co-Authors Arief Iman Santoso, Arief Iman Arif Ranu Wicaksono, Arif Ranu Emi Widiyanti Erlyna Wida Riptanti Ertimi, Basem Faizal Risdianto Gilang, Lalita Harini Harini Hermansyah Muttaqin, Hermansyah Heru Irianto Jauhari Malik Cahyadin Mataram, Sayid Prayoga, Dedy Eka Timbul Raden Kunto Adi, Raden Kunto Rhina Uchyani Fajarningsih Santoso, Ratna Endah Sarmidi, Tamat Setyawan, Alfan Suherlan, Yayan Sulistyono, Bambang Sulistyono, IF Bambang Timbul Prayoga, Dedy Eka Wei, Yong Sze Wida Riptanti, Erlyna Yudhanto, Sigied Himawan