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Journal : JURNAL LENTERA BISNIS

PENGARUH FINANCIAL LITERACY DAN LIFESTYLE TERHADAP PENGELOLAAN KEUANGAN PRIBADI MAHASISWA DI SIDOARJO DENGAN PERILAKU KONSUMTIF SEBAGAI VARIABEL MEDIASI Virginia Eka Putri Kinanti; M. Mustaqim; Wahyu Eko Pujianto; Cynthia Eka Violita
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1449

Abstract

This study aims to analyze the impact of financial literacy and lifestyle on personal financial management of Sidoarjo students, considering consumption behavior as a mediating variable. To do this, quantitative methods were used, specifically targeting Sidoarjo university students. Data were collected using questionnaires, using purposive sampling techniques in non-probability sampling. Financial literacy, lifestyle, and consumptive behavior variables directly affect financial management. Financial literacy variables mediated by consumptive behavior also impact financial management. However, lifestyle variables mediated by consumptive behavior do not affect financial management. The mediating effect of financial literacy variables on financial management through consumption behavior is high. On the other hand, lifestyle variables have no impact on consumption behavior and the mediation effect is weak.
PENGARUH LIVE STREAMING, FLASH SALE, DAN DOUBLE DAYS PROMOTION TERHADAP IMPULSIVE BUYING PADA PENGGUNA TIKTOK SHOP Muslikha Irbah Zakiyah; M. Mustaqim; Achmad Zaki; Cynthia Eka Violita
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1450

Abstract

Digital technology advancements have significantly changed the e-commerce industry, particularly with the advent of interactive services like live streaming on TikTok. This studys aims to determine whether live streaming, flash sales, and double days promotions have a direct effect on consumer impulse purchases at TikTok Shop. This study employs a quantitative methodology. A total of 180 respondents who are active TikTok Shop users in Sidoarjo have filled out a questionnaire to provide data, which was then analyzed using SPSS. In this study, it was found that Live Streaming variable has no influence on Impulsive Buying. This is because live streaming is not strong enough to drive impulse purchases without attractive promotions. On the other hand, the Double Days Promotion and Flash Sale variables have a positive and significant effect on Impulsive Buying. This proves that flash sales and urgency-based promotional tactics can stimulate impulse purchases. These results provide insight for marketers to optimize promotional strategies on TikTok Shop to increase sales conversions.
PENGARUH LITERASI KEUANGAN, INKLUSI KEUANGAN, KONTROL DIRI TERHADAP KEBERLANGSUNGAN USAHA MIKRO KECIL STAINLESS STEEL DI KABUPATEN SIDOARJO Ramadhan, Rizky Oktavian; Zaki, Achmad; Violita, Cynthia Eka; Putrihadiningrum, Devika Cherly
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2285

Abstract

This study aims to examine the influence of literasi keuangan, inklusi keuangan and self-efficacy on the sustainability of micro and small enterprises (a study of stainless steel entrepreneurs in Sidoarjo Regency). This is a quantitative study employing an associative-causal approach using primary data collected via a questionnaire distributed to 39 respondents. The sample for this study was determined using a saturated sample. The data were analysed using PLS-SEM via SmartPLS 4. The results indicate that literasi keuangan has a negative but insignificant effect on the sustainability of MSMEs, inklusi keuangan has a positive but insignificant effect on the sustainability of MSMEs, and self-efficacy has a positive and significant effect on the sustainability of MSMEs. Thus, psychological factors in the form of business owners’ self-efficacy are the primary determinants compared to technical factors such as literasi keuangan and access to finance in this study.