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All Journal JURNAL PETERNAKAN International Journal of Supply Chain Management Asian Journal of Agriculture DIDAKTIKA : Jurnal Kependidikan Hasanuddin Journal of Animal Science (HAJAS) Jurnal Ilmiah Agribios Jurnal Riset Multidisiplin : Agrisosco Al Waraqah: Jurnal Pendidikan Bahasa Arab
Hastang, Hastang
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ANALISIS EKONOMI KELEMBAGAAN DALAM SISTEM PASCA-PRODUKSI DAN PEMASARAN HASIL TERNAK: STUDI KASUS DI RPH AKBAR JAYA KOTA MAKASSAR Nurhapsa, Nurhapsa; Hastang, Hastang; Sirajuddin, Sitti Nurani; Rasyid, Ilham; Syarif, Ilham; Utama, A. Della Riski; Izzah, A. Nurul; Mukhlis, Mukhlis
AGRIBIOS Vol 23 No 1 (2025): JUNI
Publisher : Program Studi Agribisnis Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/agribios.v23i1.6306

Abstract

The beef cattle industry plays a very important role in meeting the need for beef as one of the main sources of protein for the community. Post-production institutions for beef cattle include the entire system of organizations, institutions, and mechanisms involved in the processing, packaging, distribution, and marketing of beef products after the cattle are slaughtered. The importance of post- production institutions for beef cattle is also increasingly relevant with the increasing demand for beef, both in the domestic and international markets. The livestock products from RPH Dg Lalla include beef which is still the main product with the highest economic value. However, other parts such as bones, skin, offal, feet, and heads of cattle also contribute significantly to supporting the economy of livestock farmers and business actors. The use of all parts of the cattle, if managed properly, can provide great added value while reducing livestock waste. The flow of products starts from the collector as the provider of cattle, then sells the cattle at the RPH. The average cattle slaughter at RPH UD. Akbar Jaya is 20 per day depending on market demand. Then the RPH carries out its functions such as supervision and inspection of beef that is slaughtered every 02.00-05.00 in the morning. Furthermore, the beef is distributed by the butcher to consumers through retailers in traditional markets in Makassar City and processing traders to be processed such as meatballs, coto and others. The buyers of the processed beef products are the end consumers.
Numuuzaj al Ta'liim al Qaaim 'ala al Muhimmah (Task-Based Learning) fi Ta'liim Maharah al Kalaam Ahmadi, Maswan; Haq, Muhammad A'inul; Hastang, Hastang; Jamil, Husnaini; B, Amir
AL-WARAQAH Jurnal Pendidikan Bahasa Arab Vol. 6 No. 2 (2025): Volume 6 Nomor 2 Desember 2025
Publisher : IAIN Bone

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/awrq.v6i2.11095

Abstract

يهدف هذا البحث إلى دراسة تطبيق نموذج التعليم القائم على المهمة في تعليم مهارة الكلام لدى متعلمي اللغة العربية. ويمنح المتعلمين فرصة واسعة لاستخدام اللغة بصورة تلقائية وهادفة. وتشير نتائج التحليل إلى أن نموذج التعليم القائم على المهمة يسهم في تعزيز طلاقة المتعلمين، وتحسين دقتهم اللغوية، وتطوير قدرتهم على اختيار المفردات المناسبة والتفاعل في مواقف تواصلية متنوعة. كما يوفر هيكل هذا النموذج، المكوّن من مراحل ما قبل المهمة، ودورة المهمة، والتركيز اللغوي، والبيئة التي تشجع على المشاركة النشطة وبناء الثقة في استخدام اللغة. ويخلص البحث إلى أن التعليم القائم على المهمة جيدة في تعليم مهارة الكلام بشكل متدرج وتواصلي.
The influence of social media marketing on Generation Z’s buying behavior of livestock products BURHANUDDIN, AISYAH NUR MAHARANI; HASTANG, HASTANG; MUNIR, ABDUL RAZAK
Asian Journal of Agriculture Vol. 9 No. 2 (2025)
Publisher : Smujo International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.13057/asianjagric/g090256

Abstract

Abstract. Burhanuddin ANM, Hastang, Munir AR. 2025. The influence of social media marketing on Generation Z’s buying behavior of livestock products. Asian J Agric 9: 898-905. This study aims to analyze the effect of social media marketing on the purchasing decisions of Generation Z in Makassar City, South Sulawesi, Indonesia. The background of this study lies in the increasing use of social media as a primary source of information, interaction, and product evaluation among Generation Z, particularly in the context of e-commerce for processed broiler-based livestock products. The research was conducted in November 2024 using purposive sampling, targeting respondents aged 18-27 years who actively use social media and have purchased processed livestock products through online platforms. The questionnaire consisted of eight measurement items—four indicators of social media marketing and four indicators of purchase decision—evaluated using a five-point Likert scale. A descriptive and quantitative research approach was employed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method and processed with SmartPLS version 4 software. The measurement model demonstrated good reliability and validity, as reflected by Average Variance Extracted (AVE) values above 0.50, Composite Reliability exceeding 0.70, and a Standardized Root Mean Square Residual (SRMR) value within the acceptable threshold. The findings indicate that social media marketing has a positive and significant effect on purchase decisions, supported by the statistical results: an original sample (path coefficient) of 0.651, a t-statistic of 10.712—which exceeds the critical value of 1.96—and a p-value of 0.000. These results suggest that the more effective and engaging social media marketing activities are—such as informative content, consistent brand presentation, interactive communication, and accessible product information—the higher the likelihood that Generation Z consumers will purchase processed livestock products through e-commerce platforms. The study emphasizes the importance of strengthening digital marketing strategies for livestock-based SMEs and agribusiness actors seeking to compete in online food markets.
Co-Authors Abdul Razak Munir Abdul Wahid Jamaluddin Ahmadi, Maswan Andi Dagong, Muhammad Ihsan Asnawi, Aslina Aulia Nurul Hikmah B, Amir Basri, Zulkifli BURHANUDDIN, AISYAH NUR MAHARANI Dagong, Muhammad Andi Ihsan Dariyatmo, Iin Mulyawati Diansari, Pipi Febyana, Andi Handayani, Nur Atikah Haq, Muhammad A'inul Hargiani, Fransisca Xaveria Hikmah, Hikma Indrawirawan Indrawirawan Izzah, A. Nurul Jamil, Husnaini Khasanah, Aulia Uswa Noor Maghfirah Maghfirah Muhammad Erik Kurniawan Muhammad Risal, Muhammad Mukhlis Mukhlis Mulyana, Elma Musdalifah Musdalifah Nahariah Nahariah, Nahariah Nurhapsa Putra Astaman R, Ahmad R., Ahmad Rasyid, Ilham Sitti Nurani Sirajuddin Sohrah, Sitti St Rohani, St Syahdar Baba Syarif, Ilham Utama, A. Della Riski Wiwik Handayani