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Strategi Branding melalui Program Yaumul Qur’an sebagai Upaya Meningkatkan Kualitas Sekolah Zahra, Zaafarani Nabila; Susilo, Mohamad Joko
An-Nuha Vol 6 No 1 (2026): Islamic Education
Publisher : Prodi Pendidikan Keagamaan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/annuha.v6i1.909

Abstract

This study examines the role of the Yaumul Qur’an Program as a branding strategy to enhance the quality and public image of SDIT Al-Fahmi. In the context of increasing competition among Islamic primary schools, educational branding is no longer limited to visual promotion but must be rooted in authentic educational practices. This research aims to analyze how Yaumul Qur’an contributes to institutional image building, students’ Qur’anic competence, and parental trust. Using a qualitative case study approach, data were collected through observation, in-depth interviews with school leaders and Qur’an coordinators, and documentation analysis. The findings reveal that the program strengthens students’ engagement with the Qur’an, improves memorization and recitation skills, and fosters positive parental perceptions toward the school. Moreover, Yaumul Qur’an functions as a value-based branding strategy that integrates religious habituation with institutional reputation. The study concludes that Qur’an-centered programs can serve as sustainable and distinctive branding strategies for Islamic educational institutions.
Model TPACK dalam Kolaborasi Canva Creator dan Guru dalam Pengembangan Media Pembelajaran Setiawan, Muhammad Nur; Susilo, Mohamad Joko
Wahana Islamika Jurnal Studi Keislaman Vol. 12 No. 1 (2026): Wahana Islamika: Jurnal Studi Keislaman (dalam proses Edisi Januari-April)
Publisher : Institut Agama Islam Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/k184q971

Abstract

In the digital era, teachers are required to present innovative learning media, yet they are often constrained by time limitations and technical design skills. This study aims to analyze the implementation of the TPACK model in the collaboration between teachers and Canva Creators at Studio Kreasi Cantik, Magelang, as a solution for developing effective learning media. This research employs a qualitative case study approach. Data were collected through observations of the collaboration process and the utilization of secondary data from the designer performance monitoring information system to measure the effectiveness of media production. The results indicate that the collaboration operates systematically through the integration of three TPACK components: (1) Technological Knowledge is reflected in the creators' mastery of the Canva platform, supported by a quality monitoring system; (2) Pedagogical Knowledge is implemented through the adaptation of designs to teachers' instructional strategies; and (3) Content Knowledge is maintained through a validation process of religious material accuracy by the teachers. The high utility of the studio’s digital assets (over 15,000 followers) proves that this collaboration model provides significant value to educators. Finally, The synergy between technology practitioners and teachers is capable of creating a modern learning ecosystem without compromising the quality of the material substance.