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All Journal Maksimum : Media Akuntansi Universitas Muhammadiyah Semarang Journal of Economic, Bussines and Accounting (COSTING) EBSJ J-MAS (Jurnal Manajemen dan Sains) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Budimas : Jurnal Pengabdian Masyarakat Airlangga Journal of Innovation Management Jurnal Ekonomi dan Bisnis Digital (MINISTAL) East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Journal of Finance and Business Digital (JFBD) Asian Journal of Management Analytics Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Capacitarea : Jurnal Pengabdian Kepada Masyarakat Paradoks : Jurnal Ilmu Ekonomi Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Analisis Bisnis Ekonomi
Rahmawati, Ika Yustina
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Journal : Asian Journal of Management Analytics

 1 
Transformational Leadership and Work Motivation in Enhancing Innovative Work Behavior: The Mediating Role of Job Satisfaction in Hospitality Sector Employees Afriandika, Ivan Riski; Bagis, Fatmah; Endratno, Hermin; Rahmawati, Ika Yustina
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14598

Abstract

Behavior innovative work​ Still become necessary factors​ be considered and improved, especially in the sector services in Banyumas, Indonesia. Research This aims to​​ to study influence leadership transformational and motivational Work to behavior innovative work, with​ satisfaction Work as variable mediation. Questionnaire given online using Google Form, and is carried out with use approach quantitative with technique taking sample using accidental sampling. Population in study This as many as 255 and the samples used is 162 respondents from employees in the sector hospitality in Banyumas. Research This using SEM-PLS for analyze data. Research results show that, although motivation work and leadership transformational No in a way direct influence behavior innovative, both in a way significant influence satisfaction work, which is positive arrange connection between both and behavior innovative in place Work.
The Effect of Store Image, Store Atmosphere, Product Variation and Location on Purchasing Decisions Firliyani, Indah; Hidayah, Arini; Miftahuddin, Muchammad Agung; Rahmawati, Ika Yustina
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14658

Abstract

This research seeks to examine the influence of Store Image, Store Atmosphere, Product Variety, and Location on the Purchasing Decisions of consumers at Central Fashion Store Purbalingga. This study uses quantitative methods with data collection through questionnaires. Using simple random sampling involving 120 respondents. The data analysis technique uses SPSS 20. The results showed that store image has a positive but insignificant effect on purchasing decisions. Store atmosphere, product variety, and location have a positive and significant effect on purchasing decisions. The results of this study can help Central Fashion Store Purbalingga to improve its operational strategies, especially in terms of store image, store atmosphere, product variety, and location, in order to maintain consumer purchasing decisions.
Factors Determining Purchasing Decisions: A Review of Social Media, E-WOM, and Product Quality Wahyuningsih, Septia Tri; Hidayah, Arini; Miftahuddin, Muchammad Agung; Rahmawati, Ika Yustina
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15110

Abstract

This study aims to analyse the influence of social media, e-WOM, and product quality on purchasing decisions among consumers of Donlight Donut Shop. This study uses a quantitative method with data collection through questionnaires distributed directly. Non-probability sampling was used with the accidental sampling method, involving 110 respondents. Data analysis was assisted by SPSS 20. The results of the study indicate that social media, e-WOM, and product quality have a significant positive influence on purchasing decisions. The findings of this study can assist Donlight in improving its operational strategies, particularly in social media, e-WOM, and product quality, to maintain consumer purchasing decisions and enhance competitiveness in the food business.
Co-Authors Afiani, Mirza Zulmi Afriandika, Ivan Riski Akhmad Darmawan Alfalisyado Alfalisyado, Alfalisyado Almubarokah, Nudia Bakah Amelika, Aprilita Tri Arini Hidayah, Arini Arman, Faris Meirizki Asih, Faisyah Yuli Azafii, Azka Saputra Bagis, Fatmah Dwi Yunita, Dwi Ernawati, Yuniar Erny Rachmawati Firliyani, Indah Fitriati, Azmi Gemasari, Agustin Putriyana Haliza, Vivi Dwi Hapsari, Ira Hartikasari, Annisa Ilma Haryanto, Totok Hengky Widhiandono, M.Si. S.E. Hermin Endratno Inayati, Nur Isna Islami, Adelia Wahyu Iwan Fakhruddin Kharismasyah, Alfato Yusnar Lestari, Rahma Dwi Maulida Nurul Innayah Miftahuddin, Muchammad Agung Mudjiyanti, Rina Mujirahayu, Tri Septin Naelati Tubastuvi Nurjanah, Anis Rofika Pandansari, Tiara Pramurindra, Rezky Pratama, Andika Canggah Pratamasari, Mega Aprillia Rabbani, Agum Akbar Rahmawati, Meyssy Trisa Ramadhani, Alfina Nur Restu Frida Utami Rohmah, Aulia Nur Sagita, Ira Salsabila, Difa Putri Setiawan, Dana Eka Silvia, Nadya Agnes Siska Liana Sri Wahyuni Suyoto Suyoto Suyoto Wahyu, Rizky Ananda Wahyuningsih, Septia Tri Wida Purwidianti Widyaningtyas, Dian Zakaria, Yoga Zain