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All Journal Jurnal Akta Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming JATI (Jurnal Mahasiswa Teknik Informatika) Al-Syakhsiyyah : Journal of Law and Family Studies Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) JagoMIPA: Jurnal Pendidikan Matematika dan IPA Invest Journal of Sharia & Economic Law el-Madib: Jurnal Pendidikan Dasar Islam Journal Pemberdayaan Ekonomi dan Masyarakat Journal of Professional Education
MUFIDAH, LAILATUL
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Religion Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Journal : Jurnal Akta

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Ideal Regulation on Endorser Responsibility for Consumer Losses from Promotional Actions by Endorsers Mufidah, Lailatul; Kusumadara, Afifah; Eta Widyanti, Yenny
JURNAL AKTA Vol 12, No 2 (2025): June 2025
Publisher : Program Magister (S2) Kenotariatan, Fakultas Hukum, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/akta.v12i2.44812

Abstract

Advertising strategies through social media are increasingly being chosen by business actors to market their goods and/or services. The existence of advertising strategies through social media has given birth to a new term known as endorsers. The rapid development in the world of advertising is not balanced by the development of laws in the legislation in Indonesia which is specifically regulated through Law Number 8 of 1999 concerning Consumer Protection. The purpose of this study is to find out the ideal regulation of endorser liability for consumer losses due to promotional actions carried out by endorsers. The research method used in this study is normative legal research with a conceptual approach, a statutory approach, and a comparative approach with the Code of Federal Regulations (CFR) Part 255 on Guides Concerning the Use of Endorsements and Testimonials in Advertising. The results of this study are the urgency for legislation in Indonesia to regulate endorsers in detail and explicitly so that endorsers can be held accountable for promotional actions carried out by them.
Co-Authors Afifah Kusumadara Akbar, Aulia Rizky Fadhillah al-akbar, Wildan Ambarani, Putri Yuli Ayu Pertiwi, Linda Chylen Setiyo Rini Dewi Iriani Eta Widyanti, Yenny Isaloka, Ilo Lailul Mursyidah Martha Eri Safira Muzakki, M. Pramudianti, Mira Puspitasari Puspitasari Roihanah, Rifah Rosyid Ridho, Muhammad Sentot Achmadi Uswatul Hasanah, Uswatul Wiryanto Wiryanto Wiseza, Fitria Carli Wulandhari Xaverius Ariwibisono, Franciscus Yeninastiti, Reny