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All Journal Jurnal Manajemen Indonesia JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Dirosah Islamiyah As-Syar'i : Jurnal Bimbingan & Konseling Keluarga RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL El-Mujtama: Jurnal Pengabdian Masyarakat Da'watuna: Journal of Communication and Islamic Broadcasting Asian Management and Business Review Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Riset Akuntansi Jurnal Kabar Masyarakat Jurnal Pengembangan Ketenagakerjaan Jurnal Kesehatan
Farah Chalida Hanoum
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Peningkatan Daya Saing UMKM melalui Optimalisasi Kemasan, Legalitas, dan Pengurusan P-IRT di Desa Kawengen Farah Chalida Hanoum; Titis Nurina; Rita Meiriyanti; Liyandri Rasbina Tarigan; Tahzha Nadira
Jurnal Kabar Masyarakat Vol. 4 No. 2 (2026): Mei: JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v4i2.3986

Abstract

This Community Service Program aims to improve the competitiveness of MSMEs in Kawengen Village, East Ungaran, Semarang through optimizing packaging design, strengthening business legality, and assisting with Home Industry Food Permit (P-IRT) processing. The main challenges faced by partners include a lack of understanding of business permits, unattractive and uninformative product packaging, and limited knowledge of food safety standards. The program consisted of observation, outreach, practical training, and intensive mentoring. The materials covered the importance of business legality, P-IRT application procedures, principles of effective and regulatory-compliant packaging design, and the application of brand identity to products. Evaluation included pre- and post-tests, as well as assessments of the packaging designs developed by participants. The program demonstrated a significant increase in participants' understanding of packaging legality and standards, as well as their readiness to process P-IRT. This program has proven effective in strengthening MSME competitiveness by improving product quality, consumer trust, and business professionalism.
Co-Authors Agung Kresnamurti Rivai Agung Wahyu Handaru Anugrah, Raka Pria BAYU KURNIAWAN Chadiyan Faturachman Dedi Junaedi Efriyani Sumastuti Faisal Sailistia Fajar Gumilang Kosasih Fithri Widyannita Yarisma Herdiany, Hapsari Dyah Heri Prabowo Ika Menarianti, Ika Indyah Winasih kresnamurti, agung Liyandri Rasbina Tarigan Mia Hermaliana Mohamad Rizan Novenda Sheila Divadhani Qristin violinda Raka Pria Anugrah Ratih Hesty Utami Ratna Tri Hari Safariningsih Ria Kusumaningrum Rianti Dea Rizky Rita Meiriyanti Rivai, Agung Kresnamurti Rizky, Rianti Dea Rr Hawik Ervina Indiworo Shofif Sobaruddin Akbar Siti Aminah Tahzha Nadira Titis Nurina Yanti Hasbian Setiawati Zalzalah, Guruh Ghifar