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Khusaini, Khusaini
Universitas Islam Syekh-Yusuf
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LOYALITAS DAN KEPUASAN PELANGGAN DITENTUKAN OLEH KETERSEDIAAN FASILITAS USAHA DAN HARGA Futrie Alyanti; Khusaini; Jamalus
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i2.23552

Abstract

Research aim : This study aims to analyze the effect of facilities and prices on customer satisfaction and loyalty of Rumah Kedua Coffee & Space. Design/Methode/Approach : The researcher used a quantitative research method with a cross-sectional survey technique. The researcher used an infinite population. The sample size was 400 respondents (incidental sampling, sampling error = 5%). Distribution and collection of data through online questionnaires via WhatsApp. Research Finding : The results Price has a stronger influence in increasing customer satisfaction, compared to increasing loyalty. While facilities increase loyalty more than customer satisfaction. Furthermore, control variables such as brand image, service quality, and product quality also contribute significantly to customer satisfaction and loyalty. Theoretical contribution/Originality : This study proves that in increasing customer satisfaction and loyalty of coffee in Tangerang Municipality requires different treatments. Competitive pricing is more able to increase satisfaction, while the availability of facilities increases customer loyalty of coffee in Tangerang Municipality. These results enrich the theory of customer satisfaction and loyalty. Practitioner/Policy implication : The results of this study provide real contributions to the coffee shop industry, especially for Rumah Kedua Coffee & Space in developing pricing strategies to increase customer satisfaction and loyalty. This study provides new insights into the provision of adequate facilities so that it can increase customer loyalty, especially in the cafe industry in the Tangerang Municipality area. Research limitation : The study is limited to one location in Tangerang Municipality. In addition, the researcher has ignored important variables, namely relative advantage, service dominant logic, culture, location, and taste.
Co-Authors A.A. Ketut Agung Cahyawan W Afifah Azzahrah Agoestina Mappadang Agus Suherman Agus Suherman Agustin, Nita Aulia Ahmad Khusaeni Aisyah Ratnasari Ali Sandy Mulya Alviani, Fani ambuy sabur Andi Yustira L. Wahab Andi Yustira Lestari Wahab Andini, Andini Aniek Widiarti Aniek Widiarti Aniek Widiarti Anita Anita Atrisia, Marchela Indah Bambang Mardi Sentosa Bastian, Asep Ferry Christine, Linda Debi Wulandari Debi Wulandari Esa Puspa Kartika Wardani Estu Niana Syamiya Estu Niana Syamiya Fitri Amalia Futrie Alyanti Gumelar Widia Asmoro Hanifa, Silvia Hebi Ardi Safira hudaya hactuconsina Hudaya Latuconsina Jamalus Jarnawi Afgani Dahlan Kanzu, Ahmad kartika sari Khusaini Lestari, Lina Widya Marchela Indah Atrisia Mita Anzaningtyas muhammad roffi tamammul Huda Munisah - Munisah Munisah, Munisah - Mustofa Kamil, Mustofa Muvera, Muvera Pradesti, Ajeng Pratama, Rommy Putra, Muhammad Hartana Iswandi PUTRO, TETUKO RAWIDYO Ramdani, Heni Cahya Ria Kurniawati Ria Kurniawati Riski Ambarumanti Ruhiyat Taufik Sabur, Ambuy Samsul Arifin Savilla Nadya Saharani Savilla Nadya Saharani Siti Hawa Siti Nurul Mawaddah Siti Nurul Mawaddah Siti Nurwulan Sri Jaya Lesmana SRI LESTARI Sri Lestari Sukaesih, Imas Sulur Sundusiah, Siti Syafawi, Lely Syifa Fadhilah Hamid Tasya Tamlia Ayu Tetuko Rawidyo Putro Veti Melia Sari Widiarti, Aniek Widiarti, Aniek Windi Widiawati Wirda Latifah Yuli Setyaningsih, Yuli