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Rancangan Aplikasi Marketplace UMKM Ayam Kremes Sambal Embe Bali Di Kota Padang Menggunakan Aplikasi Blogger Cantika Erina Putri; Yolanda Aprilia S; Irfan Efendi; Sularno; Novadilatri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to facilitate and manage MSMEs in promoting and marketing the products they produce so that they are more widely accessible in the industry in utilizing social media as a means of digital marketing by Restoran Ayam Geprek to maintain business and attract consumer interest. Then the study provides an in-depth description of the management of social media by the restaurant. The case study method is used to explore the use of Marketplace. Data were collected through interviews, observations, and document studies, then analyzed descriptively. The results of the study indicate that there are obstacles in utilizing social media, such as lack of knowledge and skills, limited time and human resources, and lack of interesting strategies and content. Therefore, it is important for restaurants to overcome these problems in order to increase their presence on social media, interact with customers effectively, and implement a consistent and innovative digital marketing approach using the Blogger Application. Keywords: Social Media, Digital Marketing, and Blogger.
Meningkatkan Penjualan Produk Menggunakan Blogger Pada UMKM Gabin Fla Susu MS.SR di Kota Padang Elsa R. Sigalingging; Ziza Fazira; Susan Olivia; Sularno; Rafidola Mareta Riesa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Currently, technology and information have developed and everything is digital, of course this also has an impact in the business world, so business owners must be able to keep up with technological developments and utilize them effectively so that business products are better known. Many media can be used to promote business products, one of which is Blogger. This research is a blog design for UMKM Gabin Fla Susu MS. SR, this Project Base Learning (PBL) program is a form of realization of the Web Design Course. The goal is to help MSME businesses to market their products, increase sales and product popularity through bloggers. In this study, the methods used were observation and interviews with business owners before a blog was created for MS.SR Gabin Fla Susu MS.
Rancangan Aplikasi Marketplace UMKM D’Camilan Di kota Padang Menggunakan Aplikasi Blogger Yolanda Irma Julia Putri; Muhammad Rakha; Dhea vega Anandha; Sularno; Rafidola Mareta Riesa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The aim of this research is to design a marketplace application for D'Camilan Micro, Small and Medium Enterprises (MSMEs) in Padang City using the Blogger platform. With increasing public interest in local products, the use of digital technology has become important to increase the visibility and accessibility of MSME products. This research uses a design method consisting of needs analysis, appearance design, and implementation of basic features such as product catalogs, ordering systems, and promotional media. The results of this design show that using Blogger as a platform allows MSMEs to utilize existing tools at a lower cost, while still providing a good user experience. It is hoped that this application can increase sales and expand the market reach of D'Camilan MSMEs in Padang City and encourage local economic development.
Pengembangan Blog sebagai Media Pemasaran untuk UMKM Laundry Dua Putri Reghina Syakhila; Della DelfiYanti; Nafisah Altin; Novadilastri; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This study discusses the importance of online marketing for micro, small, and medium enterprises (MSMEs) in the digital era, focusing on Laundry Dua Putri in Padang City. The research employs interview methods to gather information from the business owner. The findings indicate that Laundry Dua Putri has significant potential to meet laundry service demands but has not fully utilized digital platforms. By developing a blog as a marketing medium, it is hoped that this MSME can enhance its visibility and competitiveness in the market. This project is also part of the Project Based Learning (PBL) activities for students of the Business Administration Program, aimed at providing practical experience in website design.
Langkah Cerdas Membangun Marketplace UMKM Ayam Takapik Di Kota Padang Menggunakan Aplikasi Blogger Divana Yuliant; Ghinaa Safitri; Julia Anggraini; Sularno; Nova Dilastri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This article discusses strategic steps in building a marketplace for Micro, Small, and Medium Enterprises (MSMEs) Ayam Takapik in Padang by utilizing the Blogger platform. This research aims to provide effective solutions for MSME actors to enhance their product visibility and accessibility in the digital era. The method used is qualitative analysis through observations and interviews with business owners and Blogger platform users. The results indicate that using Blogger as a marketing tool can improve interactions between entrepreneurs and consumers, expand market reach, and facilitate product promotion. The article concludes that with the right approach, Ayam Takapik MSMEs can leverage digital technology for sustainable growth. Recommendations for further implementation and the development of a more integrated marketplace system are also presented.
Perancangan Web Blogger sebagai Media Promosi pada UMKM Prima Catra Mia Nurlita; Natasya Felisha; Novi Ardi Winata; Novadilastri; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This research discusses the importance of online marketing for micro, small and medium enterprises (MSMEs) in the digital era, with a focus on Prima Catra MSMEs in Padang City. In this research, the interview method was used to collect information from business owners. The results show that Prima Catra has great potential in meeting printing service needs, but has not yet utilized the digital platform optimally. By developing blogs as promotional media, it is hoped that these MSMEs can increase their competitiveness in the market. This project is also part of the Project Based Learning (PBL) activities of Business Administration Study Program students, which aims to provide practical experience in designing websites.
Perancangan Dan Pembuatan Website Bloger Pada UMKM Bengke Paruik Adinda Vania; M.Harif Ramadhan; Novita Ramadhani; Novadilastri; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The rapid development of digital technology has had a significant impact on various aspects of life, including how to do business. One trend that is becoming increasingly prominent is the digitalization of small and medium enterprises (MSMEs), especially in the marketing sector. Among various digital tools, blogs are one medium that has great potential in supporting digital marketing strategies. Blogs allow companies to present in-depth information, build brand image, and attract consumer attention through relevant and useful content. Food MSMEs, one of the sectors that continues to grow in Indonesia, require the right marketing strategy to compete in an increasingly competitive market. One of the MSMEs that has great potential is "Bengke Paruik", which operates in the field of traditional regional culinary specialties. This website not only functions as an online storefront, but also as a medium for sharing information about the products presented. Thus, it is hoped that the blog can become a communication bridge between "Bengke Paruik" and consumers, while increasing customer awareness and loyalty
Perancangan Website UMKM “Majoneko” Sebagai Media PromosiMelalui Aplikasi Blogger Tarishah Indah Ashira; Rahmawati Zamri; Muhammad Faridz Azizi; Sularno; Novadilastri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This study seeks to investigate the viral phenomenon of snack foods like mochi and fruit sando within the context of culinary micro, small, and medium enterprises (MSMEs). By conducting case studies and analyzing social media data, this research aims to pinpoint the specific factors contributing to their viral nature, such as innovative flavors, visually appealing presentations, and effective digital marketing tactics. Furthermore, the study delves into the implications of virality on the growth of MSMEs and the evolving snacking habits of consumers.
Pemanfaatan Website sebagai Alat Digital Marketing untuk UMKM Laundry Putri di Kota Padang Asyih Zatayu; Faisal; Fausiah Yasmin; Sularno; Novadilastri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This research examines the use of blogs as a digital marketing strategy for Putri Laundry MSMEs in Padang City. Using a descriptive qualitative approach, this study involves direct observation and in-depth interviews to analyze the implementation of blogs in increasing online visibility, expanding market reach, and increasing interaction with customers. The results show that the owner of Putri Laundry is interested in utilizing blogs as a platform to provide service information, publish promotions, and share clothing care tips. Blog development process, from design to implementation.
Analisis Penanganan Longsoran Double Track Muaraenim - Muaralawai Km.398 + ½Analisis Penanganan Longsoran Double Track Muaraenim - Muaralawai Km.398 + ½ Sularno; Hidayawan, Ahmad; Adhi, Bagas Wahyu
Media Komunikasi Dunia Ilmu Sipil (MoDuluS) Vol 6 No 2 (2024): Desember 2024
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/modulus.v6i2.6159

Abstract

Trains are a mode of land transportation that has special characteristics and advantages, especially in its ability to transport both passengers and goods in bulk, save energy, save space, save fuel and have a high safety factor and low pollution levels and more. efficient for long distance transportation and in city transportation. Railway transportation that serves public transportation must be safe in its operation. There is subsidence on the railway line between Muaraenim Station - Muaralawai Station. So improvements need to be made to support the smooth running of goods transportation services, especially coal in the Southern Sumatra Region. The aim of this research is to look at slope stability on the Muaraenim - Muaralawai KM.398 + 1/2 railway line using Plaxis 2D software version 22.1.0.452. In implementing the Plaxis 2D program, the Mohr-Coulomb model is used for soil. Data from the Bore Log is considered undrained, which means water cannot flow and soil permeability is considered low. Backfill soil is also treated as undrained, while Limestone uses an undrained type with low soil permeability. The soil condition is considered drained, and Limestone uses the drained type. The results of evaluating slope stability in areas experiencing land subsidence were obtained using Plaxis 0.04 cm software with a safety factor of FS 2.738. The analysis was carried out under original conditions without load.
Co-Authors Ade Sumiahadi Ade Sumiahadi, Ade Adinda Vania Aghi Caesar Liandro Ahmad Hidayawan, Ahmad Alex Muhamad Kasiba Alif Pagar Alam Andre Prasetyo Annisa Yola Syafitri Asyih Zatayu Aurora, Keisha Azya Maharani Oktaputri Bagas Wahyu Adhi, Bagas Wahyu Cantika Erina Putri Chia Ramona Fitri Chintya, Cindy Geraldine Della DelfiYanti Dhea Tri Indah Zebua Dhea vega Anandha Dhini Rahmawati Dio aguswantoro Dirgahani Putri Divana Yuliant Elsa R. Sigalingging Endang Ulfa Finarsih Erlina Rahmayuni, Erlina Faisal Farhan Fachrurrazi Fausiah Yasmin Firdinal Juliandre Fitrah Ramadhani Fitri Fadila Gharsa Syahputra Ghinaa Safitri Gustiana Putri Helfi Gustia IRFAN EFENDI Janeza Revel Jenal Mutaqin, Dadang Julia Anggraini Luthfi Hanif Al Hadi M.Harif Ramadhan Maruf, Mohammad Ainul Maulana, Ragil Mia Nurlita Muhammad Danial Muhammad Faridz Azizi Muhammad Rakha Mulya, Dio Prima mulya, Dwiki Nafisah Altin Naghea Zuella Natasya Felisha Nori Sahrun Nova Dilastri Novadilastri Novadilatri Novi Ardi Winata Novita Ramadhani Nurjanah Ode Rintik Segara Paldi Saputra Pandra Maitul Akbar Pratiwi Kartika Sari Putri Dwi Julita Rahmawati Zamri Raihana Mardhiyyah Reghina Syakhila Resma Yanti, Tira Reza Sugara Amri Riesa, Rafidola Mareta Rita Tri Puspitasari, Rita Tri Rosdiana Sarli Amri TP Sholehuddin Sri Imawati Suci Rahmadayani Suci Rahmawati Sukrianto Surya Adi Nugraha Susan Olivia Tanjung, Dian Diani Tarishah Indah Ashira Tiara Salsabila Olivia Wifrandi, Arild Sadewo Yeni Nurazizah Yolanda Aprilia S Yolanda Irma Julia Putri Yudha Ananda Yukarie Ayu Wulandari Yukarie Ayu Wulandari, Yukarie Ayu Ziza Fazira