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Perancangan Web Blogger sebagai Media Promosi pada UMKM Prima Catra Mia Nurlita; Natasya Felisha; Novi Ardi Winata; Novadilastri; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This research discusses the importance of online marketing for micro, small and medium enterprises (MSMEs) in the digital era, with a focus on Prima Catra MSMEs in Padang City. In this research, the interview method was used to collect information from business owners. The results show that Prima Catra has great potential in meeting printing service needs, but has not yet utilized the digital platform optimally. By developing blogs as promotional media, it is hoped that these MSMEs can increase their competitiveness in the market. This project is also part of the Project Based Learning (PBL) activities of Business Administration Study Program students, which aims to provide practical experience in designing websites.
Perancangan Dan Pembuatan Website Bloger Pada UMKM Bengke Paruik Adinda Vania; M.Harif Ramadhan; Novita Ramadhani; Novadilastri; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The rapid development of digital technology has had a significant impact on various aspects of life, including how to do business. One trend that is becoming increasingly prominent is the digitalization of small and medium enterprises (MSMEs), especially in the marketing sector. Among various digital tools, blogs are one medium that has great potential in supporting digital marketing strategies. Blogs allow companies to present in-depth information, build brand image, and attract consumer attention through relevant and useful content. Food MSMEs, one of the sectors that continues to grow in Indonesia, require the right marketing strategy to compete in an increasingly competitive market. One of the MSMEs that has great potential is "Bengke Paruik", which operates in the field of traditional regional culinary specialties. This website not only functions as an online storefront, but also as a medium for sharing information about the products presented. Thus, it is hoped that the blog can become a communication bridge between "Bengke Paruik" and consumers, while increasing customer awareness and loyalty
Pengembangan Digital Marketing Pada UMKM Warkop Harapan Jaya Berbasis Website di Kota Padang Ilham Saputra; Wela Purnamasari; Silfia Nabila Ramadani; Sularno; Novadilastri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This research examines the development of digital marketing for UMKM Warkop Harapan Jaya in Padang, West Sumatra. The goal is to design an effective blog to support business marketing and digitalization strategies. Using descriptive qualitative methods, data was collected through observations and interviews in September 2024. The results show that Warkop Harapan Jaya has not optimized digital potential. As a solution, a blog was designed and implemented to expand marketing reach and increase customer interaction. In conclusion, the development of this blog is expected to increase online visibility and business growth, while providing insight into the importance of digital technology adoption for MSMEs.
Perancangan Website UMKM “Boukara Flow” sebagai Media Informasi dan Promosi Menggunakan Aplikasi Blogger Siti Husnul Afifah Thaher; Stevinda Mei Yulandari; Muhammad Rezha Arifin; Sularno; Novadilastri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This research aims to design a website for UMKM "Boukara Flow" as a medium for digital product information and promotion. The Boukara Flow business sells feather wire-based flower bouquets that can be customized according to consumer desires. The researcher's recommendation is to use the web for information and online purchases. With this web, it can make it easier for potential customers to get information about products. One of the webs that can be used is using the Blogger application which can be connected using a Google account. Using the blogger application makes it easier to get product information and can be used for product promotion.
Strategi Digitalisasi UMKM Warung Kopi Saisuak Melalui Pengembangan Blog Sebagai Media Promosi Di Kota Padang Desi Ratna Sari; Fauzan Azmi; Nandy Phinto; Rafidola Mareta Riesa; Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Web design is the process of designing the user interface and visual experience of a website. It includes various elements such as layout, color, typography, and other graphic elements that affect how users interact with the site. One of the online sites that can be used is a blog. A blog is a type of website or online platform that contains a series of posts or articles that are updated regularly. The digitalization strategy through blogs can expand business reach and increase interaction with users. The method used in designing this blog is data collection through direct observation and interviews with MSME owners. The existence of a website such as a Blog can help small and medium enterprises (SMEs), especially Warung Kopi Saisuak in promoting their food and beverage products online. With this blog site, Warung Kopi Saisuak can be better known and encourage business growth through a dedicated Blogger site.
Perancangan Website UMKM “Majoneko” Sebagai Media PromosiMelalui Aplikasi Blogger Tarishah Indah Ashira; Rahmawati Zamri; Muhammad Faridz Azizi; Sularno; Novadilastri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study seeks to investigate the viral phenomenon of snack foods like mochi and fruit sando within the context of culinary micro, small, and medium enterprises (MSMEs). By conducting case studies and analyzing social media data, this research aims to pinpoint the specific factors contributing to their viral nature, such as innovative flavors, visually appealing presentations, and effective digital marketing tactics. Furthermore, the study delves into the implications of virality on the growth of MSMEs and the evolving snacking habits of consumers.
Pemanfaatan Website sebagai Alat Digital Marketing untuk UMKM Laundry Putri di Kota Padang Asyih Zatayu; Faisal; Fausiah Yasmin; Sularno; Novadilastri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This research examines the use of blogs as a digital marketing strategy for Putri Laundry MSMEs in Padang City. Using a descriptive qualitative approach, this study involves direct observation and in-depth interviews to analyze the implementation of blogs in increasing online visibility, expanding market reach, and increasing interaction with customers. The results show that the owner of Putri Laundry is interested in utilizing blogs as a platform to provide service information, publish promotions, and share clothing care tips. Blog development process, from design to implementation.
Analisis Penanganan Longsoran Double Track Muaraenim - Muaralawai Km.398 + ½Analisis Penanganan Longsoran Double Track Muaraenim - Muaralawai Km.398 + ½ Sularno; Hidayawan, Ahmad; Adhi, Bagas Wahyu
Media Komunikasi Dunia Ilmu Sipil (MoDuluS) Vol 6 No 2 (2024): Desember 2024
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/modulus.v6i2.6159

Abstract

Trains are a mode of land transportation that has special characteristics and advantages, especially in its ability to transport both passengers and goods in bulk, save energy, save space, save fuel and have a high safety factor and low pollution levels and more. efficient for long distance transportation and in city transportation. Railway transportation that serves public transportation must be safe in its operation. There is subsidence on the railway line between Muaraenim Station - Muaralawai Station. So improvements need to be made to support the smooth running of goods transportation services, especially coal in the Southern Sumatra Region. The aim of this research is to look at slope stability on the Muaraenim - Muaralawai KM.398 + 1/2 railway line using Plaxis 2D software version 22.1.0.452. In implementing the Plaxis 2D program, the Mohr-Coulomb model is used for soil. Data from the Bore Log is considered undrained, which means water cannot flow and soil permeability is considered low. Backfill soil is also treated as undrained, while Limestone uses an undrained type with low soil permeability. The soil condition is considered drained, and Limestone uses the drained type. The results of evaluating slope stability in areas experiencing land subsidence were obtained using Plaxis 0.04 cm software with a safety factor of FS 2.738. The analysis was carried out under original conditions without load.
Penyuluhan dan Pendampingan Budidaya Microgreens dan Pengolahannya di Kelompok Wanita Tani Nusa Indah Cirendeu Sumiahadi, Ade; Putri, Dirgahani; Wulandari, Yukarie Ayu; Maruf, Mohammad Ainul; Rahmayuni, Erlina; Sularno; Rosdiana; Maulana, Ragil; Wifrandi, Arild Sadewo; Chintya, Cindy Geraldine
Open Community Service Journal Vol. 4 No. 1 (2025): Open Community Service Journal
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33292/ocsj.v4i1.112

Abstract

Urban farming merupakan strategi pemanfaatan lahan sempit untuk menghasilkan bahan makanan segar sebagai upaya pemenuhan ketersediaan pangan perkotaan. Lokasi keberadaan KWT Nusa Indah yang berada di daerah padat penduduk menyebabkan keterbatasan lahan menjadi sebuah permasalahan penting, sehingga praktik budidaya tanaman lahan sempit sangat dibutuhkan. Microgreens menjadi solusi yang ditawarkan kepada KWT Nusa Indah untuk menjadi alternatif budidaya tanaman lahan sempit, namun belum ada sumber daya yang dapat memberikan informasi terkait microgreens. Tujuan kegiatan pengabdian ini adalah untuk meningkatkan pengetahuan dan keterampilan mitra terkait praktik budidaya microgreens. Pengabdian kepada masyarakat ini dilaksanakan pada tanggal 11 Januari 2025, di Balai Warga Jl. Gunung Indah VI RT 01 RW 03, Kelurahan Cirendeu, Kecamatan Ciputat Timur, Kota Tangerang Selatan. Kegiatan diikuti oleh 15 orang peserta dari mitra. Pelaksanaan meliputi kegiatan survei awal, tahap pelaksanaan, dan tahap evaluasi. Tahap survei awal telah dilakukan untuk memetakan masalah dan rencana waktu kegiatan. Tahapan pelaksanaan meliputi sosialisasi program, penyuluhan, dan pendampingan. Tahap evaluasi meliputi penilaian peningkatan pengetahuan dan keterampilan peserta, serta penilaian kepuasan mitra. Kegiatan pengabdian masyarakat telah berhasil dilakukan dengan baik, ditunjukkan dengan nilai tes yang mengalami peningkatan pengetahuan sebesar 20,15% dengan hasil skor kepuasan mitra sebesar 100% (sangat puas).
Urgensi Pemahaman Moderasi Beragama Kepada Tenaga Pendidik dan Kependidikan Di MIS Al-Hidayah Ciputat Timur Tangerang Selatan Sri Imawati; Sholehuddin; Pratiwi Kartika Sari; Sularno; Sarli Amri TP
Jurnal Pendidikan Transformatif Vol. 2 No. 6 (2023): Desember 2023
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9000/jpt.v2i5.1057

Abstract

Lembaga Pendidikan merupakan sarana yang paling tepat untuk memberikan dan menyebarkan pemahaman keagamaan yang damai, saling menghormati dan menolak segala pemahaman, sikap dan tindakan kekerasan yang mengatasnamakan agama melalui proses pembelajaran baik di dalam maupun di luar kelas. Pemahaman itulah yang kemudian termaktub dalam konsepsi moderasi beragama. Moderasi beragama merupakan proses memahami sekaligus mengamalkan ajaran agama secara adil dan seimbang, agar terhindar dari perilaku ekstrem atau berlebih-lebihan saat mengimplementasikannya. Setelah mengikuti kegiatan ini, para peserta memiliki peningkatan pemahaman tentang moderasi beragama dan cara-cara transformasinya kepada para peserta didik. Hal ini dibuktikan dengan hasil pre test, dengan 13 pertanyaan, jawaban benar 35,3% sedangkan jawaban salah mencapai 64,7 %. Untuk Post Test, jawaban Benar 72,9 % sedangkan jawaban yang Salah 27,1 %.  Berdasarkan data di atas, terdapat peningkatan pemahaman dari 35,3 % menjadi 72,9 %.  Hal ini menunjukkan bahwa pelatihan Moderasi Beragama tersebut dapat dikatakan berhasil. Dengan demikian, diharapkan para tenaga pendidik dan kependidikan mampu mentransformasikan pemahaman tersebut kepada para peserta didik baik di dalam maupun di luar kelas sehingga para peserta didik diharapkan tumbuh dan berkembang menjadi pribadi yang inklusif dan moderat dalam menjalankan ajaran agamanya, mampu menghargai pemahaman keagamaan orang lain dan tidak merasa benar sendiri dengan pemahamannya.
Co-Authors Abhinaya Agusto Dayoh Ade Sumiahadi Ade Sumiahadi, Ade Adinda Rihhadatul Aisy Adinda Vania Aghi Caesar Liandro Ahmad Hidayawan, Ahmad Alex Muhamad Kasiba Alif Pagar Alam Andre Prasetyo Annisa Yola Syafitri Asyih Zatayu Aurora, Keisha Bagas Wahyu Adhi, Bagas Wahyu Cantika Erina Putri Chintya, Cindy Geraldine Daffa Gusnadi Debi Yulanda Della DelfiYanti Desi Ratna Sari Dhea vega Anandha Dirgahani Putri Divana Yuliant Elsa R. Sigalingging Erlina Rahmayuni, Erlina Fachrul Nugraha Faisal Farhan Fachrurrazi Fausiah Yasmin Fauzan Azmi Fitri Fadila Gharsa Syahputra Ghinaa Safitri Hannisa Syifa Salsabilla Helfi Gustia Ilham Saputra IRFAN EFENDI Julia Anggraini Ladiva Diti Ramadhani Lidya Devega Luthfi Hanif Al Hadi M. Ilham Afriasnyah M.Harif Ramadhan Maruf, Mohammad Ainul Maulana, Ragil Mia Nurlita Muhammad Danial Muhammad Faridz Azizi Muhammad Rakha Muhammad Rezha Arifin Mulya, Dio Prima mulya, Dwiki Nafisah Altin Nailul Mardiah Nandy Phinto Natasya Felisha Nicho Syaputra Nori Sahrun Nova Dilastri Novadilastri Novadilatri Novi Ardi Winata Novita Ramadhani Paldi Saputra Pratiwi Kartika Sari Rahmawati Zamri Raihana Mardhiyyah Reghina Syakhila Reni Puji Rahayu Resma Yanti, Tira Reza Sugara Amri Riesa, Rafidola Mareta Rizelda Aswirdinata Rosdiana Sarli Amri TP Sholehuddin Silfia Nabila Ramadani Silva Melasari Siti Husnul Afifah Thaher Siti Komaryah Sri Imawati Stevinda Mei Yulandari Surya Adi Nugraha Susan Olivia Tarishah Indah Ashira Wela Purnamasari Wifrandi, Arild Sadewo Yeni Nurazizah Yolanda Aprilia S Yolanda Irma Julia Putri Yudha Ananda Yukarie Ayu Wulandari Yukarie Ayu Wulandari, Yukarie Ayu Ziza Fazira