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All Journal Jurnal Sosial Ekonomi Pertanian Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmiah Mahasiswa FEB Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Journal of Accounting Science Jurnal Riset Akuntansi dan Keuangan Communications in Science and Technology Acintya Jurnal Pendidikan Akuntansi dan Keuangan Jurnal Kesehatan Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Doktor Manajemen (JDM) Syntax Idea Journal of Telenursing (JOTING) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Kewarganegaraan Jurnal Abdimas Kartika Wijayakusuma Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Jurnal Teknologi Kimia Unimal Portofolio: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat Bhinneka Fleksibel: Jurnal Pengabdian Kepada Masyarakat Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Research Horizon Academy of Social Science and Global Citizenship Journal Jurnal Pendidikan Kewarganegaraan dan Politik Accounting Research Journal Jurnal Ilmu Sosial dan Budaya Indonesia PEDAMAS (Pengabdian Kepada Masyarakat) SCIENTIFIC JOURNAL OF NURSING RESARCH Amerta Jurnal Ilmu Sosial dan Humaniora Innovations in Multidisciplinary Education Journal Indonesian Journal of Law and Justice
Lestari, Dwi Indah
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Marketing Strategy Planning of Kahyangan Coffee Using Marketing Mix in Coffee Shops Lestari, Dwi Indah; Amilia, Winda; Rusdianto, Andrew Setiawan; Choiron, Miftahul; Mahardika, Nidya Shara
JSEP (Journal of Social and Agricultural Economics) Vol. 16 No. 3 (2023): JURNAL SOSIAL EKONOMI PERTANIAN (J-SEP)
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kopi Kahyangan continues to develop its product quality and market through the preparation of marketing strategies based on the marketing mix theory. This study aims to determine the marketing strategy of Kahyangan coffee based on the marketing mix in increasing sales volume. This study used a quantitative descriptive approach method using SWOT analysis, QSPM, and questionnaire tests using validity and reliability tests. The tools used to test this study were Statistical Product and Service Solution (SPSS) 25, Microsoft Excel, and Microsoft Word. The types and sources of data used are primary data and secondary data. The analysis method used is a descriptive analysis of marketing strategies that refers to the concept of the 4P Marketing mix (product, price, promotion, and place) using SWOT analysis (Strength, Weakness, Opportunity, and Threat) and QSPM (Quantitative Strategic Planning Matrix) matrix analysis. The results of the marketing strategy planning analysis according to the company's position in the IE matrix can use market penetration strategies by improving product quality, market development by increasing promotions and reaching new segments, and product development by making Kahyangan Coffee product innovations to increase sales volume of Kahyangan Coffee. The priority strategy of marketing strategy planning is to maintain quality and increase product licenses.
Literasi Keuangan Young Adult di Era Ekonomi Digital Lestari, Dwi indah; Siregar, Ifan Wicaksana; Yulianti, Eka
Jurnal Doktor Manajemen (JDM) Vol 6, No 2 (2023): SEPTEMBER 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v6i2.22478

Abstract

Penelitian ini bertujuan untuk menganalisis kondisi literasi keuangan pada young adult yang berumur 18-22 tahun dari berbagai macam latar belakang pendidikan. Metode analisis deskriptif digunakan untuk mengamati literasi keuangan dalam kelompok ini. Partisipan penelitian berjumlah 331 orang. Seluruh responden menjawab 17 pertanyaan yang terbagi ke dalam 3 dimensi, yaitu dimensi keterampilan finansial dengan 5 pertanyaan, sikap finansial yang berjumlah 7 pertanyaan, dan pengetahuan finansial dengan jumlah pertanyaan sebanyak 5 item. Hasil analisis deskriptif menunjukan bahwa young adult telah memiliki sikap finansial dan keterampilan finasial yang baik akan tetapi mereka memiliki pengetahuan keuangan yang terbatas sehingga menjadikan literasi keuangan mereka kurang baik. Hasil penelitian ini akan berguna bagi Universitas dan Pemerintah untuk mengevaluasi kurikulum yang diberikan baik di Program studi Akuntansi, Manajemen dan Keuangan maupun Program Studi non keuangan. Dengan memahami temuan ini, langkah-langkah perbaikan dapat diambil untuk meningkatkan literasi keuangan young adult. Tujuannya adalah untuk mempersiapkan young adult menghadapi tantangan-tantangan keuangan yang mungkin muncul di masa depan, sehingga mendorong terciptanya generasi yang lebih siap secara finansial. 
Kearifan lokal suku Madura dalam menjaga tradisi nilai sosial dan identitas budaya modern Lestari, Dwi Indah; Kurnia, Heri; Hendri
Jurnal Ilmu Sosial dan Budaya Indonesia Vol. 3 No. 2 (2025): Jurnal Ilmu Sosial dan Budaya Indonesia
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/etqpm419

Abstract

The Madura tribe is one of the major ethnicities in Indonesia that has a rich socio-cultural heritage with its own characteristics, ranging from the tradition of cow karapan and sonok cows, to strong values of solidarity and religiosity. However, the development of globalization poses challenges to the preservation of this culture, such as shifting the meaning of traditions, weakening social solidarity, and reduced use of the Madurese language among the younger generation. This research aims to analyze the socio-social and cultural values of the Madura people and examine how they adapt in the era of globalization. This research uses a literature study method by examining various sources in the form of books, articles, and scientific journals that are relevant about the socio-culture of the Madura people. The analysis is carried out by emphasizing aspects of social characteristics, cultural traditions, and challenges faced in the modern era. The results of the study show that although Madura culture faces serious threats due to modernization and negative stereotypes, noble values such as self-respect, mutual cooperation, and religiosity remain a strong foundation. Cultural preservation needs to be directed at innovation and digitalization to remain relevant in the future.
Co-Authors Adi, Patria Prasetio Adi, Patria Prasetyo Ahmad Tawfiequrrahman Yuliansyah Alfahri, Muhammad Dimas Ananda, Angelina Maghvira Aprian, Muhamad Dwi Aprilia, Dhea Arief Budiman AYU LESTARI Azura, Cikal Balaputra, Ishana Br Ginting, Lisa Septia Dewi Dara, Reinanda Putri Rea Darmawan, Ghani Donumo, Musdahlifa Dwi Jayanti Eka Yulianti ENDRI ENDRI Fahrurrozhi, Alfian Fakhri, Maulana Allifa Fatmawati, Fifi Fauziah, Resvi Septiani Fitria, Safira Nur Gusrika, Revy Hasan, Nadif Ahmad Hasibuan, Putri Yupa Heni Pujiastuti Hidayah, Astika Nurul Ifan Wicaksana Siregar Khasanah, Isrofiah Laela Kurnia, Heri Kurniawan, Bernadi Limson, Leonatus Mahardika, Nidya Shara Mahfudz Maranggi, Isma Uly Maryani, Neni Miftahul Choiron Mita Agustina, Mita Muhammad Ardiansyah Mulyandini, Vita Citra Mustofa Kamil, Mustofa Natita , endi Kusuma Ningtyas, Dina Nurayu Nirmawan Nirmawan Oktaviani, Dwi Paiman Paiman Paiman Paiman Perdana, Mirwan Surya Putri, Rara Eka Dyla Putri, Zeolita Prabu Radityo Putro Handrito Rahadianto Wahyu Triaji Ramadhani, Dinda Ni Sekar Rikawati, Ferdiana Robianto, Andira Romli Romli, Romli Rusdianto, Andrew Setiawan Saputra, Ali Rahman Reza Sari, Debi Anggun Sari, Desty Ebhil Puspita Sa’adah, Rizma Kholifatus Setiawati, Vera Shada, Fitria Ananta Nasywaa Simarmata, Regina Stephanie Sinta, Siti Siregar, Fadhila Hidayatika Sitompul, Juliana Sari Br superzeki Zaidatul Fadilah Tri Yunita Sari, Tri Yunita Vicky Dzaky Cahaya Putra Winda Amilia