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SOSIALISASI (EDU FAIR) PERAN PERGURUAN TINGGI DALAM MENINGKATKAN PROFESIONALISME SDM PERUSAHAAN Heri Sasono; Iman Santoso
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2022): Juli : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.238 KB) | DOI: 10.56910/safari.v2i3.105

Abstract

Socialization of the role of Higher Education (Edu Fair), especially STIE Dharma Bumiputera, Jakarta to employees of the Bumiputera Group (AJB Bumiputera 192, PT. Bumida, PT. Bumi Wiyata), approximately 30 participants (Employees), so that they are interested and interested in continuing to Level higher education (Master in Management/MM). After participating in the Edu Fair, employees are expected to continue on to a higher level of education, without leaving their job (still working). The benefit for the company is that the company has employees who are professional, creative, critical, have broad insight and experience, have good knowledge. The Company can accelerate the achievement of the Vision, Mission of the company that has been set by the Founder and Top Management, so that the welfare of the Employees increases, in the end Loyal Employees and the Company remain Survive and can win in business competition.
Faktor-Faktor yang Mempengaruh Keputusan Pembelian Konsumen Sepeda Motor Yamaha Heri Sasono; Zainuddin Siata
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 1 No. 1 (2022): Februari : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.853 KB) | DOI: 10.55606/jekombis.v1i1.455

Abstract

Motorcycles are a means of transportation that are in demand by the people of Indonesia and the price is affordable so that the number continues to increase from year to year. This study aims to see what factors influence the decision to purchase a motorcycle, especially Yamaha. The research method uses Validity, Reliability, Normality Test, t Test, F Test (Anova), Regression Correlation and Multiple Linear Analysis. The total population is 1,801 people and the sample taken is 100 respondents who have made a purchase. Processing of research data using SPSS version 23 software. The results of the study are (a). Price and product quality variables have a significant effect on purchasing decisions. (b). Brand Image and Promotion variables have no significant effect on Purchase Decision. While the variable price, brand image, promotion and product quality simultaneously have a significant effect on purchasing decisions Yamaha
KOLABORATIF PERGURUAN TINGGI DALAM PENGEMBANGAN UMKM DI KECAMATAN PANCORAN, JAKARTA SELATAN: HIGH SCHOOL COLLABORATION IN THE DEVELOPMENT OF MSMES IN PANCORAN DISTRICT, JAKARTA SELATAN Heri Sasono; Herlina, Herlina
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 1 (2021): Februari: Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v1i1.471

Abstract

Peningkatan kewirausahaan terpadu (PKT) Pemerintah Provinsi DKI, Jakarta, dengan memanfaatkan potensi, keahlian dan fasilitas yang dimiliki para pelaku UMKM dengan meningkatkan kolaboratif antara Perguruan Tinggi (PT) dengan peningkatan program Pemerintah dalam menerapkan tridarma Perguruan Tinggi. Penelitian ini adalah penelitian kualitatif, karena permasalahannya kompleks, dinamis dan penuh makna untuk melihat pelaksanan dan hasil Kolaboratif Antara Perguruan Tinggi (PT) dalam Pengembangan UMKM di Kecamatan Pancoran, Jakarta Selatan. Manfaat dari kolaboratif pengembangan kewirausahana terpadu (PKT) mencakup konsep 7P, yaitu : (a). pendaftaran, (b). pelatihan, (c). pendampingan, (d). perizinan, (e). Pemasaran, (f), pelaporan dan (g). permodalan. Pemprov DKI optimistis, bahwa target pencapaian 200.000 wirausaha pada tahun 2022, dimana proses pencapaiannya dalam konsep 7 P secara bertahap melalui kolaboratif dengan beberapa Perguruan Tinggi di LLDikti Wilayah 3, Jakarta.
MEMPERLUAS TARGET PENJUALAN UMKM MELALUI DIGITAL MARKETING Heri Sasono; Herlina Herlina
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 4 (2022): November : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v2i4.505

Abstract

Perubahan zaman membawa gaya hidup belanja masyarakat bergeser dari konvensional menuju penjualan online. Metode penelitian memberikan pelatihan dan pendampingan pelaku UMKM untuk memasarkan produknya ke On line atau digital di Desa Jombang, Kecamatan Ciputat, Tangsel, Banten sebanyak 60 pelaku UMKM. Kesimpulan pengabdian kepada masyarakat, apabila pelaku UMKM berubah ke pemasaran digital adalah; (a). Mudah Terhubung dengan Konsumen, (b). Mudah Melacak Perilaku Konsumen, (c). Dapat Meningkatkan Pendapatan Bisnis, (d). Bisnis Dapat Lebih Kompetitif, (e). Teknik Marketing Lebih Mudah dan Simple, (f). Dapat Menghemat Biaya Promosi, (g). Teknik Pemasaran Lebih Bervariatif, (h). Hasil Promosi Dapat Dilacak dengan Mudah, (i). Dapat Mempercepat Terjadinya Penjualan dan (j). Dapat Membantu di Dalam Pengelolaan Bisnis.
PELATIHAN DAN PENGEMBANGAN KARYAWAN UNTUK MEMPERCEPAT PENCAPAIAN VISI, MISI PERUSAHAAN Heri Sasono
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2021): November : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v1i4.539

Abstract

Kompetensi sumber daya manusia (SDM) senantiasa harus ditingkatkan, guna menghadapi persaingan yang semakin ketat di Era 4.0. Peningkatan komptensi dapat melalui hard skill maupun soft skill dan intergrasi di antara keduanya, hard skill dan soft skill. Pendidikan dan pelatihan (Diklat) pegawai PT. Bumida Kantor Pusat dan Kantor Cabang DKI Jakarta, baik pendidikan formal melalui peningkatan jenjang pendidikan ke Strata-1 atau Strata-2 dan non formal, berupa peningkatan kompetensi hard skill atau soft skill. Manfaat dari peningkatan kompetensi hard skill dan kompetensi soft skill sangat dibutuhkan dalam dunia kerja, karena kedua hal ini adalah saling melengkapi dan menyatukan kompetensi hard skill dan soft skill untuk keberlangsungan (survive) perusahaan dan kesuksesan seorang pegawai menjadi seorang professionalisme.
ANALISIS PENGARUH DIKLAT DAN MOTIVASI TERHADAP KINERJA DANKAR : ANALYSIS OF THE EFFECT OF TRAINING AND MOTIVATION ON DANKAR'S PERFORMANCE Agus Sugeng Setiawan; Heri Sasono
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 2 No. 2 (2022): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.326 KB) | DOI: 10.55606/cemerlang.v2i2.232

Abstract

Education, training and motivation greatly affect the performance of employees of an organization. The purpose of this study was to analyze the effect of education, training and motivation on the performance of the Fire and Rescue Service Sub-dept. of Sector 2, Palmerah District, West Jakarta. The research population was 80 people and the research sample, that is, all the population was used as the research sample (census). The analysis method uses correlation, determinant coefficient, multiple linear regression analysis, t test, F test (Anova) with SPSS software. The results of the study were only education which had no significant effect, while training and motivation had a significant effect on employee performance, while simultaneously had a significant effect on the performance of the Fire Service Sub-dept. Linear Regression Analysis Y = 0.617 + 0.150 X1 + 0.222 X2 + 0.158 X3 and the determinant coefficient is 80.1%.
ANALISIS FAKTOR FUNDAMENTAL YANG MEMPENRAUHI RETURN PERUSAHAAN RITEL Heri Sasono; Muhammad Hendra Apriwarto
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 2 No. 3 (2022): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286 KB) | DOI: 10.55606/cemerlang.v2i3.247

Abstract

The company's performance can be seen from the profitability and sustainability in maintaining its business, especially retail companies. The purpose of this study was to examine the influence of factors that affect the performance of retail companies, such as DER, NPM and TATO. The population of this research is 25 companies and the research sample is 8 companies on the Indonesia Stock Exchange (IDX).The research method uses Normality Test, t test, Anova test, Coefficient of Determinants, Correlation and Multiple Linear Regression using SPSS software version 22. The results of the research Net Profit Margin (NPM) and Total Asset Turnover (TATO) have a significant effect on Return on Assets (ROA), while the Debt Equity Ratio (DER) has no significant effect. However, simultaneously the three independent variables (DER, NPM and TATO) have a significant effect on Return on Assets with the equation Y = -0.015 - 0.001X1 + 1.549X2 + 0.011X3.
PENGARUH PENERAPAN BUDAYA ORGANISASI DAN PEMBERIAN KOMPENSASI FINANSIAL LANGSUNG TERHADAP KEPUASAN KERJA KARYAWAN Herlina Herlina; Heri Sasono
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 2 No. 3 (2022): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1725.788 KB) | DOI: 10.55606/cemerlang.v2i3.258

Abstract

The purpose of this study was to determine the effect of organizational culture (X1) and direct financial compensation (X2) on employee job satisfaction (Y). This research is a quantitative approach by performing parametric statistical analysis in the form of multiple linear regression analysis. The population in this study were 207 employees and a sample of 52 respondents using the Nonprobability Sampling technique. Data collection techniques using a questionnaire. The data was processed using SPSS (Statistics of Package for the Social Sciences) version 22 for window. The results showed that partially variable X1 and Variable X2 had significant effect on variable Y. Meanwhile, simultaneously, organizational culture and financial compensation had a positive and significant effect on job satisfaction and the determinant coefficient was 69.6%.
PERAN DINAS PERINDUSTRIAN, PERDANGAN, KOPERASI, USAHA KECIL DAN MENENGAH DALAM PENGEMBANGAN UMKM DI PROVINSI DKI JAKARTA Heri Sasono; Herlina
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2022): Maret: Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (964.486 KB) | DOI: 10.55606/optimal.v2i1.623

Abstract

Pengabdian kepada masyarakat perlu dilakukan oleh pemerintah ataupun oleh para akademisi seperti; dosen, guru dan mahasiswa. Perintah Indonesia di Era Pandemi Covid 19, sangat penuh perhatian terhadap para pelaku UMKM. Perhatian disini diwujudkan dalam bentuk bantuan penambahan modal kepada para UMKM yang tentunya modalnya sangat terbatas, sehingga mengalami kesulitan untuk bertahan di Era Pandemi. Untuk menjaga kelangsungan UMKM, Pemerintah Indonesia telah fokus memperhatikan eksistensi dan pertumbuhan UMKM mencapai setahun 2020 sebesar Rp695,2 triliun, sebesar Rp123,46 triliun (atau 17,75%) dialokasikan khusus untuk mendukung UMKM. Jenis Bantuan Program Pemulihan Ekonomi Nasional untuk UMKM berupa (a). Subsidi (b). Penempatan Dana untuk Restrukturisasi Kredit (c). Belanja Imbal Jasa (d). Penjaminan untuk Modal Kerja dan (e). PPh Final Ditanggung Pemerintah (f). Pembiayaan Investasi kepada Koperasi melalui LDPB.
Analisis Dampak Indek Global Terhadap IHSG Sasono, Heri; Syukri, Ahmad
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.10748

Abstract

Indek Harga Saham gabungan (IHSG) dapat terkorelasi dengan Indek negara lain, seperti Inek Regional Asia, maupun Indek Global.Tujuan penelitian untuk mengalisis variabel makro dan Global berpengaruh terhadap IHSG di BEI. Periode penelitian dari tahun 2010 sampai 2021 di BEI dan Indek Pasar Modal Asia, Australia dan Eropa (FTSE, ASX dan SHCOMP).Secara simultan Pertbh_Ekonomi, SBI, Kurs_Dolar, NYSE, FTSE, SCHOMP, berpengaruh Signifikan terhadap Indek Harga Saham Gabungan (IHSG) di Indonesia periode 2010 sampai 2021. Secara parsial Pertbh_Ekonomi, SBI, Indek NYSE, FTSE, SCHOMP, berpengaruh tidak Signifikan terhadap Indek Harga Saham Gabungan (IHSG), sedangkan Kurs Dolar berpengaruh Signifikan terhadap Indek Harga Saham Gabungan.