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All Journal Management Analysis Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Edukasi Islami: Jurnal Pendidikan Islam International Journal of Supply Chain Management IJISTECH (International Journal Of Information System & Technology) JURIKOM (Jurnal Riset Komputer) EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Profetik Community Development Journal: Jurnal Pengabdian Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) IJISTECH JPM: JURNAL PENGABDIAN MASYARAKAT ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Economics, Business and Management Science Journal Warta Perkaretan Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Journal of Trends Economics and Accounting Research Jurnal Ilmu Sosial dan Humaniora Jurnal Manajemen dan Pemasaran Jasa Management Research Studies Journal Jurnal Manajemen dan Bisnis Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Journal Business and Management
Syafrida Hafni Sahir
Universitas Medan Area
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : Management Analysis Journal

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Improve Marketing Mix for Marketing Plan Strategic in Coffeeshop Business Sahir, Syafrida Hafni; Rosmawati, Rosmawati
Management Analysis Journal Vol 9 No 4 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i4.42613

Abstract

This research aims to establish a strategic marketing strategy for the Medan City coffee shop company. The methodology used in this study was descriptive qualitative research through the method of the marketing combination 4Ps and Porters five strategic forces theory. The outcome of the analysis provided strategic marketing strategy for all facets of the 4Ps marketing mix, such as product, price, venue, and promotion. As five competitive forces are generated based on Porters, the resulting strategic marketing strategy becomes more oriented. This analysis will be useful for the company owner to take the best strategic marketing approach in particular.
Improve Marketing Mix for Marketing Plan Strategic in Coffeeshop Business Sahir, Syafrida Hafni; Rosmawati, Rosmawati
Management Analysis Journal Vol 9 No 4 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i4.42613

Abstract

This research aims to establish a strategic marketing strategy for the Medan City coffee shop company. The methodology used in this study was descriptive qualitative research through the method of the marketing combination 4Ps and Porters five strategic forces theory. The outcome of the analysis provided strategic marketing strategy for all facets of the 4Ps marketing mix, such as product, price, venue, and promotion. As five competitive forces are generated based on Porters, the resulting strategic marketing strategy becomes more oriented. This analysis will be useful for the company owner to take the best strategic marketing approach in particular.
Co-Authors Agung Triayudi Anik Ratnawati Ari Riswanto, Ari Athifah Zalfa Lesmana Atika Ramadhani Dahrul Siregar Dedi Putra Denissa Aldana Dewi Anggraini Dwi Ermayanti Susilo Effendi, Ihsan Eka Dewi Setia Tarigan Eka Pratiwi Sumantri Fahlevi, Mochammad Faurani Santi Singagerda Franstama Pardamean Hafidzi, Anwar Haryono, Rocky Ickhsan, Muhammad Isnaniah Isnaniah Ixsir Eliya Jilensiulina, Dat Ita Kersna Minan Kornelius Kurniaman Waruwu Lanna Sari Juliana Pasaribu Made Susilawati Manullang, Nancy Feronika Mayzira, Chantika Mesran, Mesran Muljanto Siladjaja Muprihan thaib Nasution, Amelia Andari Wicaksana Nelly Khairani Daulay Noer Soetjipto Nur Aisyah Nursalmah, Vicky Yasmin R Rosmawati Rajagukguk, Masri Rani Putri Debora Sitinjak Rohminatin, Rohminatin Rosmawati Rosmawati Rosmawati Rosmawati Salqaura, Siti Alhamra Sania Tri Nurhayati Sinaga, Rian Arke Sipayung, Hotdyavia Ira Lesiana Siregar, Fitri Ariani Siti Sabrina Salqaura Sudarmanto, Budi Agung Suginam Suginam Supriyanto Syafrizal Helmi Situmorang Try Koryati Wan Suryani