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All Journal Management Analysis Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Edukasi Islami: Jurnal Pendidikan Islam International Journal of Supply Chain Management IJISTECH (International Journal Of Information System & Technology) JURIKOM (Jurnal Riset Komputer) EKUITAS (Jurnal Ekonomi dan Keuangan) Community Development Journal: Jurnal Pengabdian Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) IJISTECH JPM: JURNAL PENGABDIAN MASYARAKAT ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Economics, Business and Management Science Journal Warta Perkaretan Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Journal of Trends Economics and Accounting Research Jurnal Ilmu Sosial dan Humaniora Jurnal Manajemen dan Pemasaran Jasa Management Research Studies Journal Jurnal Manajemen dan Bisnis Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Journal Business and Management
Syafrida Hafni Sahir
Universitas Medan Area
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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PENDAMPINGAN MASYARAKAT KURANG MAMPU MELALUI KELOMPOK USAHA BERSAMA (KUBE) DI DAERAH PERKOTAAN Sahir, Syafrida Hafni; Rosmawati, Rosmawati; Koryati, Try
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.27616

Abstract

The high rate of poverty and economic inequality in urban areas requires an inclusive and sustainable economic empowerment strategy. This service aims to strengthen the economic independence of underprivileged communities in urban areas through the Joint Business Group (KUBE) approach. By increasing income, diversifying businesses, and expanding the collaboration network, KUBE members will develop further. This service method uses Participatory Action Research (PAR) involving intensive and continuous assistance to KUBE members, including business skills training, strengthening business models, and collaboration with microfinance institutions and local governments in Binjai Timur, Kota Binjai, Sumatera Utara. The results of the service show a significant increase in KUBE members' income, with an average increase of 30% in one year. Business diversification also occurred with the success of KUBE members adding 3 new products to their business portfolio, increasing competitiveness and local market access. Strengthening cooperation networks is also a positive result of this service, with the establishment of collaborations that provide additional access to resources and economic opportunities. The conclusion of this service confirms that assistance through KUBE is effective in increasing the economic independence of underprivileged communities in urban areas. This program not only provides training, but also builds independent capabilities, expands markets, and strengthens the local business ecosystem, thereby providing a sustainable positive impact in improving community welfare.
CHEF-PRENEUR AND RESTAURANT PERFORMANCE: THE ROLE OF MEDIATION IN COMPETITIVE ADVANTAGE Syafrida Hafni Sahir; Mochammad Fahlevi
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 7 No 4 (2023): December
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2023.v7.i4.5730

Abstract

Bisnis makanan atau kuliner merupakan salah satu bisnis yang saat ini sedang berkembang pesat dan memiliki potensi pertumbuhan yang cukup besar. Penelitian ini bertujuan untuk mengetahui pengaruh chef-preneur terhadap kinerja rumah makan di Indonesia khususnya peran mediasi keunggulan bersaing. Penelitian ini menggunakan metode penelitian kuantitatif, di mana data yang dikumpulkan berupa data yang akan dianalisis dengan menggunakan statistik. Sampel dalam penelitian ini melibatkan 200 rumah makan di Kota Medan, analisis data dalam penelitian ini menggunakan PLS-SEM untuk mengetahui pengaruh antar variabel. Hasil penelitian ini menemukan bahwa keunggulan bersaing berhasil memediasi antara chef-preneur terhadap kinerja rumah makan di Kota Medan dan diketahui bahwa pengaruh chef-preneur terhadap kinerja rumah makan memiliki pengaruh yang paling kuat. Penelitian ini berimplikasi pada pelaku bisnis rumah makan di Kota Medan harus meningkatkan chef-preneur untuk terus berinovasi dalam meningkatkan keunggulan bersaingnya. Penelitian ini berimplikasi kepada pelaku usaha rumah makan di Kota Medan harus meningkatkan chef-preneur untuk terus berinovasi dalam meningkatkan keunggulan bersaingnya.
Pengaruh Kualitas Produk dan Brand Image Terhadap Keputusan Pembelian Sepeda Roadbike Pada Konsumen Toko Bike Republic Medan Billy Hafiz Yazid; Ihsan Effendi; Syafrida Hafni Sahir
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 2 (2026): APRIL : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i2.2571

Abstract

This study aims to analyze the effect of product quality and brand image on purchasing decisions of road bike consumers at Bike Republic Store Medan. This research uses a quantitative approach with a causal associative method. The research data were obtained through the distribution of questionnaires to 90 respondents who were consumers of Bike Republic Store Medan using a purposive sampling technique. The data analysis method used is multiple linear regression analysis with classical assumption tests, partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination. The results show that partially product quality has a positive and significant effect on purchasing decisions with a t-count value of 2.989 which is greater than the t-table value of 1.987 and a significance value of 0.004 < 0.05. Brand image also has a positive and significant effect on purchasing decisions with a t-count value of 4.195 which is greater than the t-table value of 1.987 and a significance value of 0.000 < 0.05. Simultaneously, product quality and brand image have a positive and significant effect on purchasing decisions with an F-count value of 90.223 which is greater than the F-table value of 3.951 and a significance value of 0.000 < 0.05. In addition, the coefficient of determination shows an R Square value of 0.670, which means that product quality and brand image are able to explain purchasing decisions by 67%, while the remaining 33% is influenced by other variables outside this study.
Co-Authors Agung Triayudi Anik Ratnawati Ari Riswanto, Ari Athifah Zalfa Lesmana Atika Ramadhani Billy Hafiz Yazid Dahrul Siregar Dedi Putra Denissa Aldana Dewi Anggraini Eka Dewi Setia Tarigan Eka Pratiwi Sumantri Fahlevi, Mochammad Faurani Santi Singagerda Franstama Pardamean Haryono, Rocky Ickhsan, Muhammad Ihsan Effendi Indra Siswanti Isnaniah Isnaniah Jilensiulina, Dat Ita Kersna Minan Kornelius Kurniaman Waruwu Lanna Sari Juliana Pasaribu Made Susilawati Manullang, Nancy Feronika Mayzira, Chantika Mesran, Mesran Muljanto Siladjaja Muprihan thaib Nasution, Amelia Andari Wicaksana Nelly Khairani Daulay Noer Soetjipto Nursalmah, Vicky Yasmin R Rosmawati Rajagukguk, Masri Rani Putri Debora Sitinjak Rohminatin, Rohminatin Rosmawati Rosmawati Rosmawati Rosmawati Sania Tri Nurhayati Sinaga, Rian Arke Sipayung, Hotdyavia Ira Lesiana Siti Alhamra Salqaura Siti Sabrina Salqaura Suginam Suginam Supriyanto Susilo, Dwi Ermayanti Syafrizal Helmi Situmorang Try Koryati Wan Suryani