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All Journal Management Analysis Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Edukasi Islami: Jurnal Pendidikan Islam International Journal of Supply Chain Management IJISTECH (International Journal Of Information System & Technology) JURIKOM (Jurnal Riset Komputer) EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Profetik Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) IJISTECH JPM: JURNAL PENGABDIAN MASYARAKAT ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Economics, Business and Management Science Journal Warta Perkaretan Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Journal of Trends Economics and Accounting Research Jurnal Ilmu Sosial dan Humaniora Jurnal Manajemen dan Pemasaran Jasa Management Research Studies Journal Jurnal Manajemen dan Bisnis Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Journal Business and Management
Syafrida Hafni Sahir
Universitas Medan Area
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Pengaruh E-Service dan E-Trust Terhadap Repurchase Intention Pada Ryn Boutique Medan Mayzira, Chantika; Sahir, Syafrida Hafni
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.5319

Abstract

This study aims to determine the Effect of E-Service Quality and E-Trust on Repurchase Intention at Ryn Boutique Medan. This type of research is associative with a quantitative approach. The data used are primary data or questionnaires, with data collection techniques through direct surveys to customers. The data analysis method uses SPSS 25 to test the hypothesis. The population in this study were all Ryn Boutique Medan customers totaling 150 consumers. The sampling technique used was probability sampling, and with the Slovin formula, the number of samples in this study was 100 respondents. Data testing was carried out through multiple linear regression analysis. Based on the results of this study, partially the Effect of E-Service Quality (X1) has a positive and significant effect on Repurchase Intention at Ryn Boutique Medan. The Effect of E-Trust (X2) also has a positive and significant effect. So it can be concluded that E-Service Quality and E-Trust have a positive and significant effect on Repurchase Intention at Ryn Boutique Medan.
Pelatihan Dan Implementasi Sistem Pertanian Terpadu Guna Maksimalisasi Hasil Tani Kelompok Lembur Ayu Farm Syafrida Hafni Sahir; Siti Sabrina Salqaura; Siti Alhamra Salqaura
JPM: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v5i2.2133

Abstract

Sei Mencirim Village has a commodity focus on the agricultural and livestock sectors. The quality and quantity of agricultural and livestock products require an integrated ecosystem to support these sectors. This community service aims to increase knowledge and understanding related to the integrated agricultural system in creating an integrated ecosystem in the form of effectiveness and efficiency in the agricultural sector, as well as using agricultural waste as raw materials for livestock such as animal feed. Likewise, livestock waste can be utilized as raw material for compost fertilizer. The problems faced by Sei Mencirim Village, Kutalimbaru District, Deli Serdang Regency are the limited resources available, making the focus of economic sources only come from agriculture and animal husbandry. Meanwhile, the agricultural system techniques applied are still simple, community knowledge is still very limited in implementing an integrated farming system, and the a lack of knowledge related to social media-based marketing technology The target of this program is the Lembur Ayu Farm Group in Sei Mencirim Village, Kutalimbaru District, Deli Serdang Regency, North Sumatra. The methods used in this service are discussion and socialization, training, application of technology, mentoring, and evaluation. The community’s enthusiasm can be seen from the interactive activities of group members and the community while delivering materials, training, and question-and-answer discussions. . The interim results achieved are that the socialization and training activities of the integrated farming system are useful for agricultural interests, stated by 68.75% of the community as very useful, and 68.75% of the community stated that the implementation of this integrated farming system would be useful for increasing agricultural yields. Meanwhile, 31.25% of the community stated that it was useful. This program is expected to increase the insight of group members and the community regarding the practice of integrated agricultural systems in Sei Mencirim Village, Kutalimbaru District, Deli Serdang Regency
Pengaruh Media Sosial dan Konten Marketing terhadap Repurchase Intention pada Butik Zeuty di Johor Medan Sumatera Utara Nasution, Amelia Andari Wicaksana; Sahir, Syafrida Hafni
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.836

Abstract

This research aims to find out whether social media and marketing content have an influence on repurchase intention at the zeuty.of boutique in Johor, Medan, North Sumatra. Zeuty.of boutique the population used in this research were consumers . This study used a sample of 63 respondents, hypothesis testing in this study used statistical model analysis consisting of validity test, reliability test, classical assumption test, multiple linear regression, F test, t test, and coefficient of determination (R2) using SPSS software 25 (Statistics Product and Services Solution) for windows. Research data comes from primary data and the data collection process and uses questionnaires. The research results show that there is a relationship between the independent variables, namely social media and marketing content, and the dependent variable, namely repurchase intention. For the social media variable, the t value obtained is tcount ttable (7,361 1.670) with a significance level of 0.000 0.05 and for the marketing content variable, the tcount ttable value is obtained (5,915 1.670) with a significance level of 0.004 0.05 so it can be concluded that media social and content marketing have a significant positive effect on repurchase intention at the zeuty.of boutique in Johor Medan North Sumatra. And the F test obtained a value of fcount ftable (46.175 4.00), with the hypothesis being accepted so it can be concluded that the social media variable (X1) and the marketing content variable (X2) simultaneously influence repurchase intention (Y).
Ekuitas Merek, Gaya Hidup, dan Pembelian Bobabox: Studi pada Generasi Z Denissa Aldana; Syafrida Hafni Sahir
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.5116

Abstract

The purpose of this research is to explore the relationship between brand equity, lifestyle, to the purchase decisions of generation Z consumers on Bobabox drinks in Medan Sunggal District. The research employs an associative quantitative method with data collected through observation and questionnaires. The population consisted 45.083 people, with 100 respondents from generation Z in Medan Sunggal District as the research sample. The sample was taken using the slovin formula and the questionnaire was distributed through a purposive sampling approach with the distribution of questionnaires using non-probability sampling to generation Z in Medan Sunggal District, Tanjung Rejo (Bobabox Setia Budi) and Sei Sikambing B (Bobabox Kasuari). Hypothesis testing of multiple linear regression analysis and descriptive analysis are methods of analyzing data. Based on the research results, it shows that: (1) Brand Equity (0,000 < 0,05) and tcount > ttable 3,910 > 1,984) have a positive and significant influence on the Purchase Decision of Bobabox drinks ; (2) The Purchase Decision of Bobabox drinks affects Lifestyle (0,000 < 0,05) and tcount > ttable (6,203 > 1,984) significantly and positively ; (3) The Purchase Decision of Bobabox drinks is positively, significantly and simultaneously influenced by the Brand Equity and Lifestyle factors (0,000 < 0,05) Fcount > Ftable (107,183 > 3,09). The Lifestyle and Brand Equity variables have an influence of 68,2% on the Purchase Decision from the determination coefficient, the remaining 31,8% is influenced by other factors not included in this research.
Pengaruh Fasilitas dan Pengalaman Pelanggan terhadap Minat Membeli Ulang Jasa Transportasi PT Chandra Adi Dharma Raya Lanna Sari Juliana Pasaribu; Syafrida Hafni Sahir; Ihsan Effendi
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i2.4351

Abstract

Abstract: This study intends to ascertain how PT Chandra Adi Dharma Raya's amenities and customer experience affect the intention to repurchase its transportation services. Information was gathered via a poll from 95 respondents who had previously taken the bus service to Simangambat District, North Padang Lawas, using a quantitative associative technique. The sample was chosen by the use of purposeful sampling. Multiple linear regression, conventional hypothesis testing, and validity and reliability testing were all employed in the data analysis process. The findings demonstrated that repurchase intention was significantly and favorably impacted, partially and concurrently, by facility quality and customer experience. The regression model obtained was Y = 3.123 + 0.304X₁ + 0.401X₂. The t-test results showed that facilities (t = 3.067, p = 0.003) and customer experience (t = 3.987, p = 0.000) each had a significant influence. The F-test results confirmed a simultaneous effect (F = 74.875, p < 0.05). 61.7% of the variance in repurchase intention was explained by the two independent variables, as indicated by the coefficient of determination (R2), which is 0.617. According to the survey, in the transportation services sector, improved services and greater customer satisfaction can boost client loyalty.
Pengaruh Store Atmosphere, dan Promosi serta Kualitas Pelayanan terhadap Kepuasan Pelanggan Pada Coffee Shop Nursalmah, Vicky Yasmin; Sahir, Syafrida Hafni
Journal of Trends Economics and Accounting Research Vol 5 No 3 (2025): March 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i3.1907

Abstract

The development of coffee shops is quite rapid in the city of Medan. However, the satisfaction of coffee lovers has not been as expected, allegedly due to the unattractive atmosphere of the place, ineffective promotion and slow service. The purpose of the study was to determine the effect of store atmosphere, promotion and service quality on customer satisfaction at the coffee shop minum dulu halat Kec. Medan Area. The type of quantitative descriptive research with a case study. The population is 1200 coffee shop customers in 1 month and the number of samples is 93 people. The analysis technique uses a statistical model consisting of validity, reliability, classical assumptions, multiple linear regression, t-test, F-test and coefficient of determination (R2) using SPSS (Statistical Product and Service Solutions) software version 26. Data sourced from primary data and the data collection process using a questionnaire. The results of the study showed that partially there is an influence of store atmosphere, promotion, and service quality on customer satisfaction with each t-value (2.044, 2.828, 3.085) greater than t-table (1.987) and a significance level (0.044, 0.006, 0.003) smaller than 0.05. The F-value obtained > F-table (40.763> 2.710) with a significance level (0.000 <0.05), so the hypothesis is accepted, partially and simultaneously store atmosphere, promotion, and service quality have a positive and significant effect on customer satisfaction.
Pengaruh Inovasi Produk dan Penerapan E-Commerce Terhadap Peningkatan Pendapatan UMKM Rani Putri Debora Sitinjak; Syafrida Hafni Sahir
Journal of Trends Economics and Accounting Research Vol 5 No 3 (2025): March 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i3.1908

Abstract

The aim of this research is to determine the effect of product innovation on increasing income, to determine the effect of implementing e-commerce on increasing income and to determine the effect of product innovation and implementing e-commerce on increasing MSME income in Tanjung Rejo Village. The population in this study were 74 business actors in Medan City, Tanjung Rejo Subdistrict. The sample in the study was 74 people obtained using saturated samples. The data collection technique used in this research was carried out by distributing questionnaires. The analysis techniques used in this research are multiple linear regression, partial test (t test), simultaneous significance test (F test) and coefficient of determination. The results of the research show that product innovation has a positive and significant effect on increasing income, the application of e-commerce has a positive and significant effect on increasing income, and product innovation and the application of e-commerce simultaneously have an effect on increasing the income of MSMEs in Tanjung Rejo Village.
Pengaruh Social Media Marketing dan Brand Image Terhadap Keputusan Pembelian Motor Honda Sinaga, Rian Arke; Sahir, Syafrida Hafni
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.390

Abstract

Penelitian ini bertujuan untuk Penelitian ini bertujuan untuk mengetahui pengaruh sosial media marketing dan brand image terhadap keputusan pembelian Motor Honda Pada CV. Benteng Honda Marelan. Jenis penelitian yang digunakan dalam penelitian ini menggunakan jenis penelitian kuantitatif dengan pendekatan asosiatif. Populasi yang digunakan dalam penelitian ini berjumlah sebanyak 408 responden dengan sampel yang digunakan berjumlah sebanyak 81 responden yang diambil menggunakan rumus slovin. Dalam penelitian ini menggunakan teknik pengambilan sampel yaitu purposive sampling. Berdasarkan hasil uji t dapat dilihat bahwa t tabel sebesar 1,990. Maka pada variabel sosial media marketting diterima atau variabel tersebut berpengaruh positif dan signifikan terhadap keputusan pembelian diperoleh nilai sebesar thitung 4,875 > ttabel 1,990. Kemudian pada variabel brand image dikatakan berpengaruh diperoleh nilai thitung 2,976 > ttabel 1,990 maka dasar ketentuan uji secara parsial dapat disimpulkan diterima. Berdasarkan hasil uji f diketahui bahwa diketahui >, yaitu 18,941 > 2,72. Maka variable social media marketing (X1) dan brand image (X2) secara bersama-sama berpengaruh positif dan signifikan terhadap keputusan pembelian pada CV. Benteng Honda Marelan.
THE PERCEPTION AND IMPACT OF COVID-19 NEWS ON THE SOCIETY Hafidzi, Anwar; Sahir, Syafrida Hafni; Eliya, Ixsir; Siregar, Fitri Ariani; Sudarmanto, Budi Agung
Profetik: Jurnal Komunikasi Vol. 14 No. 1 (2021)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v14i1.2015

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui reaksi masyarakat terhadap informasi pandemi Covid yang disampaikan oleh media massa. Penyampaian berbagai berita atau hal yang sejenisnya secara berkali-kali membuat masyarakat mudah faham, dan memiliki dampak ketidakpercayaan jika tidak sesuai dengan faktanya. Penelitian ini mencoba untuk mengungkap dan menemukan bahwa media massa secara simultan dapat meningkatkan kepercayaan tentang covid-19 atau sebaliknya. Penelitian ini berbeda dengan yang lainnya, dikarenakan bahwa media yang secara simultan malah membuat ketidakpercayaan secara penuh terhadap pemberitaan yang disampaikan. Metode yang digunakan dalam penelitian ini adalah deskriptif kuantitatif secara pusposive sampling terhadap para mahasiswa yang sekarang lagi belajar secara daring dan selalu dekat dengan berita di media sosial. Responden dalam penelitian ini adalah 300 mahasiswa yang terdiri dari tujuh kampus di Provinsi Kalimantan Selatan, Indonesia. Berdasarkan hasil temuan, penelitian ini menyimpulkan bahwa informasi yang disampaikan berulang kali tentang Covid akhirnya membuat masyarakat kurang peduli terhadap Covid. Hal ini dibuktikan dengan munculnya fakta terbalik dari berita dari berbagai media massa.Kata kunci: Persepsi, media, fakta, simultan, masyarakat AbstractThis study aims to determine the public's reaction to the Covid pandemic information conveyed by the mass media. Repeatedly conveying various news or similar things makes it easy for the public to understand, and has an impact of distrust if it is not by the facts. This study tries to uncover and find that mass media can simultaneously increase beliefs about Covid-19 or vice versa. This study is different from the others because the media simultaneously make complete distrust of the news delivered. The method used in this research is descriptive quantitative by purposive sampling of students who are currently studying online and are always close to the news on social media. Respondents in this study were 300 students from seven campuses in South Kalimantan Province, Indonesia. Based on the findings, this study concluded that the information that was repeatedly conveyed about Covid ultimately made the public less concerned about Covid. This is evidenced by the emergence of upside-down facts from the news from various mass media.Keywords: Perception, media, facts, simultaneous, society
Pengaruh Brand Ambassador dan Brand Image Terhadap Keputusan Pembelian Produk Nature Republic pada Generasi Z di Kecamatan Medan Selayang Sipayung, Hotdyavia Ira Lesiana; Suryani, Wan; Hafni Sahir, Syafrida
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13494

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh antara brand ambassador dan brand image terhadap keputusan pembelian produk Nature Republic pada generasi Z di Kecamatan Medan Selayang. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan asosiatif. Teknik pengambilan sampel dalam penelitian ini adalah teknik purposive sampling. Sampel dalam penelitian ini merupakan generasi Z di Kecamatan Medan Selayang yang berjumlah 95 responden. Metode analisis yang digunakan adalah uji asumsi klasik, uji regresi linier berganda, uji t, uji F dan uji koefisien determinasi R2 dengan menggunakan software SPSS version 23. Hasil penelitian menunjukkan variabel brand ambassador secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian dengan thitung lebih besar ttabel (2,538 > 1,986) dan nilai signifikan 0,013 < 0,05. Dan variabel brand image secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian dengan thitung lebih besar dari ttabel (11,038 > 1986) dan nilai signifikan 0,000<0,05. Kemudian variabel brand ambassador dan brand image secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian dengan Fhitung lebih besar dari Ftabel (93,862 > 3,10) dan nilai signifikan 0,000 < 0,05. Dan nilai Adjusted R Square sebesar 66,4% dan sisanya 33,6% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
Co-Authors Agung Triayudi Anik Ratnawati Ari Riswanto, Ari Athifah Zalfa Lesmana Atika Ramadhani Dahrul Siregar Dedi Putra Denissa Aldana Dewi Anggraini Dwi Ermayanti Susilo Eka Dewi Setia Tarigan Eka Pratiwi Sumantri Fahlevi, Mochammad Faurani Santi Singagerda Fitriani Tobing Franstama Pardamean Hafidzi, Anwar Haryono, Rocky Ickhsan, Muhammad Ihsan Effendi Isnaniah Isnaniah Ixsir Eliya Jilensiulina, Dat Ita Kersna Minan Kornelius Kurniaman Waruwu Lanna Sari Juliana Pasaribu Made Susilawati Manullang, Nancy Feronika Mayzira, Chantika Mesran, Mesran Muhammad Dharma Tuah Putra Nasution Muljanto Siladjaja Muprihan thaib Nasution, Amelia Andari Wicaksana Nelly Khairani Daulay Noer Soetjipto Nur Aisyah Nursalmah, Vicky Yasmin R Rosmawati Rajagukguk, Masri Rani Putri Debora Sitinjak Rohminatin, Rohminatin Rosmawati Rosmawati Rosmawati Rosmawati Sania Tri Nurhayati Sinaga, Rian Arke Sipayung, Hotdyavia Ira Lesiana Siregar, Fitri Ariani Siti Alhamra Salqaura Siti Sabrina Salqaura Sudarmanto, Budi Agung Suginam Suginam Supriyanto Syafrizal Helmi Situmorang Try Koryati Wan Suryani Yossie Rossanty