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All Journal Jurnal Manajemen Bisnis Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ JURNAL MANAJEMEN BISNIS Window of Community Dedication Journal Ilmu Komputer untuk Masyarakat Center of Economic Students Journal (CSEJ) Paradoks : Jurnal Ilmu Ekonomi Advances in Human Resource Management Research Celebes Journal of Community Services Jurnal Balireso: Jurnal Pengabdian pada Masyarakat
Murfat, Moh Zulkifli
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : JURNAL MANAJEMEN BISNIS

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Cost Analysis of Promotion Mix to Increase Sales Nurlina, Nurlina; Semmaila, Baharuddin; Murfat, Moh Zulkifli
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.665

Abstract

The aim of this research is to find out how much costs are incurred in the promotion mix PT Sungai Budi Group increases sales; examines the promotion mix, the most dominant increase in sales. The method of observation, library research, interview, are the research methods used in this study. The multiple linear regression method is the analytical method employed. The study was carried out at PT Sungai Budi Group in Makassar. Multiple linear regression with SPSS 20 was used to analyze the data. The result shows that mixed advertising, promotion and advertising have a positive influence on sales growth
Co-Authors Abdul Rauf Achmad Gani Achmad, Almaudio Nefaldri Ahmad Ahmad Ahmad, Aktsar Roskiana Amalya, Sri Rezky Anas, Ali Arfah, Aryati Asfar, Akbar Ashar, Achmad Afif Atmajaya, Dedy Baharuddin Semmaila Basalamah, Abdurahman Basalamah, Abdurrahman Basalamah, Muh Syafii A Basalamah, Salim Basri Modding Dani, Ibrahim Elmi, Rahma Ayu Permata Erick Irawadi Alwi, Erick Irawadi Fitriani Mandung Imaduddin Murdifin Kamidin, Masruhi La Mente Mahfudnurnajamuddin Mapparenta Mohamad, Mahathir Murfat, Moh. Zulfachmi Nasir, Munawir Nurhayati Azis Nurlina Nurlina Nurtan, Dzulfiqar Pratiwi, Danna Citra Rais Razak, Rais Rismawati Rismawati Sawitri, Juniar Tasya Taufan, Rezky Ratnasari Virsa Handayani Wanebo, Ikhsan