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All Journal SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Prosiding Semhavok MBIA JIBM International Journal of Community Service & Engagement International Journal of Marketing and Human Resource Research JOLLT Journal of Languages and Language Teaching Forum Bisnis dan Kewirausahaan Journal La Sociale Bima Journal : Business, Management and Accounting Journal Jurnal Pengabdian kepada Masyarakat Bina Darma Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Journal of Trends Economics and Accounting Research Jurnal Pengabdian Masyarakat Information Technology (JPM ITech) Asia Pacific Journal of Management and Education Asian Journal of Management Analytics Jurnal Penelitian Pendidikan Indonesia Economic Education Analysis Journal
Trisninawati, Trisninawati
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PERANAN KOMPETENSI SUMBER DAYA MANUSIA (SDM) TERHADAP KINERJA KARYAWAN DALAM MENINGKATKAN PROMOSI PRODUK DI PT. PUSRI PALEMBANG Miftahul Huda; Trisninawati, Trisninawati
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 1: Januari 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jemba.v3i1.7369

Abstract

Increased product promotion at PT. Pusri Palembang can be done through the competence of human resources (HR). This study aims to determine the role of human resource (HR) competence on employee performance in improving product promotion at PT. Pusri Palembang. This study used qualitative descriptive method. The results obtained from this study are the role of human resource (HR) competence at PT. Pusri Palembang is very influential in improving product promotion, through training provided by the company
University Performance in the Era of Digital Transformation Trisninawati, Trisninawati; Helmi, Sulaiman
Journal La Sociale Vol. 5 No. 4 (2024): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v5i4.1236

Abstract

In today's rapidly developing digital era, Digital Transformation has become necessary for many institutions, including educational institutions such as universities. Digital Transformation refers to using information and communication technology to improve an organization's efficiency, quality and competitiveness. On the other hand, Brand Image is the public's perception of an institution or company, including universities. In a global context that is increasingly connected and changing rapidly, the role of Digital Transformation in higher education is increasingly becoming a main focus. This research is a type of research that uses a qualitative approach. What is meant by this type of research is in the form of a case study, which is social research which aims to interview and describe data found in the field. This research aims to find data about the problem being researched and the research result. This method will then be carried out to find out the problem that is the research theme, and the survey data will be subjected to a descriptive qualitative approach, which will explain and answer the problem formulation of this research. This research shows that the relationship between Digital Transformation and University Brand Image is very close and influences each other. Digital Transformation significantly impacts the image and reputation of a higher education institution. By effectively implementing information and communication technology, universities can improve operational efficiency, service quality, user experience, and stakeholder engagement. This directly strengthens the university's brand image as a modern, quality, innovative and solution-oriented institution.
The Effect of Product Quality, Service Quality and Customer Relationship Management on Customer Loyalty Mediated by Customer Satisfaction of BPJS Employment Branch Office Palembang Mariska, Lena; Helmi, Sulaiman; Gunarto, Muji; Trisninawati, Trisninawati
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2459

Abstract

This study examines the impact of Customer Relationship Management (CRM), Customer Satisfaction, Product Quality, and Service Quality on Customer Loyalty in a specific company. The aim is to identify the most influential factors in enhancing customer loyalty. The research employs a quantitative survey design, collecting data from 350 customers selected through a purposive sampling technique. Variables include CRM, Customer Satisfaction, Product Quality, Service Quality, and Customer Loyalty, measured using a structured questionnaire. Data analysis utilizes Structural Equation Modeling (SEM) to evaluate relationships among variables and ensure instrument validity and reliability. Key findings reveal that CRM and Customer Satisfaction significantly influence Customer Loyalty, whereas Product Quality and Service Quality show no significant effect. These results underscore the importance of CRM and Customer Satisfaction over traditional drivers, contributing valuable insights for customer retention strategies. This study highlights the evolving dynamics of loyalty in competitive markets, suggesting a shift towards relational and satisfaction-focused management.
Digital literacy model to improve the marketing skills of micro, small, and medium enterprises women with a community-based educational approach Trisninawati, Trisninawati; Sartika, Dewi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244149

Abstract

Women in Micro, Small, and Medium Enterprises (MSMEs) often need help marketing their products or services, including limited access to resources for promotion and distribution. Restricted accessibility and a lack of understanding of digital technology are significant barriers limiting their marketing potential. Digital literacy becomes a crucial element that can change the paradigm and open opportunities for women MSMEs to overcome these challenges. This study aims to understand the experiences and skills of women MSMEs in applying digital literacy and propose a community-based education model to enhance marketing capabilities. This study uses a qualitative approach with a case study method. A total of 15 informants from the MSME community members of the Indonesian Muslim Entrepreneurs Association (IPMI) Palembang were selected based on inclusion criteria, including experience in the MSME business, a minimum education level of high school, and active involvement in marketing activities. Data were collected through in-depth interviews with an interview guide covering themes of digital literacy and marketing skills. Most respondents have a low level of digital literacy and limitations in using digital technology for business. The main challenges faced are difficulties adapting to digital technology and concerns about digital security. Most respondents still rely on conventional marketing methods and feel less confident managing digital marketing campaigns. Digital literacy and marketing skills remain significant challenges for women MSMEs in Palembang. A community-based education model is needed to overcome these obstacles, including digital literacy workshops, mentor-mentee programs, experience-sharing sessions, and specific skills training.
Pengaruh Keadilan Interaksional, Kepemimpinan Transformasional dan Modal Sosial Terhadap Perilaku Kerja Inovatif Dimediasi oleh Knowledge Sharing pada Perusahaan Telekomunikasi di Sumbagsel Kurnia, Rooshi Maya; Trisninawati, Trisninawati
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5500

Abstract

Penelitian ini bertujuan untuk menginvestigasi pengaruh keadilan interaksional, kepemimpinan transformasional, knowledge sharing, dan modal sosial terhadap perilaku kerja inovatif karyawan kontrak di PT. Indosat Tbk di Sumatera bagian selatan. Metode penelitian menggunakan desain survei. Sampel terdiri dari karyawan kontrak PT. Indosat Tbk yang memenuhi sejumlah kriteria, termasuk pengalaman kerja minimal 3 tahun, usia antara 19 hingga 40 tahun, pendidikan minimal SMA, dan berbagai latar belakang divisi pekerjaan. Untuk menganalisis data, digunakan metode Structural Equation Modeling (SEM) dengan Partial Least Squares (PLS) sebagai alat analisisnya. Dalam konteks penelitian ini, jumlah sampel minimal yang dibutuhkan adalah sebanyak 50 responden. Hasil penelitian menunjukkan bahwa keadilan interaksional, kepemimpinan transformasional, dan knowledge sharing tidak berpengaruh secara signifikan terhadap perilaku kerja inovatif karyawan kontrak. Namun, knowledge sharing berperan sebagai mediator dalam hubungan tersebut. Penelitian ini memberikan wawasan bagi organisasi untuk meningkatkan produktivitas dan inovasi di lingkungan kerja mereka
The Influence of Green Human Resources Management (GHRM) on Employee Green Behavior (Green Lifestyle), Employee Performance, and Company Sustainability Ayu, Mersi Putri; Mellita, Dina; Sartika, Dewi; Trisninawati, Trisninawati
International Journal of Marketing & Human Resource Research Vol. 6 No. 2 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i2.2661

Abstract

This study aims to assess the effect of Green Human Resource Management (GHRM) on employee green behavior (green lifestyle), employee performance, and corporate sustainability at PT. Northeast Electric Power Construction Project OKI 2. GHRM includes various sustainability-oriented human resource management practices, such as green recruitment, environmental training, environmentally-based performance evaluation, and incentive systems to encourage environmentally friendly behavior in the workplace. This study uses a quantitative approach with a survey method, where data were collected through questionnaires from 70 employees. Data analysis was carried out using statistical techniques such as regression to test the relationship between variables. The results showed that GHRM significantly affects employee green behavior, which in turn contributes to improving employee performance and corporate sustainability. These findings indicate that effective implementation of GHRM can improve the culture of sustainability within an organization, while strengthening the company's competitiveness in the long term. This study contributes to corporate management in developing environmentally-based human resource policies that can improve individual performance and organizational sustainability goals
Improving Employee Performance Based on Social Capital and Information Technology with Employee Engagement as Mediation Trisninawati, Trisninawati; Sahfitri, Vivi; Noviardy, Andrian
Economic Education Analysis Journal Vol. 14 No. 1 (2025): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/2mwq7f20

Abstract

This study aims to analyze the improvement of team member performance based on social capital and information technology with team member engagement as a mediator (a case study of millennial generation employees of MSMEs in Palembang city). This research was conducted with a quantitative approach. This method is used to examine data on populations and samples by collecting data through research instruments and analyzing the data quantitatively. The subjects in the study were Millennial Generation employees. The location of this research was several types of work in MSMEs in Palembang city. The method used in drawing samples in this study was purposive sampling. The sample in this study was 80 employees of the millennial generation. Research hypothesis testing used the Structural Equation Modeling (SEM) approach using AMOS version 24. The results of the study indicate that social capital has no significant effect, information technology has a considerable effect, and team member engagement substantially impacts the performance of millennial generation employees. Furthermore, social capital and information technology are having a significant impact on millennial generation team member engagement. Meanwhile, team member engagement mediates the effect of social capital and information technology on millennial generation team member performance. Based on the findings in this study, future research adds new variables that have not been studied to enrich the study of the current Millennial Generation team member performance.
The Role of Human Resource Competence in Improving the Quality of MSMEs Towards Halal and Green Economy: - Trisninawati, Trisninawati; Aliya, Sabeli; Heriyanto, Heriyanto; Maulina, Mia; Wati, Bungsu Widias
International Journal of Community Service & Engagement Vol. 6 No. 2 (2025): International Journal of Community Service & Engagemen
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijcse.v6i2.2729

Abstract

This international community service aims to improve the competence of MSME human resources in managing businesses based on halal principles, helping MSMEs understand how to move towards halal and implementing Green Economy practices in their business lines. The Green Economy approach aims to improve human welfare and social justice while reducing the risk of environmental damage and resource scarcity. Using the ABCD (Asset Based Community Development) approach targeting MSME stakeholders fostered by the Bandung Regency Regional Development Research and Innovation Planning Agency (Bapperida). The results of this Community Service show that the application of the principle of resource efficiency in the context of a green economy by MSME actors fostered by the Bandung Regency Regional Development Research and Innovation Planning Agency (Bapperida) has made significant progress, although there are still challenges to be faced. Through interviews with several MSME owners, it was revealed that they have begun to implement efficient practices in the use of raw materials and waste management. By continuously striving to improve environmentally friendly practices, MSMEs will not only strengthen their position in the market but also play an active role in preserving the environment for future generations
Pendampingan  Pengelolaan  Kompetensi Sumber Daya Manusia Bagi Komunitas Sahabat Berdikari Mandiri (SBM) Jambi  Sebagai Usaha Ekonomi Kreatif Trisninawati, Trisninawati; Sabeli Aliya; Efan Elpanso; Andrian Noviardy; Sherly Marlina; Melia Sari
Jurnal Pengabdian kepada Masyarakat Bina Darma Vol. 5 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Universitas Bina Darma
Publisher : DRPM-UBD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/myv26m79

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian Indonesia, namun masih menghadapi berbagai tantangan, terutama dalam aspek pengembangan kompetensi Sumber Daya Manusia (SDM). Penelitian ini bertujuan untuk mendeskripsikan efektivitas program pendampingan dalam optimalisasi pengembangan kompetensi SDM UMKM guna meningkatkan daya saing di sektor ekonomi kreatif. Metode yang digunakan meliputi identifikasi kebutuhan, pelatihan dan workshop, pendampingan intensif, serta monitoring dan evaluasi. Hasil kegiatan menunjukkan peningkatan signifikan dalam keterampilan digital, di mana 75% peserta mampu memanfaatkan platform digital untuk pemasaran produk. Dalam aspek manajemen keuangan, 70% peserta berhasil menerapkan sistem pembukuan dasar dan memisahkan keuangan pribadi dengan bisnis. Di bidang inovasi produk, 60% peserta mampu menciptakan produk baru yang lebih kreatif dan sesuai dengan permintaan pasar. Secara keseluruhan, pendapatan rata-rata UMKM mengalami peningkatan sebesar 30% dalam tiga bulan pasca-pendampingan. Dapat disimpulkan bahwa pendampingan dalam pengembangan kompetensi SDM efektif dalam meningkatkan daya saing UMKM di sektor ekonomi kreatif. Diperlukan keberlanjutan program melalui sinergi antara akademisi, pemerintah, dan pelaku usaha untuk memastikan dampak jangka panjang.
Gendered Language and Workspace Segregation in SMEs: A Case Study of Unpacking Stereotypes in Pempek 26 Ilir Palembang Neisya, Neisya; Trisninawati, Trisninawati; Aprilia, Fitria
Journal of Languages and Language Teaching Vol 13, No 2 (2025)
Publisher : Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jollt.v13i2.13536

Abstract

This research investigates how language use and gender segregation in the SMes of Pempek 26 Ilir Palembang contribute to the representation of gender identity. This phenomenon is significant, as workplaces in Indonesia, especially in Palembang, persistently display notable gender segregation. In the quest for gender parity, employees’ identities are continuously replicated, with language being a crucial role. This qualitative research utilizes documentation, observation, and interviews for data collection. Meanwhile, the Miles and Huberman approach, that entails data reduction, presentation, and conclusion drawing, is used for data analysis. Butler’s theory of gender performativity serves as the analytical lens, adopting a case study approach. The results show that most of employees and managers of SMEs in the Pempek 26 Ilir area aware the existing gender segregation. Stereotypes are the cause of this segregation. This division results from assumptions that say women belong in jobs requiring endurance and attention to detail, while males belong in jobs that are more physically demanding. The language used by employees is courteous but informal, and the subjects of conversation differ greatly. Male and female employees typically focus on work or interests, while female employees are more talkative about personal and family problems. Overall, these findings show that heteronormative gender performativity is reinforced in the work environment of Indonesian SMEs, especially in Pempek 26 Ilir Palembang, where males are seen as stronger and more reserved and women as weaker but more communicative.
Co-Authors A.A. Ketut Agung Cahyawan W Ade Kemala Jaya, Ade Kemala Afriansyah, A. Andani, Aulia Nurul Andrian Noviardy Aprilia, Fitria Ayu, Mersi Putri Corly, Fery DEWI SARTIKA Efan Elpanso Faronsyah, Muhammad Iqbal Februliani, Nurul Fitri Fitriasuri, Fitriasuri H. Mukran Roni, H. Mukran Heriyanto Heriyanto Indriani, Silvia Kurnia, Rooshi Maya Mariska, Lena Marlina, Sherly Maulina, Mia Melia Sari Mellita, Dina Miftahul Huda Muji Gunarto Nadhilah, Faiza Putri Neisya, Neisya Noviardy, Andrian Oktavia, Anisa Perdana, Bosya Putri, Wahyuni Wulandari Rosidah Rosidah Sabeli Aliya Sabeli Aliya Saputra, Dhimas Rosanto Sherly Marlina Sulaiman Helmi Sunda Ariana, Sunda Syaipul Bachren Umami, Linda Tri Vivi Sahfitri Wati, Bungsu Widias Zima Anggraini, Selly Zulfikri, Kemas ⁠Fitriasuri, ⁠Fitriasuri