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All Journal Jurnal Pendidikan (Teori dan Praktik) JURNAL KONSELING GUSJIGANG Syntax Literate: Jurnal Ilmiah Indonesia Jurnal de jure JURNAL EKSBIS Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi Jurnal Bisnis Mahasiswa JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) Jurnal Pengabdian Ilung (Inovasi Lahan Basah Unggul) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis JP (Jurnal Pendidikan) : Teori dan Praktik Safari : Jurnal Pengabdian Masyarakat Indonesia Innovative: Journal Of Social Science Research Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat AgroSainT: Jurnal Ilmiah Panggung Kebaikan : Jurnal Pengabdian Sosial Jurnal Ekonomi, Manajemen, Akuntansi Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Jens Batara Marewa
Universitas Kristen Indonesia Toraja
Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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THE INFLUENCE OF CELEBRITY ENDORSERS AND BRAND TRUST ON CONSUMER PURCHASING DECISIONS ON THE ORIGINAL SKINCARE PRODUCTS IN TANA TORAJA Lolopayung1, Charisma; Batara Marewa, Jens; Rundupadang, Helba
JURNAL EKBIS Vol 25 No 2 (2024): JURNAL EKBIS (ANALISIS, PREDIKSI DAN INFORMASI)
Publisher : Universitas Islam Lamongan

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Abstract

The purpose of this study was to determine the effect of Celebrity Endorser and Brand Trust on consumer purchasing decisions on The Originote skincare products in Tana Toraja partially and simultaneously. The data collection procedure for this study is: questionnaire. The method used in this study is the Quantitative Method using the Multiple Linear Regression method and processed using SPSS 29. This study was conducted in Tana Toraja Regency, with a sample of 97 respondents. The technique used by researchers in sampling is the Lemeshow formula. The results of the calculation with the t test on the Celebrity Endorser variable t count> t table with a value of (8.137)> (1.661) and on the Brand Trust variable t count> t table with a value of (6.572)> (1.661). The conclusion of this study is that Celebrity Endorser and Brand Trust influence Consumer Purchasing Decisions on The Originote Skincare Products in Tana Toraja partially and simultaneously.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASING DECISIONS AT NITO SUPERIOR SEED SHOPS IN NORTH TORAJA DISTRICT Mangoki, Lidia; Batara Marewa, Jens; Kurniasari Wibisono, Lisa
JURNAL EKBIS Vol 25 No 2 (2024): JURNAL EKBIS (ANALISIS, PREDIKSI DAN INFORMASI)
Publisher : Universitas Islam Lamongan

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Abstract

The Influence of Social Media Marketing on Purchasing Decisions at the Nito Superior Seed Shop in North Toraja Regency. The purpose of this research is to determine the influence of social media marketing on purchasing decisions. This research uses a quantitative approach with simple linear regression analysis. The sample in this study was taken from buyers of Nito Superior Seeds in North Toraja Regency. Data collection was carried out by distributing questionnaires. In this research, the data source used is primary data. The research instrument used in this study used a non-probability sampling method. The results showed that data using statistical calculations via the Statistical Package for the Social Science (SPSS) version 25 application obtained a significance value of 0.007 < 0.05 and at value of 2.875 > t table value 1, 01954 which can be concluded that Social Media Marketing has a positive and significant influence on the decision to purchase superior seeds in North Toraja Regency.
Sosialiasi Pentingya mempertahankan dan melestarikan Alat musik tradisional Geso-geso kepada Generasi milenial di Lembang Randan Batu, Tana Toraja Yohanis Lotong Ta’dung; Dwibin Kannapadang; Chrismesi Pagiu; Jens Batara Marewa; Althon K. Pongtuluran
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 3 (2023): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i3.463

Abstract

Art is an expressive embodiment of culture in Toraja. One of its manifestations is through traditional musical instruments, one of which is the geso-geso musical instrument. Geso-geso is a traditional musical instrument that is played by swiping. This traditional musical instrument is made with special raw materials that have strong and hard properties. In addition there are also parts of the shell which are covered with materials such as animal skins. This section will later function as a loudspeaker membrane. The tool used for swiping is made of wood fiber or you can also use palm fiber. The fibers that will be used for swiping are tied to a rattan. The Millennial Generation is the generation that will take care of preserving it. Millennials should be able to innovate traditional musical instruments to be cooler and more beautiful according to their wishes and be creative. That way the musical instruments inherited from our ancestors will not be easily lost or eroded by modern musical instruments.
Pengaruh Price Earning Rasio (PER) dan Price To Book Value (PBV) Terhadap Volume Perdagangan Saham Perusahaan Sub Sektor Makanan dan Minuman di BEI Ketnita Marampa; Agustinus Mantong; Jens Batara Marewa
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.3013

Abstract

The purpose of this study intends to see the effect of price earning ratio and price to book value on stock trading volume in food and beverage sub-sector companies on the Indonesia Stock Exchange using multiple linear regression analysis. Sample selection in this study used purposive sampling method. The sample in this study is a food and beverage sub-sector company that uses rupiah currency units in financial statements published on the Indonesia Stock Exchange in 2018-2022 with a sample of 7 issuers from 15 issuers and uses a statistical program application, namely SPSS 26. The calculation results with the t test on the variable price earning ratio < with values (-0.430) < (2.037) and on the variable price to book value > with values (2.308) > (2.037). The conclusion of this study is that the price earning ratio and price book value do not simultaneously affect the stock trading volume of food and beverage sub-sector companies on the Indonesia Stock Exchange. However, only the price to book value variable has a significant partial positive effect on the stock trading volume of food and beverage sub-sector companies on the IDX The results of this study can be used as a practical analysis tool for investors in stock trading
Pengaruh Pemanfaatan Media Sosial Instagram Sebagai Sarana Promosi Untuk Meningkatkan Minat Beli di Café Yamoke Makale Kabupaten Tana Toraja Arisusanti Madao; Jens Batara Marewa; Astriwati Biringkanae
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.3016

Abstract

This research aims to determine the effect of promotions on increasing sales volume at Waroeng Sablon Tana Toraja printing. The type of research used in this research is quantitative descriptive. The number of samples used in this research was 35 Waroeng Sablon customers. Data was collected using a questionnaire. This research uses simple linear regression analysis with the SPSS for Windows version 26 application. The results of this research show that the promotion variable has a positive and significant effect on capital structure. The coefficient of determination shows a result of 0.024. This means that the ability of the independent variable, namely promotion, to influence the dependent variable, namely sales volume, is 2.4%, while the other 97.6% is influenced or explained by other factors that are not included in the variables examined in this research
Pengaruh Disiplin Kerja Terhadap Kinerja Pegawai di Kantor Dinas Perindustrian, Perdagangan, Koperasi Dan UMKM Kab. Toraja Utara Gilbert Fakambanan; Jens Batara Marewa; Lisa Kurniasari Wibisono
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.3026

Abstract

This research aims to determine the influence of work discipline on employee performance at the North Toraja District Office of Industry, Trade, Cooperatives and MSMEs. This research has a quantitative design and uses a survey method to collect data. The number of samples used in this research was 32 respondents. The data collection procedures for this research are: Questionnaire. Using simple linear regression analysis with SPSS version 25. Hypothesis testing is carried out so that the significance value for the influence of received has an influence on X (Work Discipline) on Y (Employee Performance). The partial results of this research (t test) show that the significance value of work discipline (X) on employee performance is 0.039 < 0.05 and the calculated t value is 2.160 > t table value 2.042. This means that there is a significant influence of work discipline on employee performance, indicating that the work discipline variable has an influence on employee performance at the Department of Industry, Trade, Cooperatives and MSMEs, North Toraja Regency
Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian pada GD. Printing dan Decal Design Toraja Utara Periode 2023-2024 Valentino Sambo Pasau; Jens Batara Marewa; Helba Rundupadang
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4469

Abstract

The aim of this study: 1) To find out whether there is an influence on product quality regarding purchasing decisions at GD Printing and Decal Design, North Toraja, 2) To find out whether there is an influence of service quality on purchasing decisions att GD Printing and Decal Design, North Toraja. This type of research is quantitative research. The population in this research was 50 consumers. This sample in this research was 35 respondents using the accidental sampling method. This type of data used in this research is primary data, Primary data was obtained through filling out a questionnaire. The data analysis technique used is multiple linear regression testing using SPSS Version 25. The results of this research show that: 1) Product quality partially has a significant positive effect on purchasing decisions at GD Printing and Decal Design North Toraja, 2) Service quality does not partially influence purchasing decisions at GD Printing and Decal Design, North Toraja.
Pengaruh Kemudahan Penggunaan, Kualitas Pelayanan dan Persepsi Keamanan Terhadap Keputusan Penggunaan Mobile Banking bagi Mahasiswa Fakultas Ekonomi UKI Toraja Andarias Buttu Kayang; Helba Rundupadang; Jens Batara Marewa
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4478

Abstract

The research objectives Namely to determine the simultaneous influence of ease of use, Service quality and security perceptions on mobile usage decisions banking for UKI Toraja economics faculty students. Type of research used in this research is quantitative research. The research results are (1) ease of use influences the decision to use. (2) Service quality influences usage decisions. (3) perception security influences usage decisions
Pengaruh Harga dan Kualitas Pelayanan Terhadap Kepercayaan Konsumen pada UD Discho Indah di Tana Toraja Hendrik Pappang Bonga; Abedneigo Carter Rambulangi; Jens Batara Marewa
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4479

Abstract

This research aims to investigate the influence of price and service quality on consumer trust in UD. Discho Indah in Tana Toraja. The research method used is quantitative using a questionnaire distributed to consumers who shop at UD. Discho Indah. The independent variables in this research are Price and Service Quality, while the dependent variable is Consumer Trust. The data analysis technique used is linear multiple regression to test the relationship between these variables. The research results show that both price (X1) and service quality (X2) have a significant influence on consumer confidence (Y) in UD. Discho Indah in Tana Toraja
Pengaruh Brand Trust, Harga dan Promosi Terhadap Keputusan Pembelian Kartu Telkomsel bagi Mahasiswa Fakultas Ekonomi UKI Toraja Widianto Widianto; Helba Rundupadang; Jens Batara Marewa
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4480

Abstract

The aim of the research is to determine the simultaneous influence of Brand Trust, price and promotion on the decision to purchase Telkomsel cards for UKI Toraja economics faculty students. The type of research used in this research is quantitative research. The results of the research are (1) Brand Trust influences purchasing decisions. (2) Price influences purchasing decisions. And (3) Promotions influence purchasing decisions
Co-Authors Abedneigo C. Rambulangi Ade Lisa Matasik Adewidar Marano Pata'dungan Adriana Madya Marampa Agtasya Vivin Parantean Agustinus Mantong Allo, Irayanti Pare Althon K. Pongtuluran Anak Agung Istri Sri Wiadnyani Andarias Buttu Kayang Arisusanti Madao Berlian Zetikarya Haryati Bernike Friska Liling Biringkanae, Astriwati Braselia Palambi Carolina Paulus Polli Chrismesi Pagiu Crecentia Priskila Dewinka Suma Dwi Prasetyawati Thana Elias Ernytha Galla Fani Fiola Pasarrin Febrianti Tandi Gilbert Fakambanan Gilbert Fakambanan Helba Rundupadang Hendrik Pappang Bonga Ika Ramli Isak Pasulu Jelita Pademme Jemi Pabisangan Tahirs Ketnita Marampa Kurniasari Wibisono, Lisa Laurensia Javita Lebang, Zaman Leppong, Fantriawan Lisa Kurniasari Wibisono Lolopayung1, Charisma Manga’, Angelin Dirva Rante Mangoki, Lidia Marchelin Marinus Ronal Marinus Ronal Marthinus, Vonnisye Mince Batara Monika Monika Nonce, Novita Palangda, Alfrita Pasoloran, Octavianus Pelu, Jeri Puput Karmila Ramba, Dina Randi Tangdialla Ranggu’, Tadius Rifka Taruk Salong Rosa Linda Mallisa Rundu Padang, Helba Saldi, Yulianus Saruran, Resthary Selin Bessoran Palulun Seprianus Densa Srisetyawanie Bandaso Syamsul Arifin Tangkelayuk, Trimurni Ta’diampang, Sian Valentino Sambo Pasau Vani Datu Limbong Vonnisye Widianto Widianto Willy Yavet Tandirerung Yohanis Lotong Ta'dung Yomarcho Sanbudifarma Sa'pangan Yunita Vitriani