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All Journal Jurnal Pendidikan (Teori dan Praktik) JURNAL KONSELING GUSJIGANG Syntax Literate: Jurnal Ilmiah Indonesia JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal de jure JURNAL EKSBIS Management Studies and Entrepreneurship Journal (MSEJ) Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi Jurnal Bisnis Mahasiswa JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) Jurnal Pengabdian Ilung (Inovasi Lahan Basah Unggul) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis JP (Jurnal Pendidikan) : Teori dan Praktik Safari : Jurnal Pengabdian Masyarakat Indonesia Innovative: Journal Of Social Science Research Prosiding Seminar Nasional Manajemen dan Ekonomi Nian Tana Sikka: Jurnal Ilmiah Mahasiswa AgroSainT: Jurnal Ilmiah Panggung Kebaikan : Jurnal Pengabdian Sosial Jurnal Ekonomi, Manajemen, Akuntansi Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis International Journal of Economics and Management Research ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Jens Batara Marewa
Universitas Kristen Indonesia Toraja
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Pengaruh Kompensasi dan Stres Kerja terhadap Kinerja Karyawan di Hotel Misiliana Kabupaten Toraja Utara Jens Batara Marewa; Ellyn Patadungan; Linda Linda
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 2 No. 6 (2024): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v2i6.1467

Abstract

This research aims to determine the influence of compensation and work stress on employee performance at the Misiliana Hotel, North Toraja Regency. This research uses quantitative research, where data is obtained by distributing questionnaires to 50 employees at the Misiliana Hotel. In this research, data analysis techniques were carried out using the SPSS version 25 application, with data testing techniques such as classic assumption tests, research instrument tests, multiple linear regression tests, hypothesis tests, correlation coefficient tests and coefficient of determination tests. Based on the results of the f test, it was found that the calculated f value was 23.069 > the f table value was 3.20 with a significance level of 0.00 < 0.05. The conclusion in this research is that compensation has a significant positive effect on employee performance, and work stress has a significant negative effect on employee performance at the Misiliana Hotel, North Toraja Regency.
Strategi Digital Marketing dalam Meningkatkan Kunjungan Wisatawan pada Batara White House di Ke’pe’ Kapalapitu Kabupaten Toraja Utara Selviana Maneak; Jens Batara Marewa; Nelwisa Ani
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 3 No. 6 (2025): November : Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v3i6.1468

Abstract

This research aims to analyze marketing strategies for increasing tourist visits to Batara White House. The research uses a qualitative descriptive method by presenting the analysis based on factual conditions in the field. Data were collected through observation, interviews, and documentation to obtain information regarding marketing strategy implementation and the condition of the tourism destination. The results show that the marketing strategy of Batara White House through market segmentation, targeting, positioning, and differentiation has been implemented well, but its application is not yet effective or optimal in increasing tourist visits. Batara White House is an accommodation facility characterized by its white color and its use as a tourist attraction. This uniqueness represents an attraction that can be developed to strengthen the destination's position amid tourism competition. In addition to providing accommodation, Batara White House offers scenery and cool air in Kapalapitu District, North Toraja Regency. Therefore, stronger, focused, consistent, and innovative marketing strategies are needed so that these attractions can be promoted, increase tourist interest, encourage visits, and support the sustainable development of Batara White House as a tourism destination in North Toraja.
Co-Authors Abedneigo C. Rambulangi Ade Lisa Matasik Adewidar Marano Pata'dungan Adriana Madya Marampa Agtasya Vivin Parantean Agustinus Mantong Allo, Irayanti Pare Althon K. Pongtuluran Anak Agung Istri Sri Wiadnyani Andarias Buttu Kayang Andy Saputra Pakiding Arisusanti Madao Asriani Asriani, Asriani Berlian Zetikarya Haryati Bernike Friska Liling Biringkanae, Astriwati Braselia Palambi Carolina Paulus Polli Chrismesi Pagiu Crecentia Priskila Densa, Seprianus Dewinka Suma Dwi Prasetyawati Thana Elias Ernytha Galla Fani Fiola Pasarrin Febrianti Tandi Gilbert Fakambanan Gilbert Fakambanan Helba Rundupadang Hendrik Pappang Bonga Ika Ramli Isak Pasulu Javita, Laurensia Jelita Pademme Jemi Pabisangan Tahirs Ketnita Marampa Kurniasari Wibisono, Lisa Lebang, Zaman Leppong, Fantriawan Linda Linda Lisa Kurniasari Wibisono Lolopayung1, Charisma Manga’, Angelin Dirva Rante Mangoki, Lidia Marchelin, Marchelin Marinus Ronal Marinus Ronal Marthinus, Vonnisye Melvipatricia Ampu Lembang Mince Batara Monika Monika Nelwisa Ani Nonce, Novita Palangda, Alfrita Pasoloran, Octavianus Pelu, Jeri Puput Karmila Ramba, Dina Randi Tangdialla Ranggu’, Tadius Rante, Renita Rice Ramme Rifka Taruk Salong Rosa Linda Mallisa Rundu Padang, Helba Ruru, Desi Saldi, Yulianus Salinding, Erlina Saruran, Resthary Selin Bessoran Palulun Selviana Maneak Srisetyawanie Bandaso Syamsul Arifin Tangkelayuk, Trimurni Ta’diampang, Sian Valentino Sambo Pasau Vani Datu Limbong Vitriani, Yunita Vonnisye, Vonnisye Widianto Widianto Willy Yavet Tandirerung Yohanis Lotong Ta'dung Yomarcho Sanbudifarma Sa'pangan