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All Journal Patrawidya: Seri Penerbitan Penelitian Sejarah dan Budaya Business and Finance Journal Accounting and Management Journal Indonesia Berdaya Journal of Applied Management and Business (JAMB) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Journal of Artificial Intelligence and Digital Business
Mardhotillah, Rachma Rizqina
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Utilization of Social Media Platforms to Increase Visibility and Sales of MSMEs in Pondok Legi Pepelegi, Sidoarjo Karya, Denis Fidita; Mardhotillah, Rachma Rizqina; Anshori, Mohamad Yusak
Indonesia Berdaya Vol 7, No 1 (2026)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20261422

Abstract

This community service aims to increase the visibility and sales of Micro, Small and Medium Enterprises (MSMEs) through the use of social media platforms such as Facebook and Instagram. This program was carried out at the Pondok Legi Pepelegi , Sidoarjo, with the participation of 40 MSME actors. This community service activity consists of socialization, training, and interactive discussions. The results of the evaluation showed a significant increase in participants' understanding of social media for marketing. Before the training, only 40% of the participants had a basic understanding of the use of social media, while after the training this figure increased to 90%. In conclusion, this activity succeeded in improving participants' skills in utilizing social media to increase visibility and expand the market. Further assistance programs are needed to maintain the sustainability of the positive impacts produced.
Co-Authors Afib Rulyansah Aisah, Putri Lailatul Al-Mufidah, Asyita alfiah alfiah Amri Rasyid, Reizano Andini, Ary Andreas Putro Ragil Santoso, Andreas Putro Ragil Authar, Nailul Azzahra, Surnia Maulidah Basuki, Edi Pujo Berto Mulia Wibawa Budiarti, Rizqi Putri Nourma Cahyati, Dwi Putri Dani, Novelita Ayu Rahma Dike Bayu Magfira, Dike Bayu Endah Budi Permana Putri Endang Sulistiyani Enggriana, Findi Nita Ersalina Nidianti Firdhausyah, Yasmin Afra Heni Agustina Jauharotur Rihlah karya, denis Karya, Denis Fidita Khusnah, Hidayatul Mariati, Pance Minandar, Daffa Salma Mohamad Yusak Anshori Muhammad Afwan Romdloni Nafiah, Nafiah Najjah, Ashfiyatun Nashirin, Rohmatun Novita, Nurul Riska NurFaiza, Yusril Izza Permana, Endah Budi Prayekti, Endah Rizki Amalia Elfita Septyani, Marsella Duwi Sri Hartatik Umi Salamah Wardhani, Rifka Putr Wardhani, Rifka Putri Wulan, Tri Deviasari Zahro, Choirun Nisa Afidatus Zhulqurnain, Mohamad Rijal Iskandar