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Handayani, Made Mulia
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Kebijakan pengembangan ecowisata berbasis komunitas di Indonesia: sebuah pendekatan quadruple helix Gede Wirata; Made Mulia Handayani; Made Ayu Desy Geriadi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 4 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232239

Abstract

Dalam realitanya pembangunan kepariwisataan di Indonesia pada umumnya masih belum mampu mewujudkan pariwisata yang ekowisata (ecotourist). Dalam pengembangan ekowisata, terdapat beberapa instansi yang memiliki wewenang dalam pengelolaan dan membuat kebijakan dan perundang-undangan tentang ekowisata termasuk didalamnya yaitu universitas, publik, industri, dan pemerintah. Tujuan penelitian ini adalah untuk mendeskripsikan dan menganalisis implementasi quadruple helix dalam kebijakan pengembangan ecowisata berbasis komunitas di Indonesia. Penelitian ini menggunakan metode penelitian kualitatif deskriptif teknik analisis data yang digunakan adalah teknik analisis data model interaktif. Hasil penelitian menunjukkan bahwa tidak hanya sebatas keterlibatan masyarakat dalam suatu kegiatan tetapi lebih lanjut peran serta juga mengandung pengertian bahwa masyarakat terlibat dalam setiap tahap dari suatu kegiatan sampai dengan menilai apakah pembangunan sudah sesuai dengan rencana dan dapat meningkatkan ekonominya. Universitas sebagai institusi pendidikan telah berkontribusi dalam kepariwisataan melalui kajian ilmiah terkait desa wisata dan program wisata, melalui pendampingan pembentukan desa wisata di beberapa obyek wisata. Peran industri dalam ekowisata yaitu berperan dalam peningkatan roda perekonomian daerah malalui pemanfaatan objek wisata untuk memperoleh benefit yang maksimal serta peran pemerintah dan masyarakat dalam objek wisata agar tetap berkelanjutan.
PENGARUH PROMOSI DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOTOR HONDA BEAT PADA PT DAYA ANUGRAH MANDIRI DI GIANYAR Handayani, Made Mulia; Dian Anggreta, Ni Luh Sri; Suryawa, Tjokorda Gde Agung Wijaya Kesuma
Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Vol 14 No 2 (2022): Jurnal Akses Desember 2022
Publisher : Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v14i2.1005

Abstract

Promosi dan desain produk merupakan faktor yang mempengaruhi keputusan pembelian. Perumusan masalah dalam penelitian ini adalah: apakah promosi dan desain produk berpengaruh secara parsial maupun simultan terhadap keputusan pembelian motor Honda Beat pada PT Daya Anugrah Mandiri di Gianyar. Tujuan dari penelitian ini adalah: Untuk mengetahui pengaruh promosi dan desain produk secara parsial dan simultan terhadap keputusan pembelian motor Honda Beat pada PT Daya Anugrah Mandiri di Gianyar. Penelitian ini dilakukan pada konsumen PT Daya Anugrah Mandiri di Gianyar. Jenis data yang digunakan adalah data kuantitatif dan kualitatif. Sumber data yang digunakan adalah data primer dan data sekunder yang diperoleh dari PT Daya Anugrah Mandiri di Gianyar. Berdasarkan penelitian ini karena jumlah populasinya tidak lebih besar dari 100 orang responden, maka penulis mengambil 100% jumlah populasi yang ada pada PT Daya Anugrah Mandiri yaitu sebanyak 68 orang responden yang membeli produk Honda Beat. Metode pengumpulan data yang digunakan adalah observasi, wawancara, kuisioner dan studi dokumentasi. Data dianalisis menggunakan uji asumsi klasik, analisis regresi linier berganda, analisis determinasi, uji signifikansi parsial (t-test) dan uji signifikansi simultan (F-test). promosi dan desain produk secara parsial dan simultan terhadap keputusan pembelian motor Honda Beat pada PT Daya Anugrah Mandiri di Gianyar
Faktor-faktor yang Berpengaruh Terhadap Minat Penggunaan Fasilitas E-Filing dalam Penyampaian SPT Secara Online Sugiartana, I Wayan; Handayani, Made Mulia
Jurnal Penelitian dan Pengembangan Sains dan Humaniora Vol. 5 No. 3 (2021): Oktober
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.394 KB) | DOI: 10.23887/jppsh.v5i3.39743

Abstract

Direktorat Jenderal Pajak dalam usaha mengantisipasi perkembangan informasi dan teknologi, berusaha untuk memenuhi aspirasi wajib pajak dengan mempermudah tata cara pelaporan SPT baik itu SPT masa maupun SPT tahunan melalui e-filing. Namun saat ini belum semua wajib pajak menggunakan e-filing karena kurangnya sosialisasi dari Direktorat Jendral Pajak (DJP) atau mungkin wajib pajak belum bisa menerima teknologi baru dalam pelaporan pajaknya. Penelitian ini bertujuan untuk membuktikan secara empiris pengaruh persepsi kegunaan, persepsi kemudahan, kesiapan teknologi informasi wajib pajak dan efektivitas sistem terhadap minat penggunaan fasilitas e-filing dalam penyampaian SPT secara online. Jumlah sampel penelitian sebagai subjek dalam penelitian ini ditentukan dengan rumus Slovin sebanyak 100 orang wajib pajak orang pribadi. Data dianalisis dengan menggunakan uji asumsi klasik, analisis regresi linier berganda, uji kelayakan model dan uji hipotesis (uji t). Hasil penelitian menunjukkan persepsi kegunaan, persepsi kemudahan, kesiapan teknologi informasi wajib pajak, dan rfektivitas sistem berpengaruh positif terhadap minat penggunaan fasilitas e-filing dalam penyampaian SPT secara online. Implikasi hasil penelitian, Ditjen Pajak diharapkan meningkatkan kualitas pelayanannya dalam memperkenalkan e-filing, meningkatkan sosialisasi e-filing dan meningkatkan fasilitas sistem e-filing baik dalam kecepatan akses, memperbanyak ASP atau koneksi terhadap perangkat sistem akuntansi yang dimiliki oleh wajib pajak.
Development of Craftsmen Business Group in Sulahan Village Wirata, Gede; Handayani, Made Mulia
International Journal of Community Service Learning Vol. 6 No. 1 (2022): February 2022
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.32 KB) | DOI: 10.23887/ijcsl.v6i1.43410

Abstract

Usaha kerajinan keben merupakan usaha yang memiliki peluang untuk berkembang, dalam kehidupan masyarakat Bali keben merupakan sarana persembahyangan dan berbagai kegiatan adat lainnya, sehingga usaha kerajinan keben merupakan peluang usaha yang menjanjikan. Mitra dalam kegiatan internal PKM adalah kelompok pengrajin keben yaitu Kelompok Pengrajin Keben Asti. Tujuan program ini adalah untuk mengembangkan kelompok kerajinan Asti keben di Banjar Tanggahan Peken. Beberapa permasalahan berikut ditemukan adalah sebagai berikut. Kelompok usaha perajin keben belum mampu mengelola tugas setiap anggota kelompok. Faktor produksi masih menggunakan cara tradisional dan manual yang memperlambat proses produksi. Promosi masih terbatas dan belum memiliki WEB bisnis. Oleh karena itu, program pengabdian ini dibuat dengan tujuan untuk mengembangkan kelompok kelompok kerajinan Asti Keben dan membuat WEB bisnis. Luaran dari program ini antara lain: memberikan pelatihan manajemen kelompok, memberikan bantuan berupa mesin serut bambu untuk mempermudah dan mempercepat proses produksi, solusi dalam mempromosikan produk melalui media sosial. Di samping itu, Kelompok Kerajinan Keben Asti mampu meningkatkan kapasitas dan kualitas produksi sebesar 20%. Kelompok ini juga menciptakan keterampilan manajemen bisnis yang baik di bidang promosi dan manajemen keuangan serta mampu membuat pembukuan sederhana.
Product Quality, WOM, and Store Image on Consumer Purchase Decisions: Evidence from Mbarshopp Store Bali Tjokorda Gde Agung Wijaya Kesuma Suryawan; Made Mulia Handayani; Cokorda Istri Agung Vera Nindia Putri; Ni Putu Ratih Purnama Yeni
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.4161

Abstract

Purchasing decisions are crucial for businesses to thrive, especially given the high competition in the business world. This study investigates the influence of product quality, word of mouth, and store image on purchasing decisions at the Mbarshopp Store in Bali. Specifically, it aims to determine both the partial and simultaneous effects of these variables on purchasing decisions. A sample of 100 respondents was selected using purposive random sampling method. Data were analyzed through validity and reliability tests, classical assumption tests, multiple linear regression analysis, determination analysis, t-tests, and F-test. The findings indicate both product quality and store image individually have a positive and significant impact on purchasing decisions. Conversely, word of mouth has an insignificant effect on purchasing decisions. However, when considered together, product quality, word of mouth, and store image have a significant and positive effect on purchasing decisions. This study provides valuable insights for retailers aiming to enhance their marketing strategies and improve customer purchase decisions through focused improvements in product quality and store image. The research contributes to the field of marketing management by offering empirical evidence on the relative importance of product quality, word of mouth, and store image in influencing consumer behavior.
Behavior Analysis of Return Intention Revisit: The Role of Destination Service Quality Through End Statisfaction in Bali Yellow Waterfall Tourism Meryawan, I Wayan; Wijaya Kesuma Suryawan, Tjokorda Gde Agung; Handayani, Made Mulia; Eka Idayanti, I Dewa Agung Ayu; Fitriandari, Mahayanti
JURNAL ILMU MANAJEMEN Vol. 22 No. 1 (2025): JUNE 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i1.81880

Abstract

The degradation of tourist satisfaction behavior and low service standards has lowered the awareness of the behavioral intention of tourists to revisit certain tourist attractions. This is a benchmark for tourism object service providers to increase the behavioral intention of tourists to visit again, especially in waterfall tourism. This study analyzes the role of visitor satisfaction as an impact on the service quality and the behavioral intentions of tourists who have returned to Bali's Yellow Waterfall tourism. Adopting a quantitative research design, the selection of respondents was referred to as purposive random sampling based on criteria, with 100 respondents. The analytical method involving SEM-PLS 4, including direct and indirect hypothesis tests, the study revealed that the level of visitor satisfaction is a significant predictor as a mediator of the relationship between destination service quality and return visit intention. Furthermore, research shows that the quality of service felt by visitors does not have a significant direct influence on the intention of tourists to revisit. This finding recommends that waterfall tourism service providers improve service quality standards and meet visitor expectations to strengthen the sustainability of the intention to revisit.
Behavior Analysis of Return Intention Revisit: The Role of Destination Service Quality Through End Statisfaction in Bali Yellow Waterfall Tourism Meryawan, I Wayan; Wijaya Kesuma Suryawan, Tjokorda Gde Agung; Handayani, Made Mulia; Eka Idayanti, I Dewa Agung Ayu; Fitriandari, Mahayanti
JURNAL ILMU MANAJEMEN Vol. 22 No. 1 (2025): JUNE 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i1.81880

Abstract

The degradation of tourist satisfaction behavior and low service standards has lowered the awareness of the behavioral intention of tourists to revisit certain tourist attractions. This is a benchmark for tourism object service providers to increase the behavioral intention of tourists to visit again, especially in waterfall tourism. This study analyzes the role of visitor satisfaction as an impact on the service quality and the behavioral intentions of tourists who have returned to Bali's Yellow Waterfall tourism. Adopting a quantitative research design, the selection of respondents was referred to as purposive random sampling based on criteria, with 100 respondents. The analytical method involving SEM-PLS 4, including direct and indirect hypothesis tests, the study revealed that the level of visitor satisfaction is a significant predictor as a mediator of the relationship between destination service quality and return visit intention. Furthermore, research shows that the quality of service felt by visitors does not have a significant direct influence on the intention of tourists to revisit. This finding recommends that waterfall tourism service providers improve service quality standards and meet visitor expectations to strengthen the sustainability of the intention to revisit.
Perceived Value pada Customer Loyalty Peran Mediasi Customer Engagement: (Studi Kasus Konsumen Trika Media Internet Access) Meryawan, I Wayan; Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Handayani, Made Mulia
Jurnal Pendidikan Ekonomi Undiksha Vol. 14 No. 2 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v14i2.52119

Abstract

The Covid pandemic has changed the pattern of people's life habits, one of the impacts felt is that the operational needs of the office work industry, schools and so on have shifted during the pandemic. One of the impacts that arises is the need for an internet connection network that supports online operational activities. This need raises opportunities for business actors and competition and competition to win the hearts of new people and old consumers to continue using the internet network services offered by the company. Based on the results of previous studies, it is strengthened that by paying attention to and increasing the existence of perceived value and the existence of customer engagement will have a strong influence on customer loyalty. The purpose of this study is to determine the influence of perceived value on customer engagement and customer loyalty, the next purpose is to determine the influence of perceived value on customer loyalty through customer engagement, especially the picture related to consumer loyalty of internet network users of the global media network. The research uses a quantitative method approach, the method of determining the number of samples using the slovin approach with a total sample of 280 consumers. The data collection method is carried out by observation techniques, interviews and the distribution of research questionnaires. Data analysis was carried out using SEM-PLS data processing software with descriptive analysis stages, inferential analysis and evaluation of the goodness of fit PLS models. The results showed that perceived value has no influence on customer loyalty, perceived value has a positive effect on customer enagement and customer engagement has a positive and significant effect on customer loyalty. Customer enagement has a mediation role full of perceived value towards customer loyalty.
Motivasi Dan Tantangan Adopsi Mobile Payment: Perubahan Perilaku Konsumen Dan Transformasi Industri Keuangan Handayani, Made Mulia; Rahmantari, Ni Luh Laksmi
Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan Vol. 2 No. 2 (2024): JIS SIWIRABUDA September 2024
Publisher : Universitas Tabanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58878/jissiwirabuda.v2i2.317

Abstract

The development of digital technology has transformed transaction methods with innovations in mobile payment. This study aims to explore the motivations behind mobile payment adoption, focusing on psychological aspects, internal and external motivations, as well as the challenges encountered. Previous research highlights convenience and efficiency as key factors in the adoption decision, while challenges such as security and digital identity risks must be addressed. A qualitative method was used, employing semi-structured interviews with 20 participants from Ngurah Rai University and Tabanan University, based on the Theory of Planned Behavior. The findings reveal that internal motivations, such as ease of use and practical benefits, as well as external factors, including social influence, affect adoption. The main obstacles include technical issues and initial adaptation challenges.
Pengaruh Brand Association dan Nutrition Label Terhadap Keputusan Pembelian Indomilk Di Kabupaten Gianyar Efek Mediasi Family Orientation Handayani, Made Mulia; Amrita, Nyoman Dwika Ayu; Ari Santi, Dewa Ayu Kristian
Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan Vol. 3 No. 1 (2025): JIS SIWIRABUDA Maret 2025
Publisher : Universitas Tabanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58878/jissiwirabuda.v3i1.373

Abstract

The increasingly rapid economic development has caused a lot of competition in various areas of life, as can be seen from the increasing level of competition between domestic companies and international companies. One of the competitions in the food business world is liquid milk products. The milk industry has the potential to grow in Indonesia. The purpose of this study was to determine the effect of brand association, nutrition label, and family orientation on purchasing decisions. This study uses a quantitative method. The data used is primary data that will be obtained from distributing questionnaires. The number of samples used in this study was 70 respondents. The data collection technique used was a questionnaire. The analysis technique used SmartPLS 4.1.0.3. The results of this study are that brand association has a positive and significant effect on family orientation. Brand association has a positive and significant effect on purchasing decisions. Family orientation has a positive and significant effect on purchasing decisions. Nutrition label has a positive and significant effect on family orientation. Nutrition label has a positive and significant effect on purchasing decisions. Brand association mediated by family orientation has a positive and significant effect on purchasing decisions. Nutrition label mediated by family orientation has a positive and significant effect on purchasing decisions.
Co-Authors A. A. Ayu Shinta Restiani Amrita, Nyoman Dwika Ayu Anak Agung Istri Agung Ovy Dwijayanthi Ari Santi, Dewa Ayu Kristian Ariani, Ni Luh Putu Arini, Ida Ayu Ariska, Ni Kadek Suci Artana, Made Artayasa, I Made Bagus Arya Wijaya Boga Tirtawan, I Kadek Cokorda Istri Agung Vera Nindia Putri Dewi, Ni Kadek Setia Dian Anggreta, Ni Luh Sri Erynayati, Luh Gede Sumarda Gede Wirata Geriadi, Made Ayu Desy I Dewa Agung Ayu Eka Idayanti1 I Kadek Sara Mandiyasa I KETUT SATRIA WIRADHARMA SUMERTAJAYA I Made Adi Saputra I Made Artana I Made Artayasa I Made Kartika I Wayan Meryawan I Wayan Sugiartana Irzaqi Maulana Rizal Komang Triana Dewi Luh Erynayati Luh Novi Merta Sari Luh Putu Virra Indah Perdanawati Mahayanti Fitriandari, Mahayanti Merta Sari, Luh Novi Meryawan, I Wayan Ni Kadek Enny Purwati Ni Kadek Suci Ariska Ni Luh Laksmi Rahmantari Ni Luh Putu Ariani Ni Putu Pebriani Ni Putu Ratih Purnama Yeni Nyoman Dwika Ayu Amrita Nyoman Dwika Ayu Amrita Sumertajaya, I ketut Satria Wiradhama Suryawa, Tjokorda Gde Agung Wijaya Kesuma Tjokorda Gde Agung Wijaya Kesuma Suryawan