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Handayani, Made Mulia
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Pengaruh Premi Asuransi dan Kualitas Pelayanan Terhadap Kepuasan Nasabah Pengguna Jasa Asuransi Kendaraan Pada PT Asuransi Bina Dana Arta Denpasar Merta Sari, Luh Novi; Handayani, Made Mulia
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 5 No 2 (2019): Jurnal Manajemen Dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v5i2.331

Abstract

Berbagai perusahaan asuransi saat ini tidak dipungkiri bahwa terdapat persaingan yang kuat dalam menciptakan produk dan pelayanan yang berdaya saing tinggi untuk menciptakan kepuasan nasabahnya. Premi asuransi dan kualitas pelayanan merupakan variabel yang mempengaruhi kepuasan nasabah di perusahaan asuransi. Adanya perhatian dan ditemukannya permasalahan mengenai premi dan kualitas pelayanan dalam meningkatkan kepuasan nasabah asuransi kendaraan maka sangat layak dalam penelitian ini diteliti lebih jauh lagi pengaruh premi asuransi dan kualitas pelayanan terhadap kepuasan nasabah pengguna jasa asuransi kendaraan pada PT Asuransi Bina Dana Arta Denpasar. Perumusan masalah dalam penelitian ini adalah: bagaimanakah pengaruh secara simultan maupun parsial antara premi asuransi dan kualitas pelayanan terhadap kepuasan nasabah pengguna jasa asuransi kendaraan pada PT Asuransi Bina Dana Arta Denpasar? Tujuan penelitian adalah untuk mengetahui pengaruh secara simultan maupun parsial antara premi asuransi dan kualitas pelayanan terhadap kepuasan nasabah pengguna jasa asuransi kendaraan pada PT Asuransi Bina Dana Arta Denpasar. Jumlah sampel ditentukan dengan tekhnik Nonprobabily Sampling sebanyak 97 orang nasabah PT Asuransi Bina Dana Arta Denpasar. Data dianalisis dengan menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, analisis determinasi, uji signifikansi simultan (F-test) dan uji signifikansi parsial (t-test). Hasil penelitian menunjukkan ada pengaruh yang positif dan signifikan secara simultan maupun parsial antara premi asuransi dan kualitas pelayanan terhadap kepuasan nasabah pengguna jasa asuransi kendaraan pada PT Asuransi Bina Dana Arta Denpasar.
Pengaruh Inovasi Produk Dan Kreativitas Pemasaran Terhadap Kinerja Pemasaran (Studi Pada UMKM Produk Endek Di Kota Denpasar) Ariani, Ni Luh Putu; Handayani, Made Mulia
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 6 No 2 (2020): Jurnal Manajemen Dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v6i2.433

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh secara sparsial maupun simultan antara inovasi produk dan kreativitas pemasaran terhadap kinerja pemasaran pada UMKM Produk Endek di Kota Denpasar. Metode sampel dilakukan dengan menggunakan nonprobability sampling dengan teknik pengambilan sampel secara sampling jenuh (sensus), dimana semua anggota populasi dijadikan sampel, yaitu sebanyak 44 unit usaha yang tersebar di 4 (empat) di kecamatan di Kota Denpasar. Data dianalisis dengan menggunakan uji asumsi klasik, analisis regresi linear berganda, analisis determinasi, uji parsial (ttest), dan uji signifikan (F-test). Hasil penelitian menunjukkan ada pengaruh positif dan signifikan secara parsial maupun silmutan antara inovasi produk dan kreativitas pemasaran terhadap kinerja pemasaran pada UMKM Produk Endek di Kota Denpasar.
Pengaruh Pandemi Covid-19 Terhadap Pariwisata Bali Amrita, Nyoman Dwika Ayu; Handayani, Made Mulia; Erynayati, Luh
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 7 No 2 (2021): Jurnal Manajemen Dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v7i2.824

Abstract

Pandemi Covid-19 membawa dampak yang sangat signifikan terhadap semua aspek perekonomian termasuk pariwisata. Khusus untuk Provinsi Bali, dampak ini sangat terasa dan berpengaruh mengingat Bali merupakan destinasi pariwisata utama. Larangan bepergian dan ketakutan akan penyebaran virus membuat jumlah turis domestik dan turis asing menurun drastis. Penelitian ini menggunakan metode kualitatif. Penelitian ini menggunakan data sekunder dari berbagai literatur seperti buku, artikel, laman internet dan materi webinar untuk mengakses data dan informasi terkini terkait dampak pandemi Covid-19 terhadap pariwisata Bali. Upaya-upaya telah dilakukan untuk memulihkan semua tujuan wisata yang terkena dampak, termasuk program CHS (Cleanliness, Health, and Safety) dan meminimalkan kontak fisik (contactless) di semua proses bisnis di industri pariwisata, termasuk pembayaran. Dengan menggunakan teknologi finansial, pariwisata dapat menerapkan proses transaksi untuk mengurangi kontak dengan wisatawan.
PENGARUH BRAND IMAGE DAN PROMOSI ONLINE TERHADAP KEPUTUSAN PEMBELIAN PADA DISTRO FINDS SUPPLY GIANYAR Boga Tirtawan, I Kadek; Handayani, Made Mulia
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 9 No 2 (2023): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v9i2.1274

Abstract

In today's times, consumersxare veryxcritical inchoosing a product, thexdecision toxbuy a product is stronglyx influenced by variousxforms of evaluation of the product. The purpose of this study was toxdetermine thexeffect of brandximage and onlinexpromotion partiallyxand simultaneouslyxon purchasing decisionsxat Finds Supply Gianyar Distro. Thexsample in thisxstudy were consumersxwho had purchasedxproducts andxvisited Finds Supply Distros, totaling 110 respondents. Determinationxof the numberxof respondents (sample) wasxcarried out using purposivexrandomxsampling. Data were analyzedxusing multiplexlinearxregression analysis, determination analysis, ttestxstatistical analysis (t-test), and Ftest statisticalxanalysis (F-test). The results showed that there was a partialxandxsimultaneous positivexandxsignificant influence between brandximage and onlinexpromotion on purchasingxdecisions at Distro Finds Supply Gianyar.
Kebijakan pengembangan ecowisata berbasis komunitas di Indonesia: sebuah pendekatan quadruple helix Wirata, Gede; Handayani, Made Mulia; Desy Geriadi, Made Ayu
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 9 No. 4 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232239

Abstract

Dalam realitanya pembangunan kepariwisataan di Indonesia pada umumnya masih belum mampu mewujudkan pariwisata yang ekowisata (ecotourist). Dalam pengembangan ekowisata, terdapat beberapa instansi yang memiliki wewenang dalam pengelolaan dan membuat kebijakan dan perundang-undangan tentang ekowisata termasuk didalamnya yaitu universitas, publik, industri, dan pemerintah. Tujuan penelitian ini adalah untuk mendeskripsikan dan menganalisis implementasi quadruple helix dalam kebijakan pengembangan ecowisata berbasis komunitas di Indonesia. Penelitian ini menggunakan metode penelitian kualitatif deskriptif teknik analisis data yang digunakan adalah teknik analisis data model interaktif. Hasil penelitian menunjukkan bahwa tidak hanya sebatas keterlibatan masyarakat dalam suatu kegiatan tetapi lebih lanjut peran serta juga mengandung pengertian bahwa masyarakat terlibat dalam setiap tahap dari suatu kegiatan sampai dengan menilai apakah pembangunan sudah sesuai dengan rencana dan dapat meningkatkan ekonominya. Universitas sebagai institusi pendidikan telah berkontribusi dalam kepariwisataan melalui kajian ilmiah terkait desa wisata dan program wisata, melalui pendampingan pembentukan desa wisata di beberapa obyek wisata. Peran industri dalam ekowisata yaitu berperan dalam peningkatan roda perekonomian daerah malalui pemanfaatan objek wisata untuk memperoleh benefit yang maksimal serta peran pemerintah dan masyarakat dalam objek wisata agar tetap berkelanjutan.
MARKETING MIX ANALYSIS BUSINESS SUCCESS CEREMONIAL MEANS FIBER-BASED IN BRESELA VILLAGE, GIANYAR Handayani, Made Mulia; Mandiyasa, I Kadek Sara; Arini, Ida Ayu
ADI Journal on Recent Innovation Vol. 1 No. 2 (2020): March
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ajri.v1i2.43

Abstract

Bresela village is a business center for fiber ceremony facilities in Gianyar district. The success of the business in the village of Bresela is influenced by several factors, one of which is marketing mix. The purpose of this study was to determine the business development of fiber-based ceremonial facilities in Bresela Village and to analyze the implementation of Maketing Mix in the success of the business. This research is qualitative research with data collection techniques through observation, interviews and documentation studies. Determination of informants in this study using purposive sampling technique and using data triangulation techniques. The results of the study explained that the business development of fiber-based ceremonial facilities in Bresela Village has increased in terms of the number of businesses, profitability, total production, market share and an increase in the number of workers. Marketing implementation means in the business success of fiber-based ceremonial facilities in Bresela Village through the aspects of product, price, place and promotion can increase sales volume so that it determines business success.
The Role of Consumer Satisfaction in Mediating The Relationship Between E-sercive Quality and Customer Commitment Among Link Aja Applocation Users in Denpasar City Dewi, Ni Kadek Setia; Meryawan, I Wayan; Handayani, Made Mulia
Countable (Contemporary Business and Sustainability Science) Vol. 2 No. 1 (2025)
Publisher : Inisiatif Masyarakat Jurnal Indonesia (IMAJI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

  The degradation of consumer behavior who are committed to digital wallet applications is influenced by the dissatisfaction felt due to the weak quality of electronic services. A mismatch between expectations and services can cause consumers to move to other platforms that are considered to better meet their needs and wants. This study aims to prove the role of user satisfaction in mediating the relationship between e- service quality and customer commitment in LinkAja application users in Denpasar City. This study uses an associative quantitative approach, where data is collected through filling out questionnaires that are distributed to be filled out by 110 users of the LinkAja application in Denpasar City. Samples were taken by purposive sampling method and data analysis was done using Structural Equation Modelling (SEM) which was operated using Smart PLS. The findings of the research prove that e- service quality has a significant positive effect on customer commitment and consumer satisfaction, consumer satisfaction has a significant positive effect on customer commitment and plays a role as a partial mediator. Improving the quality of digital services (e-service quality) has been proven to be able to increase consumer satisfaction while building a stronger customer commitment to the company.
Service Quality, Promotion, and Brand Trust on ShopeeFood Customer Loyalty in Badung Regency Sukayadnya, I Putu Arya; Handayani, Made Mulia; Putri, Cokorda Istri Agung Vera Nindia
Studi Ilmu Manajemen dan Organisasi Vol 6 No 4 (2026): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i4.5383

Abstract

Purpose: Research seeks to analyze how Service Quality, Promotional efforts, and Brand Trust influence consumer retention toward ShopeeFood delivery services in Badung Regency. Methodology/approach: Study took place in Badung Regency using a survey involving 150 randomly chosen participants. Information was obtained via questionnaires that included respondent profiles and the studied factors. The gathered information was processed through statistical techniques software assess validity, reliability, as well as both joint and individual influences of these factors on consumer loyalty. Results/findings: The results show that overall, Service Quality, Promotional activities, and trust in the brand exert a significant and favorable influence on user retention when utilizing ShopeeFood services in Badung Regency. Each factor likewise demonstrates an individual positive impact on consumer commitment, emphasizing their role in strengthening loyalty. Conclutions: Service Quality, Promotion, and Brand Trust are key factors that service providers, like ShopeeFood, should focus on to increase customer loyalty in Badung Regency. Limitations: Scope regarding this study involves confined toward Badung Regency and relies on quantitative survey responses, making the results less applicable to different areas. Contribution: This research provides valuable insights for food delivery service providers and academics in the management field, particularly in understanding the critical factors influencing customer loyalty. The results serve as a basis for developing marketing strategies and improving Service Quality within the food delivery industry in Indonesia.
Integrasi Innovation dan Customer Relationship Dalam Meningkatkan Marketing Performance Melalui Competitive Advantage Pratama, Octavianus Sumardana; Handayani, Made Mulia; Geriadi, Made Ayu Desy; Nindia Putri , Cokorda Istri Agung Vera
Widya Manajemen Vol. 8 No. 1 (2026): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/538nk906

Abstract

Craft products are export commodities that contribute to Bali's economic growth, but have experienced a decline in export value. The increasingly complex dynamics of the craft industry present various strategic challenges for craft businesses in Bali. Considering that craft products not only serve as a source of regional and national income but also constitute a cultural heritage, this requires attention. This study has theoretical innovations regarding the integration of innovation and relationship marketing as intangible resources from the RBV perspective. Furthermore, competitive advantage as a mediating variable in this relationship has rarely been studied specifically in the context of traditional craft products facing the global export market. In this context, Balinese craft businesses are required to increase their competitiveness through the implementation of sustainable innovation and strengthening relationships with customers as an effort to encourage improved marketing performance. This study involved all craft businesses in Bali as the population. The sample size was 96. Data were analyzed using PLS-SEM. The results of the study proved that innovation influences competitive advantage and marketing performance, but the effect was not significant on marketing performance, while customer relationships influenced competitive advantage and marketing performance. In this study, the competitive advantage achieved by Balinese craft businesses.
The Influence of Lifestyle, Café Atmosphere, and Price Perception on Consumer Purchase Intention at “Kedai Kopi Dari Hati” in Gianyar District Setiawan, I Dewa Nyoman Putra; Handayani, Made Mulia; Suwandana, I Made Adi
Countable (Contemporary Business and Sustainability Science) Vol. 2 No. 2 (2025)
Publisher : Inisiatif Masyarakat Jurnal Indonesia (IMAJI)

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Abstract

This study aims to examine the influence of lifestyle, café atmosphere, and price perception on consumer purchase intention at Kedai Kopi Dari Hati in Gianyar District. The research is driven by the rapid growth of the coffee shop industry in Indonesia, which has transformed coffee drinking from a habitual activity into a social lifestyle phenomenon. A quantitative approach was employed, involving 96 respondents selected through purposive sampling. Data were analyzed using multiple linear regression to assess both simultaneous and partial effects. The results revealed that lifestyle, café atmosphere, and price perception have positive and significant impacts on consumer purchase intention. This indicates that a well-designed café environment, lifestyle congruence, and appropriate pricing strategy are key determinants of purchase behavior. The findings highlight the importance of aligning product and experience attributes with consumer values to sustain competitiveness in the café industry..
Co-Authors A. A. Ayu Shinta Restiani Amrita, Nyoman Dwika Ayu Anak Agung Istri Agung Ovy Dwijayanthi Ari Santi, Dewa Ayu Kristian Ariani, Ni Luh Putu Arini, Ida Ayu Ariska, Ni Kadek Suci Artana, Made Artayasa, I Made Bagus Arya Wijaya Boga Tirtawan, I Kadek Cokorda Istri Agung Vera Nindia Putri Dewi, Ni Kadek Setia Dian Anggreta, Ni Luh Sri Erynayati, Luh Gede Sumarda Gede Wirata Geriadi, Made Ayu Desy I Dewa Agung Ayu Eka Idayanti1 I Kadek Sara Mandiyasa I KETUT SATRIA WIRADHARMA SUMERTAJAYA I Made Adi Saputra I Made Artana I Made Artayasa I Made Kartika I Wayan Meryawan I Wayan Sugiartana Irzaqi Maulana Rizal Komang Triana Dewi Luh Erynayati Luh Novi Merta Sari Luh Putu Virra Indah Perdanawati Mahayanti Fitriandari, Mahayanti Merta Sari, Luh Novi Meryawan, I Wayan Ni Kadek Enny Purwati Ni Kadek Suci Ariska Ni Luh Laksmi Rahmantari Ni Luh Putu Ariani Ni Putu Pebriani Ni Putu Ratih Purnama Yeni Nindia Putri , Cokorda Istri Agung Vera Nyoman Dwika Ayu Amrita Nyoman Dwika Ayu Amrita Pratama, Octavianus Sumardana Setiawan, I Dewa Nyoman Putra Sukayadnya, I Putu Arya Sumertajaya, I ketut Satria Wiradhama Suryawa, Tjokorda Gde Agung Wijaya Kesuma Suwandana, I Made Adi Tjokorda Gde Agung Wijaya Kesuma Suryawan