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All Journal Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Jurnal Akademi Pariwisata Medan Jurnal Manajemen Pelayanan Hotel Community Development Journal: Jurnal Pengabdian Masyarakat Edutourism : Journal Of Tourism Reseach Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) PROFICIO: Jurnal Pengabdian Masyarakat Prosiding Konferensi Nasional PKM-CSR Journal of Mandalika Review kawanad Journal of Indonesian Specialized Nutrition
Sitorus, Nova
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MEMBERDAYAKAN MASYARAKAT LOKAL: OPTIMALISASI PENGELOLAAN DESA WISATA DI HARIARAPOHAN, KABUPATEN SAMOSIR Khadry, Muhammad; Sitorus, Nova Bernedeta; Sianipar, Christina Indriani; Khairi, Nurhafizhah
Jurnal Abdimas UNU Blitar Vol 6 No 2 (2024): Vol 6 No 2 (2024): Volume 6 Nomor 2 : Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jppnu.v6i2.316

Abstract

Kegiatan pengabdian ini mencakup dua kegiatan utama yaitu pelatihan digitalisasi UMKM dan pembuatan plang petunjuk arah wisata. Metode kegiatan ini dilakukan dengan pelatihan yang mengajarkan pemasaran digital, termasuk pembuatan akun media sosial dan teknik promosi. Selain itu, pembuatan plang petunjuk wisata mempermudah navigasi dan berfungsi sebagai promosi tambahan. Kegiatan ini melibatkan 90% pelaku UMKM dan masyarakat lokal. Hasilnya, kemampuan pemanfaatan media sosial meningkat, dan navigasi wisatawan menjadi lebih baik. Program ini mempersiapkan desa untuk menjadi destinasi wisata yang lebih kompetitif dengan pengelolaan berkelanjutan. Evaluasi berkelanjutan diperlukan untuk memastikan manfaat jangka panjang. Rekomendasi meliputi pelatihan lanjutan untuk strategi pemasaran digital, peningkatan infrastruktur, dan evaluasi berkelanjutan. Penambahan strategi promosi terintegrasi seperti kampanye media sosial dan brosur juga disarankan untuk menarik lebih banyak wisatawan.
Study of the Variety of Local Snacks and Pastries in Medan City: Uniqueness, Preferences, and Culinary Culture Indra, Febryola; Sitorus, Nova Bernedeta; Maleachi, Sandra; Pramono, Rudy; Valensky, Sherla
Jurnal Manajemen Pelayanan Hotel Vol 8 No 2 (2024): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.080212

Abstract

The study titled "Study of the Variety of Local Snacks and Pastries in Medan City: Uniqueness, Preferences, and Culinary Culture" explores the rich diversity of Medan's local snacks and pastries, highlighting their historical roots, cultural significance, and evolving culinary trends. Key findings reveal that traditional snacks like Bika Ambon, Bolu Meranti, Martabak Har, and Getuk Banana each carry unique histories and traditional recipes, reflecting Medan's culinary heritage. Modern pastry trends, incorporating Western influences with local flavors, showcase the dynamic interplay between tradition and innovation. Preferences for these snacks and pastries are influenced by both rational factors, such as price and quality, and emotional and cultural factors, including family habits and childhood memories. The study underscores the multifaceted nature of food preferences and the importance of respecting local culinary traditions while embracing global influences. This comprehensive understanding of Medan's culinary landscape not only celebrates its ethnic diversity and historical richness but also serves as a foundation for sustainable culinary tourism development. By promoting and preserving traditional snacks alongside modern pastries, Medan can attract tourists, strengthen its regional culinary identity, and empower the local economy. Data collection methods include participant observation and in-depth interviews with business owners, sellers, and consumers, providing valuable insights into the role of culinary delights in Medan's culture.
Evaluasi Kualitas Pelayanan Paket Wisata di Bukit Lawang Sitorus, Nova Bernedeta; Tampubolon, Graceita Juliana
Jurnal Akademi Pariwisata Medan Vol 12 No 2 (2024): Jurnal Akademi Pariwisata Medan
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/japm.v12i2.655

Abstract

This study aims to evaluate Bukit Lawang tour packages through qualitative methods by distributing questionnaires directly to tourists. The main focus is to analyze the level of tourist satisfaction with tour packages and the performance of Bukit Lawang as a tourism destination. The evaluation results show that Bukit Lawang tour packages have managed to achieve a high level of satisfaction, with around 94% of tourists satisfied with their experience. Factors such as the level of satisfaction of the tourist experience are the main reasons for visiting again and the Bukit Lawang area is clean, beautiful and still maintained. In addition, Importance Performance Analysis (IPA) and Cartesius charts are used to evaluate the importance of these factors and the extent to which the tour package has met the expectations of tourists. The results of this analysis provide deep insight into the areas that need improvement in the development of tour packages. Although it has achieved a high level of satisfaction, this evaluation emphasizes the importance of continuous maintenance and improvement to maintain the attractiveness and quality of Bukit Lawang tour packages. This evaluation has an important impact in supporting the development and sustainability of tourism in Bukit Lawang.
Development of Tourism Activities Based on Sustainable Livelihood Approach in Huta Tinggi Tourism Village Sitorus, Nova Bernedeta; Liyushiana; Sianipar, Christina Indriany
Journal of Mandalika Review Vol. 4 No. 2 (2025): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v4i2.231

Abstract

Introduction: This study aims to determine the development of tourism activities in Huta Tinggi Tourism Village with the Sustainable Livelihood Approach. Here are the two research questions used: (1) How can the Sustainable Livelihood Approach (SLA) be effectively implemented to optimize the development of tourism activities in Huta Tinggi Tourism Village? (2) What are the key challenges and opportunities in fostering community involvement and empowerment for sustainable tourism development in Huta Tinggi Tourism Village? Methodology: This study uses a qualitative research approach with narrative/descriptive research methods. The key informants in this study were the Head of Pangururan Sub-District, the Manager of the Huta Tinggi Tourism Village, and the local community. Findings: This study found that Huta Tinggi Tourism Village has significant potential for the development of culture- and nature-based tourism, offering attractions such as traditional cooking, Batak Toba cultural art classes, and activities like buffalo milking and coffee harvesting. However, community participation in tourism management remains low, highlighting the need for human resource empowerment through training, facility improvements, and raising awareness of the importance of tourism. Conclusion: Huta Tinggi Tourism Village offers unique cultural attractions and local wisdom that appeal to both domestic and international tourists. To maximize the potential of this village, stages of human resource development, including awareness, skill transformation, and intellectual enhancement, are essential. Ensuring adequate facilities, financial management training, community involvement, and continuous monitoring will further enhance the quality of tourist experiences and support sustainable development in Huta Tinggi.
Eco-Friendly Concept Training for MSMEs in Tanjung Rejo Mangrove Tourism Village, Deli Serdang Indra, Febryola; Sitorus, Nova Bernedeta; Maleachi, Sandra
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2025): October
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v4i2.349

Abstract

Climate change, environmental degradation, and ecosystem destruction demand the adoption of eco-friendly practices in economic activities. Beyond environmental benefits, such practices enhance economic competitiveness, particularly for Micro, Small, and Medium Enterprises (MSMEs). Tanjung Rejo Mangrove Tourism Village in Medan Belawan exemplifies the integration of sustainable tourism with mangrove ecosystem conservation and local economic empowerment through homestays, tour guides, and environmentally-based products. This study evaluates the effectiveness of eco-friendly training for 30 local MSMEs using participatory methods with pre-test and post-test instruments. Results indicate significant improvements across ten indicators (25%-56%), notably in production waste management (56%) and consumer awareness of eco-friendly products (45%). The training successfully catalyzed behavioral transformation toward sustainable business practices, yielding dual impacts on ecosystem preservation and MSME economic competitiveness. Findings demonstrate that structured capacity-building programs can drive collective environmental awareness while strengthening local economies. Recommendations include developing advanced training modules, fostering multi-sector collaboration, and establishing incentive systems for MSMEs consistently implementing eco-friendly practices.
Co-Authors Aldo Leonardo Chandra Khoe, Levina Dalimunthe, Femmy Indriany Diena Mutiara Lemy Dilantika, Charisma Fauzy, Muhammad Fahrizal Hubner, Ira B. Indra, Febryola Juliana, Juliana Karina, Windy Ratu Kevin Budiono Khairi, Nurhafizhah Liyushiana, Liyushiana Maleachi, Sandra Muhammad Khadry Naibaho, Hendro Simeon Pramono, Rudy Rosari, Dina Saebah, Nur Sari, Lice Sianipar, Christina Indriani Sianipar, Christina Indriany Sianipar, Rosianna Sinaga, Jastrid Caroline Herera Sitohang, Norman Albert Wilfried Sofyan, Zul Fadhly Tampubolon, Graceita Juliana Tampubolon, Tiara Sisdeo Br Valensky, Sherla Vivien Oskar