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All Journal Amerta Nutrition Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Jurnal Akademi Pariwisata Medan Jurnal Manajemen Pelayanan Hotel Community Development Journal: Jurnal Pengabdian Masyarakat Edutourism : Journal Of Tourism Reseach Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) PROFICIO: Jurnal Pengabdian Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Prosiding Konferensi Nasional PKM-CSR Journal of Mandalika Review Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains kawanad Journal of Indonesian Specialized Nutrition Unnes Journal of Public Health
Sitorus, Nova
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Journal : kawanad

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Eco-Friendly Concept Training for MSMEs in Tanjung Rejo Mangrove Tourism Village, Deli Serdang Indra, Febryola; Sitorus, Nova Bernedeta; Maleachi, Sandra
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2025): October
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v4i2.349

Abstract

Climate change, environmental degradation, and ecosystem destruction demand the adoption of eco-friendly practices in economic activities. Beyond environmental benefits, such practices enhance economic competitiveness, particularly for Micro, Small, and Medium Enterprises (MSMEs). Tanjung Rejo Mangrove Tourism Village in Medan Belawan exemplifies the integration of sustainable tourism with mangrove ecosystem conservation and local economic empowerment through homestays, tour guides, and environmentally-based products. This study evaluates the effectiveness of eco-friendly training for 30 local MSMEs using participatory methods with pre-test and post-test instruments. Results indicate significant improvements across ten indicators (25%-56%), notably in production waste management (56%) and consumer awareness of eco-friendly products (45%). The training successfully catalyzed behavioral transformation toward sustainable business practices, yielding dual impacts on ecosystem preservation and MSME economic competitiveness. Findings demonstrate that structured capacity-building programs can drive collective environmental awareness while strengthening local economies. Recommendations include developing advanced training modules, fostering multi-sector collaboration, and establishing incentive systems for MSMEs consistently implementing eco-friendly practices.
Training on Selecting Environmentally Friendly Packaging with a Green Tourism Concept for MSME Actors in Denai Lama Tourist Village, Deli Serdang Sitorus, Nova Bernedeta; Indra, Febryola; Maleachi, Sandra
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2025): October
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v4i2.348

Abstract

The tourism industry serves as a vital mechanism for maintaining environmental sustainability through Green Tourism implementation, particularly regarding eco-friendly packaging adoption. MSMEs in Denai Lama Tourism Village continue to encounter obstacles stemming from limited awareness and insufficient access to information about sustainable practices. A Community Service Program was executed through structured training sessions, employing pre- and post-test methodologies to assess knowledge acquisition. Findings revealed substantial improvements in MSME understanding concerning eco-friendly packaging significance, environmental implications, and economic advantages. The program aims to enhance MSME readiness for implementing sustainable practices, strengthen tourist destination appeal, and create pathways for advanced training in waste management and sustainable product development. 
Eco-Friendly Concept Training for MSMEs in Tanjung Rejo Mangrove Tourism Village, Deli Serdang Indra, Febryola; Sitorus, Nova Bernedeta; Maleachi, Sandra
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2025): October
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v4i2.349

Abstract

Climate change, environmental degradation, and ecosystem destruction demand the adoption of eco-friendly practices in economic activities. Beyond environmental benefits, such practices enhance economic competitiveness, particularly for Micro, Small, and Medium Enterprises (MSMEs). Tanjung Rejo Mangrove Tourism Village in Medan Belawan exemplifies the integration of sustainable tourism with mangrove ecosystem conservation and local economic empowerment through homestays, tour guides, and environmentally-based products. This study evaluates the effectiveness of eco-friendly training for 30 local MSMEs using participatory methods with pre-test and post-test instruments. Results indicate significant improvements across ten indicators (25%-56%), notably in production waste management (56%) and consumer awareness of eco-friendly products (45%). The training successfully catalyzed behavioral transformation toward sustainable business practices, yielding dual impacts on ecosystem preservation and MSME economic competitiveness. Findings demonstrate that structured capacity-building programs can drive collective environmental awareness while strengthening local economies. Recommendations include developing advanced training modules, fostering multi-sector collaboration, and establishing incentive systems for MSMEs consistently implementing eco-friendly practices.
Co-Authors Aldo Leonardo Basrowi, Ray Wagiu Budi Setiabudiawan Chandra Khoe, Levina Dalimunthe, Femmy Indriany Diena Mutiara Lemy Dilantika, Charisma Fauzy, Muhammad Fahrizal Hubner, Ira B. Indra, Febryola Juandy Jo Juliana Juliana Juliana, Juliana Karina, Windy Ratu Kartjito, Melissa Stephanie Kevin Budiono Khairi, Nurhafizhah Liyushiana, Liyushiana Maleachi, Sandra Muhammad Khadry Naibaho, Hendro Simeon Pelangi, Bunga Pramono, Rudy Rosari, Dina Sabrina O Sihombing Saebah, Nur Sari, Lice Shella, Shella Sianipar, Christina Indriani Sianipar, Christina Indriany Sianipar, Rosianna Sinaga, Jastrid Caroline Herera Sitohang, Norman Albert Wilfried Sofyan, Zul Fadhly Surapsari, Juwalita Tampubolon, Graceita Juliana Tampubolon, Tiara Sisdeo Br Valensky, Sherla Vivien Oskar Wasito, Erika