Article Per Year (5 Year)
p-Index From 2021 - 2026
3.353
P-Index
This Author published in this journals
All Journal Jurnal Tapis : Jurnal Teropong Aspirasi Politik Islam CARADDE: Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Mahakam International Journal of Economics, Business and Accounting Research (IJEBAR) Information Science and Library Almufi Journal of Measurement, Assessment, and Evaluation Education (AJMAEE) MES Management Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Economics (IJEC) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) KENDALI: Economics and Social Humanities Research Horizon Khidmatuna: Jurnal Pengabdian Masyarakat Jurnal Media Akademik (JMA) kawanad International Journal of Islamic Economics (IJIE) Serambi Engineering IJIMCE : International Journal of Innovation in Mechanical Construction and Energy Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Mahogany Journal De Social
Hanif
Unknown Affiliation
Religion Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Research Horizon

 1 
The Influence of Price Bundling, Physical Evidence, and Store Atmosphere on Consumer Buying Decisions Fitriani, Amalia; Hanif; Supriyaningsih, Okta
Research Horizon Vol. 5 No. 3 (2025): Research Horizon - June 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.3.2025.558

Abstract

This study aims to analyze the influence of Price Bundling, Physical Evidence, and Store Atmosphere on Consumer Purchasing Decisions. A quantitative approach was employed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis technique. Each independent variable Price Bundling, Physical Evidence, and Store Atmosphere were measured using specific indicators. Data was collected through questionnaires using a five-point Likert scale. The sampling technique used was non-probability sampling with a total of 100 respondents. The findings reveal that Price Bundling has a positive but insignificant effect on consumer purchasing decisions. In contrast, Physical Evidence and Store Atmosphere both have a positive and significant effect on purchasing decisions. These results suggest that although price bundling strategies provide a positive perception, they are not strong enough to significantly influence consumer decisions. On the other hand, visual elements and the store’s atmosphere are more effective in encouraging consumers to make purchases. This highlights the importance of creating an appealing environment and enhancing tangible elements to attract and retain buyers.
Co-Authors Adiana, Fari Rafi Agung Frasetya Agus Kurniawan Agus Kurniawan Ahmad Fauzul Hakim Hasibuan Aina Edi Putri Aningrum, Risma Hadisti Arif Hidayat Arliansyah Asriani Candra Mayana, Hendri Deny Sumantri Mangkuwinata Dianti, Ledi Risvi Falahuddin Fallonne, Anitia Emalia Febrian Maulana Putra, Febrian Maulana Fitri, Ainul Fitriani, Amalia Fuadi Hendri Yadi HENDRIYADI Heni Verawati Henny Irawati Ichsan Indra Mawardi Iskandar, Shantyalaila Noor Karima, Nurul Khairol Mizan Us Khairul Amri Kharisma, Boby MALIK, ANAS Maureen Marsenne Meita Sekar Sari Moh. Mukri Muhammad Hafizh Muhammad Iqbal Fasa Munardi Nasirwan Nasirwan Okta Supriyaningsih Padli Raisman Akbari Puput Eka Lestari Putra, Fito Ade Razali, Ramadhan Reza Juanda rian saputra Rosdiana Satria, Fiqih Shahida, Nabila Nur Sir Anderson Sitti Aminah Baharuddin Suhendar Suhendar, Suhendar Syamsul Hilal Syarif, Hazas Tesa Amanda Tulus Suryanto Utomo, Salsabrina Nanda Saski Yeni Susanti Yulistia Devi