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All Journal Al-Ahwal: Jurnal Hukum Keluarga Islam QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Dedikasi: Jurnal Pengabdian Masyarakat AS-SIYASI JOURNAL OF CONSTITUTIONAL LAW Wisanggeni : Jurnal Pengabdian Masyarakat INDOGENIUS Jurnal Gramaswara: Jurnal Pengabdian kepada Masyarakat SETARA: Jurnal Studi Gender dan Anak ANGON: Journal of Animal Science and Technology Moderatio : Jurnal Moderasi Beragama Siyasah : Jurnal Hukum Tata Negara MARAS : Jurnal Penelitian Multidisplin Dinamika Teknik Sipil: Majalah Ilmiah Teknik Sipil Multidisciplinary Indonesian Center Journal Madania: Jurnal Kajian Keislaman Journal of Software Engineering And Technology Sukma: Jurnal Pendidikan Jurnal Signaling International Journal of Multidisciplinary Reseach
Syarifudin, Ahmad
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Journal : Jurnal Signaling

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EFEKTIVITAS PENGGUNAAN MEDIA SOSIAL SEBAGAI ALAT PROMOSI DI ERA GEN Z (Studi Kasus Pengguna Instagram di Kabupaten Pringsewu) Irawan, Dedi; Syarifudin, Ahmad
Jurnal Signaling Vol 14, No 1 (2025): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v14i1.1808

Abstract

This study aims to analyze the effectiveness of promotions through Instagram in increasing purchase decisions among Gen Z in Pringsewu. This study uses a qualitative approach with a case study method on Instagram users in Pringsewu. The research results show that Instagram is a highly effective promotional platform in increasing Gen Z's purchasing decisions in Pringsewu. The main factors influencing its effectiveness include content quality, the use of influencers, the level of interaction with consumers, and the utilization of Instagram Ads. An optimized digital marketing strategy will help build brand loyalty among Gen Z in Pringsewu. Thus, Instagram can become a highly effective tool in strengthening brand awareness and increasing sales in Pringsewu.
Co-Authors Adam Malik Agra Dwi Saputra Ahmad Suriansyah Al Ihwanah, Al Ihwanah Al-Ihwana, Al-Ihwana Ananda, Rizika Apriliani, Eka Diah Nur Aslamiah Aslamiah Bahrun Bahrun dedi irawan Dian Andesta Bujuri Diani Ayu Pratiwi Diki Hermawan Dri Santoso Dwi Handoko Eko Hendarto Elhefni Elhefni Farida Femi Eka Rahmawati Firmansyah Firmansyah Furyani, Sri Hakim, Luqmannul IMAM MUSTOFA Khoiriyah, Fatikhul Latifatunnisa, Latifatunnisa Lisa Safitri Lyana Allawiyah Maulidina, Dwi Meilana Muhammad Hasan Said Iderus, Muhammad Hasan Muntoha, Tohir Nugroho, Irmawati Eko Pratiwi Nurlaili Nurlaili Prasetia Nanda, Adi Rafianti, Wahdah Refia Ridlo, Muhammad Rasyid Rita Ariani Romlah Abubakar Askar, Romlah Abubakar Salma Salma Satrio, Trengginas Aji Septiani, Dini Lionita Sony Sukmawan, Sony Sri Furyani Sudirman Sudirman syarifuddinr@ub.ac.id, Fitrahayunitisna Tastin Tastin, Tastin Toto Andri Puspito Tutut Handayani Wahyudi, Khoiri Yuana, Prima Sukma ‎ ‎, Harmono