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Sociopragmatic insights into verbal taboos and euphemisms in the Angkola language: A pathway to cultural diplomacy Nasution, Jamaluddin; Pujiono, Mhd.; Sinar, T. Silvana; Nurlela, Nurlela
Studies in English Language and Education Vol 12, No 2 (2025)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/siele.v12i2.37663

Abstract

This study examines the sociopragmatic roles of verbal taboos and euphemisms in the Angkola language, focusing on their function in maintaining cultural diplomacy and social harmony. A qualitative ethnographic approach was employed, with data collected from 320 respondents through observations, in-depth interviews, and online surveys. Respondents represented diverse demographic and occupational backgrounds within the Angkola-speaking regions of North Sumatra. To analyze the data, the study applied thematic analysis, categorizing expressions based on domains such as kinship, religion, body, social status, and supernatural beliefs. The findings reveal a high level of awareness about verbal taboos within the Angkola community, yet these practices are under threat due to the impact of globalization and technological advancements. The research identifies key challenges in the transmission of these cultural norms to younger generations, who are increasingly detached from traditional linguistic practices. The implications of this study emphasize the need for integrating indigenous languages and cultural education into school curricula, as well as leveraging media and digital platforms to promote cultural preservation. This research provides a foundation for further investigation into the role of language in cultural sustainability and offers practical strategies for safeguarding endangered linguistic traditions in the modern era.
Linguistic Landscape on Food and Beverage Signboards in Binjai City Pratiwi, Anggita; Sinar, T. Silvana; Rangkuti, Rahmadsyah; Rosa, Rusdi Noor
Jurnal Pemberdayaan Masyarakat Vol 4, No 2 (2025)
Publisher : Yayasan Keluarga Guru Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46843/jpm.v4i2.390

Abstract

The linguistic landscape in the food and beverage scene of Binjai City, North Sumatra, reflects and celebrates the city's rich cultural diversity and flavorful cuisine. This study explores the linguistic landscape of the food and beverage sector in Binjai City, highlighting how language use in public signage reflects both local culture and global influences. As the city experiences rapid urban growth and increasing exposure to global trends, its signage offers valuable insights into the intersection of language, identity, and commerce. The research aimed to (1) analyze the linguistic features of food and beverage signboards and (2) examine the reasons behind language choices made by business owners. Using a qualitative methodology, comprising observation and documentation, the study investigated 96 signboards. The results showed that 67.71% were monolingual, predominantly in Indonesian, while 32.29% were bilingual, with a notable presence of English. The inclusion of English was not merely decorative but served a strategic purpose: to project an image of modernity, professionalism, and appeal to consumers influenced by global trends. These findings reveal how Binjai's linguistic landscape is shaped by a dynamic interplay between preserving local identity and embracing international appeal. This research enhances our understanding of how globalization influences linguistic practices in urban settings, offering a valuable case study that informs cross-cultural discussions about language, identity, and commerce.
Social Actor Representation in Prabowo Subianto’s 2024 Debate Discourse Silaban, Jelly Prima Krisnawati; Ilma, Dzikri; Sembiring, Pemina Br.; Sinar, T. Silvana
Lexeme : Journal of Linguistics and Applied Linguistics Vol. 7 No. 2 (2025): JULY 2025
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/ljlal.v7i2.51304

Abstract

This study examines how social actors are represented in Prabowo Subianto’s discourse during the first 2024 Indonesian presidential debate. Drawing on Theo van Leeuwen’s (2008) Social Actor Theory within the framework of Critical Discourse Analysis (CDA), the study analyzes seventeen selected utterances to uncover the ideological and discursive strategies employed to construct political identity and reinforce legitimacy. Using a qualitative descriptive design, the data were obtained from the official debate transcript and analyzed through categorization of inclusion, exclusion, activation, personalization, and other representation strategies. The findings reveal that Prabowo frequently activates himself as a patriotic reformer, elevates the people as sovereign decision-makers, background institutions, and subtly delegitimizes political opponents through irony, contrast, and historical recontextualization. The study also shows how humor, metaphor, and informal language are strategically used to foster emotional proximity with the public. These strategies contribute to building a persuasive and ideologically charged public persona. The results demonstrate that live political performance in presidential debates functions as a site of symbolic authority construction and ideological negotiation. This research offers both theoretical and empirical contributions to discourse studies and political communication, particularly in the context of contemporary Indonesian democracy.
Gender Representation and Educational Equity: A Critical Analysis of Indonesian Senior High School English Textbooks Hia, Nadia Virdhani; Rangkuti, Rahmadsyah; Sinar, T. Silvana; Zein, T. Thyrhaya; Fithriani, Rahmah
VELES Voices of English Language Education Society Vol 9 No 2 (2025): August 2025
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/veles.v9i2.30878

Abstract

Despite increasing global awareness of gender equity, research on how English textbooks shape students’ perceptions of gender remains limited in Indonesia. This study examines the linguistic and visual gender portrayals in two government-issued English textbooks for Grade X and XI senior high school students (revised 2017 editions), which are widely used nationwide. Using a qualitative content analysis integrated with critical discourse analysis, the study systematically analyzed all textual and visual elements, including dialogues, narratives, exercises, and illustrations, guided by established frameworks for evaluating gender representation. Quantitative coding documented frequency and types of gender representation, while discursive interpretation examined how language and images construct social meanings. Findings reveal 404 textual and 201 visual gender representations: although textual mentions in Grade X show near parity (35% male; 35% female), Grade XI reflects male predominance (43.5% vs. 33.5%), and visuals overall favor male visibility (43.7%). Female figures are disproportionately associated with domesticity, emotional expression, and limited occupations, whereas males appear in more diverse, agentive, and authoritative roles. Gendered language reinforces these patterns through masculine generics and adjectives emphasizing appearance for females and intellect for males. These findings suggest that while attempts at balance exist, textbooks continue to reproduce traditional gender ideologies. The study contributes a nuanced understanding of how school materials reflect and shape sociocultural norms and offers implications for textbook design and educational policy to foster inclusive and equitable gender representation aligned with SDG 5.