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All Journal Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Natapraja : Kajian Ilmu Administrasi Negara Nusantara of Research : Jurnal Hasil-hasil penelitian Universitas Nusantara PGRI Kediri (e-journal) Journal of Regional and City Planning JURNAL KOLABORASI Manajemen Pendidikan Indonesian Journal of Guidance and Counseling: Theory and Application Jurnal Ilmiah Ilmu Sosial JOMSIGN: Journal of Multicultural Studies in Guidance and Counseling Jurnal Pemerintahan dan Politik Spirit Publik : Jurnal Administrasi Publik Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Community Empowerment Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Dedikasi: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Mandiri SWARNA Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PESIRAH: Jurnal Administrasi Publik Jurnal Pengabdian Sosial SWARNA: Jurnal Pengabdian Kepada Masyarakat Jurnal Kawistara Jurnal Pengabdian Masyarakat Mentari
Januar Eko Aryansah
Universitas Sriwijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Journal : Community Empowerment

 1 
MSMEs’ go digital assistance as an effort to support MSMEs’ upgrading program in Banyuasin Regency Dwi Mirani; Januar Eko Aryansah; Farisha Sestri Musdalifah; Muhammad Yusuf Abror; Krisna Murti
Community Empowerment Vol 7 No 4 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.638 KB) | DOI: 10.31603/ce.6266

Abstract

The Covid-19 pandemic has had a significant impact on Indonesian economic activities, including micro, small, and medium enterprises (MSMEs). MSME actors need a variety of innovations to survive this pandemic, one of which is adapting by moving their business to the digital realm. The majority of the people in Sungai Pinang Village, Rambutan District, Banyuasin Regency, South Sumatra, are farmers, laborers, and entrepreneurs. However, businesspeople in this village are still unfamiliar with how to use technology to digitally market their products. This service program aims to introduce MSME actors to digital marketing and assist them in doing so. Visitations and counseling about digital marketing, as well as direct practice marketing products through digital channels, are the method of this program. Then, after interviewing MSME actors who had participated in the program, follow-up activities were carried out. The outcomes of this program include increased business actors' knowledge and enthusiasm for using digital marketing in sales.
Basic GIS training for upgrading local government spatial planning Muhammad Izzudin; Stevanus Nalendra Jati; Wijaya Mardiansyah; Januar Eko Aryansah; Ferdiansyah R
Community Empowerment Vol 7 No 9 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.7131

Abstract

The existence of the Indonesian government's One Map Policy (OMP) demands synergy to the regions. Sumatra is one of the areas that captures this opportunity. One of the follow-up actions to this policy is regional readiness in preparing qualified human resources in the geospatial field. Sriwijaya University as one of the universities in Indonesia that focuses on developing human resources in South Sumatra, facilitates local governments in developing employee capacity. This program was carried out for 5 days to learn about the basic level Geographic Information System (GIS) for Bappeda Lahat employees. This program is carried out in 3 stages, namely identification of partner problems, training, and evaluation. This training program has a positive impact on employees in Bappeda Lahat, namely being able to make location points for regional planning with SmartGPS, making spatial shapefile data and making thematic spatial maps according to the main tasks of the job fields of employees in Bappeda Lahat.
Product photography assistance for micro, small, and medium enterprises in Banyuasin, South Sumatra Farisha Sestri Musdalifah; Krisna Murti; Annisa Rahmawati; Januar Eko Aryansah; Harry Yogsunandar
Community Empowerment Vol 7 No 10 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.7586

Abstract

In this digital era, online trade transactions have become a new culture. Small business owners in Sungai Pinang Village are familiar with technology and have been assisted in expanding the market to the online realm via smartphones. However, the challenge experienced by small business actors is that there are not proper and not attractive product photos to upload to social media and online stores, so they cannot attract the attention of potential consumers. This community empowerment activity aims to assist small business actors in being able to take photos of their business products in marketing and promoting their products digitally. There are 30 business owners attended the workshop with various types of business products. Small business participants were given materials about marketing, promotion, and basic knowledge of product photography. They also participated in workshops and mentoring on making attractive product photos so the photos could be promoted online. In addition, there are follow-up activities by monitoring the social media of small business owners to see the implementation of uploaded product photos in promoting their products. The result of this event is an increase in the general knowledge of small business owners about the basics of product photography so that it can be applied when marketing and promoting their business products online.
Co-Authors Abdul Kholek Abdul Kholek Adam, Ryan Ahman Ahman, Ahman Alfitri Alfitri Alfitri Alfitri Alfitri Alfitri Anang Dwi Santoso Andari, Sarah Tri Annada Nasyaya Annada Nasyaya Annisa Rahmawati Athifah Rahmawati Austin, Trecy Azhar Azhar Azzahra, Naila Widad Brilian, Handra Candra Wardana Dedeng Dedeng Dewi Kartikasari Dimes Akbar Perdana Dwi Mirani Elfira Kurnia Putri Farhansyah, Rian Farisha Sestri Musdalifah Farisha Sestri Musdalifah Farisky, Muhammad Luthfie Ferdiansyah R Harry Yogsunandar Ipah Saripah, Ipah Izzudin, Muhammad Khairunnas Khairunnas Khoirun Nisyak Kiagus Muhammad Sobri Krisna Murti Kurnia Sari Lubis, Alya Syafitri M Nur Budiyanto, M Nur Maudy Noor Fadhlia Muhammad Firdaus Febriansyah Muhammad Ibrahim Muhammad Nur Budiyanto Muhammad Yusuf Abror Muhammad Yusuf Abror Muhammad Yusuf Abror Prabujaya, Sena Putra Pratiwi Etty Putri Uzdah Wulandari Putri Wulandari Raniasa Putra Raniasa Putra Raniasa Putra Rhomadan, Boy Kurnia Safa Anggreta Sena Putra Prabujaya Sena Putra Prabujaya Septya, Ratu Stevanus Nalendra Jati Syaifudin Zakir Syaifudin Zakir, Syaifudin Syska Purnama Sari, Syska Purnama Tasya Amelia Putri Wijaya Mardiansyah Yunindyawati Yunindyawati Zakiatul Zahara