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Journal : Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS)

Strategi Pemasaran Syariah Pada Aila Fashion Serba Tiga Puluh Lima Ribu Kecamatan Singaran Pati Kota Bengkulu Anugraha jaya, Wahyu; Mursalin, Supardi; Makmur
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 6 No. 2 (2023): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v6i2.5215

Abstract

The purpose of this study was to determine the implementation of sharia marketing strategies at Aila Fashion Thirty-Five Thousand All-round Fashion in Bengkulu City. To test this, researchers used quantitative methods with primary data collection techniques in the form of interviews with 6 informants. The results showed that the implementation of the sharia marketing strategy at the Aila Fashion All-round 35000 Store in Bengkulu City was by creating attractive and reliable offers, providing excellent service, providing memorable value, offering an up to date business model, and building synergy with stakeholders. However, the implementation has not been fully implemented properly, because the Aila Fashion All-round 35000 Shop in Bengkulu City has not been able to provide maximum excellent service and the products offered seem old-fashioned and not the latest or up to date, while creating attractive offers provides impressive value. , and building synergy with stakeholders The Aila Fashion All-round 35000 Shop, Bengkulu City, has done well.
Implementation Of A Personal Selling System For Murabahah Products At BMT Al-Amal Bengkulu City Romi Adetio; Makmur; Sari, Yulia
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 7 No. 2 (2024): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v7i2.6308

Abstract

This research aims to determine the implementation of the personal selling system for murabaha products at BMT Al amal Bengkulu City, as well as to determine the role of employee skills training and personal selling performance in measuring the success of selling murabahah products. This research uses a qualitative descriptive method, the data sources are primary and secondary data. Data collection techniques include observation, interviews and documentation. The research results show that the BMT Al Amal cooperative does not have specific training and development, however, in improving employee skills in personal selling, BMT Al Amal applies a series of aspects to improve personal skills. In measuring the success of personal selling in selling murabahah products, performance includes sales volume, level of customer satisfaction, measuring how many customers buy the product and improving performance over time.