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All Journal Masyarakat, Kebudayaan dan Politik Jurnal Studi Komunikasi Publik (Jurnal Ilmu Administrasi) Indonesian Treasury Review: Jurnal Perbendaharaan, Keuangan Negara dan Kebijakan Publik Cakrawala: Jurnal Litbang Kebijakan Reformasi : Jurnal Ilmiah Ilmu Sosial dan Ilmu Politik Jurnal Public Policy Transparansi Jurnal Ilmiah Ilmu Administrasi JASF (Journal of Accounting and Strategic Finance) Dinasti International Journal of Education Management and Social Science Jurnal Pemerintahan dan Politik Jurnal Layanan Masyarakat (Journal of Public Service) Airlangga Development Journal Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal of Social and Policy Issues Perspektif Hukum Journal of Governance and Administrative Reform Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Economics, Business, Accounting & Society Review Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Abdimas Jatibara Riwayat: Educational Journal of History and Humanities INJECT Interdisciplinary Journal of Communication
Setijaningrum, Erna
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Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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The Closer he Better : Desentralisasi Kewenangan dalam Inovasi Cgo (Credit Guarantee Officer) oleh Pt Jamkrida Bali Mandara Perseroda Pemerintah Provinsi Bali Dewi Wicaksana, Cika Adhita; Setijaningrum, Erna; Fajariyanto, Chosa
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.47609

Abstract

Tujuan dari penulisan ini ialah untuk menganalisis desentralisasi kewenangan yang dilakukan oleh Pemerintah Provinsi Bali kepada PT Jamkrida Bali Mandara dan PT Jamkrida Bali Mandara dengan para petugas CGO (Credit Guarantee Officer). PT Jamkrida Bali Mandara selaku Perseroda merupakan instrumen yang digunakan oleh Pemprov Bali untuk menyediakan pelayanan publik sektor penjaminan, dimana terjadi pendelegasian tugas dan wewenang dari pemerintah kepada perusahaan, namun pendelegasian tersebut masih dalam batas tertentu karena berkaitan dengan kepemilikan saham Perseroda yang dimiliki oleh pemerintah. Dalam konteks teknis, tugas-tugas tersebut kemudian didelegasikan lebih lanjut oleh PT Jamkrida Bali Mandara kepada para petugas CGO yang tersebar di seluruh wilayah Provinsi Bali. Para petugas CGO sebagai agen lapangan bertindak sebagai garda terdepan perusahaan untuk menjangkau sebanyak-banyaknya masyarakat calon terjamin. Penulisan ini menggunakan metode tinjauan pustaka atau literature review yang berarti menyajikan ulasan komprehensif terhadap berbagai literatur yang relevan. Tinjauan pustaka ini didasarkan pada berbagai sumber, seperti buku, artikel jurnal, laporan penelitian, dan sumber online lain yang relevan.
Redefining Indonesia's MSMEs Landscape: Unleashing Digital Virality for Sustainable Growth Dyatmika, Sutama Wisnu; Suyanto, Bagong; Setijaningrum, Erna; Setioningtyas, Widhayani Puri
JASF: Journal of Accounting and Strategic Finance Vol. 6 No. 2 (2023): JASF (Journal of Accounting and Strategic Finance) - December 2023
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v6i2.471

Abstract

This study investigates the effectiveness of digital marketing strategies, particularly viral content, in enhancing the visibility and sustainability of micro, small, and medium enterprises (MSMEs) in Indonesia. By redefining the traditional MSME landscape, this research highlights the shift from conventional marketing approaches to digital virality strategies, reshaping how MSMEs engage with consumers and build sustainable brand identities. Adopting a descriptive qualitative approach, data was collected through a literature review and interviews with MSME stakeholders to analyze the digital marketing strategies used and their impacts. The findings reveal that viral content significantly boosts MSMEs' visibility by capturing consumer attention, fostering online engagement, and strengthening brand image. This study offers valuable insights for MSME owners and local governments and supports institutions in implementing effective digital strategies. Practical recommendations include developing skills in content creation, collaborating with local influencers, and utilizing social media platforms to maximize outreach. These findings underscore the potential of digital virality as a sustainable marketing tool while also recognizing limitations such as resource constraints. Future research may further explore adaptive strategies suited to different MSME sectors.
Innovation In Public Services Through The "Mobile SIM" Program: A Qualitative Study In The Indonesian National Police Adi Nugraha, Tinto; Wardiyanto, Bintoro; Setijaningrum, Erna
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4387

Abstract

This research aims to explore and analyze public service innovations in the "Mobile SIM program" by the Indonesian National Police. Through a qualitative approach, this study explores perceptions, experiences, and challenges in the implementation of this service from the perspective of police personnel and the user community. The results of the study show that the "Mobile Driver's License" is a tangible manifestation of public service innovation based on community needs, but still faces obstacles such as limited human resources, facilities, and the use of digital technology. Recommendations are given to improve the effectiveness and reach of services through strengthening the capacity of Human Resources, cross-sector collaboration, and integration of public service information systems. This service provides a more flexible access alternative for the public in renewing their Driver's License, while reflecting the efforts of state institutions to bring services closer to the public.
PUBLIC SPEAKING AND COPYWRITING IN SME’S PRODUCT DEVELOPMENT AT PLUT-KUMKM BATU CITY, EAST JAVA PROVINCE Ferdian, Putu Aditya; Mardiyanta, Antun; Irianto, Jusuf; Suaedi, Falih; Supeno, Eko; Asmorowati, Sulikah; Setijaningrum, Erna; Supramudyo, Gitadi Tegas; Wardiyanto, Bintoro; Triana, Rochyati Wahyuni; Haryono, Nanang; Keban, Philipus; Soegiono, Agie Nugroho; Hariani, Nurul Jamila; Bahar, Adam Amin
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 9 No. 3 (2025): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/.v9i3.2025.419-434

Abstract

This community service aims to increase sales and product promotion through efforts to improve public speaking and copywriting skills for business actors. The target of this community service activity is business actors who are members and are fostered by the Integrated Business Service Center for Cooperatives and UMKM (PLUT-KUMKM) in Batu City, East Java. For this reason, the Department of Public Administration of Airlangga University will partner with the Integrated Business Service Center for Cooperatives and UMKM (PLUT KUMKM) in Batu City, East Java to hold a community service program at the location. Community service activities will provide public speaking and copywriting training for business actors who are members of the PLUT-KUMKM in Batu City. Activities will be carried out through three main stages: preparation, implementation, and evaluation. The preparation stage involves collecting and compiling relevant political and civil literacy materials. Furthermore, the implementation stage will involve counseling, workshops, and group discussions to provide in-depth understanding to business actors. The evaluation stage will be carried out to measure the effectiveness of the program and obtain feedback from participants. This activity is expected to provide a fundamental contribution to increasing sales, promotions, marketing coverage areas and the quality of MSME products. Through this community service activity, it is hoped that business actors in the PLUT KUMKM Batu City will become more aware of how public speaking and copy writing in a business product will compete in a dynamic environment by utilizing digital technology.
Transformation of Upgrading MSMEs to Implementation Studies Himlina, Himlina; Asmorowati, Sulikah; Setijaningrum, Erna
Publik : (Jurnal Ilmu Administrasi) Vol 14, No 1 (2025): June 2025
Publisher : Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/pjia.14.1.166-179.2025

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in economic growth, job creation, and innovation, both in Indonesia and in other countries such as India. Although MSMEs make a significant contribution to industrial output and employment, this sector still faces challenges such as limited financing, technology adoption, and market access. The government is trying to overcome these obstacles through funding, incentives, and regulatory simplification. Indonesia is recorded as the country with the largest number of MSMEs in ASEAN, with significant contributions to GDP and national workforce absorption. This study highlights efforts to strengthen MSMEs in Banyuwangi Regency through the "MSME Naik Kelas" program. With an economic structure that is still dominated by micro businesses, Banyuwangi focuses on strengthening access to capital, training, digitalization, and market expansion. This study uses a qualitative approach with literature study and case study methods. The policy implementation approach refers to the Edward III model which includes transmission, clarity, and consistency. The Banyuwangi government implements programs such as "Warung Naik Kelas (WeNak)" and "Jagoan Banyuwangi" to accelerate the development of MSMEs. The findings show that the effectiveness of communication, clarity of instructions, and consistency of implementation greatly determine the success of MSME transformation. In addition, support from regional regulations and a continuous monitoring system strengthen the effectiveness of the program. In conclusion, the success of MSME development in Banyuwangi does not only depend on the right policies, but also on adaptive communication strategies and the active involvement of business actors. This comprehensive support allows MSMEs to increase their competitiveness and contribute more to the regional economy
Reshaping Governance: Mainstreaming Co-Production in the Megaproject Development of Nusantara Capital City, Indonesia Mardianti, Elis; Ghofiqi, Muhammad Dzulfikar Al; Suaedi, Falih; Setijaningrum, Erna; Asmorowati, Sulikah
Journal Public Policy Vol 11, No 4 (2025): October
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Many large-scale development projects, including Indonesia’s new capital relocation, face challenges in ensuring inclusive and participatory governance. The development of Nusantara Capital City (IKN) has been marked by limited public consultation, rapid policy formulation, and marginalization of local communities, leading to recurring resistance at various levels. These issues threaten the achievement of SDG 11 (Sustainable Cities and Communities) and SDG 16 (Peace, Justice, and Strong Institutions), both of which emphasize inclusive and transparent governance. This study explores co-production as a governance approach to enhance citizen engagement in the context of IKN’s development. Employing a qualitative literature review, it examines how co-production is conceptualized and practiced in the planning of IKN. The findings indicate that while co-production is recognized in official discourse, its implementation remains limited and fragmented. Key barriers include weak legal frameworks, lack of institutional mechanisms, and absence of a formal oversight body. Strengthening co-production is crucial for ensuring transparency, inclusivity, and accountability in IKN’s governance. The study proposes a comprehensive framework involving legal reforms, institutionalization of participatory mechanisms, and enhanced accountability tools. These efforts are vital to transform IKN from a top-down megaproject into a model of inclusive urban governance.
Redefining Surabaya's MSMEs Landscape: Unleashing Digital Virality for Sustainable Growth Dyatmika, Sutama Wisnu; Suyanto, Bagong; Setijaningrum, Erna; Setioningtyas, Widhayani Puri
Economics, Business, Accounting & Society Review Vol. 3 No. 3 (2024): Economics, Business, Accounting & Society Review
Publisher : International Ecsis Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55980/ebasr.v3i3.137

Abstract

This study explores the effectiveness of digital marketing strategies, particularly viral content, in enhancing the visibility and sustainability of micro, small, and medium enterprises (MSMEs) in Surabaya City. This research utilizes a descriptive qualitative approach, combining literature review and stakeholder interviews as key data collection methods. Interviews were conducted with key MSME stakeholders in Surabaya to assess the implementation and impact of digital marketing strategies on business performance. The findings indicate that digital marketing, especially through viral content, is crucial in improving MSME visibility and long-term sustainability. Viral content effectively captures consumer attention, fosters online engagement, and strengthens brand recognition, ultimately contributing to business growth. This study offers valuable insights for MSME owners, policymakers, and support institutions seeking to optimize digital marketing strategies. Practical recommendations include enhancing content creation skills, fostering collaborations with local influencers, and leveraging social media platforms for broader market reach. These findings underscore the importance of strategic digital marketing in ensuring the competitiveness and resilience of MSMEs in an increasingly digitalized business environment.
Co-Authors Adhitama, Muhammad Okto Adi Nugraha, Tinto Al Ghofiqi, Muhammad Dzulfikar Angelia, Ruth Christien Pniel Asmorowati, Sulikah Bagong Suyanto Billiyanto, Rendy Bilqista , Aulia Noka Bintoro Wardiyanto, Bintoro Candra Hidayat, Nurhuda Dewi Wicaksana, Cika Adhita Doverianda, Bryan Dwi Arifriyanti, Riana Dyatmika, Sutama Wisnu Eko Wardono Fajariyanto, Chosa Falih Suaedi Faried Effendy Ferdian, Putu Aditya Ghofiqi, Muhammad Ghofiqi, Muhammad Dzulfikar Al Gozali, Diraisnu Hardiana, Diah Riski Hariani, Nurul Jamila Himlina, Himlina Irianto, Jusuf Isnaini, Santi Kapa, Jimmy Ryan Samuel Keban, Philipus Lubis, Lunariana Mardianti, Elis Mardiyanta, Antun Nanang Haryono Nugroho, Ramadhany Nur Kholis Majid, Mohammad Purwanto, Luqman Qurota Mawa Adna, Anisa Rochyati Wahyuni Triana Samad, Suhaimi Soegiono, Agie Nugroho Suariyanti, Ni Wayan Nina Sunaryo Sunaryo Supeno, Eko Supramudyo, Gitadi Tegas Tarek, Brenda Uktutias, Sendy Ayu Mitra Widhayani Puri Setioningtyas, Widhayani Puri