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All Journal Jurnal Borneo Administrator: Media Pengembangan Paradigma dan Inovasi Sistem Administrasi Negara Masyarakat, Kebudayaan dan Politik Jurnal Studi Komunikasi Publik (Jurnal Ilmu Administrasi) Indonesian Treasury Review: Jurnal Perbendaharaan, Keuangan Negara dan Kebijakan Publik Cakrawala: Jurnal Litbang Kebijakan Aptisi Transactions on Technopreneurship (ATT) Reformasi : Jurnal Ilmiah Ilmu Sosial dan Ilmu Politik Jurnal Public Policy Transparansi Jurnal Ilmiah Ilmu Administrasi Pena Justisia: Media Komunikasi dan Kajian Hukum JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Ekonomi Manajemen Sistem Informasi JASF (Journal of Accounting and Strategic Finance) Jurnal Pemerintahan dan Politik Jurnal Ilmiah Edunomika (JIE) Jurnal Layanan Masyarakat (Journal of Public Service) Airlangga Development Journal Jurnal Sosiologi Dialektika Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal of Social Development Studies Journal of Social and Policy Issues Jejaring Administrasi Publik (JAP) Jurnal Impresi Indonesia Perspektif Hukum Journal of Governance and Administrative Reform Journal Research of Social Science, Economics, and Management Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Economics, Business, Accounting & Society Review Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Abdimas Jatibara Riwayat: Educational Journal of History and Humanities Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Setijaningrum, Erna
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Redefining Indonesia's MSMEs Landscape: Unleashing Digital Virality for Sustainable Growth Dyatmika, Sutama Wisnu; Suyanto, Bagong; Setijaningrum, Erna; Setioningtyas, Widhayani Puri
JASF: Journal of Accounting and Strategic Finance Vol. 6 No. 2 (2023): JASF (Journal of Accounting and Strategic Finance) - December 2023
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v6i2.471

Abstract

This study investigates the effectiveness of digital marketing strategies, particularly viral content, in enhancing the visibility and sustainability of micro, small, and medium enterprises (MSMEs) in Indonesia. By redefining the traditional MSME landscape, this research highlights the shift from conventional marketing approaches to digital virality strategies, reshaping how MSMEs engage with consumers and build sustainable brand identities. Adopting a descriptive qualitative approach, data was collected through a literature review and interviews with MSME stakeholders to analyze the digital marketing strategies used and their impacts. The findings reveal that viral content significantly boosts MSMEs' visibility by capturing consumer attention, fostering online engagement, and strengthening brand image. This study offers valuable insights for MSME owners and local governments and supports institutions in implementing effective digital strategies. Practical recommendations include developing skills in content creation, collaborating with local influencers, and utilizing social media platforms to maximize outreach. These findings underscore the potential of digital virality as a sustainable marketing tool while also recognizing limitations such as resource constraints. Future research may further explore adaptive strategies suited to different MSME sectors.
PUBLIC SPEAKING AND COPYWRITING IN SME’S PRODUCT DEVELOPMENT AT PLUT-KUMKM BATU CITY, EAST JAVA PROVINCE Ferdian, Putu Aditya; Mardiyanta, Antun; Irianto, Jusuf; Suaedi, Falih; Supeno, Eko; Asmorowati, Sulikah; Setijaningrum, Erna; Supramudyo, Gitadi Tegas; Wardiyanto, Bintoro; Triana, Rochyati Wahyuni; Haryono, Nanang; Keban, Philipus; Soegiono, Agie Nugroho; Hariani, Nurul Jamila; Bahar, Adam Amin
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 9 No. 3 (2025): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/.v9i3.2025.419-434

Abstract

This community service aims to increase sales and product promotion through efforts to improve public speaking and copywriting skills for business actors. The target of this community service activity is business actors who are members and are fostered by the Integrated Business Service Center for Cooperatives and UMKM (PLUT-KUMKM) in Batu City, East Java. For this reason, the Department of Public Administration of Airlangga University will partner with the Integrated Business Service Center for Cooperatives and UMKM (PLUT KUMKM) in Batu City, East Java to hold a community service program at the location. Community service activities will provide public speaking and copywriting training for business actors who are members of the PLUT-KUMKM in Batu City. Activities will be carried out through three main stages: preparation, implementation, and evaluation. The preparation stage involves collecting and compiling relevant political and civil literacy materials. Furthermore, the implementation stage will involve counseling, workshops, and group discussions to provide in-depth understanding to business actors. The evaluation stage will be carried out to measure the effectiveness of the program and obtain feedback from participants. This activity is expected to provide a fundamental contribution to increasing sales, promotions, marketing coverage areas and the quality of MSME products. Through this community service activity, it is hoped that business actors in the PLUT KUMKM Batu City will become more aware of how public speaking and copy writing in a business product will compete in a dynamic environment by utilizing digital technology.
Transformation of Upgrading MSMEs to Implementation Studies Himlina, Himlina; Asmorowati, Sulikah; Setijaningrum, Erna
Publik : (Jurnal Ilmu Administrasi) Vol 14, No 1 (2025): June 2025
Publisher : Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/pjia.14.1.166-179.2025

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in economic growth, job creation, and innovation, both in Indonesia and in other countries such as India. Although MSMEs make a significant contribution to industrial output and employment, this sector still faces challenges such as limited financing, technology adoption, and market access. The government is trying to overcome these obstacles through funding, incentives, and regulatory simplification. Indonesia is recorded as the country with the largest number of MSMEs in ASEAN, with significant contributions to GDP and national workforce absorption. This study highlights efforts to strengthen MSMEs in Banyuwangi Regency through the "MSME Naik Kelas" program. With an economic structure that is still dominated by micro businesses, Banyuwangi focuses on strengthening access to capital, training, digitalization, and market expansion. This study uses a qualitative approach with literature study and case study methods. The policy implementation approach refers to the Edward III model which includes transmission, clarity, and consistency. The Banyuwangi government implements programs such as "Warung Naik Kelas (WeNak)" and "Jagoan Banyuwangi" to accelerate the development of MSMEs. The findings show that the effectiveness of communication, clarity of instructions, and consistency of implementation greatly determine the success of MSME transformation. In addition, support from regional regulations and a continuous monitoring system strengthen the effectiveness of the program. In conclusion, the success of MSME development in Banyuwangi does not only depend on the right policies, but also on adaptive communication strategies and the active involvement of business actors. This comprehensive support allows MSMEs to increase their competitiveness and contribute more to the regional economy
Reshaping Governance: Mainstreaming Co-Production in the Megaproject Development of Nusantara Capital City, Indonesia Mardianti, Elis; Ghofiqi, Muhammad Dzulfikar Al; Suaedi, Falih; Setijaningrum, Erna; Asmorowati, Sulikah
Journal Public Policy Vol 11, No 4 (2025): October
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpp.v11i4.11789

Abstract

Many large-scale development projects, including Indonesia’s new capital relocation, face challenges in ensuring inclusive and participatory governance. The development of Nusantara Capital City (IKN) has been marked by limited public consultation, rapid policy formulation, and marginalization of local communities, leading to recurring resistance at various levels. These issues threaten the achievement of SDG 11 (Sustainable Cities and Communities) and SDG 16 (Peace, Justice, and Strong Institutions), both of which emphasize inclusive and transparent governance. This study explores co-production as a governance approach to enhance citizen engagement in the context of IKN’s development. Employing a qualitative literature review, it examines how co-production is conceptualized and practiced in the planning of IKN. The findings indicate that while co-production is recognized in official discourse, its implementation remains limited and fragmented. Key barriers include weak legal frameworks, lack of institutional mechanisms, and absence of a formal oversight body. Strengthening co-production is crucial for ensuring transparency, inclusivity, and accountability in IKN’s governance. The study proposes a comprehensive framework involving legal reforms, institutionalization of participatory mechanisms, and enhanced accountability tools. These efforts are vital to transform IKN from a top-down megaproject into a model of inclusive urban governance.
Redefining Surabaya's MSMEs Landscape: Unleashing Digital Virality for Sustainable Growth Dyatmika, Sutama Wisnu; Suyanto, Bagong; Setijaningrum, Erna; Setioningtyas, Widhayani Puri
Economics, Business, Accounting & Society Review Vol. 3 No. 3 (2024): Economics, Business, Accounting & Society Review
Publisher : International Ecsis Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55980/ebasr.v3i3.137

Abstract

This study explores the effectiveness of digital marketing strategies, particularly viral content, in enhancing the visibility and sustainability of micro, small, and medium enterprises (MSMEs) in Surabaya City. This research utilizes a descriptive qualitative approach, combining literature review and stakeholder interviews as key data collection methods. Interviews were conducted with key MSME stakeholders in Surabaya to assess the implementation and impact of digital marketing strategies on business performance. The findings indicate that digital marketing, especially through viral content, is crucial in improving MSME visibility and long-term sustainability. Viral content effectively captures consumer attention, fosters online engagement, and strengthens brand recognition, ultimately contributing to business growth. This study offers valuable insights for MSME owners, policymakers, and support institutions seeking to optimize digital marketing strategies. Practical recommendations include enhancing content creation skills, fostering collaborations with local influencers, and leveraging social media platforms for broader market reach. These findings underscore the importance of strategic digital marketing in ensuring the competitiveness and resilience of MSMEs in an increasingly digitalized business environment.
Inovasi Kebijakan Badan Usaha Milik Desa untuk Meningkatkan Pendapatan Asli Desa dalam Perspektif Neo Institusionalisme irawan, jairi; Wardiyanto, Bintoro; Setijaningrum, Erna
Journal of Social Development Studies Vol 4 No 2 (2023)
Publisher : Department of Social Development and Welfare, Faculty of Social and Political Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jsds.6882

Abstract

Pemerintah berupaya menjadikan Badan Usaha Milik Desa (BUM Desa) menjadi center perekonomian di desa. Tugas BUM Desa adalah meningkatkan Pendapatan Asli Desa (PADesa) dan pendorong dinamisasi perekonomian untuk kesejahteraan masyarakat. Minimnya penyertaan modal serta pandemi awal tahun 2020 mengharuskan Pemerintah Desa melakukan berbagai kebijakan untuk mempertahankan eksistensi BUM Desa. Tujuan penelitian ini adalah mengidentifikasi bagaimana munculnya inovasi kebijakan BUM Desa serta kontribusinya dalam meningkatkan PADesa. Penelitian ini menggunakan metode kualitatif eksploratif dimana informasi digali dengan wawancara mendalam. Para Informan merupakan aktor yang terlibat langsung dengan BUM Desa Larasati. Data penelitian dianalisis dengan perspektif Neo Institusionalisme. Penelitian ini menghasilkan, antara lain: pertama, inovasi kebijakan tidak terlepas dari peran aktor kunci di dalamnya; kedua, inovasi kebijakan yang telah dilakukan BUM Desa telah meningkatkan PADesa dalam tiga tahun terakhir sejak tahun 2020. Kata Kunci: BUM Desa, Inovasi, PADesa, Neo Institusinalisme Abstract The government is trying to make BUM Desa the center of the economy in the village. The task of BUM Desa is to increase village original income and drive economic dynamics for community welfare. The lack of capital investment and the pandemic early 2020 required the village government to implement various policies to maintain its existence. The goal of this research is to determine how the emergence of Village BUM policy innovations affects PADesa. This study uses exploratory qualitative methods, wherein the informants are collected through in-depth interviews. The informants are actors who are directly involved with BUM Larasati Village. The research data are analyzed using a neo-institutionalist perspective. The results of this research show that policy innovation is inseparable from the role of key actors in it, and these policy innovations have increased PADesa in the last three years since 2020. Key words: BUM Desa, Innovation, PADesa, Neo-Institutionalism
The role of Pancasila ideology in legitimizing public policies during the COVID-19 pandemic in Indonesia Supramudyo, Gitadi Tegas; Irianto, Jusuf; Setijaningrum, Erna; Bahar, Adam Amin
Jurnal Sosiologi Dialektika Vol. 19 No. 1 (2024): Jurnal Sosiologi Dialektika
Publisher : Department of Sociology, Faculty of Social and Political Sciences, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jsd.v19i1.2024.1-10

Abstract

The national ideology is often utilized as a tool to legitimize governmental actions. This study seeks to examine how government elites use the Pancasila ideology to legitimize public policies in the era of the COVID-19 pandemic. Employing a grounded reflective interpretive methodological approach within the framework of postfoundational discourse, this study shows that several controversial policies implemented during the COVID-19 pandemic tended to be bolstered and justified by their alignment with the Pancasila ideology. These endeavors are chiefly undertaken by governmental actors who espouse these policies. Representing the ruling regime, these government actors consistently assert adherence to the fundamental tenets of Pancasila or self-identify as the most "Pancasilaist”. This strategy is the main characteristic of the utilization of Pancasila in legitimizing public policies during the pandemic era. Nonetheless, it is imperative to note that the prevailing political regime tends to interpret the tenets of Pancasila in accordance with their own interests. The results of this study confirm that within the context of policies aimed at managing the COVID-19 pandemic, the resultant measures have tended towards being pro-capitalist, anti-democratic, and even anti-intellectual. Nevertheless, for the ruling regime, these policies are perceived to be congruent with the Pancasila ideology. This study concluded that Pancasila is predominantly employed as a means of legitimizing actions that uphold these values.
Analisis Prinsip Pembiayaan Kesehatan dalam Mendukung Cakupan Kesehatan Semesta di Indonesia Pribadi, Frita Ayu; Setijaningrum, Erna
Jejaring Administrasi Publik Vol. 15 No. 2 (2023): Jejaring Administrasi Publik
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jap.v15i2.49582

Abstract

Health financing is an essential component of the health system, particularly in the pursuit of universal health care. The primary role of universal health care is financial risk protection, which includes the availability of national health insurance as well as access to safe and inexpensive essential health services. The goal of this study is to learn about the concepts of health financing in order to attain universal health care. This article employs a qualitative approach, drawing on secondary data sources such as books, scientific journals, linked internet websites, official government papers, and others. According to the findings, the effectiveness of raising income for health care finance cannot be quantified. In terms of income collection, there is still some overlap in health financing sources, particularly in the national health insurance programme (JKN). Aside from that, the JKN program's procurement of services and distribution methods are encountering difficulties due to a shortfall in the JKN budget, as well as the community's lack of discipline in making JKN contributions. Furthermore, despite the notion of decentralisation, local governments continue to rely on the central government for health financial planning and budgeting. Keywords: health systems, health financing, universal health coverage
PENGUATAN ASPEK SISTEM : PENGEMBANGAN LEMBAGA PEMBERDAYAAN MASYARAKAT DESA SEBAGAI UPAYA PENGENTASAN PENDUDUK RENTAN MISKIN Setijaningrum, Erna
Cakrawala Vol. 11 No. 2: Desember 2017
Publisher : Badan Riset dan Inovasi Daerah Provinsi Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32781/cakrawala.v11i2.14

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang menghambat fungsi Lembaga Pemberdayaan Masyarakat Desa (LPMD) dan pengembangan LPMD dari aspek sistem sebagai upaya penguatan fungsi LPMD dalam rangka pengentasan kemiskinan. Latar belakang penelitian ini karena kurangnya peran LPMD dalam kegiatan pembangunan di desa. Peran LPMD dalam pembangunan pedesaan diperlukan mengingat masih tingginya jumlah penduduk rentan miskin di Jawa Timur sebagai akibat dari kenaikan harga BBM, inflasi yang tinggi, dan merosotnya nilai tukar rupiah. Penelitian ini menggunakan metode kualitatif. Teori yang digunakan adalah teori pengembangan kapasitas kelembagaan dari Riyadi Soeprapto (2010) yang salah satunya adalah aspek sistem. Hasil penelitian ini menunjukkan bahwa LPMD tidak optimal menjalankan fungsinya sebagai penggerak pembangunan desa dalam upaya pengentasan penduduk rentan miskin karena masih memiliki hambatan dari sistem berupa kurangnya komitmen kepala desa untuk melaksanakan aturan secara tegas sebagai landasan hukum organisasi LPMD dan tidak ada regulasi khusus mengenai kedudukan, fungsi, tugas, kewenangan, dan honor LPMD. Oleh karena itu diperlukan pengembangan dari aspek sistem melalui komitmen kepala desa dan dibuatnya regulasi khusus secara tegas dan jelas mengenai LPMD.
BEYOND BORDERS: STRATEGI INDONESIA DALAM MEWUJUDKAN HAK PENGUNGSI DI SELA-SELA KONVENSI Hakim, Luqman; Setijaningrum, Erna; Nugroho, Ramadhany
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13040

Abstract

Abstract This research evaluates Indonesia's strategy in respecting refugee rights, particularly through the policy implementation of the Task Force for Foreign Refugee Handling (Satgas PPLN) in Sidoarjo, in response to challenges arising from not ratifying the 1951 Refugee Convention. A qualitative methodology was employed for an in-depth exploration of phenomena within their real-life context, including extensive interviews with stakeholders directly involved in refugee management, field observations at refugee accommodations like Puspa Agro Apartment and Hotel Green Bamboo, and document analysis including government regulations and reports from UNHCR and IOM. Findings reveal Indonesia’s strategic engagement in fulfilling basic human rights for refugees, such as shelter and healthcare, while facing challenges in non-formal work participation and the absence of formal education and work permits for refugees. Through the establishment of Satgas PPLN and collaboration with international bodies, Indonesia demonstrates a commitment to humanitarian principles, despite legal and economic framework limitations. This study concludes that Indonesia’s approach contributes to the global discourse on refugee management by showcasing how a country can engage in refugee protection without being bound by international refugee convention laws. It highlights the importance of local initiatives and international cooperation in addressing refugee needs and suggests the necessity for more inclusive policies facilitating social and economic integration of refugees. Practical implications include recommendations for enhanced surveillance and investigation to prevent refugee exploitation by smuggling syndicates and the dissemination of legal information to refugees to reduce illegal entry and stay. Keywords: immigration, collaborative governance, refugees, UNHCR Abstrak Penelitian ini mengevaluasi strategi Indonesia dalam menghormati hak pengungsi, khususnya melalui implementasi kebijakan Satgas PPLN di Sidoarjo, sebagai respons terhadap tantangan yang muncul akibat tidak meratifikasi Konvensi Pengungsi 1951. Metodologi kualitatif digunakan untuk eksplorasi mendetail fenomena dalam konteks kehidupan nyatanya, meliputi wawancara mendalam dengan pemangku kepentingan yang langsung terlibat dalam manajemen pengungsi, observasi lapangan di akomodasi pengungsi seperti Apartemen Puspa Agro dan Hotel Green Bamboo, dan analisis dokumen termasuk regulasi pemerintah dan laporan dari UNHCR dan IOM. Temuan mengungkapkan keterlibatan strategis Indonesia dalam memenuhi hak dasar manusia bagi pengungsi, seperti tempat berlindung dan perawatan kesehatan, tantangan partisipasi kerja non-formal dan absennya pendidikan formal serta izin kerja untuk pengungsi. Melalui pembentukan Satgas PPLN dan kolaborasi dengan badan internasional, Indonesia menunjukkan komitmen terhadap prinsip-prinsip kemanusiaan, meskipun dalam batasan kerangka hukum dan ekonominya. Studi ini menyimpulkan bahwa pendekatan Indonesia memberikan kontribusi pada diskursus global tentang manajemen pengungsi dengan menunjukkan contoh bagaimana negara dapat terlibat dalam perlindungan pengungsi tanpa terikat oleh hukum konvensi pengungsi internasional. Hal ini menyoroti pentingnya inisiatif lokal dan kerja sama internasional dalam mengatasi kebutuhan pengungsi dan menyarankan kebutuhan untuk kebijakan yang lebih inklusif yang memfasilitasi integrasi sosial dan ekonomi pengungsi. Implikasi praktis meliputi rekomendasi untuk peningkatan mekanisme pengawasan dan penyelidikan guna mencegah eksploitasi pengungsi oleh sindikat penyelundupan dan penyebaran informasi hukum kepada pengungsi untuk mengurangi masuk dan tinggal secara tidak sah. Kata kunci: imigrasi, kolaborasi pemerintahan, pengungsi, UNHCR
Co-Authors Adhitama, Muhammad Okto Al Ghofiqi, Muhammad Dzulfikar Anedi, Achmad Edwyn Angelia, Ruth Christien Pniel Asmorowati, Sulikah Bagong Suyanto Billiyanto, Rendy Bilqista , Aulia Noka Bintoro Wardiyanto, Bintoro Candra Hidayat, Nurhuda Cholifah, Astried Pamella Dewi Wicaksana, Cika Adhita Doverianda, Bryan Dwi Arifriyanti, Riana Dyatmika, Sutama Wisnu Eko Wardono Fajariyanto, Chosa Falih Suaedi Faried Effendy Fauziana, Windyanisa Afifah Ferdian, Putu Aditya Fierda Nurany, Fierda Ghofiqi, Muhammad Ghofiqi, Muhammad Dzulfikar Al Gozali, Diraisnu Hardiana, Diah Riski Himlina, Himlina irawan, jairi Irianto, Jusuf Isnaini, Santi Kapa, Jimmy Ryan Samuel Keban, Philipus Lubis, Lunariana Luqman Hakim Maharani, Noor Azizah Mardianti, Elis Mardiyanta, Antun Mkhize, Thabo Nanang Haryono Narita Pricillia, Herdiani Nugroho, Ramadhany Nur Kholis Majid, Mohammad Nurul Jamila Hariani Olivia, Gabriela Natali Pinky Saptandari, Pinky Pribadi, Frita Ayu Purwanto, Luqman Qisthi, Luthfilhadi Qurota Mawa Adna, Anisa Rachmawati, Annisa Mustika Rachmi, Riszky Adhini Rizky, Agung Rochyati Wahyuni Triana Samad, Suhaimi Soegiono, Agie Nugroho Suariyanti, Ni Wayan Nina Sunaryo Sunaryo Suparto Wijoyo Supeno, Eko Supramudyo, Gitadi Tegas Tarek, Brenda Uktutias, Sendy Ayu Mitra Widhayani Puri Setioningtyas, Widhayani Puri Windayati, Windayati