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THE INFLUENCE OF DIGITAL TRANSFORMATION, ORGANIZATIONAL CULTURE, AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE THROUGH EMPLOYEE ENGAGEMENT AT BANK SUMUT HEAD OFFICE Prianatama, Reza; Edward, Yusuf Ronny; Lubis, Fajar Rezeki Ananda; Simanjuntak, Dahnil Anzar
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 14 No. 1S (2026): (International Conference ICEBEMA Dr. Soetomo University and ICEBesMA Prima I
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v14i1S.817

Abstract

This study aims to analyze the influence of digital transformation, organizational culture, and job satisfaction on employee performance through employee engagement as a mediating variable at Bank Sumut Head Office. The research uses a quantitative approach with an explanatory research design. The population consists of 516 employees. Data were collected using a Likert-scale questionnaire, and analyzed using analyzed using the measurement model (outer model), Goodness of Fit (GoF) criteria, and the structural model (inner model). The results indicate that digital transformation, organizational culture, and job satisfaction have a positive and significant effect on employee engagement. Furthermore, employee engagement has a significant positive impact on employee performance. Employee engagement also serves as a mediating variable in the relationship between digital transformation, organizational culture, and job satisfaction on employee performance. These findings highlight the crucial role of employee engagement in enhancing employee performance, particularly in the context of digital transformation and organizational culture development within the banking sector. Therefore, Bank Sumut’s management is encouraged to strengthen digital transformation initiatives, foster a positive organizational culture, and improve job satisfaction in order to boost employee engagement and optimize performance.
THE INFLUENCE OF PRICE PERCEPTION, SHIPPING COSTS, AND MARKETING CONTENT ON PURCHASE DECISIONS WITH TRUST AS A MODERATING VARIABLE AMONG SHOPEE MARKETPLACE USERS IN MEDAN CITY Edward, Yusuf Ronny; Louise, William; Lie, Darwin; Guci, Dede Ansyari; Sihombing, Yeni Rafita
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 12 No 1S (2026): (International Conference ICEBEMA Dr. Soetomo University and ICEBesMA Prima Ind
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of price perception, shipping costs, and marketing content on purchase decisions, with trust serving as a moderating variable among Shopee marketplace users in Medan City. The rapid growth of e-commerce platforms has intensified competition, making it essential for online marketplaces to understand consumer behavior, particularly the factors that shape purchasing decisions. A quantitative method was applied using purposive sampling, involving respondents who have made purchases on Shopee. Data were obtained through structured questionnaires and analyzed using multiple linear regression combined with Moderated Regression Analysis (MRA) to examine both direct and moderating effects. The findings reveal that price perception significantly influences purchase decisions, indicating that consumers evaluate fairness, attractiveness, and value before making online purchases. Shipping costs also have a significant positive effect, demonstrating that affordable or subsidized delivery fees encourage higher purchase intention. Marketing content, including product descriptions, visuals, and digital promotions, likewise significantly affects purchasing decisions by enhancing consumer engagement and information clarity. However, trust does not moderate the relationship between these independent variables and purchase decisions, suggesting that the influence of price, shipping costs, and marketing content remains consistent regardless of trust levels. These results highlight the importance for e-commerce platforms to optimize pricing strategies, reduce delivery fees, and strengthen marketing content to drive consumer decisions.
THE EFFECT OF WORK ENVIRONMENT AND JOB SATISFACTION ON JOB PERFORMANCE THROUGH LOYALTY AMONG EMPLOYEES OF UPTD PUSKESMAS PARIGI Theodorus, Gabriella Franly; Siregar, Robert Tua; Romy, Elly; Edward, Yusuf Ronny; Matondang, Sofiyan
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 12 No 1S (2026): (International Conference ICEBEMA Dr. Soetomo University and ICEBesMA Prima Ind
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of work environment and job satisfaction on employee performance with loyalty serving as an intervening variable at UPTD Puskesmas Parigi. As public health institutions increasingly emphasize service quality, employee attitudes, work atmosphere, and organizational commitment become critical components that determine performance outcomes. The study uses a quantitative approach with a census sampling method involving all 52 employees at Puskesmas Parigi. Data were collected through structured questionnaires and analyzed using multiple linear regression and Sobel test procedures to assess both direct and mediating effects. The results reveal that the work environment has a positive and significant impact on both loyalty and performance, indicating that comfortable, safe, and supportive workplace conditions contribute directly to improved performance. Job satisfaction significantly influences performance but does not significantly influence loyalty, suggesting that satisfaction enhances productivity but may not necessarily strengthen commitment. Employee loyalty significantly contributes to performance, confirming its role in increasing employees’ willingness to give their best. Furthermore, loyalty does not mediate the influence of work environment on performance but does mediate the relationship between job satisfaction and performance. These findings highlight the importance of cultivating a positive work atmosphere and managing satisfaction proactively to ensure optimal employee performance in healthcare settings.