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All Journal Jurnal Manajemen Pelayanan Hotel Jurnal Bali Membangun Bali Jurnal Kepariwisataan Journal Of Human And Education (JAHE) Journal of Applied Sciences in Travel and Hospitality Journal of Commerce Management and Tourism Studies Journal of Education, Social & Communication Studies BJHTCR Jurnal Pengabdian Dosen Republik Indonesia (JPDRI)
Sudiarta, Made
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Marketing Strategy in Increasing Occupancy Rate at The Jayakarta Lombok Beach Resort & Spa Sudiarta, Made; Ramadhanty, Annisa
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 1 (2024): Innovative Strategies for Sustainable Tourism and Hospitality Growth @ Bali Jou
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14602770

Abstract

The purpose of this study is to explore effective marketing strategies for increasing the occupancy rate at The Jayakarta Lombok Beach Resort & Spa, emphasizing innovative approaches to attract and retain guests. A qualitative research method was employed, involving in-depth interviews with key stakeholders, analysis of promotional activities, and a review of occupancy trends over the past three years. Findings reveal that leveraging digital marketing, optimizing pricing strategies, and enhancing customer loyalty programs significantly contribute to higher occupancy rates. The originality of this study lies in its focus on the resort’s localized marketing initiatives and their alignment with emerging tourism trends in Lombok. However, the study is limited by its scope, which focuses on a single resort, suggesting the need for broader comparative research across similar properties. Practical implications include actionable recommendations for resorts to integrate digital platforms and community-based tourism partnerships into their marketing efforts. Academically, this research highlights the importance of adaptive marketing strategies in dynamic tourism markets, offering a foundation for further studies on sustainable marketing in hospitality
Spiritual Tourism: A Grounded Theory Approach Sudiarta, Made; Bratayasa, I Wayan; Subadra, I Nengah; Endrayani
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 2 (2025): Synergies for Sustainable Tourism Resilience in Challenging Times @ Bali Journa
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16902652

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Spiritual tourism is a rapid growing segment of the travel industry that focuses on journeys aiming at fostering personal growth, self-discovery, and connection with sacred or transcendent experiences. This article explores the evolution, current trends, and future directions of spiritual tourism through a qualitative, grounded theory approach. Historically rooted in ancient pilgrimages and religious practices, spiritual tourism has evolved into a blend of traditional and contemporary spiritual pursuits, influenced by globalization and the rise of new age spirituality. Using Bali as a case study, the article highlights the island’s emergence as a global center for spiritual tourism which driven by its unique cultural and natural offerings. However, challenges such as cultural commodification and sustainability concerns are also discussed. The article identifies gaps in the literature, including the need for deeper qualitative research and the exploration of technology’s role in shaping spiritual tourism experiences. Ultimately, spiritual tourism offers significant potential for fostering cross-cultural understanding and sustainable development
Digital Compliance as a Trust Framework: Constructing Tourist Confidence in Bali’s Cultural Tourism Ticket Market Subadra, I Nengah; Sudiarta, Made; Yuda, Ida Bagus Nyoman Krisna Prawira; Bratayasa, I Wayan
Bali Journal of Hospitality, Tourism and Culture Research Vol. 3 No. 1 (2025): Bali Journal of Hospitality, Tourism and Culture Research
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/kdyx9x23

Abstract

The digitalisation of Bali’s cultural tourism ticketing systems introduces critical trust challenges by shifting transactions from interpersonal exchanges to interface mediated encounters. While adherence to digital compliance standards such as data security, privacy, and consumer protection is increasingly mandated, the ways in which these regulatory and technological cues actively construct tourist trust within culturally sensitive contexts remain underexplored. Addressing this gap, this study adopts a Grounded Theory approach to develop a contextualised understanding of how digital compliance is interpreted and psychologically experienced by tourists in Bali’s cultural tourism market. Drawing on in-depth interviews tourism stakeholders with tourists, tourism operators, and platform intermediaries, the study inductively examines how trust emerges through interactions with digitally compliant systems. Through iterative coding and constant comparison, the analysis generates a four-dimensional compliance framework encompassing data security, transactional integrity, institutional legitimacy, and platform reliability. The findings reveal trust as a processual and situational outcome, assembled through compliance cues at critical transactional moments and shaped by Bali’s socio-cultural expectations of authenticity and ethical conduct. This study contributes a grounded, empirically derived model for designing trustworthy digital ecosystems in culturally embedded tourism destinations worldwide.
Co-Authors Antari, Ni Made Winda Astawa, I Ketut Bernadetha, Maria Budi Susanto Damayanti, Ida Ayu Kade Werdika Endrayani Erawati, Ni Made Rai Firman Sinaga Hakim, Jumhur I Ketut Santra I Ketut Suparta I Nengah Subadra I Nyoman Winia I Wayan Bratayasa I Wayan Jendra I Wayan Sunarsa, I Wayan Ida Bagus Nyoman Krisna Prawira Yuda Kasiani, Kasiani Kurniawan, I Gede Wahyu Antara Ni Ketut Sekarti Pramana, Made Dwitya Teja Ramadhanty, Annisa Septevany, Elvira Subadra, I Nengah Sumawidari, Ida Ayu Ketut Swabawa, A. Agung Putu Wahyuni, Luh Mei Wiryantini, Putu Ria Zulfan, Muhammad