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All Journal Jurnal Bahtera - Jurnal Pendidikan Bahasa dan Sastra Indonesia Jurnal Ilmiah Akuntansi dan Bisnis JOURNAL ON SOCIAL ECONOMIC OF AGRICULTURE AND AGRIBUSINESS JSI: Jurnal Sistem Informasi (E-Journal) INFERENSI Pedagogik : Jurnal Ilmiah Pendidikan dan Pembelajaran Fakultas Tarbiyah Unversitas Muhammadiyah Aceh Religi: Jurnal Studi Agama-agama Media Penelitian Pendidikan : Jurnal Penelitian dalam Bidang Pendidikan dan Pengajaran Sintesis Union: Jurnal Ilmiah Pendidikan Matematika Promotif: Jurnal Kesehatan Masyarakat Jurnal Gizi dan Dietetik Indonesia (Indonesian Journal of Nutrition and Dietetics) PENDIPA Journal of Science Education Dinamika : Jurnal Ilmiah Ilmu Administrasi Negara SYARI'AH : Jurnal Ekonomi Syari'ah Cakrawala Dini : Jurnal Pendidikan Anak Usia Dini Jurnal Ilmu Kedokteran dan Kesehatan Jurnal Akuntansi dan Bisnis Indonesian Journal of Social Science Education (IJSSE) Jurnal Pendidikan Ilmu Pengetahuan Sosial (JPIPS) Jurnal Magrobis Al-Bahtsu : Jurnal Penelitian Pendidikan Islam Journal of Science and Education (JSE) Jurnal Pengabdian kepada Masyarakat Behavioral Accounting Journal Predestinasi Joong-Ki : Jurnal Pengabdian Masyarakat JAPI: Jurnal Akses Pengabdian Indonesia Jurnal KaLIBRASI : Karya Lintas Ilmu Bidang Rekayasa Arsitektur, Sipil, Industri Tadris: Jurnal Pendidikan Islam Central Publisher Journal International Journal of Teaching and Learning (INJOTEL) Classroom Experiences Prosiding Seminar Nasional dan Call For Paper Kebidanan Universitas Ngudi Waluyo Educandumedia: Jurnal Ilmu Pendidikan dan Kependidikan Jurnal Ilmu Komunikasi dan Sosial Politik AMNESIA (JURNAL MANAJEMEN SUMBER DAYA MANUSIA) Journal Innovation In Education Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Joong-Ki Akuntansi Pajak dan Kebijakan Ekonomi Digital Jurnal Ilmiah Multidisiplin Ilmu Jurnal Elementaria Edukasia International Journal of Technology and Education Research JKM-Bid: Jurnal Kesehatan Masyarakat kebidanan Joong-Ki Proceeding of The International Conference on Management, Entrepreneurship, and Business
Sri Astuti
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Journal : Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat

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Pentingnya Penerapan Digital Marketing Dalam Proses Memajukan UMKM Di Daerah Jakarta Selatan Sri Astuti; Bela Hemalia Putri; Firli Agustini; Indratni Khair
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 2 No. 4 (2024): Agustus: MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v2i4.783

Abstract

In an increasingly advanced world, technology can be realized by micro, small and medium business entities (MSMEs). One of the marketing media that is currently in great demand by MSMEs to support sales and promotions is digital marketing. This progress is considered very useful as a business marketing strategy which is also carried out by MSMEs. Use of e-business, e-commerce and social media to support MSMEs in the areas of promotion, marketing and sales. The purpose of this research is to identify the business income obtained and the importance of implementing digital marketing after using digital marketing. The results of this research found the importance of implementing digital marketing in the process of advancing micro, small and medium enterprises (MSMEs). So Digital Transformation can help organizations change the way they operate, increase their ability to adapt to change, and improve the quality of their services.
Co-Authors Abu Bakar Ahmad Purnomo Ahmad Raihan Wildan Alfauzan Amin Ammar Firmansyah Anang Walian Andi Setiawan Angga Patria Gama ANI SURTIANI Anita Khairunnisa Anwar Solihin Arini Hariyati Ashari Ismail Baboe, Kuwing Bela Hemalia Putri Budi Setiawan Budiyanto Budiyanto Cahyaningrum Camelia Safitri Daniel Happy Putra Dehen Erang Desty Endrawati Subroto Diana Chalil Diani Syahfitri Eko Riady Emilia Nur Achmada Eriawaty Ernawati Ernawati F. Rahayu Esti Firli Agustini Fitri Raya Fitriana S, Onny Hartono Hartono Hilman Haetami Ichsan Setiyo Budi Indratni Khair Indrawati Kusharyanti Kusharyanti Lutma Ranta Allolinggi M. Nahar M. Ramli Marthina Sanda Muhammad Furqan Muhammad Hamzah Muhammad Saleh Nasrun Nasrun Nasution, Annio Indah Lestari Nova Ayu Maharany Nur Islamiyati Nurbaety Nurbaety, Nurbaety Nurlaela Oktobery, Revnussa Putri Cahyani Putri Yayu R A Marlien Rahmanta Ginting Rani Ratu Habibah Resti Arania Ridwan Yahya Rinto Alexandro Sakdiah Samsudin, Samsudin Sirilus Sirhi Siti Aisyah Siti Nurhaliza Sodiyahi Sri Rohaetin ST. Tangaya Subandi Subandi Suharyanto H. Soro Suryati Theresyam Kabanga Triase triase Tutik Apriyanti Uda, Tonich Vivi Lusia Wahyuningsih Wahyuningsih Yhona Paratmanitya Yuniarsi Tutiana Zhanaz Tasya Zulkarnain S.