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All Journal Indonesian Journal of Geography Jurnal Komunikasi Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal Ilmu Komunikasi Jurnal InterAct The Indonesian Journal of Communication Studies Eksos LPPM Jurnal Kajian Komunikasi Jurnal Ilmu Sosial dan Ilmu Politik ProTVF Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Mineral, Energi dan Lingkungan JURNAL HERITAGE Jurnal Profetik Bricolage : Jurnal Magister Ilmu Komunikasi International Journal of Communication and Society Jurnal Mineral, Energi dan Lingkungan Journal of Social Science International Journal of Environmental, Sustainability, and Social Science Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Dharma: Jurnal Pengabdian Masyarakat Journal of Social Science
Lestari, Puji
(Universitas Pembangunan Nasional Veteran Yogyakarta), Indonesia
Religion Arts Humanities Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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Perception of Adolescents About Intrusive Advertising at Telkomsel Providers and XL Axiata Yoga Dwi Ramadika; Puji Lestari; Isbandi Sutrisno
Jurnal Ilmu Komunikasi Vol 17, No 2 (2019)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v17i2.3683

Abstract

This research aims to find out the perception and decision-making of consumers related to intrusive advertising in Telkomsel and XL Axiata providers among Yogyakarta teenagers. This research uses qualitative descriptive methods by conducting observations, in-depth interviews with Telkomsel and XL Axiata provider users, and documentation of examples of intrusive advertising. The results of this study found that the perception of provider users could be positive and negative perceptions of intrusive advertising. Provider user perception is divided into three categories: The first category is the provider user who does not care about intrusive advertising. The second is the user of the provider who is disturbed by the intrusive advertising and continues to use the provider. Third, the user of the provider who is very disturbed by the intrusive advertising and replaces the provider with another. These perceptions can influence decision-making to use the provider. This research contributes in the form of advice to providers to follow the ethics of Indonesian advertising so as not to interfere with the convenience of users while browsing.
STRATEGI MARKETING PUBLIC RELATIONS PT. TELKOM KANCATEL PATI DALAM PROGRAM “FLEXI DOOR TO DOOR” DAN “SPEEDY GO TO SCHOOL” UNTUK MEMBANGUN BRAND AWARENESS DAN BRAND KNOWLEDGE DI WILAYAH PATI Atika Kurniasari; Puji Lestari; Isbandi Isbandi
Jurnal Ilmu Komunikasi Vol 6, No 3 (2008)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v6i3.57

Abstract

Situation of urban community Pati which still jelling rural culture makes them has not so knowing is progress of communications technology which fanfare has the existing. PT. Telkom Kancatel Pati takes change of building awareness and knowledge of public about communica- tions technology by building brand awareness and brand knowledge product TELKOM in Pati region. This Skripsi entitle the “Strategy of Marketing Public Relations PT. Telkom Kancatel Pati in Program Flexi Door To Door and Speedy Go To School To Build the Brand Awareness and Brand Knowledge in Pati Region”. This research aim to know how strategy of Marketing Public Relations PT. Telkom Kancatel Pati in program “Flexi Door To Door” and “Speedy Go To School” to build the brand awareness and brand knowledge in Pati Region. Theory of Con- ditioning from Pavlov used for the based of depiction of activity of Marketing Public Relations and New Model Marketing as marketing base depicting unrighteous caring of producer to pay attention to the society importance as customer. Research type used by research having the character of qualitative with the descriptive study. Source used to collect the data was primary data that is with the direct perception or observation and secondary data that is literature or book studying about Marketing Public Relations, note or document PT. Telkom Kancatel Pati and other supporter data. Analyzed the this research data was analyzed entire all existing data from various source then make the ambit then compile the data to was then analyzed and in taking conclusion. Test the data validity by using source Triangulation. Result of research mentions that Flexi Door To Door is program Marketing Public Rela- tions PT. Telkom Kancatel Pati with strategy visits customer direct and offers product Flexi. Speedy Go To School is program Marketing Public Relations with strategy comes near customer though school community. Success of program Flexi Door To Door and Speedy Go To School in visible Pati region from many publics putting into use product Telkom Flexi and Telkom Speedy and product sales graph Telkom Flexi is increasing 80% until 85% and sales product Telkom Speedy increase until 87%. Media used at program Marketing Public Relations is banner, bro- chure, sponsorship, media print and electronic media. Cunclosion from this research is strategy Marketing Public Relations implemented by PT. Telkom Kancatel Pati in program Flexi Door To Door an Speedy Go To School successfully was implemented and obtains response which were positive from public.
Komunikasi Keluarga Dalam Pencegahan Coronavirus Disease 2019 Sitti Murni Kaddi; Puji Lestari; Donal Adrian
Jurnal Ilmu Komunikasi Vol 18, No 1 (2020)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v18i1.3701

Abstract

Transmisi Coronavirus Disease 2019 (COVID-19) mulai mengancam unit sosial terkecil, yaitu klaster keluarga. Penelitian ini bertujuan untuk menganalisis manfaat komunikasi keluarga dalam pencegahan COVID-19 pada masyarakat Desa Nupabomba sebagai daerah perbatasan Kabupaten Donggala dan Kota Palu. Penelitian ini menggunakan metode kualitatif dengan teknik pengumpulan data wawancara dan observasi di lapangan. Hasil penelitian menunjukkan bahwa komunikasi keluarga yang digunakan oleh orangtua dan anak sangat bermanfaat dalam mencegah terjadinya penyebaran COVID-19 di Sulawesi Tengah. Proses penyampaian pesan terkait dengan bahaya COVID-19 yang dilakukan orangtua dapat mengubah pemahaman dan perilaku anak sehingga terjadilah tindakan pencegahan. Hal ini dilakukan karena menganggap bahwa informasi terkait dengan virus tersebut sangat penting, apabila diabaikan menyebabkan tubuh menjadi sakit ringan hingga pada kematian. Pencegahan yang dilakukan seperti rajin mencuci tangan, memakai masker, tidak bersentuhan dan menjaga jarak, seperti menjauhi para pendatang atau masyarakat lain yang melewati Desa Nupabomba. Penelitian ini memberikan kontribusi berupa usulan kebijakan kepada setiap keluarga untuk menyosialisasikan berbagai hal positif dalam pengurangan risiko COVID-19 dengan cara buka aliran udara, atur interaksi bermasker, dan jaga jarak.
Manajemen Konflik Komunikasi dalam Pengembangan Pariwisata Berbasis Masyarakat Anggun Anindya Sekarningrum; Puji Lestari; Basuki Agus Suparno
Jurnal Ilmu Komunikasi Vol 17, No 3 (2019)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v17i3.3776

Abstract

Manajemen pariwisata di Kabupaten Gunungkidul masih banyak konflik, termasuk manajemen konflik di Watugupit, Kabupaten Purwosari dan Pantai Buges, Kabupaten Panggang. Tujuan penelitian ini adalah untuk menemukan model manajemen konflik komunikasi yang diterapkan dalam menangani konflik komunikasi dalam pengembangan pariwisata berbasis masyarakat dalam mengelola potensi wisata di Gunungkidul dan menganalisis peran pemangku kepentingan dalam mengembangkan potensi pariwisata di Gunungkidul. Metode penelitian ini menggunakan penelitian kualitatif dengan metode studi kasus. Hasil penelitian menemukan model manajemen konflik komunikasi inovatif yang terdiri dari tiga tahap, yaitu perencanaan, implementasi, dan evaluasi. Inovasi dalam mengelola komunikasi konflik diperlukan dengan upaya yang memiliki dimensi kebaruan dan kegunaan sehingga diharapkan berdampak pada upaya yang lebih konkret dan membangun partisipasi masyarakat secara berkelanjutan. Peran Dinas Pariwisata sebagai penanggung jawab pengelolaan potensi wisata di Gunungkidul tidak optimal dalam menangani konflik komunikasi yang terjadi dan masyarakat setempat tidak banyak terlibat dalam perancangan, pengambilan keputusan atau implementasi kebijakan dalam pengelolaan pariwisata. Penelitian ini memberikan kontribusi berupa model manajemen konflik yang dapat diterapkan pada dinas pariwisata dalam mengelola keindahan alam di suatu daerah.
Model Komunikasi dalam Sosialisasi Pengarusutamaan Gender dan Anggaran Responsif Gender di Provinsi Daerah Istimewa Yogyakarta Puji Lestari; Machya Astuti Dewi
Jurnal Ilmu Komunikasi Vol 8, No 2 (2010)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v8i2.80

Abstract

Fenomena komunikasi di masyarakat menunjukkan adanya gap antara laki-laki dan perempuan. Hal ini disebabkan oleh posisi lintas budaya (cross culture), ada perbedaan perspektif diskriminatif gender dan perbedaan budaya linguistik. Penelitian ini bertujuan menemukan model komunikasi PUG yang sesuai dengan kondisi di Dinas Provinsi DIY. Penelitian ini menggunakan teori : Genderlect Styles,; Standpoint Theory, dan Muted Group Theory . Metode penelitian kualitatif ini menggunakan teknik pengumpulan data Focus Group Discussion (FGD) dan ujicoba model komunikasi Pengarusutamaan Gender (PUG) dan Anggaran Responsive Gender (ARG). Hasil penelitian menunjukkan bahwa Model komunikasi PUG-ARG yang diujicobakan, mengerti tentang gender dan responsive gender, namun belum mengimplementasikan dalam program kerja, dan hasil post test ternyata para peserta pelatihan dari perwakilan dinas Kabupaten Bantul, Gunung Kidul, Kulon Progo, dan Sleman merasa puas dengan materi, metode, narasumber. Hasil pelatihan PUG-ARG dapat diimplementasikan di dinas masing-masing. Model ini dapat memperlancar dalam proses komunikasi pembuatan program kerja yang responsive gender dan diimplementasikan dalam perencanaan, pelaksanaan, dan evaluasi program, serta didukung oleh personil di semua dinas yang memiliki pengetahuan memadai tentang PUG, demi keharmonisan dan kesejahteraan masyarakat, khususnya di pemerintahan Provinsi DIY.
PEMBENTUKAN CITRA PERUSAHAAN MELALUI EKUITAS MEREK ( STUDI KASUS PADA MAJALAH KABARE ) Kristiani Noveline; Puji Lestari; M. Edy Susilo
Jurnal Ilmu Komunikasi Vol 7, No 2 (2009)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v7i2.15

Abstract

It was originally presented in Yogyakarta as a community magazine for The Alumni with the contents about the details of Yogyakarta. The formulation of the research is how brand equity improves the brand image of KABARE Magazine. The type of the research is qualitative with KABARE Magazine as the object of the research, located in Jl. Pacar 67A, Baciro, Yogyakarta. Primary data source are obtained from the Executive Director of PT. KABARE Jogja Media Pariwara, while secondary data are gathered through mass media, internet, and so on. In order to conduct validity test, the researcher uses source triangulation and data analysis technique of combination analysis model. The result of this research is about image which is the evaluation from consumers regarding a product. Creating an image requires high persistence and patience. Image is resulted from a score of result obtained by a company for its product, either positive or negative. The image of KABARE Magazine as a dynamic magazine by levering culture, the social life dynamics in Yogyakarta has clung to the heart of its consumers. Brand equity produced by KABARE essentially is a magazine for upper middle class segmentation and is still bound to their community. KABARE Magazine creates image as an exclusive lifestyle magazine, highly cultural and has distinctive local content. The brand of KABARE already has a spot in the hearts of its customers. The strong bonding established by KABARE with its customers has built “a real belonging” to the brand of this magazine. Removing the word Jogja to the logo of KABARE has prevented public opinion concerning an excessive cultural cult of a region.
PENGARUH KUALITAS PELAYANAN TERHADAP CITRA PERUSAHAAN LISTRIK NEGARA Alfat Nur Rizki; Puji Lestari; Ida Wiendijarti
Jurnal InterAct Vol 6, No 2 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.734 KB) | DOI: 10.36388/ia.v6i2.1350

Abstract

Kualitas pelayanan berpusat pada upaya pemenuhan kebutuhan dan keinginan pelanggan serta ketetapan penyampaiannya untuk mengimbangi harapan pelanggan. PT. PLN (Persero) Rayon Kebumen merupakan salah satu kantor cabang dari PT. PLN (Persero) Area Cilacap yang mempunyai harapan besar untuk selalu mendapatkan citra perusahaan yang positif di benak pelanggan. Strategi yang diterapkan PT. PLN (Persero) Rayon Kebumen untuk mendapat citra positif di mata publik adalah dengan menerapkan pelayanan yang berkualitas. Tujuan penelitian ini adalah untuk mengetahui pengaruh yang positif dan signifikan antara kualitas pelayanan terhadap citra perusahaan PT. PLN (Persero) Rayon Kebumen. Teori yang dipakai dalam penelitian ini adalah teori S-R (Stimulus-Response). Metode penelitian ini menggunakan metode kuantitatif dan tipe penelitian survei. Populasi dalam penelitian ini adalah pelanggan PT. PLN (Persero) di Kecamatan Prembun, Kabupaten Kebumen. Teknik sampling menggunakan random sampling (acak) yang berjumlah 99 responden. Teknik analisis data menggunakan korelasi product moment dan regresi linear sederhana. Hipotesis dalam penelitian ini adalah ada pengaruh yang positif dan signifikan antara kualitas pelayanan terhadap citra perusahaan PT. PLN (Persero) Rayon Kebumen. Hasil analisis menggunakan korelasi product moment diperoleh nilai koefisien korelasi (r) sebesar 0,739 dan signifikansi 0,000. Berarti terdapat hubungan yang kuat antara variabel kualitas pelayanan terhadap citra perusahaan PT. PLN (Persero) Rayon Kebumen. Hasil analisis menggunakan regresi linear sederhana didapatkan nilai sebesar 54,7%, yang artinya bahwa citra perusahaan PT. PLN (Persero) Rayon Kebumen dapat dijelaskan melalui kualitas pelayanan yang diterapkan PT. PLN (Persero) Rayon Kebumen, dan sisanya 45,3% dijelaskan oleh faktor lain diluar dari yang diteliti. Faktor lain tersebut misalnya identitas fisik perusahaan, identitas non fisik perusahaan, manajemen perusahaan, aktifitas dan pola hubungan perusahaan. Dari keseluruhan hasil tersebut, maka dapat disimpulkan bahwa teori stimulus-response teruji dan relevan pada populasi di penelitian ini.
AUDIENCE RECEPTION ANALYSIS TOWARD POLITICAL MESSAGES IN PRESIDENT JOKO WIDODO YOUTUBE CHANNEL Kristi Dwi Utami; Puji Lestari
The Indonesian Journal of Communication Studies Vol 10, No 1 (2017): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v10i1.2942

Abstract

Youtube audience which is considered as active audience are capable to reception and give the direct feedback. The political messages that was delivered through youtube also have very diverse meaning to audienc. There are message that instantly can be understood by the audience , but also there are some audience that the recived the message in different ways. This research aims to understand the audience reception to political messages which is delivered by jokowi in his Youtube  channel  as well as the factors that affects the audience reception. This research is qualitative research. This research used data collection technique through focuss group discussion (FGD) and interview. The theory used to analyze the audience reception is decoding-encoding Stuart Hall Theory. This research result indicates that this channel is one of the way to get closer to the community and this channel is public information and political message that choosen by Joko Widodo. There are 5 audience in the dominant hegemonic position and 1 audience in the grey oppositional position. Two new positions which are not included in the audience position according to stuart hall was found in this research.  First , the grey oppositional position , happen if audience not capable of reception a message and rejected dominant meaning offered by the message maker. Second , the grey dominant position, happen if audience not capable of reception a message , but agrees with dominant meaning offered by the message maker. The factors that affect youtube audience channel president Joko Widodo in doing reception are, ages factors education background factors, frequency of video watching and like and dislike factors.
THE INFLUENCE OF INSTAGRAM ARTIST AS ENDORSER ON THE INTEREST IN PURCHASING MAYBELLINE PRODUCTS (Study on @sarahayuh_ Instagram Account Followers) Thalitha Vania Agregati; Puji Lestari; Kurnia Arofah
The Indonesian Journal of Communication Studies Vol 10, No 1 (2017): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v10i1.2944

Abstract

followers on Instagram (brand endorser). @sarahayuh_ was one of the Maybelline product endorsers who were considered to be aligning themselves with the image of the product to increase consumer purchasing power. The purpose of this study was to determine the effect of interest rate as the endorser of the appeal of the level of interest in purchasing Maybelline products on the @sarahayuh_’s Instagram account followers. This research method was a survey research. The population in this study was all the followers of @ sarahayuh_’s Instagram account with the sample numbers of 100 followers. The data analysis techniques used were product moment correlation analysis and simple linear regression analysis. The hypothesis in this research that there was positive influence and significant level of appeal as program endorser to the level of Maybelline products buying interest (Studies on @sarahayuh_’s Instagram Account Followers). The result of product moment correlation analysis obtained correlation coefficient value of 0.752, which means a positive and attraction significant of Instagram artist (instagram @ sarahayuh_) as endorser with interest in purchasing Maybelline products. Based on the regression analysis, it was found that interest in purchasing Maybelline products can be explained by the attraction of Instagram artist (Instagram @sarahayuh_) as an endorser, of 56.6%.
LOCAL WISDOM AS ALTERNATIVE OF DISASTER COMMUNICATION MANAGEMENT IN MOUNT SINABUNG, KARO REGENCY, NORTH SUMATERA, INDONESIA Puji Lestari; Eko Teguh Paripurno
The Indonesian Journal of Communication Studies Vol 8, No 1 (2015): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v8i1.2976

Abstract

This research has objective to describe local wisdom as alternative of disaster communication management in Mount Sinabung in Karo regency, North Sumaera. This research used descriptive qualitative method. And for data collection, it used; interview, focus group discussion (FGD), observation, dan documentation. The subject of this research was the people of Sinabung disaster, Local government of Karo, local leader, NGO, reporters, and etc. It used purposive and snowball sampling as the research sample. This research has finding that the people of Sinabung has some implemented local wisdom: 1). Local wisdom such as Karo language; (2) Jambur; (3) Philosophy, (4) Ecology; (5) Family system; (6) Work year. The result of this research recommended; (1) the government needs to raise the understanding, conscience, careness, and the people participation to use Karo language wisely and ethically, (2) Karo people must keep the philosophy, (3) People are obligated to care with their environment, and keep the clarity and purity of Mount SInabung, and (4) Government must provide them the law through making the village rules related to the usage of Jambur as refuge, (5) People must maintain the work year ethic and family system that support the communication of Sinabung disaster.
Co-Authors Ade Wahyudin Adrian, Donal Agus Triyono Alfat Nur Rizki Aminah Mimin Aminullah Aminullah Andi Sungkowo Anggun Anindya Sekarningrum Aqmarina Laili Asyrafi Arif Rianto Budi Nugroho Arif Rianto Budi Nugroho Arif Rianto Budi Nugroho Atika Kurniasari Ayu Larasati Bambang Prastistho Bambang Sulistyo P Barata, Galih Kartika Basuki Agus Suparno Berliyan Ramadhaniyanto Berliyan Ramadhaniyanto Cahaya Purnama Dini Chusnina Dwi Saputri Damayanti Wardyaningrum Devi Wening Astari Dian Agustine Nuriman Dian Nuriman Dikau Mahardika Pratama Edwi Arief Sosiawan Eko Teguh Paripurno Elisabet Isyana Rahayu Endarso Wicaksono Eny Endah Pujiastuti Esti Julistantie Fatma Lestari Fera Nurficahyanti Fitri Trisnawati Hanifah Putri Indrasmara Hanny Hafiar Harnum Ayu Rinasti Helmy Murwanto Hikmat Surbakti Hikmat Surbakti Ida Wiendijarti Ida Wiendijarti Ikhsan Fauzi Adha Isbandi Isbandi Isbandi Sutrisno Jeanneth Priscilla Juspri Nadeak Kancana, Sauptika Kholidil Amin Kristi Dwi Utami Kristiani Noveline Kurnia Arofah M. Edy Susilo Machya Astuti Dewi Marlinda Irwanti, Marlinda Merlyn Marantika Bamanty Muhammad Irfan Nia Karuniasih Yulianti Basri Poppy Ruliana Prayudi Prayudi Purbudi Wahyuni Purwanto Reni Maritasari Retno Hendariningrum Ridzki Sigit Sari Bahagiarti Kusumayudha Sari Bahagiarti Kusumayudha Sigit Tripambudi Sitti Murni Kaddi Sularso, Sularso Susi Andrini Thalitha Vania Agregati Titik Kusmantini Titik Kusumantini Try Udjang Ismail Virda Ghesela Rexady Yoga Dwi Ramadika Yuli Chandrasari