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Journal : Journal of Islamic Economic Development

Analysis of Digital Marketing Strategies in Encouraging SHaria Investment towards Economic Growth in Indonesia Pratama, Gama; Selasi, Dini; Vidiati, Cory; Salsabila, Syafira
Journal of Islamic Economic Development Vol. 1 No. 1 (2023): Journal of Islamic Economic Development
Publisher : P3M - STAI Kuningan

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Abstract

In this modern era, the acceptance of technology and the internet in society is widespread, so it is not surprising that digital marketing activities have become the main choice in doing business. Investment is the process of allocating a number of resources, such as money, time, and effort, into an asset or project with the aim of gaining profits in the future. In making investments, we must understand the risks involved and carry out proper analysis before making a decision. This research uses a qualitative research method with a descriptive, evaluative approach. The social impacts and conditions in question are the past, present, and even future conditions. It is also related to other objects such as social, economic, and cultural, as well as history and other social sciences. Digital marketing plays a very important role in introducing investment because it can help increase company profits, brand awareness, website traffic, conversions, and sales. Apart from that, digital marketing can also provide an opportunity for a company to understand consumer behavior more wisely so that it becomes an efficient tool for introducing investment. Currently, Indonesian people can take advantage of several Sharia-based investment instruments or instruments which, of course, have received permits and are registered with the Financial Services Authority (OJK). Then, this investment was strengthened by the legal basis of the Sharia Council or Indonesian Ulema Council (DSNMUI). Sharia investment can contribute directly to reality and optimally in overall economic growth. However, it should be noted that the contribution of sharia investment is fluctuating and has yet to be able to drive the rate of economic growth in Indonesia ideally.
The Influence of Fintech nn The Efficinecy and Stability of The Sharia Financial System Vidiati, Cory; Cucu Putria, Andieni
Journal of Islamic Economic Development Vol. 1 No. 1 (2023): Journal of Islamic Economic Development
Publisher : P3M - STAI Kuningan

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Abstract

The influence of Financial Technology (Fintech) on the efficiency and stability of the Islamic financial system has become the center of attention in modern financial literature. This research uses a literature study method to investigate the impact of Fintech in the context of Islamic finance. The main findings show that Fintech adoption has positively contributed to operational efficiency, reduced administrative costs, and increased accessibility of Islamic financial services. However, the regulatory challenges faced in balancing technological innovation and Sharia principles are a major highlight. In addition, the literature describes risks related to technological changes that can affect the stability of the Islamic financial system. This research provides recommendations for increasing cooperation between Islamic financial institutions and Fintech start-ups, developing responsive regulations, and expanding empirical research to test the impact of Fintech directly. In conclusion, this research provides in-depth insights into the evolution of Islamic finance in the Fintech era, providing a basis for better understanding and developing relevant policies.