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Kusuma, Pradana Jati
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Journal : Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA)

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Faktor psikologis dan peran literasi keuangan dalam keputusan investasi cryptocurrency gen-z Gunanto, Dedi; Kusuma, Pradana Jati
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.6, No.1 (2025): June 2025
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v6i1.1839

Abstract

This study was conducted to analyze the influence of psychological herding behavior and illusion of control on cryptocurrency investment decisions with financial literacy as moderation. This research focuses on generation z in Semarang City, which often faces difficulties in making investment decisions due to psychological factors and different levels of financial literacy. The sample selection used purposive sampling technique, with a total sample of 130 respondents. The results showed that herding behavior and illusion of control positively and significantly affect cryptocurrency investment decisions, indicating that young investors tend to follow market trends and have excessive confidence in their abilities. However, financial literacy was unable to moderate the relationship, suggesting that current financial knowledge is not enough to reduce psychological biases in investment decision-making. These findings underscore the importance of improving financial literacy among Generation Z so that they can manage their investment portfolios more wisely, especially in the face of investment instruments that have the potential for high returns but also great risks.
Co-Authors Adilla Kustya Ulfa AGUNG SEDAYU Agustinus, Deo Viandra Alicasari, Shalom Olivia Ariati Anomsari Awanis Linati Haziroh Chasanah, Amalia Nur Damar, Haunan Diana Aqmala Diana Puspitasari Dwi Eko Waluyo Fadhlan, Muhammad Ashari Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Foza Hadyu Hasanatina Gde Bayu Surya Parwita Gunanto, Dedi Hariyadi, Guruh Taufan Hartoyo Hartoyo Hendro Sasongko Herlambang, Maulana Yusuf I Dewa Made Arik Permana Putra Made Ika Prastyadewi Mahmud Mahmud Mujib, Miftachul Munzila, Laila Mustika, Wida Novasa, Sheena Amelia Oktavia, Vicky Purusa, Nanda Adhi Rachma, Annisa Luthfiyah Roymon Panjaitan Saman, Maulidina Baety Nafiah Samasta, Almira Santi Saputra, Ardhi Wahyu Sari, Raden Ayu Aminah Rizkia Puspita Suhita Whini Setyahuni Tazkiyya, Iffa Usman Usman Wardani, Nizia Kusuma Wibowo, Mochammad Eric Suryakencana Zakaria, Fakhmi